Kerri Whipple Listing Presentation - 3244 American Saddler

SELLING YOUR HOME

Prepared for Brian Anderson 3244 American Saddler | Park City

OUR BELIEF SYSTEM WIN-WIN: or no deal INTEGRITY: do the right thing CUSTOMERS: always come first COMMITMENT: in all things COMMUNICATION: seek first to understand CREATIVITY: ideas before results TEAMWORK: together everyone achieves more TRUST: starts with honesty EQUITY: opportunities for all SUCCESS: results through people

OUR PERSPECTIVE A technology company that provides the real estate platform that our agents’ buyers and sellers prefer. Keller Williams thinks like a top producer, acts like a trainer-consultant, and focuses all its activities on service, productivity, and profitability.

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THANK YOU FOR YOUR TRUST

When you work with me, you work with a trained agent that has the backing of the world’s largest real estate company, consisting of 175,000+ associates around the globe. That puts your listing within the largest real estate network with the furthest reach. Keller Williams was built on a simple-yet-revolutionary principle: people are what matter most. To help cement this understanding, we’ve formalized a belief system that guides how we treat each other and how we do business.

Thank you for the opportunity to represent you.

(602) 327-1590 Kerri@PCGoodLife.com KerriWhippleRealEstate.com

KELLER WILLIAMS

OUTPERFORMS THE INDUSTRY AVERAGE

#1 WORLDWIDE in 2020

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Largest Global Real Estate Franchise

Global Industry Leader in Closed Sales

We are the largest independent real estate

We outperformed the industry again in closed

franchise in the world by agent count with more

transactions. KW closed 1,222,377 transactions

than 1,070 offices and 175,000+ associates

world-wide in 2020, up 7.9% over 2019, and making

spread over 250 market centers.

us the #1 leader in the industry in sales.

175,000+ AGENTS WORLDWIDE

1.2M+ TRANSACTIONS in 2020

Source: headquarters.kw.com

Source: headquarters.kw.com

#1 in UTAH in 2020

#1 Sales Volume 1. KW - $3.45 BILLION

#1 in Transactions 1. KW - 9,937 UNITS SOLD

2. Equity - $2.49 BILLION

2. Equity - 7,555 UNITS SOLD

3. Coldwell Banker - $2.07 BILLION

3. Coldwell Banker - 5,900 UNITS SOLD

4. Berkshire Hathaway - $1.71 BILLION

4. Realtypath - 5,058 UNITS SOLD

5. Realtypath - $1.59 BILLION

5. Century 21 - 4,967 UNITS SOLD

6. Summit Sotheby’s - $1.51 BILLION

6. RE/MAX - 3,914 UNITS SOLD 7. Berkshire Hathaway - 3,731 UNITS SOLD

Source: WFRMLS 2020

8. Summit Sotheby’s - 1,838 UNITS SOLD 5

KELLER WILLIAMS

EXCELLENCE

5 TOP FRANCHISES With the Top Sales Volume

#1

Keller Williams ~$336 B

#2

RE/MAX

#3

Coldwell Banker ~$240 B

#4

Berkshire Hath. ~$115 B

#5

Sotheby’s

~$270 B

~$102 B

T3 Sixty Rankings - 2020

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Our luxury brand has sold

MORE LUXURY REAL ESTATE THAN ANY OTHER BRAND in the nation!

Keller Williams agents sold more luxury real estate (defined as the top 10% of any market) by units in a survey of the 24 largest U.S. luxury markets where data was available. Luxury.kw.com

BEST of STATE Real Estate Services in Utah

3 YEARS RUNNING

2021 BEST OF LIST America’s Best Large Employers

2020 BEST OF LIST America’s Best Large Employers

America’s Best Companies for Diversity America’s Best Employers for Women

#1 in US

2020

2019 2018

Keller Williams Realty is #1 in the country in

KW CARES

HOMES SOLD.

Our Keller Williams Public Charity

headquarters.kw.com

$48M+ in GRANTS 4,245+ FAMILIES HELPED

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STRATEGIC PRICE

POSITIONING

PRICING YOUR PROPERTY IS NOT DEPENDENT ON: • what you paid • what you need • what you want • what your neighbor says • what another agents says • cost to rebuild today

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You will be provided with a thorough overview of current conditions in your micro-market, and a comprehensive data analysis will be conducted to determine the price strategy that best meets your needs. The buying market has a short attention span. A property generates the most interest in the first 30 days, when it first hits

KEY MARKET

FACTORS #1

PRICE

The price of your property is the key factor in

the market. The number of showings is greatest

determining how long it will take to sell. Our aim

during this time if it is priced at a realistic market

is to get you the best price for your timeframe.

value, with the aim to generate offers before the market moves on to newer listings.

#2

CONDITION

The condition of the property affects the price and the speed of sale. First impressions are critically important.

#3

COMPETITION

Potential buyers are going to compare the condition and price of your property to other listings on your area. This includes active listings, as well as recently-closed sales.

#4

TIMING

The real estate market is ever-changing, but the right pricing strategy accounts for variations in the market in order to achieve the best possible outcome for the sale of your property. The first thirty days on market are critical, which is why it is important to price correctly from the start.

#5

LOCATION

Location is the single most important factor in determining the value of your property.

#6

TERMS

Careful attention needs to be paid to the terms of sale in order to meet your objectives while also providing for the needs of prospective buyers.

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MARKETING

STRATEGY

#1

PREPARE YOUR HOME

Because home photos play such a large role in attracting buyers, we’ll start with a walk-through home consultation on staging your home to highlight it’s best qualities for online and in-person impact.

#2

PROFESSIONAL PHOTOGRAPHY

Crisp, clear photos will make your property pop online and maximize visual appeal. I work with highly qualified, professionally trained real estate photographers who specialize in making your house look its absolute best.

#3

3D TOURS & VIDEO

3D Home Tours are ubiquitous now since we’ve learned to socially distance and do so much from home virtually. Potential buyers can explore the entire home from the comfort of their home before they schedule an in-person showing.

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#4

ON MLS + KWLS

When you list with me, we’ll have access to the Keller Williams Listing System, or KWLS. This proprietary, exclusive system ensures your property is marketed online 24/7 through hundreds of the most popular search sites.

#5

DIGITAL MARKETING

With 95% of buyers looking online at some point in their home search, mastering the digital space is a must. My award-winning suite of digital marketing tools in combination with my market expertise will deliver optimized social media and email campaigns to ensure your listing shines online.

#6

BROCHURE

Property brochures showcase the best features of your home and will be passed out at Open House Events and delivered to the other local brokerages in the area.

#7

PROFESSIONAL SIGN

Professional yard signs promote your property and create interest around your listing. While much emphasis is placed on online advertising, many buyers still look for their next home the old-fashioned way - by simply driving around ther desired neighborhood.

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#8

OPEN HOUSE

Conducted by trained agents, utilizing social media postings and events, emails to Realtors® and my extensive contact list, and physical advertising through signage to create exposure for your listing.

#9

ANNOUNCEMENT

We feature new listings in our various mail campaigns, including newsletters, event promotions, and other collateral sent to our database and local neighborhoods.

#10

LISTING MANAGEMENT

We work to get feedback from every person who walks through the home. We also stay on top of “the competition” to make sure your home stays in the forefront of buyers’ minds.

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BEST OF

PRINT ADS

We’ll place your property in our local KW Park City Park Record ad as well as in Homes & Land

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#12

REAL ESTATE WEBSITES

For homes I represent listed at $1M or more, they will be featured in Mansion Global, The Wall Street Journal, Barron’s,

and MarketWatch.

Readers lookappear to these publications for lobals listings across platforms

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investment and luxury purchase decisions.

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TOP TIPS

to get your home sold

5. Make sure all lighting fixtures and bulbs are working.

6. Make minor repairs. Tighten loose knobs, fix leaky faucets and clean or replace discolored sinks, lubricate squeaky hinges, clean out clogged drains, replace filters, secure loose shingles, tighten loose banisters, repair doors, door knobs and remove stains.

1. Clear all flat surfaces of everything other than nonpersonal decorative items. This includes horizontal and vertical surfaces.

2. Reduce clutter and arrange furniture to maximize open space. Sort through closets, drawers, and storage areas.

Toss what you can, organize the rest. If you have too much furniture in your home, put some pieces in storage to make a better first impression.

3. Clean. Not only should your home be spotless, it must be clean. Apply elbow grease and strong cleansers to surfaces inside and outside your home. Clean the window sills. Consider painting if cleaning doesn’t do the job. Clean

7. Appeal to the senses and create an appealing aroma.

Burn candles or potpourri, boil a pot of cinnamon sticks, or put a dab of vanilla on cold light bulbs before turning them on.

8. Spruce up the front. Put potted plants by the front door. Buy a new doormat. A coat of paint on the door, accents such as new house numbers, a door knob, and pruned bushes will make a good first impression.

9.

Paint. Light, neutral colors such as beige, white,

off-white, or gray have a broader appeal and can make small rooms seem larger and airier. If you have outdated wallpaper, remove the paper and paint the walls. Choose

curtains and draperies, shampoo rugs and wax floors.

quality paint. Caulk and fill nail holes before painting.

4. Sparkling windows are a signal to buyers that you care

10. Repair a leaky roof, and then paint over any

about your home. Clean your interior and exterior windows.

Whenever your home is being shown, open your curtains to let the light in.

watermarks on the ceiling. Don’t paint to hide a problem.

Always repair and then paint.

11. Repair a wet basement as applicable. The problem can be as easy to fix as installing covers over window wells. If a moisture problem calls for more extensive repairs and you are not able to make them, be prepared to explain the problem to a buyer. Don’t try to cover up the signs of a wet basement.

12. Update the bath. If cleaning and painting can’t make a dingy bath dynamite, consider replacing the vanity and sink, installing a new floor covering, or resurfacing a stained bathtub. Even a new shower curtain or toilet seat can work wonders.

13. Make the most of decks, patios, porches, and other outdoor entertainment areas such as a pool or hot tub.

Keep all indoor and outdoor areas clean and clutter-free, including covered trash cans.

14. Install outdoor lighting that properly illuminates your entrances, walkways, and drive. Turn on all those outdoor lights when your home is being shown.

15. Make sure the garage has been swept, and try to remove any stains from the floor. Paint your mailbox post.

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HOW TO SELL YOUR HOME

. . . quickly De-clutter Neutralize Colors Deep Clean Make Repairs Aroma Check!

Up the Curb Appeal

Open Blinds and Curtains

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DEADLINES TO

REMEMBER SELLER’S DISCLOSURES

(3-5 days after buyer’s offer has been accepted) Documents provided by the seller of a home that list any known issues with the property, and/or any projects completed during the time that they have owned the home. These documents are typically provided by the seller within a few days of mutual acceptance of an offer, and the buyer will be given a specified amount of time to review them. Seller disclosures are not a substitute for a professional home inspection.

DUE DILIGENCE (10-14 days after offer has been accepted) A contractually-specified period of time during which the buyer is able to perform any applicable inquiries related to the home (home inspection, title, HOArelated, etc.) to their satisfaction. The buyer can terminate the purchase contract at their discretion during this period.

APPRAISAL & FINANCING (14-50 days after offer has been accepted) The period of time allowed for in the contract for the buyer to have a professional appraiser assess the market value of the property and to secure funding for the home.

SETTLEMENT + CLOSING (21-30 days after offer has been accepted) The settlement date is when all the required documents are signed and funds are paid. Closing is the final stage of the transaction, when the ownership of the property is transferred to the buyer.

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ask me about my RECOMMENDED

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5-STAR CLIENT

REVIEWS “From our first meeting until the day we closed on our new home, Kerri has been so much more than a realtor. She is a friend, a guide and someone who kept the best interests of our family front and center. We are so lucky to have had her as we looked for and bought our first home here in Park City.”

- Reed and Lindsay Galen Newport Beach, California

“Kerri is one of the best and most personal realtors I’ve ever worked with. She is dedicated to her clients, and is excited and passionate about Park City. She is quick to respond and always goes above and beyond. Kerri is an amazing resource for outof-towners and makes it easy to move to Park City! Working with Kerri was easy and fun!”

- Rob and Amy Holt Minneapolis, Minnesota

Kerri brings energy and professionalism to everything that she does, and we were especially impressed with the work that she put in to help us sell our home. When we first met with Kerri, she was detailed and informative about everything that we could expect from the selling process, including market comparables and pricing.

She was always available during the period that we were getting the house ready for market, and her advice and recommendations were invaluable. While the house was on the market, we got a prompt call and status report after every showing. The time and attention that Kerri gives to her clients is unsurpassed, and we would highly recommend her to anyone looking to buy or sell a home in Park City.

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- Ken and Kelly Applegate Park City, Utah

“We recently purchased a condo in Park City, and Kerri Whipple was our agent.

She was fantastic! She not only helped us find the perfect property for our family, but helped us identify exactly what we needed, listened to our concerns, was very perceptive and professional, knowledgeable, smart, and most of all a fun person whom to work.”

- Marty and Marci Farnsworth

Scottsdale, Arizona

“Kerri was an amazing real estate broker.

She understood our needs and taste, she was organized, reliable and immediately responsive at any hour. She was so friendly and supportive too, and made the whole process fun and easy: the perfect combination of professionalism and personalization. She went above and beyond whenever possible, walking us through every step of the process. She found us our dream home to start our new life in, and we could not have done it without her. It’s like having a best friend on your side! She is wonderful.”

“Kerri is very proactive! She contacted me and let me know that a neighbor’s home that was similar in age, size and scope had recently sold for a record price in our neighborhood. After a discussion with my husband, we decided to list and, of course, we listed with Kerri! Kerri was very professional and detail oriented. She focused on all the details of prepping our home prior to listing, which was a KEY element to our successful sale, which also ended up trading at a premium price. She was great at coaching us through the sale and closing processes as well as helping us find a new home to purchase. Highly recommend! “

- Lisa Dove-Swisher

Park City, UT

“Kerri is a Park City gem! She helped us with a property and made herself readily available to answer questions about the Park City scene. She’s local and has great knowledge about how to make a wonderful life in PC. Hearts to you Kerri! “

- Wendy Thomas Park City, Utah

- Alastair and Polly Hunt New York, New York

“IT DOES MAKE A DIFFERENCE AS TO WHOM YOU WILL PICK TO LIST YOUR PROPERTY. Personal experience and my twenty-five years as a real estate broker indicate that Kerri Whipple is absolutely FIRST CHOICE. She has represented me as both a Buyer and a Seller. Kerri - A million thanks for your bulldog tenacity and wisdom regarding real estate and seemingly soft demeanor when it had to be. Chose Kerri Whipple and you will be totally satisfied, as my wife and I were.”

- Robert and Mary Wood Rancho Santa Fe, CA

“Kerri sold our home in Lower Deer Valley at a really challenging time in the market.

She was professional, patient, creative, and so easy to work with. Highly recommend!”

- Cathy Passage Park City, Utah 19

Let’s sell your Park City home.

KERRI WHIPPLE |

REALTOR ®

(602) 327-1590 | Kerri@PCGoodLife.com KerriWhippleRealEstate.com