● References

Unique Selling Proposition

Our Music school is like no other. We provide a personal connection to each student to get them more involved and get them excited to come and play instruments. We help these students build a better connection with God and their churches and get students involved in them. ➔ We teach students how to play music ➔ We focus on God and worship music ➔ Students will find a second family and sense of community ➔ Our music teachers are trained professionals ➔ We accept all students (beginners, intermediates, and experts)

Strengths

● Unique business ● Not a lot of competition

Market Analysis

SWOT Analysis

Weaknesses Opportunities

● Small target market ● Focus is on worship songs, so students may not learn songs they hear on the radio ● Partner with local churches ● Sign with a brand that makes instruments

Threats

● Other music schools ● Small target market

Competitive Analysis

Stellarts Music school True worship Music Academy LB Music School

● Malden MA ● Music Training ● Indirect competition ● Lounge for parents to relax in and demonstrations of what students learned ● N/A ● Chelsea MA ● Chritsian worship music lessons ● direct ● Christian music school ● N/A ● Medford MA ● Music lessons ● Indirect ● Professional teaching ● N/A

Target Market

● Age

○ Millennials who are parents ● Gender ○ Both sexes ● Marital Status ○ N/A

● Family

○ N/A ● Location ○ Boston area ● Education ○ At least High School ● Income ○ $120,000 + ● Occupation ○ Construction, painting, cleaning, office, car dealers, etc. ● Religion ○ Christianity (assembly of God, baptist, protestant) ● Language ○ Portuguese (brazil) and English ● Lifestyle ○ Chrisrian values are a priority ● Motivation ○ Getting involved in their church ● Hobbies ○ Playing instruments

● Size

○ Medium leaning towards small

Marketing Goals

Goal #1: Gain More Members

● We think reaching out to more young individuals would help to increase sales ● Go out to local churches and give a demonstration of our school and show how we could get their child to play like a pro

Goal #2: Increase Social Media Following

● We want to get the word out about our business and build a relationship with our members. Increasing our social media following will help us do this. ● We will increase our following by working to get shoutouts from friends, family and existing members. We will also post photos and videos every day to keep our customers up to date with everything going on.

Goal #3: Customer Satisfaction

● We believe that customer satisfaction is key to our success. To keep our students returning every year, they have to have fun learning how to play instruments. We will focus on customer satisfaction not only for our students, but their families as well. ● We will accomplish this by treating our students like we would our own kids and make them feel confident in themselves and have them leaving with a smile on their face and making sure the parents feel confident in leaving their children with us to learn to play. We will also implement a feedback system, where parents can tell us how we’re doing.

PRODUCT: Marketing Mix

5:19 Music offers a friendly and professional environment where students will learn to play music and get more in depth about how music is a way we honor God and we also offer life coaching in a way through these lessons by getting them to connect and get closer to God each day

PRICE:

At 5:19 Music we do charge a good amount of money because we bring in musical professionals and we also have a good facility we have to maintain and update but we do have some promotions

We have the Daniel fast discount when all throughout March you get 30% off on your lesson for the 30 days of fasting

PLACE:

Our facility is based around the Boston area where we have 1 location because we want it to be more of a family feel rather than some big major corporation that has multiple locations

PROMOTION:

We believe that the best way to get the word out about our school is through social media like (instagram, twitter, pinterest, tiktok, etc,) and also through local churches

Brand Positioning

For Customers who want their child playing music and worshiping God, 5:19 Music is a Music School that offers music lessons based on Christian worship music so that customers can get their kids playing instruments and worshiping God. 5:19 Music looks to inspire the youth and help them with changing the world with music.

Example Advertisements

References

https://www.childrensmusicworkshop.com/advocacy/factsandstatistics/

https://www.dosomething.org/us/facts/11-facts-about-music-education#:~:text=S chools%20with%20music%20programs%20have,%25%20graduation%20and%2084.9 %25%20attendance.&text=Schools%20that%20have%20music%20programs,in%20sc hools%20without%20music%20programs.