ENG AEHL - e-Journal - October 2022

October

2022

Your #AEHL eJournal

Transformation

Contents ' S E A S O N O F T R A N S F O R M AT I O N '

'

03

EDITOR S NOTE

04

HOSPITALITY INSIDER

06

SINGAPORE CAMPUS UPDATES

10

EHL NEWS

12

PASSUGG UPDATES

15

EHL LAUSANNE NEWS

16

EHL LAUSANNE CAMPUS

18

EXECUTIVE EDUCATION

22

SITTING WITH AN ALUMNUS

24

INTERVIEW WITH F

26

EHL CONNECT

28

PRIVILEGE PROGRAM

31

HIGHLIGHTS

32

UPCOMING EVENTS

35

BOTTIN

- THE VIRTUOUS CIRCLE

& B DIRECTOR

- JOB PLATFORM

NAVIGATION : Click this icon

( located

at the centre of each double page) to be

redirected to the table of contents

2

Contents

Editor's Note

As

the

leaves

fall ,

our doors

reopen

to

new,

and

old , faces .

Yes ,

this

both

our students

sprinkle

time

of

of

the

thrill

year is

and

to

staff.

this

always

significant

But

add

to

already- ecstatic

an

to

extra

mindset,

our new academic year will give you a glimpse of what to behold for the future of EHL .

As you

may be

campus

as

we

aware

by now,

know

it

has

the

EHL Lausanne

undergone

a

long -

awaited TRANSFORMATION .

state - of - the - art

With dorm first

rooms ,

few

and

weeks

at

facilities ,

renovated EHL will

newly

common

feel

like

remodeled areas ,

your

never- ending

discoveries at every corner.

A fresh , new campus , filled with opportunities and stories to be told awaits to welcome you with the same warmth and commitment to quality that built our foundations since 1893.

We can ’ t wait to hear your thoughts !

Your Alumni

& HoneyBee Team

#EHLFamily

Editor ' s Note

3

Hospitality Insider The Rise of Bleisure Travel

As work- life boundaries become a distant memory from the past, Bleisure travel is the new norm .

But what is Bleisure , you might be wondering ? Let ’s find out.

, your eyes don’t fool you, and this certainly isn’t a typo. Bleisure is a new hybrid model that combines No

business and leisure travel both

business

and

separate entities

. In the, not so distant, past,

leisure

travel

have

long

been

. But the rise of Bleisure combines the

best of both worlds to create a whole new experience for workers around the world

.

-

With the ongoing post pandemic world transformation

,

, people around the world are attracted . And this growing trend is stirring the hospitality industry as we know it.

more than ever

to the concept of work life balance

According

to

Expedia

, 43% .

of

business

trips

now

include a leisure component These figures highlight the

:

.

Image credit Unsplash

growth of business travel as a whole and the fact that leisure is becoming a key part of modern business trips technology and digital communication

. This is largely due to the advancement of

.

-

Imagine being sent to attend a two day conference in Miami stay before attending another business meeting

, and then enjoying a one -week beachside

.

Technology is blurring the boundaries between work and play in unforeseen ways

. From the digital

nomad writing articles from a beach in Bali and the manager checking his emails on a ski lift to the engineers coding from parents

From the digital nomad writing ar ticles from a beach in B ali and

’ home, it ’s never been easier to stay

connected

, even when you ’re ‘a country away ’ .

from your manager

the manager che cking his emails

For on a ski lift to the engine ers c oding from her annual trip to her parents’ home, it ’s never be en easier to stay c onne c te d

4

her annual trip to her

business

travelers

, the idea of Bleisure

trips holds strong appeal for a number of key reasons work

. On a basic level , the combination of

and

fun

or

personal

/

activities

create a far better work life balance

helps

to

.

Business and Leisure

Here Are Our

7 Best Tips to Attract More

Bleisure Travelers Most

bleisure

travelers

are

booking their bleisure trips

millennials

. These modern day workers look for specific things when

.

’

Let s dive into six ways to appeal to this demographic

.

1. OFFER FAST AND RELIABLE INTERNET

, you want to ensure a stable, and

Since Bleisure travelers will have business obligations to take care of

, internet connection at all times . A faulty internet service has the potential of bringing you , so ensure your internet service provider is reliable.

fast

problems

2. HAVE A BUSINE SS WORKPLACE You can take the extra mile and

offer business workspaces within your hotel

, where these travelers can

. This can be especially welcome for the Bleisure traveler to take on calls without disturbing regular hotel guests who are trying to ‘escape ’ from work uninterrupted and in a somewhat professional ambiance

work

.

, such as Soho Work , equipped with phone booths , podcast equipment, private event space , among others .

Trendy places such as Soho House stays ahead of the curve by offering specific workplaces

3. PROMOTE SPECIAL BLEISURE DEALS Entice your Bleisure travelers with irresistible deals

. You can offer business travelers discounts to stay

, or lower the price for them to join any local events as a means to encourage them to stay for a longer period of time . You can even offer specific Bleisure packages that corporate travelers can

extra nights

choose from when making their bookings

.

4. ENCOURAGE REPEAT STAYS Business

travelers

often

revisit

the

regularly stay at your hotel and creating

a

Bleisure

loyalty

same

city various

times

. Consider incentivizing these people to leisure time , too. You can do that by

extend their travel for some

rewards

program

recreational activities or hotel amenities

in

which

points

can

be

used

to

get

discounts

in

.

5. OFFER YOUR BLEISURE AMENITIE S Amenities such as a laptop

, charging ports , office stationery, headphones etc , are essential to enable

. In addition , they would also like leisure amenities like a spa , sauna , swimming pool , gaming area etc . guests to conduct their business

6.

SHOWCASE YOUR BLEISURE OFFERINGS

You might also highlight Bleisure possibilities on your corporate website

, advertise Bleisure offers in

-

pre stay emails and include customer testimony from Bleisure travelers on social media platforms

-

Ready for more work life balance Bleisure

travel

is

here

to

stay

.

?

and

might

even

soon

become

the

preferred

mode

of

working

for

. Given the immense potential it holds for hotels , it is crucial for accommodation providers to prepare themselves for this market segment.

corporations

Business and Leisure

5

Campus Updates From EHL Singapore

Singapore Campus Updates As the Fall 2022 intake draws near, the EHL Team in Singapore and the Asia - Pacific region are gearing up for a brand new semester full of events and activities for the students . This semester, students can look forward to lots of industry and alumni engagement events , giving them opportunities to get up close and personal with industry professionals and their alumni network in Singapore .

Here’s What Happened During Summer:

EHL Academy Singapore This summer, we held our first ever in - person EHL Academy in Singapore . We welcomed a great mix of

21 students from 10 countries around the world , some of which also attended the program in Lausanne and Passugg .

Over

week ,

the

insights

the

students

into

hospitality

the

international

& luxury brand

industry through faculty

received

management

workshops and

company visits to top brands including :

• Marriott International • The Ritz- Carlton , Millenia Singapore • Lyf by Ascott • Changi Airport • Wearnes • Swissotel Singapore • Marina Barrage

We

also

industry

welcomed partners

Industry Workshops : Diversey, and Terra .

6

onto

the

following

campus

for

Richemont, TBWA ,

Watch EHL Academy in Singapore - Study International Hospitality & Luxury Brand Management

EHL Singapore Updates

Short Courses

We would love to invite you to attend the short courses that will be held this Fall at EHL

( Singapore). If you are interested in applying for these courses , you may contact Programs Recruitment Manager at teo. shinn

@

Campus

Shinn Teo, Graduate

ehl .ch – special alumni rates apply !

Luxury Brand Management – 18-20 November 2022 We are excited to bring back the very first short course

held

in

Management.

–

Singapore

The

course

Luxury

will

Brand

focus

on

presenting , illustrating , and discussing the rules of

luxury

case

brand

studies .

management

Attendees

will

with

work

hospitality

in

teams

to

analyze a luxury brand of their choice .

Catch the highlights from the previous run: Luxury Brand Management – 18-20 November

2022

Designing Hotels & Restaurant Concepts – 1-3 December 2022 The

third

run

branding

of

this

expert

Sawerschel

as

combination learning .

the of

course

and

EHL

course online

Attendees

will

will

bring

alumnus

instructor,

with

a

face - to - face

and focus

back Youri

on

presenting ,

illustrating , and discussing hospitality concepts , working

in

teams

to

develop

their

own ,

and

creating a brand story.

Catch the highlights from the previous run: Designing Hotel and Restaurant Concepts - EHL Short Course

EHL Singapore Updates

7

EHL Board Of Directors Meeting We

are

delighted

Venzin , CEO of

to

welcome

EHL Group,

and

Directors onto our EHL Campus Board visit

and

from

19 – 22

first

visit

to

Professor the

EHL

Board

EHL

2022.

Campus

of

( Singapore) for their

Singapore Advisory Board

September

Markus

This

will

be

( Singapore).

He

meeting Markus ’ will

be

meeting with all EHL Staff, Faculty, Alumni as well as current students on campus .

DISCOVER THE EHL CAMPUS OF SINGAPORE

Contact Us If you ’re in Singapore for the Fall Semester and would like to participate in our Alumni sessions , please reach

out

to

Oliver

Choo,

our

Industry

Relations

Officer

at

oliver.choo

@

ehl .ch .

We

would

love

to

welcome you on campus .

8

EHL Singapore Updates

EHL News - Le Cercle Vertueux

9

EHL News The Virtuous Circle Campaign

An Interview With Marc Boullé, Our Marketing Director (a.i).

Why has EHL decided to launch this campaign ? Where did the idea come from ?

For

time ,

some

we

have

been

talking

about

humanity at the heart of what we do at EHL . show that we and

to

the

stand

next

behind

brand values

generations ,

and

to

placing

We want to

important to

highlight

EHL

as

us a

“good brand ”.

Our

Fall

Virtuous

’22

brand

Circle ”

a

campaigns

film

which

are

built

poetically

and

around

“ The

symbolically

highlights the concept of transmission as part of a virtuous

CONNECT WITH MARC BOULLÉ ON LINKEDIN

circle .

Where does the name Virtuous Circle come from ?

The film and the messages conveyed are a change of theme for EHL . We are focusing on the role that human interaction plays in an EHL education .

The

concept

behind

the virtuous

circle

is

that transmitting

kindness ,

benevolence ,

and

attention

to

others ignites a circle of well - being . The world needs people who can start this virtuous cycle , and keep it going .

You can see the film and read more about the concept here .

What is the main objective of this campaign ?

It is a brand campaign , so the main objective is to increase our brand visibility.

We are also aiming to

convey our brand image as that of a positive , progressive brand , in line with the times , with values that are important for future generations .

Because of the inspirational , storytelling nature of the video, we have focused on video channels for paid campaigns to support the film .

They are running in French , German and English on

channels : Traditional TV, YouTube and Google display ads .

3 different

The campaigns are primarily running in

Switzerland , in both the French and German - speaking parts , and in Singapore .

10

EHL News - The Virtuous Circle

How does this campaign differentiate EHL from its competitors ?

We

have

differentiated

both

our

brand

narrative

and

visual landscape from our competitors in this campaign .

The film and the ads around it stand out from the others and

have

effective

power,

stopping

advertising .

which

elements

promoting our programs quite classically like we

usually

advertising ,

paid

this

focusing

in

simply

in

of

key

on

do

Instead

are

campaign

also

brings

an

inspirational message that neatly ties to EHL’s core values .

Any additional thoughts you ’d like to share with our community about the campaign ?

We

have

campaign

gotten from

very

very

positive

different

feedback

people ,

as

number of questions , as well as people who

about

well

as

a

this fair

“didn ’ t get it ” –

which is quite normal for a very conceptual and symbolic campaign . is

Not everyone has to

important

talking

about

is

the

the

resulting

campaign ,

“get it ”.

“ buzz ” which

is

In the end , what

many a

great

people

are

success

in

itself.

TO

WATCH

READ

THE

MORE

CONCEPT,

FILM

AND

ABOUT

THE

HEAD OVER TO

OUR WEBSITE .

LEARN MORE ABOUT THE CAMPAIGN

EHL News - The Virtuous Circle

11

Campus Updates From EHL Passugg

The Importance of Networking Events in Times of Skills Shortage On

August

partner

31 st, 2022,

companies

gastronomy,

and

our

campus

Passug

We from

service

hotel ,

the

industries

for

21

welcomed

Career

to

Day.

These events , though absent these past years ,

are

industry

of

huge

(which

importance

suffers from a

to

our

shortage

of skilled workers).

Our

The resplendent EHL Passug Campus.

partners

career and

joined

opportunities

discuss

current

us to

to

present

young

new

talents

developments

and

the ongoing industry situation .

Highlighting Hospitality Career Opportunities To Young Talents The

hospitality

offering

endless

passionate mindset

industry

is

opportunities

professionals .

highly- diverse

a

With

and a

career

service

and

schools

are

sought- after

ac tivities the students

sector,

paths

for

customer

(and a dash of entrepreneurship), graduates of

hospitality

The diverse and engaging

professionals ,

under take at the school create an empowere d, creative mindset, that gives them the

not drive to do fun things!

only in the hospitality industry but also in other sectors .

This

awareness

needs

to

be

reinvigorated

after

the

industry has suffered from often negative coverage .

The Career Services Team at EHL SSTH maintains an active exchange with top partner companies in the industry. This

not only concerns

internships and full - time

positions ,

but also the change

in

industry

needs and upcoming trends . This ensures that the training of professionals is aligned with the market.

" In times of skills shortages , more than ever, our industry needs the right talent who ’ ll bring the skills to meet the current industry challenges . The education duality of practice and theory, altogether with our new curriculum with a higher focus on soft skills , fulfill this requirement." Michael Hartmann , Managing Director of EHL SSTH , explains .

12

EHL Passugg Updates

EHL Passug Campus Career Day.

Seize Networking Opportunities Networking

is

the

key to

success

in

today 's

highly- competitive

job

market,

not

only for companies

looking for talent but also for students . At events such as Career Day, students have the opportunity to learn

about

job

and

internship

opportunities ,

while

also

connecting

with

top

executives

and

HR

managers from the industry.

Renowned

Swiss

each

for

year

hotels ,

Career

international chains , and

Day

to

recruit

HF

service and tourism companies travel to Passugg

students

with

an

Advanced

Federal

Diploma

of

Higher

Education in Hospitality Management and Hotel Communication Apprentices . This year there was even a waiting list with more interested companies .

We

spoke

with

the

industry

leaders

about

the

Career Day networking opportunity. We wanted to

You have to remain open to

know their top advice for young students at the

experienc es and roles be c ause

start of their careers

(and what value they see in

events such as our career fair).

you develop new skill sets with each position you hold.

What Makes Them Travel to Passugg? “ You

have

to

remain

open

to

experiences

and

roles

because you

develop

new

skill

sets

with

each

position you hold . Always keep your passion for service first because it ’s rewarding and satisfying . If you do this , you don’ t have to worry about the money because it follows naturally.” Christoph Boll ,

Konen & Lorenzen

EHL Passugg Updates

13

“ The

personal

touch

is

irreplaceable .

You

can

proactively

build

your

future

professional

network .

Digital platforms are a great way to stay in contact, but nothing replaces face - to - face memories and exchanges .” Daniela Tobler, Michel Reybier Hospitality

“ The

warm

professional

and

passionate

experience . The

atmosphere diverse

of

and

the

school

engaging

influences

activities

the

what

the

students

students

bring

undertake

at

to

the

their

school

create an empowered , creative mindset, that gives them the drive to do fun things !” Tanja Wüthrich ,

Hotel Vitznauerhof

“ The

students bring a higher level of preparedness . They are taught to be very good communicators

and

can

easily

establish

connections

“shops ”,

giving

us

of

a

lot

with

confidence

guests . They

that

we

can

also

trust

score

really

well

them .”

Patrick

on

Radl

our

&

secret

rating

Dominik

Beluli ,

Bürgenstock Hotels and Resort

Our EHL SSTH Career Day 2022 The following companies participated in Career Day 2022:

AlpinTrend AG

Kantonsspital Graubünden

Art Deco Hotel Montana

Konen & Lorenzen - Recruitment Consultants

Badrutt 's Palace Hotel

Michel Reybier Hospitality

Bürgenstock Hotels AG

Priora Suisse AG - 7132 Hotel

Genossenschaft ZFV- Unternehmungen - Sorell Hotels

Tavolago AG

Grand Resort Bad Ragaz

The Alpina Mountain Resort

Hiltl AG

The Capra

Hotel Castell Zuoz

Weisse Arena Hospitality AG

Hotel Schweizerhof Lenzerheide

Zürich City Hotels

Hotel Villa Honegg AG

Zürich Marriott Hotel

Hotel Vitznauerhof

Contact Us Stay connected with EHL Passug Campus !

14

EHL Passugg Updates

EHL News Montreux Jazz Café At EHL Open to Welcome You at

‘La Ferme’.

A short overview of what you can expect :

Opening hours :

• Monday to Saturday from 3 to 11 pm • Sunday : brunch only from 11.30 am to 2 pm

F& B :

As a wine bar, our MJC will offer a selection of wines complemented

by small

Mediterranean

dishes

and

signature cocktails . Reservations are only necessary for brunch on Sundays .

What Else? 6 Fun Facts 1. Musical appearances by emerging artists will be programmed by the Montreux Jazz Festival , so keep an eye out for that !

2. We

have a brand new staff on board to run our Montreux Jazz Café and our AP students will be

running the service section from Monday to Friday.

3. There are several Montreux Jazz Cafés in Switzerland , including on the EPFL campus .

4. Our MJC is a family project as no less than three EHL alumni working at MJF were involved in making this idea a reality ( that includes the CEO Mathieu Jaton).

5.

We even share some of our DNA as the founder of MJF, the late Claude Nobs , was also an EHL

alumnus ! The opening of our own MJC seems to have been written in the stars …

6. One last fun fact ! On the first floor there are several Montreux Jazz Festival posters - however, there are so many festival posters that they didn' t know how to select which ones to put up so they chose the ones from the birth years of the opening or the

(entirely new) staff ؊ (except for the one from this year, that 's for the

‘ birth ’ of this café).

EHL News - Montreux Jazz Café

15

EHL News EHL Lausanne Campus Photos

Indoor gymnasium

Open meeting spaces

See-through open kitchens

16

State of the art gym

EHL News - Lausanne Campus

Reception desk – EHL entrance

Renovated La Ferme – Montreux Jazz Café at EHL

TAKE

THE

OPPORTUNITY

NEW

SPACES

BY

TO

DISCOVER

THE

BROWSING

THROUGH

OUR

FULL CAMPUS PHOTO ALBUM ONLINE .

EHL News - Lausanne Campus

DISCOVER THE LATEST CAMPUS PHOTOS

17

EHL News Executive Education What is EHL’s approach to leadership development ?

EHL

Hospitality

Ecole unique

hotelière

Business

founded

in

1893

Lausanne ,

designs

formats

human - centricity

de

educational

School ,

in

and

as

delivers to

a

multiple range of industries and service sectors . Based on our unique service heritage , we consider people , not digital

competences ,

as

the

focus

of

our

efforts

and

actions . A small but important difference as it positions the

human

value

creation

in

the

“ Industry 4.0”

as

a

central element and task .

Our leadership development approach aims at creating self- aware

individuals

that

understand

how

to

put

people first, invest in human growth and wellbeing , and value long - term benefits over short- term gains .

What are three key leadership skills executives need to be successful in business ?

In an ever- changing world , it comes as no surprise that great leaders require an evolving and particular set of skills to afford their companies a competitive edge . Our curricula

reflects

a

commitment

CONNECT WITH ACHIM SCHMITT ON LINKEDIN

innovation ,

to

preservation , and expansion of human - centric themes such as the creation of a community, social accountability, and a sense of purpose , and belonging .

For

that,

we

develop

leadership

skills

that

facilitate

constructive

human

interaction

in

global

environments . Our top three human - centric leadership skills pick are :

1. A Collective Mindset In environments characterized by constant changes , people will increasingly seek help to deal with complex tasks . In these circumstances , leaders who are approachable , transparent, spare confident and show vulnerability, create the right climate of trust to navigate the future .

The boss who is always busy, disconnected , unreachable , and speaks first in meetings will not be able to fulfill future tasks . What ’s required today is that the

“ leadership ego ” gets out of the way in order to

develop a successful organizational culture .

But this is easier said than done . To achieve this change of mindset, one should recognize their own success within the success of others .

18

EHL News - Executive Education

2. Embracing Empathy If we are to be guided increasingly by purpose , we need to truly understand what it is that people need and want.

This can only be done by forging meaningful connections and tapping into our emotional intelligence .

Empathetic leadership is more pertinent than ever with a hybrid workforce .

The anonymity that comes with not showing your face at the office needs to be counteracted with an increased emphasis on team spirit and inclusivity, remembering we all have lives outside of work and that it is human to need support.

3. Become Self-reflective Individuals first need to be aware of their own biases before focusing on the needs of others .

What is your approach to sensemaking ? How do you analyze your surroundings ? How do you manage your human interactions ? How do you communicate? Do you know how to approach a specific cultural background that could be sensitive?

As companies assess the future of work , how is lifelong learning increasingly important ?

A culture of organizational

For years , we ’ve known that a culture of organizational learning

strengthens

firm ’s

a

learning strengthens a firm’s

competitiveness ,

c ompetitiveness, profitability,

profitability and employee satisfaction . Employees are eager to

learn

and

develop

in

order to

continuously

and employe e satisfac tion.

update their knowledge and skills as new technologies and trends become available .

The

overall

importance

of

lifelong

learning

has

substantially

increased .

So

the

lifelong

learning

concept is not new for those interested in attracting , retaining , and growing talent.

Individuals

and

foundational

organizations

business

skills .

In

need the

to

develop

future ,

the

competences

search

for

and

capabilities

organizational

success

that will

go

beyond

shift

towards

creating , upskilling , and reskilling multi - faceted and complex human competences based on problem solving , critical thinking , creativity, computational thinking , and mastering human interactions . It is our ambition

to

become

a

trusted

partner

in

the

design ,

development

and

delivery

of

these

lifelong

learning paths .

Is online delivery here to stay ?

At

EHL ,

we

certificates

delivered back in

our

2017.

first

We

blended

have

since

program then

( MBA

included

in

online

International learning

in

Hospitality) all

of

and

course

our programs

from

Bachelor to Masters and Executive Education .

We

believe

online

delivery

and

digital

learning

are

here

to

stay

–

however,

they

are

educational

formats to support and not to replace in - person learning journeys . This way, we see online delivery as highly complementary to in - person delivery.

EHL News - Executive Education

19

What particular industries should be looking to executive education today ?

We see educational needs more from a competence We believe online deliver y and

and

perspective ,

skills

instead

of

a

particular

industry. Economic trends , such as digitalization and

digital learning are here to stay

servitization , have deep consequences on the way

– however, they are e duc ational

companies will be managed in the future .

formats to suppor t and not to

Teams replac e in-person learning

on

various

hierarchical

levels

will

need

to

adapt and update their managerial skills , including

journeys.

both hard and soft competencies . Given our history and positioning , we believe we are ideally placed to provide

executives

with

the

right

skillsets

when

guiding others through these uncertainties .

How is EHL supporting more women and minorities on their leadership journey ?

The

EHL

student

consistently initiatives

community

represented

have

been

is

more

put

in

extremely than

place

diverse

in

of

students

50%

to

our

support

terms

women

of

origins

over

and

the

and

citizenship.

recent

minorities

years .

through

At

their

Women EHL ,

studies

have

several and

to

prepare them for their future career.

Given the substantial untapped female leadership potential across the world , we believe that women aspiring to create a positive impact in organizations and society should be empowered to attain their vision and contribute to leadership diversity. For example , Women in Leadership is an EHL initiative that

promotes

leadership,

culture ,

and

policies

aimed

at

diverse ,

balanced ,

and

people - focused

environments .

What makes Executive Education at EHL so distinct ?

Based on EHL’s heritage , its brand promise , its culture and its overall positioning , I strongly believe that EHL has a future role to play in the highly competitive leadership education market.

Being in the service business means dealing with human beings on a daily basis . Mutual respect, being mindful of ones ’ activities , as well as dealing with a variety of cultures , opinions , and backgrounds are fundamental pillars that we ’ve mastered for more than 125 years . We offer a differentiated approach to executive

education ,

promoting

a

focus

customer

experience .

Thanks

a

unique

to

on

human - centred

and

world - class

management, learning

service

environment

excellence , on

our

and

multiple

campuses in Switzerland and Singapore , and our industry connections , we are able to create lasting learning experiences that will change executives ’ minds and hearts .

20

EHL News - Executive Education

About Dr. Achim Schmitt, Dean of Graduate Programs at EHL Hospitality Business School Achim Schmitt, PhD HDR

Dr. Achim Schmitt is a Professor at EHL and Dean

(a . i .) of EHL’s Graduate School . Since he joined EHL ,

Achim led the creation of multiple new graduate , post- graduate , and executive programs . He holds a PhD from the University of Geneva , obtained his Habilitation at the University of Paris - Dauphine in France , and is a Visiting Professor at the University of Geneva . He gained academic experience at Audencia Geneva

Business

School

in

( France),

Nantes

Columbia

Business

( USA),

School

HEC

University

of

( Switzerland ), Universidad de Los Andes in Bogota (Colombia), the University of St. Gallen in

Switzerland , and China Europe International Business School (CEIBS , China).

Before

joining

the

academic

world ,

Achim

was

a

turnaround

consultant

Germany,

in

Switzerland for several years . He was involved in the strategic renewal of more than

Austria

and

15 private sector

companies .

Achim ’s research focuses on organization theory and strategic management, with particular interest in organizational ambidexterity, organizational decline , corporate turnarounds and strategic renewal . His articles ,

books ,

and

papers

have

been

published

in

diverse

outlets

including

the

Harvard

Business

Review, International Journal of Management Research , Journal of Management Studies , Long Range Planning ,

Management

Learning ,

and

MIT Sloan

Management

Review.

He

currently

serves

on

two

boards in the private sector, the academic advisory board at CEIBS Europe , as well as the Editorial Boards at Long Range Planning .

TO

LEARN

MORE

SCHMITT AND CHECK

OUT

HIS

HIS

ABOUT

ACHIM

PUBLICATIONS ,

SHORT

BIO

AND

PROFILE ON OUR WEBSITE .

LEARN MORE ABOUT ACHIM SCHMITT

EHL News - Executive Education

21

Sitting with an Alumnus

Interview with Oliver Weibel .

Tell us a little bit about yourself

'

.

OW: I m originally from St Gallen

studies

,

I

have

worked

in

, Switzerland . Before my

.

St

Moritz

Constance in different properties

and

.

worked in St Moritz at the Lake Konstanz

last

position

was

that

of

. After that, I

.

Director

.

Marketing for the Einstein Hotel in St Gallen first real job upon graduation

of

. During EHL I went to 5

star properties in Cape Town and Bangkok

My

Lake

of

Sales

&

. This was my

. That ’s when I joined the

Stamm for the eastern part of Switzerland

.

, and after developing two Michelin

Over five years later Star restaurants

CONNECT WITH

, I joined Switzerland Tourism within the

OLIVER WEIBEL ON LINKEDIN

‘Accommodation & Gastronomie’ marketing .

I especially focused on increasing the visibility within the hotel industry and making use of the strong network we have

This

allowed

.

me

to

Switzerland Tourism

gain

further

insight

into

, while bringing my hotel expertise to

gastronomy

( in terms of distribution , revenue management, and consulting ).

For the last few years

, we’ve been doing major projects within Switzerland , especially when it comes to

combining

and

the

headquarters

hotel

gastronomic

side

. Now, after almost 5 years , I ’ ll be leaving Zurich (our

). But don’t feel bad for me. I ’ ll be taking over as a Director of Canada , and that ’s going

to be a whole new chapter of my life

, with its challenges and rewards .

Tell us

: what made you join the ( Zurich) ?

Stamm

OW: For me

By now I know about 50 - 60%

gaps

, it ’s always been important to fill the

between

those

recent

on what to expe c t, the rest will

more be a reality che ck .

experienced

noticed that there was an active

,

This

allows

Stamm

in Zurich

the

for

a

.

, it ’s our network that counts .

, but nothing happening in eastern Switzerland .

Realizing this missed opportunity I asked to be part of the Stamm

22

.

and

common point of access within our network

In the end

I

alumni

graduates

, with the hope of giving them a

Sitting with an Alumnus

‘’younger perspective ’’ (at that time, I had just graduated and I thought that some ‘’new blood ’’ would do good for the Stamm * laughs*).

We also noticed that not as many people were participating , and we were trying to fill this gap. For me , this

meant I could give

something

back to the

network .

It ’s wonderful to have this

interaction with

students , and as well the rest of the community.

Congrats

on

being

among

the

top

5

most

Stamms .

active

What ’s

been

the

biggest

transformation you ’ve achieved ?

OW: It was listening to what the active members were happy or unhappy with . Also asking those who

didn ’ t participate what they wanted . We also have over

1'400

people on our newsletter,

760

active

Facebook members , and a WhatsApp group for Zurich .

We also did high - end gatherings , sport events , network gatherings , etc . Overall , we added a bigger variety of events in order to cater more the individual needs of our Alumnis from

18

up

92 years old ..

We send out surveys asking when participants want to meet, what their purpose and expectations are .

Tell us a little bit more about the change and transformation you ’ ll be going through with your new opportunity and move to Canada .

OW: It ’s definitely a great opportunity. This is one of the advantages of working for Switzerland Tourism

as it allows transfers to different countries , while still working for Switzerland Tourism to promote the country. I can ’ t say I was afraid ; I decided to move there after all , but I saw this as a big opportunity.

Of course , there will be changes in my personal life , but I see this change in a positive way.

A big focus for me will be to work together with our North American partners to create opportunities for Canadians to see Switzerland as a travel destination . Switzerland Tourism remains a non - profit, so we do not focus on sales but rather on promoting awareness of making Switzerland seen as a country for Canadians to spend more time and to travel to more often .

This is an exciting new challenge for me . I am used to working on the hospitality side of things but here the focus is on Switzerland as a whole , and getting Canadians

culturally

involved

with

Switzerland ,

showing them what the Swiss culinary, culture and scenery is like .

By now I know about the rest will

STAY

50 - 60% on what to expect,

be a reality check .

INFORMED

STAMM

LOCAL

OF

THE

ZURICH

GATHERINGS

BY

JOINING THE GROUP.

CONNECT WITH THE ZURICH STAMM

Sitting with an Alumnus

23

Sitting with the F&B Director Interview with Christophe Wong Learn about the new EHL F& B environment and how the latest concepts , such as the Montreux Jazz Cafe , are integrated with the campus development.

What attracted you to come to EHL? CW: Coming from the hotel industry I ’ve always been

around either students or alumni of EHL . It ’s a bit of a that

of

one ’s

cliché

to

say

at

the

end

comes

to

Switzerland

but

Switzerland

career

was

a

one

place

where I ’ve always seen being at the end of my career.

It 's a bit of a cliché to say that at the end of one's that 's

what

When the opportunity arrived , I said to myself,

‘’why

career

one

comes

Switzerland ,

to

but

happened .

wait when the best school in the world is knocking at my door ’’? I told myself,

‘’ it 's for a great project, and

above all , it was this project that interested me ’’.

CONNECT WITH CHRISTOPHE WONG ON LINKEDIN

The project was to participate in the opening of the new campus . I ' ve done a few hotel openings and I ' ve loved participating in them , and to be able to do it in a different setting is unique . I thought the time had finally come .

What are the main changes in F& B on the Lausanne campus ?

CW: We are opening

works ,

even

during

2 new restaurants and a wine bar, there have been quite a few changes in the

the

concept phase . The first one was

the

Montreux Jazz Café

( MJC ),

in

the

‘ La

based

on

this

Ferme ’ building , which is dear to all our alumni .

I was

involved

in

this

project even

before

I

arrived

because

my interview was

done

concept. We' ve been at it for two and a half years now. The school had already signed with the MJC , it wasn ’ t my idea to create this franchise but the whole concept was created by Christian Segui , Executive Chef of the EHL Group, and myself. This would be a wine bar where we also serve Mediterranean tapas , open from 3 pm to 11 pm for the last seating . We also offer brunch on Sundays , from 11:30 am to 2:30 pm .

Then

comes

the

Canopy

space .

This

one

has

changed quite a bit in terms of concept during the There have be en quite a few changes in the works, even during the c onc ept phase.

works . Originally, it was meant to be a food court.

But

following

increase

in

a

request

intakes),

we

from

the

needed

APs a

(due

to

an

workshop

to

complement Le Berceau des Sens .

2 4

&B Director

Interview with the F

So we decided to make it a high - end restaurant. This means , on the one hand , a luxury brasserie that is open

to the

public . And

on

the

other,

a

restaurant

that is a bit more cafeteria and food court style with a 100% plant- based concept, Le Shadwood .

Where did the idea for each concept come from ?

CW: A bit from everywhere ; from the experience that

each

person

in

the

team

had

at

hands .

And ,

of

course , from my experiences and where I ' ve been .

We' re going to have

14

F& B outlets at EHL , and we

also had to make sure that we had a coherent and homogeneous offer, that we had outlets that were all complementary and

that

we

could

offer something

for all tastes . As a result, now we have a fairly wide range .

We

go

from

grab - and - go

to

Berceau

des

Sens .

The different concepts really represent the multiculturality of EHL . Would you say that these new concepts will allow students to experience first hand before they go on placement ?

CW: Yes , completely. It 's true that we have expanded the range of different outlets even further.

Let 's talk about the Montreux Jazz Café at La Ferme . There will be teachers , students from EHL , as well as a team from the Montreux Jazz Festival . How will this interaction work and how will it complement the students' learning ?

CW: I know that for the alumni , La Ferme is something that is dear to their hearts , where they had great

experiences

creating

unique

concepts .

Unfortunately,

this

is

no

longer

the

old

concept

as

it

has

professionals

and

become a fully owned and franchised outlet.

Today,

we

have

a

wine

bar with

opening

hours

and

a

team

in

place . A team

of

teachers will supervise the APs from Monday to Friday. And on Saturdays and Sundays , we will have another team who will complete the service side for the students . We will have a place where students can relax , where they can listen to music , have a drink , spend an evening on Saturday or have a great brunch on Sunday.

What makes this Montreux Jazz Café at La Ferme different from other Montreux Jazz Cafés in Switzerland ?

CW:

The concept is completely different. Where we were able to

GET READY FOR A NEW F& B EXPERIENCE AT EHL

really put our stamp is that the concept of a wine bar with tapas .

This is not something that the MJC usually has .

DISCOVER THE LAUSANNE CAMPUS' F&B OUTLETS

&B Director

Interview with the F

25

EHL Connect Features EHL Connect

-

the platform to stay connected and involved with the EHL Alumni Network . Powered by

our Alumni Team globally, its content includes resources , news , and everything else you need to stay up to date with the AEHL world . Make the most of your network and discover all of EHL Connect 's features and what they have to offer. For this edition , we will be looking at the :

Job platform Designed as a one - stop shop exclusively for the EHL Community, the portal will enable you to recruit new talents within your # EHLFamily and start your next professional journey.

HEAD OVER TO CONNECT.EHL.EDU

As

a

recruiter,

you

have

the

opportunity

to

post

internship and job offers that are only visible to our community. You ’ ll

SELECT 'JOB PLATFORM' UNDER THE 'SERVICES' TAB

26

also

be

able

to

track

applicants ,

browse CVs or candidates' profiles , create candidate alerts , and get directly in contact with them .

EHL Connect

Feature

RECRUITER AREA

CANDIDATE AREA

JOB OFFERS

CAREER FAIR DIRECTORY

'

Lifetime members of the Alumni Network benefit from both the recruiter and the candidate s access The platform will display all job offers posted by our industry partners positions

.

, from entry- level jobs to senior

, and you ’ ll be able to track your applications and easily follow up on them . .

The new job platform is found under SERVICES on the top menu on EHL Connect Or simply click here to be redirected

.

To help with the transition user

guide

features

to

help

, we’ve prepared a short

you

navigate

these

new

. Lastly, all active job offers published on

MAKE THE MOST OUT OF YOUR #AEHL NETWORK .

our former job platform have been automatically migrated to the new job platform

FIND OPPORTUNITIES OR

.

HIRE THE BEST TALENT And stay tuned

! We’ ll keep adding new services to , including

further enhance the use of EHL Connect the release of a mobile app

We

hope

that

you

will

.

enjoy

CONTACT THE INDUSTRY this

update

and

RELATIONS TEAM

.

remain available should you need further support

EHL Connect

Feature

27

Privilege Program 10% OFF at Cave de La Côte Cave de La Côte is a Swiss Wine producer based in Morges , Vaud , offering more than

200 different

wines from 30 grape varieties . Awarded as Best Swiss Producer of the Year 2019 and 2021 at the Grand Prix of the Swiss Wine .

AEHL BENEFITS Enjoy

10%

off

on

HOW wines

from

Cave

Côte's own production .

de

la

Use promo code EHL

2022 upon checkout via

our online shop. Or show the offer in combination with your EHL card and mention

-

the following codes : EHL STUDENT or EHL

-

STAFF in our Vinotheques in Tolochenaz

CLAIM YOUR DISCOUNT HERE >> CONDITIONS Non - cumulative with other offers .

Offer valid until 31.12.2022.

CONTACT Alicia Ceppi or Isabelle Avenarius

+41 21 804 54 54 info

@

cavedelacote .ch

www.cavedelacote .ch

28

Cave de la Côte : Privilege Program

Privilege Program

20% OFF all EMYUN's online orders A refined collection of sports garments for men and women , designed in Lausanne , Switzerland and produced sustainably in Europe .

AEHL BENEFITS

Get

20% off all orders placed through EMYUN 's

HOW

Use the promo the promo code EHL- EMYUN .

online store .

CLAIM YOUR DISCOUNT HERE >>

CONDITIONS

CONTACT

Offer valid until July 2023.

Julien Szulewski julien . szulewski

@

emyun .ch

+41 78 951 53 97 https :// www. emyun .ch

EMYUN : Privilege Program

29

Privilege Program 15% OFF at Experimental Chalet Verbier Are you

an

extreme

sports

and

après

ski

aficionado? The

Experimental Chalet

is

the

high - altitude

hotspot for sports lovers from all over the world . The hotel is located a few minutes from the slopes , with

39

rooms

and

suites ,

a

signature

cocktail

bar,

a

restaurant

by

the

renowned

Chef

Gregory

Marchand of Frenchie , and a Spa by Biologique Recherche .

The Experimental Chalet is your ideal place to stay in the heart of the Swiss Alps .

HOW

AEHL BENEFITS 15%

OFF

the

Best

Available

Rate

(accommodation only ; city tax excluded )

Send an email to info

@

experimentalchalet.com

and mention that you are from EHL and would like to benefit from the Privilege Program offer.

CLAIM YOUR DISCOUNT HERE >> CONDITIONS

CONTACT

Show your EHL card upon check- in . The offer is valid from July 1, 2022, to April 16, 2023, and is subject to availability. Non - cumulative discount.

Click to visit our website .

Email : info

@

experimentalchalet.com

Phone number : +41 27 775 40 00

The hotel is open from December 2 nd , 2022 to April 16 th , 2023.

30

Experimental Chalet Verbier: Privilege Program

Highlights Video Highlights

’

The Virtuous Circle

Alumni and Students testimonials

Watch how everyone contributes to the prosperity

Watch students and alumni from our

of the next generation

share their funny

.

(

3 campuses

) stories on EHL on the occasion .

of EHL Campus Lausanne inauguration

Social Media Highlights

ff the

... Introweek 2022!

EHL Singapore Orientation

The team is ready to kick o

Welcoming

new semester

September

The legendary food festival in

First year students heading into

Back to the Roots Alumni Event

their new journeys

November

!̍

Passugg

Ӗ

Highlights

-

Week is in full swing

!

19th, 2022 at EHLł

31

Upcoming Events Hospitality Recruitment EHL Group Career Fair 22.10.2022 Dear Alumni ,

After three years of virtual events , we are delighted to welcome you back to our brand new Lausanne Campus for the 28 th edition of the EHL Group Career Fair - the biggest hospitality recruitment event in Switzerland !

SATURDAY, 22 OCTOBER 2022, FROM 09:00 TO 16:00 CET EHL CAMPUS LAUSANNE

Career Fairs are the ideal opportunity to expand your personal network or land your next professional challenge . This year, we ’ ll welcome over

150 companies globally to our EHL campus ,

both inside and

outside the hospitality industry, to recruit EHL talents .

Whether you are looking for an entry level job or a more senior position , this is your chance to connect with top industry leaders .

Register now and start preparing yourself by updating your CV.

Are you looking to recruit your next interns or employees ?

That ’s great ! You may post your offers on EHL Connect under services , Job Platform .

We look forward to seeing you here and wish you all great success !

Kind regards , EHL Alumni & Industry Relations Team

32

Upcoming Events

Alumni Gathering Back to the Roots 19.11.2022

Dear Alumni ,

We are pleased to see many of you registering to our Back to the Roots event

19 th ,

November

on Saturday,

2022

at

our

brand new EHL campus .

If you have not yet purchased a

ticket

and

participate event, we

in

you ’d this

like

to

exciting

have great news !

We have a waitlist to distribute the remaining tickets

to those who request them .

Therefore , if you ’re interested in participating , please send us your request by email to

alumni

@

ehl .ch

Ticket sales information :

You will be able to buy your individual ticket only, among the following options , on a

first- come first-

served basis :

• Standard ( Non - refundable & non - modifiable) 180 CHF

Both ticket options include :

• Access to the event •

A comprehensive

F& B

package

(cocktail

dinner,

wine ,

beer,

and

soft

drinks

throughout

the

entire

evening )

A cash - bar will be available all night for spirits and cocktails .

We can' t wait to welcome you back and to once again celebrate the EHL Spirit as a family.

Your Alma Mater is waiting for you.

Greetings from Chalet- à - Gobet,

Your AEHL Team Grégoire , Morgane , Sébastien & Daniel

# EHLfamily

Upcoming Events

REQUEST YOUR TICKET HERE

3 3

Upcoming Event AEHL Events Agenda

Surf à Sion - Alumni & Students 3rd edition 25.10.2022

SION

LEARN MORE

EHL and Cornell Hotel School Benelux Joint Gathering 04.11.2022

ANTWERP

LEARN MORE

Afterwork 07.12.2022

LAUSANNE

LEARN MORE

EHL Open Day 10.12.2022

LAUSANNE

LEARN MORE

We invite you and your family back to your Alma Mater for our next Open Day on Saturday, December

10 th . This event is a great opportunity to visit our brand new EHL Lausanne campus , learn more about our programs ( including our postgraduate programs), and speak to the Admissions team . Should you or your kids be interested in joining us , you can register here :

Do you have any questions or would like more information ? Contact lou. bouzonnet 2

34

@

ehl .ch

Upcoming Events

Do you want to be featured in our next edition?

@

Please reach out to us at alumni

ehl.ch

Bottin Congratulations to • Andrew Ho (AEHL 2010) for the birth of his daughter • Daniil Golubev (AEHL 2016) for the birth of his son • Louise Pitcher (AEHL 2012) for the birth of his son • Olivier Bonard (AEHL 1997) for the birth of his son • Laura Schauder Nussbaumer (AEHL 2016) & Lionel Schauder (AEHL 2016) for their wedding • Jovana Rotula (AEHL 2016) and Marc Trillou (AEHL 2014) for their wedding • Cindy Bodenman (AEHL 2015) for the birth of her son • Pauline Sautebin (AEHL 2014) and Niccolò Pucciarelli (AEHL 2014) for the birth of their son • Charlotte (Guan) Bühler (AEHL 2015) for her wedding • Laétitia Dupraz (AEHL 2016) for her wedding • Doris Lui (AEHL 2016) Joshua Gan (AEHL 2011) for the birth of their son • Caterina Piovano (AEHL 2015) for the birth of of her daughter • Tracey Dupuis Brenninkmeijer (AEHL 2014) for the birth of her daughter • Jens - Henning Peters (AEHL 2015) for the birth of his son • Janina Monecke (AEHL 2015) for her wedding

Our deepest condolences to the friends and family of •

Patrick Hureau (AEHL 1978)

Upcoming Events / Bottin

35

#EHLFamily

Your Alumni & Industry Relations Team

Grégoire, Fabienne, Morgane, Sébastien, Daniel, Stéphane & Guillaume

CO N N E CT W I T H U S on social media

Share your stories with us!

Contact alumni@ehl.ch to be featured in our eJournal EHL Alumni Network Route de Cojonnex 18 CH - 1000 Lausanne +41 21 785 13 60 alumni@ehl.ch