Visual Communication Book sample

NAOKI KINOSHITA

ASPECTS OF VISUAL COMMUNICATION HISTORY

ASPECTS OF VISUAL COMMUNICATION HISTORY

Written and Published by Naoki Kinoshita NAOKI STUDIOS 4/89 Button building, Coolangatta QLD First published 2022 NAOKI STUDIOS , 2022 © 2022 by Naoki Kinoshita. All rights reserved.

No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form, or by any means, electronic, mechanical, photocopying, recording or otherwise without the prior written permission of the publisher. www.naokistudios.com

ASPECTS OF VISUAL COMMUNICATION HISTORY NAOKI KINOSHITA

INTRODUCTION WHAT IS VISUAL COMMUNICATION? Visual Communication by definition is the practice of graphically representing information to efficiently and effectively create meaning. There are various types of content for Visual Communication which include motion graphics, infographics and interactive content, to name a few. The most commonly used elements are animation, iconography, interactivity, illustration, data visualization and graphs.

Visual Communication is a way to present ideas in a graphical manner giving more meaning to the message. It is an efficient way of turning marketing strategies into meaningful content.

Visuals give an opportunity to invoke emotions in an audience and create more impact. It is important to design visual communication carefully to avoid deviation from the message and to make sure no valuable information is left out.

It should be engaging and relatable in order to be retained in the memory of the target audience.

ASPECTS OF VISUAL COMMUNICATION HISTORY

CONTENTS

WHY VISUAL COMMUNICATION IS ESSENTIAL HISTORY OF VISUAL COMMUNICATION EVALUATION

WHAT VISUAL COMMUNICATION TO ME IS...

CONCLUSION BIBLIOGRAPHY ASPECTS OF VISUAL COMMUNICATION HISTORY

WHY VISUAL COMMUNICATION IS ESSENTIAL ISSUES AND IDEAS IN THE DEVELOPMENT OF VISUAL COMMUNICATION Marketing teams often face a common challenge of spending time and effort on creating content that ultimately doesn’t make the impact they had envisioned. To avoid this, designing visual communication in an impactful manner is of utmost importance. A course in visual communication design can teach you the followingRetaining information- Visual communication helps people retain information and creates a stronger connection as opposed to verbal communication. Images are remembered by the part of our brain that is responsible for long-term memory.

Saving time- Communicating with visuals drastically reduces the time spent to get a message across. A clear picture with related information is a big time saver.

Marketable skill- Today’s online world demands visual communication because every professional relies on it. Every organization wants to be positioned in their target audience’s minds as a firm that adds value and delivers quality. This can be easily done by marketing the organization better through visual communication.

People find images more relatable- Images can overcome language barriers and make content more relatable. Visuals catch people’s attention faster than plain typed text. A well designed visual communication tool can help a potential customer to relate it with a part of their everyday life. It results in creating more value by reminding a customer why a particular product or service may be useful to them.

Digital content is the preferred option- In today’s world of digitalization, people heavily rely on technology to make their life easier and therefore prefer an advertisement

which is digital and simple to understand. Social media marketing depends on designing visual communication well enough to attract customers and increase sales.

It helps to reduce the stress level- Candidates who take visual communication courses are able to communicate effectively with customers, resulting in positive customer relations.

Better communication skills also reduce workplace conflict and boost teamwork, cooperation and job satisfaction levels.

Increases the chances of success- Customers understand the quality of the products and services you provide and how you produce them, so organisations with employees who have pursued visual communication courses have a high success rate. There would be a smooth flow of work when the employers and workers have a good relationship, allowing the company to achieve success without having to struggle too much.

Self-satisfaction gets improved- A candidate who takes a visual communication course gains the skills he needs to communicate visually, whether through videos or pictures, transfer information, and understand others. As a result, they gain a sense of self-satisfaction.

ASPECTS OF VISUAL COMMUNICATION HISTORY

HISTORY OF VISUAL COMMUNICATION The history of visual communication dates back to a time where writing was not yet invented. It dates back to a time where history was persevered in paintings found on rocks and in caves dating back more than 40.000 years ago.

Fast forwarding to usage of ideograms up to the invention of the alphabet. It is save to say that visual communication has always been a part of our existence.

The invention of the alphabet was a beautiful time, because books were being published and beautiful illuminated scriptures were presented as a piece of art. We can fast forward a bit more in time and we would reach the avant-garde, modernist and finally the computer era.

Visual communication had changed drastically in the era of avant-garde, modernism and postmodernism. In the beginning before most people were able to read or write, every part of life was based on God. God was the center of all things and people were very faithful and loyal to their religion.

In the modernism era, people became more concern with themselves and were placing humans being above God and it was all about improving and the reshaping the environment.

In the Postmodernism era, people lost the sense of morality completely. There were no more clear division between right or wrong, evil or good, no truth at all. We life in a era where TV Idols such a Oprah promotes humans as Gods.

ASPECTS OF VISUAL COMMUNICATION HISTORY

In the modernism era, people became more concern with themselves and were placing humans being above God and it was all about improving and the reshaping the environment.

In the Postmodernism era, people lost the sense of morality completely. There were no more clear division between right or wrong, evil or good, no truth at all. We life in a era where TV Idols such a Oprah promotes humans as Gods.

Looking at the history of visual communication I can see how this view had changed. After all the people behind the visuals installs ideas of right or wrong within the heads of the masses. Depending on how strong minded you are, we

are all fragile to accept everything we hear or see.

The more visual communication was being used in modern times, the lazier we became. No more looking for truths, just accepting what we see.

I believe that visual communication will never die, it will only get more powerful in the sense of having the power of placing ideas, morals and believe within someone’s mind so tactically that the person would become convinced that it was his/her original idea to begin with. It is a powerful tool that can be used for either good or wrong, and judging from the era we are living in right now the line between right or wrong is pretty much blurred out.

ASPECTS OF VISUAL COMMUNICATION HISTORY

EVALUATION WHY IS VISUAL COMMUNICATION IMPORTANT? why the increase in visual communication? Most of us are figuring out that using communication information visually is a much more impactful way to get your point across.

1. VISUAL COMMUNICATION SAVES TIME

BY RELAYING MESSAGES FASTER. Stats have shown that visuals are processed 60,000 times faster in the brain than text.

Getting your point across quickly is a great way to conserve time and money.

Images and video convey a richer experience than text-heavy content alone. In a media landscape filled with clutter, readers’ attention is hard to acquire, and even harder to retain.

As a result, readers often prefer to scan content rather than read word-for-word. Keeping your material loaded with visuals is a surefire way to relay your message in less time.

2. VISUAL COMMUNICATION ENSURES THAT A CLEAR, UNIFIED MESSAGE IS DELIVERED. When you have an abundance of text in an email, your message can get lost. The recipient of your note might have a hard time understanding your point, resulting in time being wasted.

Instead, use visuals!

Collaborating on projects with remote employees can be challenging. Short, simple videos or animated GIFs are a great way to quickly iterate on suggested edits among your team, and make certain that everyone involved is on the same page.

GIFs are also a great way to lighten the mood. Working can be stressful, so incorporating fun GIFs that not only send a clear message but also entertain can aid the communication process.

3. VISUAL COMMUNICATION HELPS TO PROVIDE A SHARED, CONSISTENT EXPERIENCE. An important part of delivering a consistent experience with visuals is branding.

In addition to a logo, many organizations have defined brand colors that should be used in all marketing activities.

Logos, colors, font, graphics, icons, and imagery, paired with your company’s voice and tone, make your brand recognizable.

Using consistent visual communication is a great way to take advantage of your brand’s equity when launching to a new market.

Regardless if your organization has five people or 500 people, if it’s a start-up, or if it has a long history, making sure that everyone is using the same defined brand elements is a great way to start driving recognition of your organization and build brand awareness.

4. VISUAL COMMUNICATION RESULTS IN BETTER RETENTION OF THE INFORMATION. From a scientific perspective, it’s been found that using relevant visuals help the audience remember the information more effectively.

Of all information transmitted to the brain, 90% is visual. And as we discussed earlier, visuals are processed 60,000 times faster in the brain than text.

Whether your planned communication is internal or external and regardless of the topic or strategy, retention is always something to aim for.

ASPECTS OF VISUAL COMMUNICATION HISTORY

WHAT VISUAL COMMUNICATION TO ME IS...

I WHAT DO I THINK?

Visual communication helps in re-upholding oral correspondence. Basically, it upholds oral correspondence. Since not exclusively does the beneficiary hear, yet the beneficiary likewise sees what is being said with their eyes. and Pictures and delineations have more grounded sway than words. Pictures can be utilized to let things know that words don’t have the solidarity to tell.

Visual interchanges can be perceived by both proficient and uneducated individuals. Each of the necessities to comprehend Visual communication is the capacity to have the option to see things with the eyes dissimilar to the composed correspondence which necessitates that one is instructed and ready to peruse and compose before one can get it.

At the same time, one more impediment with the visual type of correspondence is the way that one can undoubtedly misjudge or misconstrue the focal significance of the message being conveyed. Certain individuals can never receive the message being conveyed by means of Visual communication. This classification of individuals is the outwardly impeded who can never see any message sent through Visual communication since they can’t see the message in any case.

ASPECTS OF VISUAL COMMUNICATION HISTORY

CONCLUSION The Human being is a social being. So, Over the years, the world has created more and more inventions to make communication between people easier. Creating alphabets, written languages and books, then later on modern technologies such as television, laptop, softwares, phones, etc.

People rely on visual communication to overcome language barriers, to capture and understand any message faster. Visual-communication in packaging helps the designer reach the audience better, and to make the audience understand the information easier.

The four theories discussed are divided into two groups of policies: sensual (Gestalt and constructivism) and perceptua (semiotics and cognitive). With the help of all this information, we can create beautiful, effective, eye catching packaging. And it’s good to understand that to design a package is beyond to just create a “pretty packaging”.

ASPECTS OF VISUAL COMMUNICATION HISTORY

BIBLIOGRAPHY RESEARCH SOURCES Advantages And Disadvantages Of Visual Communication | What is Visual Communication? Visual Communication Advantages And Disadvantages/ https://www.aplustopper.com/advantages-and-disadvantages-of-visual-communication//08/07/22 History of Visual Communication/ https://lisettewillemsen.wordpress. com/2012/03/03/history-of-visual-communication//08/08/22 How To Use Visual Communication and Why It Matters/ https://www. techsmith.com/blog/why-visual-communication-matters/#:~:text=Visual%20 communication%20results%20in%20better,brain%2C%2090%25%20is%20visual./08/08/22 History of Visual Communication/ https://lisettewillemsen.wordpress. com/2012/03/03/history-of-visual-communication//08/08/22

IMAGE SOURCES Cover & back page / Kyle T Webster / http://www.kyletwebster.com/about Introduction page / The Kid (1921 film) Content page / VISUAL COMMUNICATION OF LOGOS / https://crowderdesign. wordpress.com/2012/12/17/visual-communication-of-logos/ Why Visual Communication is Essential / New York Old Advertising / https:// www.flickr.com/photos/25830962@N06/3373206183/ History of Visual Communication page / Entoptic Images in European Cave Art / https://www.faculty.umb.edu/gary_zabel/Courses/Phil%20281/Philosophy%20 of%20Magic/My%20Documents/Cave%20Art%20and%20Trance.htm Page 14-15 / Information for the Future / NAOKI STUDIOS Page 16-17 / ABORIGINAL ART / https://www.picfair.com/pics/09685996-aboriginal-art Page 18-19 / 12 CONTENT MARKETING BEST PRACTICES FOR MORE ENGAGEMENT / https://killervisualstrategies.com/blog/12-content-marketing-best-practices-for-more-engagement.html Page 20-21 / Watt design - Visual Communication Design Exhibition / https:// wattspacegallery.wordpress.com/2012/12/13/visual-communication-design-exhibition/

ASPECTS OF VISUAL COMMUNICATION HISTORY