ENG, October 2023 Edition

October 2023

Your #AEHL eJournal

Going Digital

Table of Contents ‘Going Digital ’

03

editor’s note

04

singapore campus updates

06

passugg campus updates

10

itnb: cybersecurity in hospitality

16

ehl incubator updates

18

The digital era

20

sitting with an alumnus, fritz dickamp

24

ehl news: “oui chef academie”

26

ehl ejournal: sponsorship opportunity

27

EHL lifestyle boutique

28

the mindfulness company: a conscious future

32

pesa: let’s talk about customs

36

privilege program

37

upcoming events

38

bottin

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Editor’s Note Welcome to the latest, and last edition of our EHL Alumni eJournal. Whilst this bimonthly digital eJournal will no longer continue, a new format will take its place which will be communicated in due time. Of course, just as the seasons, and colorful leaves change, so does our industry - and we're here to help you embrace these important shifts in the world of hospitality.

In this issue, we're delving deeper into the ever-important fusion of technology and hospitality. You'll be amazed at how cutting-edge tools and apps are not just transforming but redefining our entire industry.

From intuitive check-in experiences to personalized guest services, these advancements are setting the stage for a brighter, more engaging future in hospitality. And we’re here for it! But that's not all! As we approach our last quarter, we have got some lively EHL events coming your way. Be sure to keep an eye on future announcements so that you save the date. As always, these events promise invaluable networking opportunities - and a chance to connect with your peers who share your unwavering passion for all things hospitality.

As you dive into the contents of our October newsletter, allow the falling leaves to inspire you to embrace change. We're here to guide you, motivate you, and ensure you're ready to excel, every step of the journey.

Your Alumni & HoneyBee Team #EHLFamily

Editor’s Note

3

Campus Updates From EHL Campus (Singapore) Faculty Teaching Award

The Singapore Teaching Award recognises faculty members who positively contributed to students' learning experiences at EHL Campus (Singapore). For this year’s award, our students voted, and our two candidates were Dr Adam Aoun and Dr Guy Llewellyn.

A huge thank you to both these faculty members for inspiring our students every day. Congratulations to

Dr Aoun for winning this year’s award!

Orientation Week September 2023 This September, we welcomed 37 new students who joined us in Singapore on a direct entry, transfer or exchange program! In total, we have 90 students in BOSCs 1, 3 and 5 on campus this Fall. Catch up with the Orientation Week highlights on our Instagram and TikTok pages.

4

EHL Singapore Updates

Share your Story We are always looking for fresh alumni profiles to share with our community on social media, to showcase the diversity of of our alumni's career outcomes.

If you are interested in sharing your EHL story, please contact Chloe Tay, Community Manager, at chloe.tay@ehl.ch.

Contact Us Stay connected with EHL Campus Singapore!

EHL Singapore Updates

5

Campus Updates From EHL Campus Passugg

On August 4th, 2023, the Autumn semester finally arrived!

Our new students, full of energy and enthusiasm, are ready to start an exciting chapter at EHL Campus Passugg! 44 apprentices in the field of hotel communication, 48 students in the program of the College of Higher Education and 22 Bachelor students are waiting to further develop their professional and personal skills at the EHL Campus (Passugg).

The Autumn semester is a time of new beginnings and new acquaintances. We encourage our students to get actively involved in campus life, make new friends, and benefit from the many opportunities our community offers, both on and off campus.

EHL Passugg Restaurants open for external guests Starting this semester, we have an exciting new addition: our four in-house restaurants at EHL Hotel Management School Passugg open their doors to all alumni, friends and colleagues, as well as external guests, for lunch from 12:00 - 13:30.

Here, our talented students and experienced professionals work hand in hand to create unforgettable dishes inspired by global cuisine.

From fine local delicacies to a fascinating variety of Asian cuisine, each restaurant offers unique culinary experiences. If you are in the area, be sure to make a reservation at one of the fantastic restaurants here at EHL Campus (Passugg).

The Essence-Fine-Dining Restaurant At The Essence, not only do our guests experience outstanding culinary creations, but our students also experience a unique learning environment where they can develop their skills and their understanding of fine dining.

Umami-authentic Asian You can enjoy authentic flavors of Asia at our Restaurant, Umami. Our talented students prepare a mouthwatering selection of Asian delicacies, including Vietnamese spring rolls, wonton soup and tom yam gung.

6

EHL Passugg Updates

Campigiana -

Culinary Bistro Style.

The Campigiana Bistro offers a wide range of delicious dishes prepared and served by our dedicated students. The perfect place to enjoy classic club sandwiches, tartars and a variety of vegan and vegetarian options.

Da Fortunat -

seasonal regional At Da Fortunat, you will discover seasonal delicacies such as asparagus, game, capuns and much more. Enjoy the variety of dishes and be impressed by the culinary skills of our students.

EHL Passugg Restaurants open for external guests Our Food Festival, held on September 16th, was a great success and provided an opportunity for our students to showcase their skills. Our guests were able to enjoy exquisite samples of local, Asian, Arabic and Mediterranean cuisine from the various food stalls. The dessert buffet was irresistible and there were numerous partners showcasing their unique products and refreshing drinks, all accompanied by live music. Our guests from near and far, as well as our alumni, enjoyed a culinary voyage of discovery with new taste experiences.

Not only was the festival worth a visit, but a guided tour of the campus and a separate aperitif were organized for interested guests and alumni. This led to interesting conversations and valued reunions.

In between, our school management welcomed the alumni and introduced our new alumni contact person, Katrin Pajewski. She has been part of the EHL team in Passugg since July 2023 and was directly available for questions and requests. A big topic was the access to EHL Connect.

EHL Passugg Updates

7

EHL Connect-Stay in touch Feedback from our community has shown that there are some challenges to overcome in this regard. We would like to take this opportunity to remind you to contact us at alumni.passugg@ehl.ch so that we can help you to use and activate your accounts at EHL Connect. This is a communication platform where former students can register. At EHL Connect, you can stay in touch with each other, find former fellow students, and view all established Stamms.

At the top of the alumni wish list is currently to have an alumni group here in Chur. Therefore, we are looking for a Stammvater and Stammlady who can proudly support our community in Chur and advance it with their commitment. If you feel interested, please contact us at alumni.passugg@ehl.ch. We look forward to hearing from you!

In addition, all former students and learners of EHL Passugg are welcome to join our alumni groups on Facebook and LinkedIn. Here, alumni can become part of a vibrant and inspiring community and network with other former students.

EHL Passugg Career Day Another highlight in the current semester was the EHL Passugg Career Day. This day has developed into a popular meeting place for hospitality companies, among which an increasing number of alumni can be found. Due to its great success, Career Day is now held twice a year.

At our last event we had a record number of participants, 31 companies. They had the opportunity to present themselves to a wide audience of motivated students. By participating in Career Day, companies not only raised their profile, but also found potential employees who perfectly fit their requirements.

Here is a small insight from the Career Day on August 30th, 2023.

Contact Us Stay connected with EHL Campus Passugg!

8

EHL Passugg Updates

EHL Passugg Updates

9

Cyberse curity in Hospitality Interview with Matteo Brignoli

Could you please introduce yourself to the AEHL Community?

MB: My name is Matteo Brignoli, and I was born in the Italian-

speaking

Canton

graduated

Economy

of

from

and

Switzerland,

EHL

in

Commerce

also

February

in

known

2023.

Bellinzona

at

as

Ticino.

While

the

I

studying

SCC

School,

I

began working in Finance and Human Resources at the age of

16.

It

was

during

relationships

discovered

family,

this

grew.

an

I

that

After

and

applied

to

my

interest

learning

environment

innovation

education.

time

that

more,

EHL

in

more

thrives

in

developing

about

on

EHL,

values

as

well

as

2018

with

the

I

such

as

excellence

in

support

of

my

family and those close to me. In February 2019, I became part

of the EHL family.

Following

graduation,

Officer at

ITNB AG.

Strategic

Consulting

I

am

My role

in

the

now

the

Business

involves C-Suite

field

of

Development

Interchange

Cybersecurity

and

and

Connect with matteo

Data

brignoli on linkedin

Protection. It may seem like an unusual specialization, but the

gap in interaction between technology professionals and the

Management

or

Conglomerates,

Executive

is

Departments

astonishing

and

Currently,

at

Switzerland

2

5

years

creates

Watchmaking.

old,

the

I

I try to be as

companies,

to

close

to

EHL

and

environment

for

me

to

.

still

ideal

of

me

working in very diverse industries

allows

live

involved as

I can

in

ranging

creating

the

work

from

relationships

Region

on

my passions,

I

my

of

SMEs

and

Lavaux.

many

to

large

partnerships

This

passions

Groups

with

beautiful

like

and

people

region

Automobile

of

and

recently had the amazing opportunity to

become a member of the GPHG Academy. I am excited for what the future holds and look forward to more

amazing opportunities.

Can

you

tell

us

about

your

journey

from

starting

EHL

to

entering

the

field

of

Cybersecurity?

What

motivated you to make this transition?

MB: During my journey so far, I had the opportunity to work at the prestigious Yacht Club of Monaco, in the

F&B

department.

required

in

experience

This

order

to

internship

provide

opened

the

best

at Manufacture Audemars

my

eyes

service

on

and

the

different

experience

Piguet allowed

me

types

possible

to delve

of

responsibilities

for

everyone.

different

role

Additionally,

into customer experience

and

my

product

innovation, while also gaining valuable knowledge in project management and understanding the genuine

wants and needs of customers.

While studying at EHL, the unfortunate COVID Pandemic highlighted issues that many companies face with

Data

Protection

and

revealed

the

potential

in

the

field

of

Cybersecurity.

I

witnessed

vulnerabilities

in

Switzerland and neighbouring companies, especially as the shift to remote work and studying became the

new normal. It was during this time that I had my "Eureka" moment that pushed me to discover and learn

more about this fascinating field.

10

Cy b e rs e c u r i t y i n H o s p i ta l i t y

The

driving

force

behind

my decision

to

transition

was

We never lose sight of our

my father. He always emphasized on the importance of

pursuing

why

one's

own

path

had

his

own

he

to

achieving

company,

success.

ultimate goal: ensuring

That's

specializing

in

that our clients fe el safe

infrastructural IT. As a young adult, I now appreciate all

my

experiences,

both

personal

and

professional,

and c onfident in their

and

digital environments.

try to implement my learning into my day-to-day life.

Can you highlight any specific skills or qualities that you believe to be essential in both the Hospitality and the Cybersecurity industry? How do you use them daily?

MB:

The

hospitality

industry

has

provided

me

with

valuable

skills

and

qualities

that

have

proved

to

be

extremely helpful in the Cybersecurity field.

Firstly, my perfectionism, which I developed during my time at EHL, has cultivated a meticulous attention to

detail.

This

attention

to

detail

is

crucial

when

it

comes

to

identifying

and

addressing

cyber

threats.

Additionally, it has allowed me to foster and nurture meaningful connections with clients and partners.

Another

asset

hospitality

that

and

I

bring

to

Cybersecurity

the

table

industries

is

my

ability

demand

the

to

function

capacity

to

effectively

handle

under

pressure.

high-stress

Both

situations

the

without

becoming overwhelmed. This skill has been honed through managing the demands of running a company.

The capacity to adapt swiftly to crisis situations is equally important. In both industries, unpredictability is a

constant

factor.

Rather

than

simply

acknowledging

problems,

I

have

learned

the

importance

of

acting

proactively and finding quick solutions to ensure business continuity for clients.

Lastly, one of the most valuable lessons I have learned is the power of humility. I acknowledge that I don't

know everything , and this has encouraged me to be pragmatic, open-minded, and eager to continuously

fill gaps in my knowledge. This combination of humility and a drive for constant learning and improvement

provides a significant advantage in the ever-evolving field of Cybersecurity.

In hospitality, customer satisfaction is a key focus. How do you approach problem-solving in the context of Cybersecurity, where the challenges are often technical and complex?

MB:

In

the

hospitality

Cybersecurity

as

well.

industry,

At

ITNB,

customer

we

handle

satisfaction

technical

and

is

paramount,

complex

issues,

and

but

this

we

principle

never

lose

applies

sight

of

to

our

ultimate goal: ensuring that our clients feel safe and confident in their digital environments.

We

work

with

cutting-edge

technologies

like

Cyber Artificial

Intelligence,

Quantum

Computing ,

Endpoint

Protection, and Attack Management. However, we understand that these terms can be intimidating to those

outside the tech realm. Most executives and business owners primarily care about two things: the impact of

implementing our solution on their operations and the associated cost implications.

That's

why

our

establishing

a

understandable

problem-solving

strong

human

language.

This

approach

goes

connection,

approach

beyond

which

helps

our

addressing

means

clients

the

technical

aspects.

translating

complex

jargon

comprehend

the

nature

of

our

We

prioritize

into

simple,

work

and

its

necessity.

Cy b e rs e c u r i t y i n H o s p i ta l i t y

11

As Cybersecurity specialists, we don't just manage and mitigate threats; we also educate and empower our

clients. By making Cybersecurity more accessible and comprehensible, we help businesses make informed

decisions

that

enhance

expertise

–

about

it's

their

security

creating

a

and

bridge

improve

between

their

the

bottom

line.

Cybersecurity

Our

domain

role

goes

and

the

beyond

technical

business

world.

By

doing so, we enable our clients to navigate the complex landscape of Cybersecurity, ensuring the safety of

their digital assets.

Cybersecurity

is

gaining

traction

as

more

and

more

businesses

enter

the

digital

space.

How

can

these

businesses best equip themselves against threats?

MB: As

more

the

digital

businesses

landscape

continues

are

transitioning

of

Cybersecurity,

to

online,

evolve,

making

so

it

does

the

need

imperative

to

for

robust

equip

Cybersecurity.

themselves

More

adequately

and

against

potential threats.

In

the

early

days

computing , and

everyone

the

focus

was

on

rushed to store their data

securing

in this

all

new,

devices. Then

came

seemingly secure

the

era

of

environment.

'Cloud'

However,

we soon realized that the majority of IT threats are centred around devices, particularly those with direct

human access. As a result, we've come full circle, returning to the strategy of securing all devices.

That's

where

antivirus,

state-of-the-art

antimalware,

sophisticated

threats,

Cybersecurity

or antispam

such

as

comes

software. These

disgruntled

into

play.

generic

employees

It's

not

solutions

seeking

about

antiquated

offer little

revenge,

protections

defence

high-end

against

hackers,

or

like

today's

amateur

hackers who can order cyberattacks online as easily as ordering fast food.

Today, state-of-the-art Cybersecurity means Endpoint Protection (EDR). This strategy involves securing all

devices thanks to behavioural based AI interventions and integrating the physical strategy with a Security

Operation Centre. Here, a team of experts constantly monitors and analyses the behaviour of operations

conducted on these devices, identifying and addressing any suspicious activity. Our company is active in

Switzerland, Germany, France, Spain and Austria, providing this solution, and others even more boosted.

What upcoming technological trends do you anticipate will significantly impact the Cybersecurity industry?

MB:

The

promise

Cybersecurity

industry

is

to

reshape

the

significantly

continually

field.

evolving ,

Among

these,

with

new

technological

two

stand

out

as

trends

particularly

emerging

that

transformative:

Quantum Technology and Attack Surface Management.

For those not deeply involved in technology, cybersecurity, or videogames, the term "Quantum Technology"

might seem arcane.

However,

its

implications for computing

power and

potential are

profound. Quantum

Technology promises to revolutionize how we process information, offering computational capabilities far

beyond

those

inevitably

As Cyb erse curity sp e cialists, we don't just manage and mitigate

have

cybersecurity,

strategies

Our

of

to

strategic

current

systems.

significant

requiring

secure

new

will

impacts

on

approaches

and

quantum-based

partnership

This

with

IBM

systems.

Security

allows us to stay at the forefront of this exciting

threats; we also e duc ate and development.

emp ower our clients.

12

Cy b e rs e c u r i t y i n H o s p i ta l i t y

Another trend that's reshaping the Cybersecurity landscape is a shift away from traditional vulnerability assessments and IT penetration tests. While many companies still rely on these services, they're increasingly seen as relics of the past. They offer a snapshot of a company's IT security at a single point in time but fail to provide continuous analysis and assessment.

That's where Attack Surface Management comes in. A more dynamic, proactive approach, it involves continuously monitoring and managing a company's digital attack surface to identify vulnerabilities before they can be exploited. At ITNB, we've incorporated this innovative strategy into our Cybersecurity toolkit through IBM Randori Recon, ensuring our clients benefit from the most up-to-date defences against cyber threats. The future of Cybersecurity is not just about responding to threats, but predicting and preventing them, and these upcoming trends are crucial steps in that direction.

The Internet of Things (IoT) is rapidly expanding. How can we ensure the security of interconnected devices in various industries, and what strategies might you suggest mitigating potential risks?

MB: Firstly, it's important to partner with a company that specializes solely in Cybersecurity. The market is currently saturated with many companies that have jumped on the bandwagon, primarily driven by the revenue spike following the rise in cyberattacks. Partnering with a dedicated Cybersecurity firm ensures you're working with experts who are fully focused on protecting your digital assets and have the depth of knowledge required to keep pace with evolving threats.

Secondly, staying abreast of laws and regulations is paramount. For instance, in Switzerland, a new Federal Act on Data Protection came into effect on September 1st. This law imposes hefty fines - up to 250’000 Swiss francs - on individual private people registered at the Commercial Register for inadequate data protection. Compliance with such regulations is not just a legal necessity but also an integral part of

Cybersecurity in Hospitality

13

any robust Cybersecurity strategy and Cyber-resilience.

Finally, the cornerstone of security across all industries is business continuity. Whether it's a hotel, hospital,

manufacturing site, university, or any other type of enterprise, the primary objective during a cyberattack

is

to

secure

data,

maintain

customer

trust,

and

protect

the

organization's

reputation.

To

achieve

this,

businesses today must adopt state-of-the-art Cybersecurity measures. These include Endpoint Protection

(EDR)

the

integrated with a

ever-expanding

Security Operation Centre,

IoT

landscape

requires

a

services that our company is

strategic

approach

that

proud to offer.

combines

expert

Securing

partnerships,

regulatory adherence, and the adoption of leading-edge Cybersecurity solutions.

How

do

you

see

your

career

progressing

in

the

Cybersecurity

field,

considering

your

unique

clear

that

blend

of

hospitality and Cybersecurity experiences?

MB:

As

I

look

ahead

to

the

future

combination of my experiences

overarching

goal

is

to

assist

in

all

of

my

career

in

the

cybersecurity

hospitality and cybersecurity will

companies

and

industries

as

field,

it's

significantly shape

much

as

possible

the

unique

my trajectory.

in

developing

My

their

cybersecurity strategy and bolstering their cyber-resilience.

At ITNB, I have introduced a clear mantra: quality over quantity. This philosophy underpins our approach to

cybersecurity, ensuring that we provide exceptional service to all our clients, from the smallest businesses

to the

largest corporations

reflecting

our

belief

that

and

other entities. The

effective

cybersecurity

human

is

not

relationship

just

about

is

at the

protecting

heart of our interactions,

systems,

but

also

about

safeguarding people. Strategic partnerships play a crucial role in this ongoing process. We are committed

to partnering with influential associations and leading companies in their respective industries. Nourishing

these existing partnerships and forging new ones will be an integral part of my future career progression.

Innovation

in

our field

is

not

solely confined

to

services

and

solutions;

it

significantly involves

people

as

well. With this in mind, I'm setting my sights on further education to broaden my skill set and deepen my

understanding.

development

Initially,

and

the

I'm

art

planning

of

to

pursue

nurturing

a

human

master's

degree

relationships.

to

enhance

Following

that,

my

I

expertise

intend

to

in

business

continue

my

academic journey by pursuing an MBA at a later date. This sequential educational plan will not only equip

me

to

better

manage

the

company

but

also

ensure

its

continuity,

while

fostering

a

culture

of

constant

learning and growth.

Ultimately,

one

of

my

primary

goals

is

to

bridge

the

gap

between

technology

and

executives.

I

plan

to

leverage everything I've learned at EHL and throughout my life to make the complexities of cybersecurity

more

accessible

to

decision-makers.

By

doing

so,

I

hope

to

empower

more

informed

decisions

around

cybersecurity strategies, contributing to safer digital environments across various industries.

14

Cy b e rs e c u r i t y i n H o s p i ta l i t y

15

EHL Incubator Updates Komod

Komod was founded by Roman Haller, a former marketing, sales and revenue management executive of luxury and leisure hotels aiming that digital marketing should be much simpler.

From this shift, a company was born: Komod. A platform makes online presence possible for all businesses.

We know that people don't want to be interrupted by marketers or harassed by salespeople — they want to be helped.

Digital marketing is an essential part of any business, and the hospitality industry is no exception. With the help of the right digital marketing tools and strategies, hotels and restaurants can attract more customers and increase their revenue. This is where Komod comes in.

Komod is a website that helps businesses be better online. Komod makes it easy for businesses to create a website, manage their social media accounts, and track their reputation. Komod is an all-in-one platform that offers website hosting and development, social media production and management, reputation and review management, online listening, and much more. The unique aspects of Komod are that it is simple and easy to use, with no coding or technical knowledge needed and has a fixed monthly rate, making it stress-free outsourcing for hotels and restaurants.

Komod is a powerful digital marketing platform that offers a wide range of features and capabilities to help hotels and restaurants promote their business and reach their target audience. In addition to targeted marketing campaigns, Komod also helps businesses create and manage their social media presence. With its social media management tools, businesses can easily schedule posts, create engaging content, and track the performance of their social media campaigns. This can help businesses increase their visibility and reach more customers on social media platforms like Facebook, Twitter, and Instagram.

16

EHL Incubator Updates

One of the best things about Komod's digital marketing services is that it is easy to use and accessible from anywhere. As it is a cloud-based platform, it can be accessed from anywhere with an internet connection.

In addition to the features mentioned above, Komod also offers a number of other tools and capabilities that can help hotels and restaurants improve their digital marketing efforts. For example, it allows businesses to create and manage business listings, track their online reputation, and generate detailed reports on their digital marketing performance.

In conclusion, Komod is a powerful and comprehensive digital marketing platform that can help hotels and restaurants promote their business and reach their target audience. With its wide range of features and capabilities, it can help businesses create and manage effective digital marketing campaigns, increase their online visibility, and drive more sales.

Whether you are a small hotel or a large restaurant chain, Komod can help you achieve your digital marketing goals and grow your business. Komod empowers businesses to stop interrupting, start helping, and return their focus to the customer.

Find out how your business is performing online and generate your free report on Komod.cc today.

EHL Incubator Updates

17

The Digital Era Revolutionizing the Hospitality Industry with CuttingEdge Tools and Apps Consider the following: you just stepped off a flight, eager to unwind and savor the essence of your destination. And to your surprise, instead of grappling with old school check-in lines, you’re greeted by a seamless, tech-savvy welcome that gives your keys in a matter of minutes.

Welcome to the Era of the hospitality industry's digital transformation. You heard it right. We’re currently living in a world where your smartphone is your passport to an exquisite journey, where your hotel room knows your preferences, and where dining reservations are made in a few clicks.

This is an age where technology unfurls its magic at every turn. And the hospitality sector is slowly stepping outside of antiquated processes and boldly embracing innovation. No longer confined to pen-and-paper rituals, our industry is harnessing a dazzling array of tools and apps to not only streamline its operations, but also to elevate your guest experience.

So, let's embark on a journey through this digital wonderland, where the fusion of technology and hospitality is nothing short of mesmerizing.

The Art of Seamless Check-ins Remember the time when you had to stand in line at the front desk, waiting impatiently to check into your hotel room after a long-haul flight? Well, those days are rapidly fading into history.

18

The Digital Era

Thanks to innovative apps and tools, you can now bid adieu to those long queues and grumpy guests.

Hotels are offering mobile check-in options, allowing guests to arrive, receive a digital room key, and head straight to their rooms with the help of a smartphone app. This not only saves time but also adds a touch of luxury to the experience.

Personalized Experiences Imagine walking into a hotel, and before you even say a word, the staff knows your name, your favorite room temperature, and the fact that you adore extra pillows. This is no longer a dream but a reality, thanks to the power of data analytics and AI-driven apps.

These tools help hotels gather information about guest preferences and habits, ensuring that every stay feels tailor-made, leaving guests with a sense of awe and satisfaction.

Dining Delights at Your Fingertips Hungry for some sushi? Want to book a table at that new Japanese restaurant in the hotel?

You can say ‘sayonara’ to the days when you had to call the restaurant or visit the front desk to make a reservation. With just a few taps on your smartphone, you can book a table, customize your menu, and even have your favorite dishes waiting for you upon arrival.

These apps provide a seamless dining experience, leaving you free to savor the culinary delights without any hassles.

Digital Concierges Say hello to your new best friend in the hospitality world - the digital concierge. These nifty apps can assist you with everything from recommending local attractions to arranging transportation and even suggesting the best spa treatments.

It's like having a personal assistant right in your pocket, ready to make your guests’ stay unforgettable.

Eco-Friendly Initiatives Going digital isn't just about convenience; it's also about sustainability. And many hotels are embracing eco-friendly apps to reduce their environmental footprint.

Guests can opt for digital room service menus, electronic billing, and energy-saving controls that not only enhance their experience but also contribute to a greener planet.

Conclusion The hospitality industry is undergoing a digital revolution that is making guest experiences more memorable than ever before.

From streamlining check-ins to anticipating guest preferences and promoting eco-friendly practices, the tools and apps in this sector are transforming the way we travel and stay.

As we embrace the digital age of hospitality, one thing is certain: our future stays will be marked by the perfect blend of technology and hospitality, creating unforgettable memories for all travelers.

So pack your bags, download your favorite hotel app, and get ready to embark on a journey where every detail is as unique as your hotel. The digital era of hospitality is here to stay, and it's here to pamper guests like never before.

The Digital Era

19

Sitting with an Alumnus Interview with Fritz Dickamp, AEHL 2013 Please introduce yourself.

FD: Certainly. I graduated from EHL back in 2013. Originally from Germany, I've had the opportunity to live in various countries over the years, including Scotland, the United States, and Switzerland. Since 2014, I've been calling Berlin my home.

Shortly after completing my studies, I embarked on a journey to write the business plan for a company now called Studio 49. This was towards the end of 2014. Due to the intricacies of German bureaucracy, it took until the latter part of 2015 to officially establish the company.

As for personal interests, I'm about to turn 33 this year, and I'm an avid fan of both basketball and tennis. You could say I'm a diehard Miami Heat enthusiast. That, in a nutshell, is a bit about me.

What brought you to study at EHL? FD: It's quite a simple story, really. We used to vacation in the

Connect with fritz dickamp on linkedin

same spot every summer with some friends and their families.

During one of those vacations, we met a Swiss family with four kids. Three out of those four kids had either attended or were attending EHL. I had absolutely no idea what I wanted to do after high school.

After that summer I graduated from high school, and they made a suggestion: "Why don't you come to Lausanne?" Given that three of the kids had some connection to EHL, I thought, "Why not?" I was just 17 at the time. I decided to pay EHL a visit ­– it was quite a different place back then, for better or worse. The moment I stepped into the school, I was blown away by the atmosphere. By the way people carried themselves, and everything about it. Keep in mind, I had just come from high school in Scotland, so at 17, it was a rather mind-blowing experience.

Two months later, I applied. I went through the entire administrative process – and today I can honestly say that I loved every minute of it. It was a decision that shaped my path, and I'm grateful for it.

The moment I stepped into the school, I was blown away by the atmosphere. By the way people carried themselves, and everything about it.

What gave you the idea of launching a Hospitality Consulting firm? What opportunities did you identify in this sector?

FD: When we started we were called LIKE Hospitality Consulting. We pretty much did everything they tell you not to do. First of all, we ventured into consulting, and at the time, I was just 22 years old, while Robin, who was my business partner, was a couple of years older, but

20

Sitting with an Alumnus

still in his mid-20s. Consulting wasn't typically seen as a young person's game. As well, this was in the hospitality sector, an industry that usually relies on experienced professionals and industry veterans. So, it was a bit unconventional, to say the least.

Robin initially thought he would only be involved in the founding process and had other plans set in stone.

But he played a significant role. The name LIKE actually came from Robin. Back then, LIKE stood for Leadership, Innovation, Knowledge, and Exchange. To be honest, we didn't have a grand master plan. We looked at what we were good at and what opportunities lay ahead. Online marketing was gaining momentum at the time, and while it's drastically different from what it is today, we decided to give it a shot.

So, we approached a few potential clients and said, "Hey, can we help you establish a digital presence? If you like the results, you can pay us." We started with virtually nothing, and our business plan, if you could even call it that. It wouldn't have passed any strategy class or pricing strategy review. It took us a good two or three years to find our footing. To figure out how we wanted to build this and the direction we wanted to take. It was a journey worth taking.

The company has now been rebranded to Studio 49 – what’s the reason behind this change?

FD: We wanted to shift how clients perceived us and our services. That's one of the main reasons we transitioned from being a consulting firm to becoming an agency. The landscape of consulting had evolved over the past decade, and so had agencies, albeit in a different way. Originally, we thought it would take a month, but it stretched to six months.

COVID presented its challenges as well, as it did for everyone, but we tried to make the best of it. Just before the pandemic hit, we started a podcast called "SMACK”.

It began as a hospitality podcast and evolved into more of an edutainment platform for hospitality and tourism, featuring experts and key decision-makers of the industry. SMACK turned out to be one of the best ideas we've had. Especially with the momentum of the pandemic, when people had a lot of time to consume knowledge.

So, why Studio 49? Well, we wanted to bring that agency vibe to the hospitality industry. There weren't many agencies focusing specifically on hospitality, and we felt it was time to change that.

How do you leverage technology and data to optimize services?

FD: We're big fans of data analytics, it's like the heartbeat of what we do. It's our way of proving value.

For us, it's all about the numbers and showing growth.

Data analytics has come a long way. Nowadays, you can measure things effectively, and that's partly why agencies like ours have become so relevant in the

We wanted to bring that agency vibe to the hospitality industry. There weren't many agencies focusing specifically on hospitality, and we felt it was time to change that..

digital space.

Sitting with an Alumnus

21

If you think a decade back, asking someone about the importance of a good Instagram page might not have elicited much excitement. But things have changed drastically.

The saying used to be "Money makes the world go round,"

Now, every platform has its own analytics tools and

but now it's more like "Data

their own algorithms. The digital world has evolved

makes the world go around."

beyond pretty pictures, and it's clear that to satisfy clients, you need to make things measurable.

The saying used to be "Money makes the world go round," but now it's more like "Data makes the world go around." Of course, we need to be mindful of data protection regulations, especially in Europe, where some countries and consumers take it very seriously.

How do you adapt your strategies to changes in technology, algorithms, or consumer behavior?

FD: We continuously adapt our strategies. We regularly review our processes and adjust them to what serves the algorithms and the users best. The digital landscape is constantly changing. Algorithms evolve, platforms change, new functions pop up. New features appear, and recently, there's been a significant shift towards AI and the integration of chatbots.

The past couple of years have been a whirlwind of digital advancements, with something new hitting the market every quarter. When there's a flood of new technology. You need to give markets time to digest these technological leaps. As an agency, we're all about adapting swiftly. It's what our clients expect from us. If there's a technological breakthrough, they want to hear it from us first.

What emerging trends do you see on the horizon for digital marketing in the hospitality industry, and how is Studio 49 preparing for them?

FD: AI is clearly the buzzword of the hour. The question is where this will take us long term. Creativity remains at the heart of what we do. In a world flooded with content, standing out requires innovation.

We're crafting creative approaches, and we embrace the possibilities that new technologies offer. It’s important to create new ideas in this process.

Video content is continuously on the rise. Studies say that by the end of 2030, 60% of digital content will be videos. With the visual appeal and engagement, it offers, it's a powerful tool to showcase the hospitality experience.

As for Studio 49, we understand that staying ahead of the game is vital. We're constantly brainstorming new ideas in workshops and trying new tools. It's our way of staying in the loop and figuring out how we can influence consumers to choose our clients over the competition.

What are some current digital challenges that the industry is facing in your opinion?

FD: If we talk about hotels, traditionally, they haven't been the front-runners in innovation. They've often been busy adapting rather than driving innovation.

Automation plays a big role too, but it's not a one-size-fits-all solution. For your typical 3 or 4-Star

22

Sitting with an Alumnus

properties, automation can work wonders, making processes more efficient. But, for the high-end, ultra-luxe places, it's a different story. Guests at those establishments are after a personal, human touch. So, we need to be smart about how we implement technology and automation, understanding that it varies depending on the type of property.

Now, if you shift your gaze to other sectors within hospitality like airlines and trains. These folks have made great strides in technological advancements early on. Most airlines and train companies have their own apps that work seamlessly, allowing you to do everything from tracking your bags to booking your tickets.

So it’s clear: not all hospitality faces the same digital challenges.

The acceptance of technology relies on clear explanations and making it understandable for our clients.

While many clients may be tech-savvy, there's a significant percentage that are not. So, how do we bring them into the digital game?

Another challenge, and I wouldn't say it's a challenge per se, but more of an obstacle to seamless development, is data protection. While the idea behind it is sound, the way it was applied, especially in Europe, could have been more unified. The EU laid out some guidelines, and then each country went off to do its own thing with it. This can be challenging for companies operating across multiple destinations.

With regards to sustainability, what considerations do you take into account when designing digital marketing campaigns?

FD: Sustainability is doubtlessly on the rise. Some clients make it a requirement to create carbon-neutral campaigns. We've seen requests for proposals (RFPs) where clients evaluate our CO2 efforts before considering us for their projects.

As a digital agency, we do not have much room for maneuvering, but we try to do our part. We have digitalized our processes, changed to eco-friendly materials and we are looking into further adjustments wherever possible.

What advice would you give to young graduates looking to succeed in digital marketing within the hospitality sector?

FD: Firstly, understand that there's a significant difference between how you use Instagram personally and in digital marketing. You might enjoy creating Instagram stories all day. The reality is that digital marketing involves a substantial amount of data analytics and other aspects than posting on social media.

Beyond that, I would say that pursuing a career in digital marketing, especially within the hospitality sector, is one of the most future-proof choices you can make. The world is becoming increasingly digital and interconnected.

If you become an expert in leveraging this digital landscape to influence people's buying decisions, you will be in high demand. You'll have the opportunity to work anywhere on the planet because the world's interconnectedness allows for that kind of flexibility.

Compared to a decade or so ago, today's digital marketing world is more complex, with various systems, theories, data analytics, and potential pitfalls. You'll need to grasp these nuances before taking on larger campaigns and moving into senior roles.

Sitting with an Alumnus

23

EHL News The cream of French-speaking gastronomy in

“Oui Chef Académie” Fribourg, Switzerland, September 21, 2023 It is under the eyes of great chefs like Guy Ravet, Christian Segui, Pierrick Suter, Jean-Marc Soldati,

Jean-Sébastien Ribette, Claude Frôté and even Cédric Bourassin that eight candidates took part. Will face each other in a unique gastronomy show. Who will win this first edition? To be discovered from Sunday 1st of October on La Télé.

The show Intended to promote young talents from French-speaking Switzerland, this new show will be available in twelve 26-minute episodes. It will be produced by La Télé in the kitchens of the most renowned hotel school, the EHL Hospitality Business School, in Lausanne.

In each episode, the cooks will compete in different challenges concocted by the jury. Between imposed recipes, revisited traditions or variations around a product, the tests promise to be as spicy as they are tasty. The show will be available every Sunday at 6 p.m. and 8 p.m. on La Télé and rebroadcasted on Thursdays at 7 p.m. and 9 p.m. The twelve episodes will also be visible in replay on www.latele.ch, as soon as they are broadcasted on the air.

24

EHL News

The jury The

Jury

will

be

made

of

two

permanent members, and a guest juror represented by great starred chefs

and

personalities

French-speaking candidates'

from

Switzerland.

performances

will

The be

evaluated mainly based on taste, visual appearance, technique and creativity.

The

permanent

jury

will

be

composed of Guy Ravet : Chef of the kitchens of the Grand Hôtel du Lac in Vevey,

president

of

Grandes

Tables Suisses Christian Segui : Executive Chef of

EHL

Hospitality

Business

School and Meilleur Ouvrier de France Charcutier Traiteur.

Among the invited jurors, we will find great starred chefs like Jean-Marc Soldati, Pierrick Suter,

Jean-Sébastien Ribette, Claude Frôté, Cédric Bourassin and personalities such as Jean-Luc Barbezat, Thierry Lang and Céline Blanc.

The philosophy The primary aim of this show is to promote French-speaking talents and offer them visibility in a format attractive to the public. The winner will also win an immersion stay in the kitchens of a star chef. The events will highlight local products from French-speaking Switzerland and other parts of Switzerland. The jurors will fulfill their mission as Judges, but also as guides, kindly providing advice and tips to the candidates.

contacts La Télé Vaud Friborg TV SA

Avenue des Bergières 10 – 1004 Lausanne

Thierry Bovay, Managing Director thierry.bovay@latele.ch – 079 212 93 72

Caroline Meyer, Producer Caroline.meyer@latele.ch - 058 310 05 04

EHL News

25

26 14

EHL Lifestyle Boutique 20% OFF at EHL Lifestyle Boutique

We are very pleased to announce the opening of the NEW ONLINE SHOP!

From now on, you will be able to order all the items you like and receive them directly at home.

Moreover, as an Alumni, you will benefit from a special 20% discount if you purchase for CHF 100.- or more.

aehl benefits

how

Special 20% discount.

Directly online on our website: https://shop.ehl.ch/ Magic code: #EHLFamily.

claim your

discount here >> conditions

contact

20% discount as of CHF 100.-- for Alumni!

lifestyleboutique@ehl.ch

EHL Lifestyle Boutique

27

For a more Conscious Future Interview with Yves Givel

Embodying a balance of spark and stillness, confidence and humility, and depth and lightness…

D

r. Yves Givel, Managing Partner of The Mindfulness Company, previous head of HR for Hyatt overlooking

the EAME and Southwest Asia region, and certified ‘Search Inside Yourself’ teacher, is bringing the benefits of mindful leadership to the workplace… and the world!

You had quite a career journey, Yves, since graduating from EHL. What were some of the milestones?

YG: Yes, time flies… we just had our 30-years reunion here at EHL last week! Feels like yesterday that we all graduated and embarked on our career journeys. I was very blessed and always had great mentors along the way that helped me grow both as a professional as well as a person. Following my first role after school managing a small hotel in the Italian part of Switzerland, I embarked on my journey with Hyatt…

I started in Montreux in Rooms, then moved to Saudi Arabia in Sales and later HR… and from there onwards I was in several HR leadership roles on hotel level, area level and regional level in several countries. Following the downturn of the financial crisis, we moved to Chicago where I was heading global talent management for Hyatt, before returning to Switzerland 9 years ago to take over the HR leadership role for Europe, Africa,

Connect with Yves Givel on linkedin

Middle East, and Southwest Asia. We had the opportunity to live and work in over 12 countries, which was an amazing experience! Since April this year, I fulfilled my dream and started my own company… and this is very fulfilling, energizing, and exciting!

Yves, you are introducing mindfulness, emotional intelligence, and mindful leadership to management teams. How did that come about?

YG: This really started several years ago, when I was heading Talent Management for Hyatt Hotels Corporation, living in Chicago. As part of my role at the time, we were designing a new leadership model that would outline the critical leadership competencies needed to support the organization’s move towards becoming a purpose-driven company.

To familiarize myself more with the topic of ‘purpose’, I attended a couple of seminars, including Simon Sinek’s ‘Find your Why’ program. It was then that I discovered the power of mindfulness and could very quickly see how this ancient practice could help leaders develop those critical emotional intelligence skills needed these days. Over the following years, I developed my own regular mindfulness practice, and was looking for ways to bring this concept into leadership development.

I subsequently became a certified teacher of the ‘Search Inside Yourself’ program and started implementing this program at Hyatt and later started teaching it as well in public programs and other organizations.

28

For a more Conscious Future

What is ‘Search Inside Yourself’ about?

YG: Originally developed at Google, Search Inside Yourself

teaches

practical

mindfulness,

emotional

intelligence, and leadership tools to unlock leaders’ full potential at work and in life. Different than the usual leadership development program, Search Inside Yourself takes

an

evidence-based

approach

combining

Research suggests that mindfulness meditation leads to beneficial [...] changes in areas of the brain related to attentional control, emotion management...

neuroscience, attention-training and emotional intelligence, and provides practical tools that can be applied immediately in life or at work. The program begins with an introduction to the foundations of mindfulness, and from there builds the core emotional intelligence skills, such as self-awareness, self-management, motivation, and empathy and mindful leadership that lead to outstanding leadership, improved performance, and higher levels of well-being.

Search Inside Yourself starts with a live (online or in-person) training, followed by a four-week online

journey. The program is highly interactive, with approximately one-third content and two-thirds experiential exercises, including one-on-one group conversations, attention-training practices, journaling, and listening activities.

How can emotional intelligence be developed through mindfulness?

YG: We are spending an amazing 47% of our time mind wandering, which means not being present with what we are doing, or with whom we are. We can start developing emotional intelligence by going from ‘autopilot to aware’ – when we are more aware, we are able to find the “space between stimulus and response” in which to choose. To get off this autopilot, we can practice mindfulness, simply defined as “being aware”. Once we are more present, we can be more aware of what is happening in our mind, body, and environment – thus creating greater self-awareness, which is the foundation of all other emotional intelligence domains.

And mindfulness doesn’t have to be difficult… we can practice it in any moment throughout the day, or through mindfulness meditation, a more formal practice of cultivating mindfulness.

Neuroscience also supports the claim that mindfulness builds emotional intelligence. Research suggests that mindfulness meditation leads to beneficial structural and functional changes in areas of the brain related to attentional control, emotion management, and self-awareness.

Why is empathy so important in leadership today?

YG: Empathetic leaders display a genuine concern for their team members, whether it is their emotional health, the challenges they may face, or even include showing interest in their lives. Empathetic leadership builds good relationships, promotes teamwork, supports work-life balance, creates higher retention rates, maximizes productivity, and most importantly encourages innovation by cultivating the necessary trust and psychological safety within a team.

While the ‘return to the office’ has helped provide a sense of structure and stability, employees’ anxiety has peaked since the pandemic. What corporations see is a bigger call to action: it’s time for leaders to address the social issues affecting organizational wellbeing. Good leaders show strength, adaptability, and creativity. But studies show that empathy is the key to earning trust, and the ability to earn trust is a skill that even good leaders often may lack.

For a more Conscious Future

29

As part of mindful leadership, the concept of the ‘learning organization’ often comes up in your lectures…

YG: Yes, this connects to the above… A ‘learning organization’ has the capacity to continuously develop itself, and therefore embrace change and adapt to the ever-changing environment. Which also means that a learning organization must create a culture of trust and psychological safety, with a team climate in which people are comfortable being and expressing themselves. It’s about trust, respect, and care for each other. And as we know, research suggests that psychologically safe teams learn more and perform better.

You often talk about the concept of ‘mindful leadership’ – what does this really mean?

YG: Mindful leadership is a leadership approach that emphasizes the practice of mindfulness, which involves paying attention to the present moment, non-judgmentally and with intention. Mindful leadership can help organizations create a more engaged, productive, and healthy workforce. It can also improve decision-making, reduce stress, and increase empathy and compassion through the cultivation of emotional intelligence.

Overall, mindful leadership can lead to a more positive and productive work environment, which benefits both the leaders and their teams.

You mentioned earlier as well the positive impact mindfulness and emotional intelligence have on wellbeing. Can you tell me more about it?

YG: There is a lot of research addressing mindfulness meditation’s positive impact upon emotional and physical wellbeing. In fact, a vast literature of controlled studies has found that mindfulness meditation is related to improved mental health across a variety of disorders, including different anxiety disorders, depression, eating disorders, substance abuse, and chronic pain symptom reduction.

Being mindful makes it easier to savor the pleasures in life as they occur, helps you become fully engaged in activities, and creates a greater capacity to deal with adverse events. By focusing on the here and now, many people who practice mindfulness find that they are less likely to get caught up in worries about the

30

For a more Conscious Future

future or regrets over the past, are less preoccupied with concerns about success and self-esteem, and are better able to form deep connections with others.

As we talked about earlier, mindfulness practices cultivate emotional intelligence… and another great benefit is that emotional intelligence creates the conditions for our own wellbeing. In a meta-analysis on factors in one’s life that do and don’t impact happiness and wellbeing, psychologist University of California Riverside Professor Dr. Sonja Lyubomirsky found several that did and published her findings in the bestseller “The How of Happiness.” The factors she found included things like gratitude, positive social relationships, optimism, and a meaningful life.

You

mentioned that you

recently started your own

business with The

Mindfulness Company… what

prompted this move?

YG: I have been teaching mindful leadership programs within Hyatt, in public programs and in other organizations since 2017, and always felt that this was an amazing way for me to bring my purpose to life. I had an opportunity earlier this year to stepdown from my role of head of HR after 30 years with the company, and to start doing the things I truly love!

Under the umbrella of The Mindfulness Company, I teach several mindful leadership programs, including Search Inside Yourself, and in addition offer leadership coaching and HR consulting services. As I said… all the things I truly love!

And a more personal question… what impact has mindfulness had on you?

YG: Wow… yes, great question. It did have a profound impact for me on both my personal and professional life. Initially, it really helped me to deal with stressful situations and taught me the ability to stay in the present, ruminate less about the past and the future. I am an emotional person, and my regular mindfulness practice certainly helped me developing better emotional intelligence skills and cultivate emotional resilience… something I believe everybody needs in these challenging times.

The

biggest

shift

for

me

was

probably

the

increased

self-awareness,

and

awareness

overall.

But

sometimes, you must be careful what you ask for… This heightened sense of awareness became very, very painful for me as I started to become more aware of what we humans were doing… With our environment, with the animals, and even with each other. It completely changed my attitude towards life and leadership, and subsequently prompted my changing orientation towards a plant-based diet, and life values such as compassion and kindness. And I feel really good about that!

Where would you see the greatest opportunity for the future?

YG: For me, the greatest opportunity we have is to create a world where companies are thriving, fostering an environment characterized by outstanding leadership, focused on performance, as well as compassion, kindness, and wellbeing… And maybe even extend this kindness to all beings!

contact yves

arrange a time to speak

For a more Conscious Future

31

Let’s Talk about Customs Interview with Lara Muehlethaler, AEHL 2006 The EHL curriculum does not always lead to a career in the hotel industry : this is the case for Lara Muehlethaler, general manager at PESA, a company active in international transports and customs solutions. An exchange with one of our school's alumni.

Could you introduce yourself to our community?

LM: My name is Lara Muehlethaler and I'm currently General Manager of PESA in Chavornay, a company specialising in international transport, logistics, warehousing and customs clearance. Before that, I studied at EHL with a focus on Food & Beverages, class of 2006!

Lara, can you tell us about your background?

LM: I started my CFC as a cook in the Fribourg region with Mr Frederik Kondratowicz, who was managing the Auberge de Zaehringen at the time. The combination of passion and creativity and the rigour of serving a customer were decisive experiences. I completed this training with a professional maturity. I decided to go to EHL, where I took my first lessons in 2003.

Connect with lara muehlethaler on linkedin

As my father was himself an Alumni of EHL, my whole youth was lulled by his passionate accounts of his experience as a

cost controller in various hotel chains. So I decided to follow in his footsteps and finally obtained my bachelor's degree in 2006. The two years that followed gave me the opportunity to work as an Events

R Ouchy: from work sessions Des Racines et des Ailes, there was one event

Coordinator in the Food & Beverages department of the Beau ivage Palace in to private events, from political meetings to the filming of

after another that taught me that every detail counts and that I always need to have an ace up my sleeve,

j

while putting the relationship with people at the heart of the ob. I was given the opportunity to deepen the

q

j

management knowledge I'd already ac uired during my studies when I oined the Customize team for three

q

years: the company was expanding rapidly at the time and re uired the same set of skills. It was rewarding to be part of its development.

R

J

Even so, I missed the world of Ho eCa, so I went to work for ean et Pierre Testuz SA in Cully as H

R

Manager to put the human element even more at the centre of my activities. Finally, in search of a

j was a lot to build on: the job, however, was that of an HR Manager plus Executive Assistant. The company had recently been bought by Planzer, so there was a lot to build up, and all in a very different field from challenge, I applied for a ob with PESA, which at the time echoed my experience at Customize, where there

the one I was used to.

32

Let’s Talk about Customs

The sector in which you work is quite different from the hotel business...

LM: Yes, PESA is a company that carries out customs clearance and organises international transport. There's a lot of goods coming in and out of Switzerland that pass through us, whether it's fruit and vegetables, coffee, vintage cars, clothes, furniture, humanitarian supplies,

There's a logistical aspect to everything, and we must coordinate the many people involved around the world and rely on a solid network of partners.

you name it! You don't fully appreciate the scale of import and export flows unless you're in the business: many of the things we consume every day come from abroad and must be transported with the utmost care to their destination. On the other hand, Switzerland can also export its know-how, and once again we're here to facilitate these exchanges. We regularly organise transport by truck, boat or plane, and even by rail, a slightly more environmentally friendly option.

There's a logistical aspect to everything, and we must coordinate the many people involved around the world and rely on a solid network of partners. Our day-to-day work involves dealing with customs, receiving our shuttles from Paris, sending containers to Africa, importing from Asia, etc. Each case is different, and we're a long way from the polite world of the hotel trade, in something much more roughand-ready, a world of transport and administration.

Despite this, you find echoes of your studies at EHL in this sector. Can you tell us more?

LM: You might think that the job environment in which we evolve at PESA is the complete opposite of what we are used to at EHL, but it's still about service! I think that this is another facet of the values that we are taught during our studies: the demands of a customer are also at the centre of our activities and - rather poetically - I also find here the creativity and rigour that marked out the start of my career.

From the customer to the passing driver, to the partner more than nine hours away, to the representatives of the customs authorities, contact with people is omnipresent, and it's in no way different from what you find in the hotel business. There are also quality requirements. Over the years, I think I can safely say that EHL has given me many of the tools I need to succeed today.

What memories do you have of your time at EHL? LM: Apart from the Food & Beverages and Accommodations courses, which were very much rooted in the practical side of the hotel business, I have to say that the themed buffet week is one of my most memorable experiences! The choice of theme, the planning, the search for suitable contacts, the checking of costs, the coordination between teams, the excitement of the execution. It's not just a school where you're taught knowledge, but also values, with the aim of always thinking 'solutions'. And that's something you find everywhere!

Let’s Talk about Customs

33

How do you see the coming years in these respective sectors?

LM: Both the hotel industry and international transport are subject to increasingly ubiquitous digitalisation.

The hotel industry already has a head start when it comes to online bookings without the need for human contact, while the Federal Customs and Border Protection Office is only now beginning its digital transition with its DaziT project. Where the private sector is ahead of the game and can take risks, public institutions need to be more cautious.

How do you think the arrival of artificial intelligence will impact these sectors?

LM: It's a bit like the latest 'trend'. For many people, the spectre of job losses looms large at the mention of artificial intelligence, although not all aspects of it have been taken into account. Of course, the hotel industry could benefit from intelligent, self-regulating buildings or improved supply management.

Of course, warehousing logistics and customs will be optimised through automation. Rather than job losses, I think we need to talk about displacement: some jobs will have to adapt to new ones. What's more, we can't do away with the human aspects of some jobs, and I'm convinced of that. No Skynet or Terminator for the moment: the transition to these technologies has to be made intelligently and it will take time, a lot of time.

That said, I can well imagine a future in which human contact becomes a luxury and - although dystopian we cannot replace the personal value of individual, tailor-made service.

What does the EHL Alumni community mean to you?

LM: It's about finding other people with whom you share values and ideals. It's also a tool for maintaining and developing a network: although it's professional in nature, the family aspect of the community allows for simplified and uncomplicated exchanges. We share tips and tricks, and don't hesitate to contact each other.

34

Let’s Talk about Customs

Would you have any advice for our young graduates?

LM: From my interview with Messieurs Racine and Najar for my admission to my graduation by Mr Reuland, you don't really realise all the doors that EHL opens for you: I'm still in contact with many of my classmates from that time and I even work with some of them in my current activities. The network you build is important. Of course, whatever company you choose to work for, remember that you're talking to other human beings who come with their own baggage and personalities, whether they're clients or colleagues.

Of course, you have to remain rigorous and give your best at all times, and what could be better than reliable partners on whom you can rely on to get ahead?

Let’s Talk about Customs

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Privilege Program 15% OFF Ferronato The world's first luxury brand with inbuilt privacy technology and radiation shielding that allows you to protect your data and negate the impact of Electromagnetic Frequencies (EMFs) on your health. Ferronato brings their proprietary Swiss innovation MetaFab® and combines it with authentic Italian craftmanship to create timeless bags & accessories - that give you freedom of choice.

aehl benefits

15% discount across all their collections

how

Visit their store located in Place St-François 12bis in Lausanne and present your EHL card.

claim your

discount here >> conditions

Valid for students, staff and alumni until 01.09.2024 Offer non cumulative with other discounts, sales or promotions. Valid exclusively at Ferronato Lausanne store.

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contact

Safia Nicolosi

+41 79 514 60 50

s.nicolosi@ferronato.swiss

Ferronato: Privilege Program

Upcoming Events Networking Event WTM 07.11.23

LOndon

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Guided tour of the Pullman Brussels 09.11.23

brussels

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WEEK-END OUTDOORS 11-12.11.23

dubai

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Profitable Growth with Revenue Management Strategy 13.11.23

lausanne

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MONTHLY GET TOGETHER NOVEMBER IN THE GARDEN 21.11.23

dubai

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Networking Event IBTM Barcelona 29.11.23

barcelona

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geneva

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SOIREE PIANO BAR 30.11.23

Les rencontres Jean-Marc Quarin à Bruxelles 01.12.23

Upcoming Events

brussels

learn more

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Bottin Congratulations to Congratulations to Linnéa Granberg (AEHL 2017) and Dominik Lang (AEHL 2017) for their weddin Congratulations to Jules de Campigneulles (AEHL 2016) for his weddin Congratulations to Hugo Worsley (AEHL 2015) for his weddin Congratulations to Loïc Giacomini (AEHL 2015) for the birth of his daughte Congratulations to Stéphanie Chemali (AEHL 2018) for her weddin Congratulations to Paloma Coulomb (AEHL 2018) and Arnaud Légeret (AEHL 2017) for their weddin Congratulations to Victoria Andriantsitohaina (AEHL 2015) for the birth of her daughte Congratulations to Manon Frick (AEHL 2016) for the birth of her so Congratulations to Moni Fayon (AEHL 2018) for his weddin Congratulations to Amélie Laetitia Horner (AEHL 2020) for her weddin Congratulations to Ségolène Cessot-Brunisholz (AEHL 2014) & Pierre Cessot (AEHL 2012) for the birth of their son

Our deepest condolences to the friends and family of Scott Mawhinney (AEHL 1992 Anne-Françoise Buchs (AEHL 1987 William Dirk Martinus Brouwer (AEHL 1959)

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Upcoming Events

Are you an alumni, faculty member, or student? Do you have a special EHL story or experience you’d like to share with the network?

We’d love to hear your story!

Email us at: alumni@ehl.ch

Bottin

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#EHLFamily

Your Alumni Team

Grégoire, Morgane, Sébastien, Daniel & Maxence

CONNECT WITH US

on social media

Share your stories with us!

Contact alumni@ehl.ch to be featured in our eJournal EHL Alumni Network

Route de Cojonnex 18

CH - 1000 Lausanne

+41 21 785 13 60

alumni@ehl.ch