
1 minute read
EHL Incubator Updates
by ehlalumni
Oreka.AI
Oreka AI is the most advanced platform to unlock F&B brand potential while helping restaurants and bars in their daily business.
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Who are we?
Oreka AI was born as a pivot from TwentyPay, which used to be a start-up for innovative payment solutions to bars and restaurants.
Throughout this adventure, we learnt that we can bring more value to the HoReCa ecosystem, by bringing F&B actors into the equation and creating a new segment of resources for them.
We are now a Market Intelligence company providing cutting edge digital solutions to restaurants and bars, while helping F&B brands to better understand their end consumers.
What problem do we solve?
F&B brands don’t have visibility on how their products are distributed in restaurants and bars (sell-out). This causes them to spend billions in surveys and syndicated data from off-trade to make uninformed decisions.
Our solution: Build a 3-sided virtuous ecosystem
1. Promise to brands they’ll stop making assumptions and use direct insights instead.
2. Utilise the budget that would have otherwise been spent in surveys to fund digital services for bars and restaurants, while being advised on the best portfolio strategy.
3. Enable consumers to always have the product they want, when they want, where they want
We hope you’re convinced by our ambition and the value we are bringing.
But if you’re still wondering “Where do they stand now?” or “Should I contact them?” in a nutshell...
...we are current y focu ing our effort to Run pi ot pha e with 2 major partner rand Start negotiation with potentia cu tomer (Re taurant and ar owner F&B rand HoReCa or F&B con u ting firm etc.. C o e a pre- eed round to fund our growth
So if you’re a



Re taurant or ar owner wi ing to ring you con umer ati faction and operation to the next eve F&B or HoReCa profe iona ooking for in ight An inve tor / Bu ine Ange ooking for the next ig thing in the F&B – HoReCa pace
Let u know! David Nie and Thi au t