● Branding

Industry Overview

The apparel industry According to statista.com The global apparel market is projected to grow in value from 1.5 trillion U.S. dollars in 2020 to about 2.25 trillion dollars by 2025, showing that the demand for clothing and shoes is on the rise across the world. The regional distribution of the demand share of apparel is expected to stay mostly consistent between 2015 to 2020.

People are constantly looking for unique clothing items and styles to express themselves with and in recent times more “out there” fashion is becoming more and more normalized in the mainstream,

Our Position in the Industry There aren’t very many techwear brands available in Massachusetts and the style isn’t very aordable so people looking to get into it will have a hard time finding and buying this style of clothing.

The Competition We don’t have much direct competition due to techwear brands being scarce in Massachusetts. Our biggest competition consists of brands like Nike and North Face who make Techwear style clothing among other styles.

What Makes Our Company Unique? Our company is strictly focused on the techwear aesthetic while still being aordable. While there are many techwear focused brands, many of them are wildly expensive and not suited for the average customer.