Hispa Bath and Beauty - Ericka Portillo

Hispa Bath and Body A Hispanic Skincare Solution

By: Ericka Portillo Everett High School Ms. Sullivan, Marketing I Copyright 2021

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Table of Contents

Cover Page Table of Contents

Page 1

Industry Overview

Page 2

Business Description

Page 3

Branding

Page 4

SWOT Analysis

Page 5

Marketing Goals

Page 6

Marketing Mix

Page 7

References

Page 8

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Industry Overview The Skin Care Industry Each year in America more than US $ 8,000 million in personal care products are sold, according to the FDA (Food and Drug Administration), the entity that regulates the food and medical products industry in the US and its imports.

According to the consulting firm Nielsen, the world cosmetics market will reach 863,000 million dollars by 2023 and the trend for technology to make the difference between its competitors to use is increasingly latent in the beauty leaders. The figures in terms of earnings in business verticals, such as accessories, cleaners, razors or creams, have been increasing.

Our Position in the Industry One of the main ideas by which my business is inspired by the fruits of nature that we find in Central America and is with the purpose that people of different nationalities achieve some beautiful things of Central America.

The Competition One of the main competitions are the Bath and Body worth stores, Sally beauty supply and Ulta, they are stores with many years of experience, they are really competition that will be difficult to comfort but it will be achieved

What Makes Us Unique One of the main things that makes my business unique is that we use products that are made with fruits that are grown in Central America and it is difficult to do it in different countries.

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Business Description

Mission Statement: Our mission is to promote the amazing ingredients Central America has to offer, by creating products using only the best, all-natural ingredients. We strive to spread the word to the entire world about how great the natural resources are in Central America.

Goals and Objectives: One of our main goals is to expand our reach by opening more physical stores. This will allow customers to try our products before purchasing them.

Business Philosophy: We want to show the world how incredible the natural resources in Central America are. By creating products that work and won’t harm the environment or your skin, we’re also increasing awareness of Central America’s resources.

The Skincare Industry: The skin care industry at the moment is one of the most popular and lucrative industries.

Thanks to the increase of technology, beauty bloggers are now famous for trying and reviewing different products, which has had a positive impact on the skin care industry.

Strengths and Skills: Today, there are too many issues with skin care safeness, including dyes, allergens, and more.

With 100% all natural, vegan products imported from Central America, our products are cruelty-free and won’t harm the environment or the skin.

Closing Summary: Hispa is a company that is expected to have a good impact on the skin care industry since a company created by a Hispanic woman and whose purpose is to gain interest from different nationalities to know products made of Central American fruits.

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Branding Logo

Slogan

We are fragrance and essence, we are Hispa.

Color Scheme

#f9e2ffff

#000000ff

Merchandise Examples

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SWOT Analysis

Strengths ● ● ●

We have a staff committed to the company.

The level of quality of our products and service are superior and differentiated.

Take advantage of the economy and low costs.

Weaknesses ● ● ●

The production process has a high cost.

The alliances we have with companies are very weak in the market.

We are a new company.

Opportunities ● ● ●

Technology implementation We enter new markets.

New products encompassing new customers.

● ● ●

Threats Our competitors have more years of experience.

Changes in consumption trends generally repetitive Market stagnation.

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Target Market

● Age ○ For people from 14 years old that is when young women start with a skin care routine ● Gender ○ We are targeting both sexes. ● Marital Status ○ It does not matter your marital status ● Family ○ Your whole family will be welcome ● Location ○ We ship internationally, but our headquarters is in Cambridge, MA. ● Education ○

Enough to give you the best deal and make you feel comfortable.

● Income ○ What is their income?There is NO specific one ● Occupation ○ It doesn't matter what your profession is. ● Religion ○

No

● Language ○ It is an international store therefore they must be people who speak different languages. ● Lifestyle ○ With a productive life ● Motivation ○ Ah see each day in the best way.

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● Hobbies ○

Being a beauty blogger but nonetheless all people are welcome.

● Size ○ Very great since there are many people today who like to do a skin care routine.

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"Marketing Goals". ★ One of the main objectives is for our brand to internationalize, to achieve this I must use a little sea of marketing to be able to do promotion and sales strategies. ★ Another objective would be to reach people with a lot of reach on social networks with Instagram that is now much more used by our generations who are now practicing their skin care routine, with these people we could have reviews for a better reach would be the beauty bloggers. ★ Another of our main objectives is that also to reach people whose accounts are not so large with this it would be achieved that the people who see their videos will believe the information more than a person has hundreds of followers this is because it is obvious that when an influencer In its entirety it makes reviews of a product it is known that it is a collaboration or a promotion. ★ Another objective is to show people that we are a company that thinks about the environment and we take care of it.

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Marketing Mix PRODUCT: At Hispa Bath and Body we offer a variety of skin care products made with special ingredients from Latin America. All of our products are made with natural ingredients and resources.

Our most popular products:

● Carambola Body Wash

● Manzanita Body Scrub ● Sapodilla Candle ● Bath sponge

● Papaya moisturizing mask All the ingredients for our products are harvested in Central America and then they are imported to smooth out the production of them.

PRICE:

Although ours are imported, that makes the cost of them higher, but nevertheless we make them available to many people so that they can enjoy our products with high quality, which are free of animal damage and also pleasant with the environment.

PLACE: The company is located in Manchester Connecticut And you can also place orders on our website: Hispabathandbody.com what would be a pleasure for us to attend you or to be able to pack your products so that they arrive directly at your house so you can have a moment of relaxation or be able to enjoy the aroma of our candles that are the Better feeling of our products so you wait, you should compare some of our products and be able to visit us so that you can spend a pleasant moment to give you a better service, our employees should provide their uniform for when you need help finding your products, you can quickly identify them, their uniform will be seen with A typical shirt with

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the colors and logo of our company and remember that we are always willing to give you the best service PROMOTION:

For a better promotion for our products we will insert strategies for the client, with new forms of communication such as: ● Social media. ● TV commercials. ● Retail stores. ● Youtube ads. ● Shopping coupons. ● Many losses in your next purchase.

Remember

We are fragrance and essence, we are Hispa.

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https://www.fda.gov/media/135078/download

Sources

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