bliss beauty - Aline Silva

bliss beauty skincare company

created by - aline silva presented - june 2021 marketing I Ms. Sullivan, everett high school

table of contents -

cover page pg.1 table of contents pg.2 industry overview pg.3 business description pg.4 branding pg.5 SWOT analysis pg.6 target market pg.7 marketing goals pg.8 marketing mix pg.9

Industry Overview skincare industry According to a recent report published by Fortune Business Insights, The global skincare market size is projected to reach USD 200.25 billion by 2026.

The high investments in the development of skin care products with organic and safe ingredients will emerge in favor of market growth. our position in the industry According to the American Academy of Dermatology, fragrances are considered the leading cause of allergic reactions on the skin, which leads to over 5.7 million physician visits every year.

A lot of ingredients found in traditional skincare products (face washes, lotions, sunscreen, etc) have now been linked to health issues such as allergies, eczema, cancer, hormonal disruption, and reproductive problems.

At bliss beauty, we strive to improve skin problems without the use of harsh chemicals, toxic dyes or animal testing. We are an all natural, vegan and cruelty-free skincare line whose number one objective is to inspire more people to use all natural products. Our main objective is to offer the best to our clients; promising to provide effective results! the competition Since we are a business located in the middle of Boston, our neighboring competition would be skincare brands such as Fresh, Follian, Credo and Blue Mercury; being our main and biggest competitors.

That being said, not all of our competitors are organic/vegan brands like bliss beauty. If we are talking about competitors who also have the same values as our brand of all-natural and organic ingredients; then our main competition would be Pai, Love & Beauty Planet, True Botanicals; who are all-natural and fully vegan skincare brands who share the same objectives. what makes our company unique Our main unique selling point would be how our skincare brand focuses on being completely 100% vegan and cruelty-free; where all of our products are natural and made from natural ingredients.

As great as that is, our brand also offers many special services to encourage more consumers and inspire clients to stick around; and continue to use our brand because they love the products.

At Bliss beauty, we offer free facials, various sales throughout the year and student discounts especially since our area is based in a college district. We hope to attract more college students; offering affordable and effective skincare products. We also hope to make sure our clients are satisfied with our products, so we make sure to offer free birthday facials, free skincare samples and lots and lots of sales!

Business Description our mission bliss beauty’s mission is to provide affordable and effective skincare with the highest quality without the use of chemicals, toxins or strong dyes. We hope to inspire more people to use lighter and cleaner ingredients on their skin. our vision bliss beauty’s vision is to take the skincare industry by storm and hopefully open various storefront locations; and in the future we also plan to go mobile.

We hope to open mobile skincare trucks and project monthly membership boxes to attract more skincare lovers. our goals and objectives bliss beauty’s ultimate goals are to be able to get a satisfied customer base that love their skincare results; to be confident in their skin, knowing the products in their skin. our business philosophy We are a company who values the health and well-being of our customers.

Being able to find the perfect skincare brand that’s just right for your skin is such a hassle; especially when it comes to vegan and naturally made products. industry The skincare industry is quite a competitive industry, projected to grow by a whopping 5% per year. The skincare industry is one of the fastest industries that continues to grow; and is considered to be one of the most valuable and profitable industries. our strengths and skills Bliss beauty’s greatest strength is 100% customer satisfaction. We always intend to make our customers happy; offering the most with special student discounts, seasonal discounts and tons of fun freebies! target market our main target market is college students, especially since being located in the greater Boston area near multiple college universities; we strive to seek the attention of a younger clientele. closing summary When the pandemic first hit and masks became a mandatory requirement for every outfit, our faces definitely didn’t appreciate the tight cloth on our faces daily. Good skincare became crucial and thankfully with bliss beauty, the perfect vegan skincare company made with all-natural ingredients to rescue our skin.

Branding logo -

slogan - skincare is eternal bliss

color scheme - very earthy tones; clean, simple and minimalistic vibes

merchandise examples -

SWOT Analysis bliss beauty

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strengths Organic and cruelty-free Made with all natural ingredients Offers lots of seasonal discounts and sales opportunities Partner with local skincare brands with same values Open a mobile skincare truck Create new cool marketing campaigns that attracts college students

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weaknesses Not very affordable Don’t offer refills Bottles aren’t recyclable or reusable

threats Considered a luxury, so it isn’t a necessity in the economy Lots of neighboring competition Location is pricy and competitive

target market age: ○ ○ ○

anything above 12+ right around the age where you start to get into skincare college students main target point

gender: ○

both! who doesn’t love great skincare

marital status: ○

Isn’t an affecting factor when it comes to skincare

family: ○

family structure doesn’t matter; whoever values great skin!

location: ○

much of our target market would live around the area, but we would also sell locally in the New England area. ○ we will use our mobile skincare truck to hopefully sell nationally; especially since we would not be sold at retail stores. education: ○

education doesn’t matter at bliss beauty

income: ○

Since we use natural ingredients and skincare is known to be a luxury item, our products are on the more expensive side so probably middle class income.

occupation: ○

occupation doesn’t play an affecting role.

religion: ○

no specifics :)

language: ○

no particular language group

lifestyle: ○

Our target market’s lifestyle could be a number of things ○ One’s life could be super chill and relaxing while another could be a hectic college-student who’s just trying to survive ○ We pertain to anyone, no matter how calm or crazy their life may be! motivation: ○ ○

They would seem to be very motivated and self-driven people people who seem to have their life put-together; people who were inspired a little bit of self-care.

hobbies: ○

Our target audience could have a number of hobbies; it could be the ones who are super athletic or the ones who just like to sit at home and do skincare all day ○ No specific preference at all size: ○

bliss’s target market would be pretty big; with a large following either being teenage girls or middle-aged woman ○ huge skincare lover following :)

Marketing Goals #1 go mobile and open up a brand new skincare truck!

One of bliss beauty’s main goals would be to open and start up a running mobile skincare truck. It’s a fun twist to a food truck but instead of actual food, we sell food for the skin aka skincare. It would be a great new initiative to inspire people to start using more skincare products and want to improve their skin for the better.

#2 Increase brand awareness and social media presence Increasing bliss beauty’s brand awareness would be essential to be able to increase our target audience. We want to have a more engaged following, being an active skincare account, where we can answer skincare questions and give tips and tricks for healthier looking skin. We would get brand ambassadors and make sure to promote our company in the best and most effective ways.

#3 Launch fun new projects and giveaways We want to make sure our customers are satisfied with our products and most importantly our brand. We want to be able to offer them fun new sales, discounts and even cool giveaways; grabbing their attention. We would hope to launch fun seasonal sales and maybe even have monthly subscription boxes. Customer satisfaction and active engagement will always be our top priority!

Marketing Mix product - Our signature products would be our line for acne, we offer a special treatment package designed specifically for acne-prone skin.

Not only is that our best-seller but our customers have been giving stellar reviews on the treatment. Acne treatment packages have been our most profitable and well-known through our college student clientele.

We strive to continue with the effective treatment and hope to encourage more to use our natural brand though student discount.

price - Since our products are all made from natural deprived ingredients, organic and free from any harsh chemicals. Our products aren’t the cheapest on the street, yet we still maintain affordable prices.

We sell lots of bundles of products or mini sizes ranging from $5-10; not including the cute-fun sized samples.

promotion - We want to rely on a lot of our marketing advertisements, not just flyers but mainly social media. We want to be an active instagram and tik tok account to not only increase our brand’s awareness but also gain a larger audience.

We would create giveaways, contests, daily social media posts and maybe even some skincare collaborations with influencers or other brands to be able to promote bliss beauty as much as possible.

place - We are located in the busy streets of Downtown, Boston; in the middle of lots of neighboring competition. We make sure to have our location be an eye-catcher to grab the attention of passing customers.

When we have the skincare truck that would definitely be a great eye-catcher to more customers since it’s such a cool and different take on skincare.

Our value proposition statement - We are a small and modernized skincare brand made with only the best ingredients for your skin; where achieving your skin goals is our number one priority!

Used Sources https://ethicalelephant.com/vegan-beauty-cosmetics-explained/ https://www.sustainablejungle.com/sustainable-living/natural-skin-care-ingredients/ https://www.lovebeautyandplanet.com/us/en/editorial/ingredients-go-vegan-and-cruelty-f ree.html?gclid=Cj0KCQjw8IaGBhCHARIsAGIRRYr_bPlpfbKYT_Y0ka-WFBTPhSivIKXpph5-21QrdY qTYFEZzUg6BOAaAqPNEALw_wcB&gclsrc=aw.ds&c13_fl=