Here Are Our 7 Best Tips to Attract More Bleisure Travelers

Most bleisure travelers are millennials. These modern day workers look for specific things when booking their bleisure trips.

Let’s dive into six ways to appeal to this demographic

1. OFFER FASTAND RELIABLE INTERNET

Since Bleisure travelers will have business obligations to take care of, you want to ensure a stable, and fast, internet connection at all times A faulty internet service has the potential of bringing you problems, so ensure your internet service provider is reliable

2. HAVE A BUSINESS WORKPLACE

You can take the extra mile and offer business workspaces within your hotel, where these travelers can work uninterrupted and in a somewhat professional ambiance This can be especially welcome for the Bleisure traveler to take on calls without disturbing regular hotel guests who are trying to ‘escape’ from work.

Trendy places such as Soho House stays ahead of the curve by offering specific workplaces, such as Soho Work, equipped with phone booths, podcast equipment, private event space, among others.

3. PROMOTE SPECIAL BLEISURE DEALS

Entice your Bleisure travelers with irresistible deals. You can offer business travelers discounts to stay extra nights, or lower the price for them to join any local events as a means to encourage them to stay for a longer period of time. You can even offer specific Bleisure packages that corporate travelers can choose from when making their bookings

4. ENCOURAGE REPEAT STAYS

Business travelers often revisit the same city various times. Consider incentivizing these people to regularly stay at your hotel and extend their travel for some leisure time, too You can do that by creating a Bleisure loyalty rewards program in which points can be used to get discounts in recreational activities or hotel amenities

5. OFFER YOUR BLEISURE AMENITIES

Amenities such as a laptop, charging ports, office stationery, headphones etc, are essential to enable guests to conduct their business In addition, they would also like leisure amenities like a spa, sauna, swimming pool, gaming area etc.

6. SHOWCASE YOUR BLEISURE OFFERINGS

You might also highlight Bleisure possibilities on your corporate website, advertise Bleisure offers in pre-stay emails and include customer testimony from Bleisure travelers on social media platforms

Ready for more work-life balance?

Bleisure travel is here to stay and might even soon become the preferred mode of working for corporations Given the immense potential it holds for hotels, it is crucial for accommodation providers to prepare themselves for this market segment