The Rise of Bleisure Travel

As work-life boundaries become a distant memory from the past, Bleisure travel is the new norm. But what is Bleisure, you might be wondering? Let’s find out.

No , your eyes don ’ t fool you , and this certainly isn ’ t a typo Bleisure is a new hybrid model that combines business and leisure travel . In the , not so distant, past, both business and leisure travel have long been separate entities But the rise of Bleisure combines the best of both worlds to create a whole new experience for workers around the world

With the ongoing post - pandemic world transformation , more than ever, people around the world are attracted to the concept of work- life balance And this growing trend is stirring the hospitality industry as we know it

According to Expedia , 43% of business trips now include a leisure component These figures highlight the growth of business travel as a whole and the fact that leisure is becoming a key part of modern business trips This is largely due to the advancement of technology and digital communication

Imagine being sent to attend a two - day conference in Miami , and then enjoying a one - week beachside stay before attending another business meeting

Technology is blurring the boundaries between work and play in unforeseen ways . From the digital nomad writing articles from a beach in Bali and the manager checking his emails on a ski lift to the engineers coding from her annual trip to her parents ’ home , it ’s never been easier to stay connected , even when you ’re ‘a country away ’ from your manager.

For business travelers , the idea of Bleisure trips holds strong appeal for a number of key reasons . On a basic level , the combination of work and fun or personal activities helps to create a far better work / life balance