Metanoia - Sara Salgado

Metanoia A Vegan Bakery

By: Sara Salgado Everett High School Ms. Sullivan, Marketing I

Copyright 2021

Table of Contents

Cover Page Table of Contents

Page 1

Industry Overview

Page 2

Business Description

Page 3

Branding

Page 4

SWOT Analysis

Page 5

Marketing Goals

Page 6

Marketing Mix

Page 7

References

Page 8

Industry Overview The Bakery Industry According to SmallBusinessChron the baking industry generates more than $30 billion in revenue each year The American Bakers Association reports the economic impact of baked goods produced and sold in the U.S. totals $423 billion. Retail bakeries generate around $3 billion in revenues, and commercial bakeries sell $31 billion in products.

Our position in the industry A bakery is an establishment that produces and sells flour based food baked in an oven. Most bakers work in retail or commercial bakeries mornings, late evenings , and weekends , sometimes even holidays. Metanoia position in the bakery industry is to make vegan food for everyone to enjoy and spread awareness that animals are getting hurt everyday and we should do something about it.

The competition Vegan bakeries around boston are bova’s bakery and mike’s pastry that would compete with Metanoia.

Business Description Mission Statement: ❖ Metonia creates vegan and gluten-free treats. My main goal for my business is to make good sweets that doesn't hurt animals in the process and get people trying vegan options no matter who they are.

Goals and Objectives: ❖ My business goals are to expand everywhere and become a place of comfort and peace.

Business Philosophy: ❖ My company exists because there isn’t many vegan places to eat, by making this company it will give people more options to eat food that doesn’t hurt innocent animals in the process.

The Bakery Industry: ❖ The global bakery market size was estimated at USD 203.8 billion in 2018

Strengths and Skills: ❖ The strengths and skills my company has is that we interact with our customers and create important months/days like pride month.

Closing Summary: ❖ Metanoia is a bakery where you can feel welcomed anytime (expect when it’s closed) and have a sense of comfort and safeness with us. We gives you only vegan options while music is playing softly in the background, it’s a place you can go to have quiet time or to catch up with friends or even meet new people to find a connection with them.

Branding Logo

Slogan You’ll need to rethink everything when you have taste Color Scheme

Merchandise Examples

SWOT Analysis

Strengths - We have vegan options - Place gives you comfort - Doors open for anyone

Weaknesses - We only have vegan options - There’s only dessert - expenses

Opportunities - Get a free treat when you take our survey (once a month) - Partnering with vegans all over the world to know what they like - Special guests (celebrities) coming over and trying metanoia

Threats - People might not like the idea of just having vegan treats - Competitors offering similar products - People wanting healthier options

The target market Age: everyone any age any generation Gender: whoever you are (gender is a social construct) Marital status: All single, married, not married Family: Big families/ doesn’t need to be blood take whoever you consider family Location: Main in Boston , but Metanoia is going global Education: high school diploma Income: $10,000 Occupation: working in all different career fields Religion: everything is welcomed Language: english, spanish, sign language, etc Lifestyle: peace Motivation: To show people comfort Hobbies: reading, listening to music Size: a whole community

Marketing Goals Goal #1 - Collaborate with big helpful brands / campaign that can help and support to make the world a better place.

Goal #2- Become big on all popular social media platforms to spread awareness of the pain we are causing to animals as well as informing people about what is happening with the world right now not only the United states and give ways to help those in need of our support.

Goal #3- Make customers sign up for updates on the metanoia by email or texts and informing them of deals, new treats, and news that need to be talked about.

Marketing Mix Product Metanoia offers great deals and services in the industry but also for a great cause as well.

Metanoia is a vegan bakery that creates offerings tailored to plant-based buyer motivations. All of us are educated and ready to change the world. We have a special way to keep in touch with our customers by connecting them to campaigns to niche events such as World Vegan Day and other big events that should be celebrated. Our business welcomes everyone and anyone, vegan or not it doesn’t matter. By going vegan for a month you would save 30 animal lives.

According to Oxford University, going vegan is the single biggest way you can reduce your environmental impact on the planet.

Main categories of metanoia - Cookies (soft, chocolate chipped, lemon, etc) - Brownies (extra chocolate or not) - Cakes (tres leches)

Extra value products - Big cakes for parties - Reservation in one of our rooms - Coffee Price: We are successful in the Vegan industry by giving fair prices while making sure our customers are happy and know that they are welcomed always. We give discounts if you do a survey and on your birthday we give free food.

Place: Metanoia office is located where it all started first Boston MA, in a peaceful but loving place Metanoia is everywhere in the world and informing people about the things that need more new coverage.

Promotion: To get more people talking about Metanoia we…

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Market on big social media platforms Check in with customers Give discounts - give out gift cards Free samples Email marketing

Our value proposition statement Metanoia is a vegan bakery that protects animals and spreads awareness on important things that are kept hidden or silent by informing customers on social media platforms everywhere.

Reference

https://www.worldofvegan.com/vegan-bakeries/

https://www.tripadvisor.com/Restaurants-g41501-zfz10697-Chelsea_Massachusetts.html

https://foodgrads.com/8-facts-bakers/