Marketing Menu

DESIGN & MARKETING A Marketing Menu for KW Park City Agents

JUST LISTED!

SELLING LISTING CONSULTATION

BUYE RS

YOUR HOME

CONSULTATION

Order Online

KWPCAgent.com | HalcyonGraphicDesign.com

Free Marketing with KW

SELF-STARTER MARKETING NEW AGENT STARTER KIT As a new agent, KWPC provides you with the following agent starter kit to get your ready for your first client and first new listing: • • • • •

500 business cards a nametag customized Listing Presentation + 3 prints one For Sale sign new agent announcement for social posting

• email signature KWPCAgent.com

DIY MARKETING with KW COMMAND KW Command is Keller Williams’ platform for managing your entire real estate universe, including marketing. Design your own marketing for free after a quick tutorial video or two. Explore the Designs and Campaigns libraries today!

• • • • • •

flyers email campaigns social media campaigns postcard announcements landing pages farming mailers

In addition, Scott Le Roy Marketing will load your database to Command while you train yourself with their free training videos on marketing and designing in Command.

DIY

DESIGNS tutorials CAMPAIGNS tutorials LANDING PAGES tutorials

Hire Our In-House Designer

KW COMMAND DESIGNS Too busy to learn the ins and out of design and KWCommandDesigns.com marketing in Command? Get help from our in-house KW designer instead! Command Designs are a fast and affordable option for creating a variety of marketing items. Our Designer will create your marketing materials using KW Command Templates. Contact Mylee@KWParkCity for more information or to place an order.

8.5x11 FLYER - $75+ design fee

SOCIAL MEDIA - $75+ design fee

single-sided 8.5x11 flyer. Prints $1 ea

facebook + instagram graphics for posts and ads

LISTING MAILERS - $75+ design fee

FARMING MAILERS - $125+ design fee

4”x 6” Postcards - Just Listed & Just Sold

4”x 6” Postcards - Farming Mailers . Printing/mailing ~ approximately $0.64 each

Printing/mailing approximately $0.64 each

Hire Our In-House Designer

KWPC MARKETING ITEMS Our KWPC Designer offers a variety of marketing items for your Listings and Lead Generation.

For more information or to place an order, contact Mylee Snyder | Mylee@KWParkCity.com

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PROPERTY BROCHURE

PROPERTY FEATURES • 5 BEDROOMS • 5.5 BATHS • 3,321 SQ FT • PENTHOUSE

8.5 x 11” 4-Page Brochure

• FULLY FURNISHED • SKI-IN / SKI-OUT • 3 FIREPLACES • WRAP AROUND DECK • SPA/HOT TUB • 2 LAUNDRY ROOMS • 2 SKI LOCKERS

$150+ Design Fee | Prints $1.60 each

• 4 PARKING SPOTS

GRAYSON WEST 801.891.5954 Buyer to verify all information to Buyer’s satisfaction. All information subject to change.

Each Office Independently Owned and Operated. All information from sources deemed reliable.

KWPCAgent.com

GraysonWest@kw.com

Picture yourself in the heart of Park City’s Historic

après ski parties. A spacious Great Room with ample space

Main Street. This one of a kind Caledonian

to hold all of your family and guests for dinner parties. This

Penthouse offers spectacular, unobstructed

convenient location is just steps away from Park City Resort’s

views of Deer Valley and Park City. This exclusive

Town Lift, with ski-in, ski-out access. Completely furnished

property has 2 oversized Primary bedrooms with

with 2 laundry rooms, 2 ski lockers, and 4 underground

fireplaces to snuggle next to. An additional 3

parking spots. After a day on the slopes, you can enjoy all

guest bedrooms with ensuite baths. A total of 3

of the world class dining and shopping that Park City offers.

fireplaces to gather and enjoy highlights from your

This luxury location will create lasting memories for your

day on the mountain. Large wrap around deck with

family and loved ones for years.

gorgeous ski resort views, and the ability to host

PROPERTY FLYER

1492 W MEADOW LOOP ROAD, LOT 21 & 22

8.5 X 11” Two-Sided Flyer

Silver Springs | Park City, Utah 84098

$100+ Design Fee | Prints $1 each

KWPCAgent.com

5BD • 5BA • 3,162 SQ FT • MLS #121046 62

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S A LLY S al ly.L

POSTCARD MAILER Jumbo 8.5” x 5.5” Mailer $125+ Design Fee | Prints & Postage $1.25 each

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EMAIL CAMPAIGN Send to Realtors or your Database $125 Design Fee

KWPCAgent.com

CUSTOM STICKERS Sizes 2”x 3.5” | 3” x 5” | 2” x 6” 100 Stickers for $65 | 250 Stickers for $80

CUSTOM NOTEPAD 50 Pages Each. Your choice of 20 or 50 Notepads. $25 Design Fee Size 4” x 6” - $4 Each Size 5.5” x 8.5” - $5 Each

KWPCAgent.com

KWPC Custom

LISTING PRESENTATIONS BEST of STATE Real Estate Services in Utah

KELLER WILLIAMS

EXCELLENCE

3 YEARS RUNNING

2021 BEST OF LIST America’s Best Large Employers

2020

2020 BEST OF LIST America’s Best Large Employers

2019

America’s Best Companies for Diversity America’s Best Employers for Women

Keller Williams Realty International holds

Our luxury brand has sold

10.4%

MORE LUXURY REAL ESTATE THAN ANY OTHER BRAND

of the Real Estate Market

If you are a new agent, KWPC covers the cost of your Listing Presentation + 3 professional prints. For existing agents, Presentations are $20+ to set up and $6 per print. You may include your own intro letter and client testimonials.

in the United States in 2020. outfront.kw.com

in the nation!

Keller Williams agents sold more luxury real estate (defined as the top 10% of any market) by units in a survey of the 24 largest U.S. luxury markets where data was available. Luxury.kw.com

#1 in US Keller Williams Realty is #1 in the country in

HOMES SOLD. headquarters.kw.com

2018

KW CARES Our Keller Williams Public Charity

$48M+ in GRANTS 4,245+ FAMILIES HELPED

6

7

MARKETING

#4

#1

System, or KWLS. This proprietary, exclusive system ensures your property is marketed online 24/7 through hundreds of the most popular search sites.

#5

PREPARE YOUR HOME

mastering the digital space is a must. My award-winning suite of digital

with a walk-through home consultation on staging your home to highlight

marketing tools in combination with my market expertise will deliver optimized

it’s best qualities for online and in-person impact.

SELLING LISTING CONSULTATION

YOUR HOME

#2

social media and email campaigns to ensure your listing shines online.

#6

PROFESSIONAL PHOTOGRAPHY

BROCHURE

Property brochures showcase the best

Crisp, clear photos will make your property pop online and maximize visual

features of your home and will be passed

appeal. I work with highly qualified, professionally trained real estate

out at Open House Events and delivered

photographers who specialize in making your house look its absolute best.

#3

DIGITAL MARKETING

With 95% of buyers looking online at some point in their home search,

Because home photos play such a large role in attracting buyers, we’ll start

KWPCAgent.com

ON MLS + KWLS

When you list with me, we’ll have access to the Keller Williams Listing

STRATEGY

to the other local brokerages in the area.

#7

3D TOURS & VIDEO

PROFESSIONAL SIGN

3D Home Tours are ubiquitous now since we’ve learned to socially

Professional yard signs promote your property and create interest

distance and do so much from home virtually. Potential buyers can

around your listing. While much emphasis is placed on online advertising,

explore the entire home from the comfort of their home before they

many buyers still look for their next home the old-fashioned way - by

schedule an in-person showing.

simply driving around ther desired neighborhood.

14

15

BUYERS PRESENTATIONS A Sound Decision

OUR BELIEF SYSTEM WIN-WIN: or no deal

Investing in a home is one of the most important decisions you'll make. So much more than a roof over your head, your home is where life unfolds and memories are made, all while building a financial foundation for your future.

MICHELLE PARKER REALTOR ®

503-270-1348 Michelle@KWParkCity.com

Deciding how you'll navigate your journey to homeownership is equally critical to the agent you work with. As someone who's been in your spot before, I'm familiar with what's cycling through your mind, and as a real estate agent, I've mastered the ins and outs of the buying process. When you work with me. you'll benefit from my experience. and together we'll work toward making sound, smart decisions for your future.

INTEGRITY: do the right thing

15

CUSTOMERS: always come first

268

COMMITMENT: in all things

61

COMMUNICATION: seek first to understand

YEARS IN BUSINESS

TOTAL CLIENTS SERVED

REPEAT CLIENTS

40

CLIENTS SERVED IN 2020

Thank you for the opportunity to represent you.

Buyers Presentations are $20+.

Professional Prints are $6 each. You may include your own intro letter and client testimonials.

OUR PERSPECTIVE

CREATIVITY: ideas before results TEAMWORK: together everyone achieves more TRUST: starts with honesty EQUITY: opportunities for all

A technology company that provides the real estate platform that our agents’ buyers and sellers prefer. Keller Williams thinks like a top producer, acts like a trainer-consultant, and focuses all its activities on service, productivity, and profitability.

2

SUCCESS: results through people

3

Your needs drive how and when we find your next home. From this day forward, everything I do will be motivated by your goals and how you imagine your life taking place in your new home. Once I get an understanding of where you see yourself, finding your dream home will move quickly, and with minimal

Your Dream

HOME

interruption to your daily life

TO BEGIN Some questions to consider...

KWPCAgent.com

Who will be living in this home? How many adults, children, and pets will inhabit the space?

What are the non-negotiables for your home?

BUYE RS

If you had to name your top five non-negotiables, what would they be?

Beyond your top five needs, what is something you really want?

Do you have a preference for the year the

CONSULTATION

house was built?

Do you want a house in move-in condition or are you willing to do some work on it?

When people visit your home, what do you want it to say about you?

Are there any specific features that would make your next house feel instantly like home?

Will you require accessibility options?

6

7

KWPC Shared Ads

LOCAL ADVERTISEMENTS Park Record Ads Every Saturday KWPC runs an ad in the local Park Record newspaper, alternating between a full page lifestyle ad promoting our brokerage and a 1/2 page ad that features listings ($65 per listing) and an adoptable dog from Nuzzles & Co.

Homes & Land Ads Homes & Land Magazine provides readers with extensive real estate listings for sale in Park City and the Wasatch Mountains. These 8 issues per year are mailed to subscribers and can be found throughout our area as a free resource for real estate buyers and sellers. KWPC runs its own ad each issue. Run your listing for $65.

WELCOME TO YOUR NEW

DAILY COMMUTE Brought To You By KW

MEET BENJI

We are pleased to partner with Nuzzles & Co. to find homes for these great pups.

MALE | MIXED BREED | MEDIUM | YOUNG This young sweet boy is looking for his furever family! He is very playful and still learning his basic manners. He would make a great addition to any family, that can help him learn to be the best dog he can be! He loves to play with other dogs, even though he can be nervous at first. He is a little scared of cats, but keeps his distance.

Call 435.649.5441 to learn more!

# 1 Worldwide in Sold Volume and Transactions 4802 N 400 W | Old Ranch Road | 5 bd/5 ba | 5740 sq ft | $7,375,000 Kerri Whipple | 602.327.1590 | Kerri@PCGoodLife.com | MLS# 12104728

751 Main Street | Caledonian Penthouse | 5 bd/5.5 ba | 3,321 sq ft | $9,000,000 Grayson West | 801.891.5954 | GraysonWest@kw.com | MLS# 12104905

3668Blackstone.com

Mnt/Ski Slope Views

1750 Sun Peak Drive

693 Main Street

1375 Deer Valley Drive

380 E Main Street

Park City, UT 84098

Park City, UT 84060

Park City, UT 84060

Midway, UT 84049

435.649.9882 | KWParkCity.com | Each Office Independently Owned And Operated.

3668 Blackstone Dr | Canyons Village | 6 bd/6 ba | 3,000 sq ft | MLS# 12104289 | $3,100,000 Nadia Axakowsky | 435.800.9077 | NadiaParkCity@kw.com | TryBeforeYouBuyParkCity.com

Sign-Up!

Deer Valley’s Best Condo Value Per Sq Ft | 3 bd/4 ba | 3,708 sq ft | $2,500,000 David Dorius | 435.640.3500 | David@DDResortProperties.com | MLS# 12104444

Each Office Independently Owned and Operated. All information from sources deemed reliable. Buyer to verif y all information to Buyer ’s satisfaction. All information subject to change.

Sign-Up!

Homes listed at $1M or more will be featured in Mansion Global, The Wall Street Journal, Barron’s, and MarketWatch. Readers look to these publications for trusted information that will empower them to make important investment and luxury purchase decisions.

Independent Ads

PARK RECORD The local Park Record produces a variety of print and digital publications throughout the year.

THE PARK RECORD DESIGN FEE

DIMENSIONS

Full Page $1,740 $1,170

+$250

11” w x 19.75” h

print copies

1/2 Page

$870 $585

+$150

11”w x 9.75”h | 5.4”w x 19.75”h

37,500

1/4 Page

$435 $292

+$150

5.4”w x 9.75”h | 11”w x 5”h

1/8 Page

$218 $147

+$150

5.4”w x 5”h

AD SIZE

AD FEE

DESIGN FEE

DIMENSIONS

Full Page $550

+$250

11” w x 19.75” h

1/2 Page

$395

+$150

11”w x 9.75”h | 5.4”w x 19.75”h

1/4 Page

$255

+$150

5.4”w x 9.75”h | 11”w x 5”h

Local Distribution

5,200

weekly readers

AD SIZE

AD FEE

THE RE MONTHLY A monthly printed magazine inserted into the Park Record and placed at local hotspots around the area.

SPECIAL ISSUES 2021 Spring HOME Magazine | Published Mar 19 | Art Due Feb 28 Summer HOME Magazine | Published May 21 | Art Due May 2 Summer Adventure Guide | Published Jun 19 | Art Due May 30 Fall HOME Magazine | Published Aug 27 | Art Due Aug 8 Mile Post | Published Sep 24 | Art Due Sep 5 Park City’s Best | Published Oct 29 | Art Due Oct 10 Winter HOME Magazine | Published Nov 26 | Art Due Nov 7 Winter Adventure Guide | Published Dec 17 | Art Due Nov 28

AD & DESIGN FEE $1,600 ($200) $955 ($150) $630 ($150)

Independent Ads

HOMES & LAND Homes & Land Magazine is published every 6 weeks and distributed at locations throughout Park City and various other markets.

Mansion Global’s listi

HOMES & LAND AD SIZE

AD & DESIGN FEE

DIMENSIONS

Full Page

$725 +$250 Design

8.5” w x 11” h

1/2 Page

$385 +$150 Design

7.5”w x 5”h

1/4 Page

$245+$150 Design

3.7”w x 5”h

contact Mylee@KWParkCity.com

Spain TOP 1%

U.S.

ISSUE 1 Runs: January 14 - February 24

55+ acres in Old Town, Park City!

WORLDWIDE

ISSUE 2 Runs: February 25 - April 14

TOP 100 Producing Teams Worldwide

#1 GROUP

SKI-IN/SKI OUT ESTATE

KW Park City 2019-20

Greg Miner JD 435.668.7771

Crystal Robinson 435.655.1335

Hanna Woodley Maverick Bolger JD 435.776.7429 303.588.0568

Uta hLux ur yGro up .co m

55+ Acres | 555KingRoad.com | $19.5M

555KingRoad.com | 55.93 acres in Old Town | 4 bd | 4.5 ba | 7,084 sf | $19,500,000 | Contact Greg Miner Ski-In/Ski-Out at Park City Resort from this amazing Old Town estate. 55+ acres in Old Town is a once-in-a-lifetime opportunity!

ISSUE 3 Runs: April 15 - June 2 ISSUE 4 Runs: June 3 - July 14 ISSUE 5 Runs: July 15 - August 25

EAGLEFORD RANCH 820+ Acres | EaglefordUtah.com

820+/- ac | Provo River Frontage | 3698 Woodland View Dr | Kamas | EaglefordUtah.com $25,000,000 | Contact Greg | Co-Listed with Zach Hartman - Land Advisors Utah

LAST DANCE RANCH 47+ Acre Equestrian Oasis | LastDanceRanchPC.com

ISSUE 6 Runs: August 26 - October 13 ISSUE 7 Runs: October 14 - November 25

pear across platforms

a

To place your own independent ad,

LastDanceRanchPC.com | 229 Parleys Road | 2 Building Lots Totaling 47+ Acres | Multiple Existing Dwellings totaling 9,203 sq ft Park City’s Finest Equestrian Estate with Incredible Views and Privacy | $19,500,000 | Contact Greg Miner

Each Office Independently Owned and Operated. All information from sources deemed reliable. Buyer to verify all information. All information subject to change.

32.2M

Japan

Monthly Unique Visitors

WSJ

272M

Monthly Page Views

MANSION GLOBAL

2.4M

Monthly Unique Visitors

6.5M

Monthly Page Views

BARRON’S | PENTA

4.8M

Monthly Unique Visitors

22.1M

Monthly Page Views

MARKETWATCH

28.4M

Monthly Unique Visitors

172M

Monthly Page Views

BouldersParkCity.com | $16,000,000 | Views from Timpanogos to Snowbasin ~44 acres | 9 beds | 10+ baths | 13,676 sq ft | Contact Greg | Co-Listed with Murray Gardner

Uta hLux ur yGro up .co m

WhitePineCanyonVillage.com | 2021 Construction Accepting Reservations | Contact Greg or Crystal

ISSUE 8 Runs: Novemebr 26 - January 5

Homes listed at $1M or more will be featured in Mansion Global, The Wall Street Journal, Barron’s, and MarketWatch. Readers look to these publications for trusted information that will empower them to make important investment and luxury purchase decisions.

KWPC’s Preferred Luxury Marketing Agency

“Two things remain irretrievable: time and a first impression.”

We put time back in your pocket to spend where it matters most.

Our luxury marketing is one-of-a-kind and leaves a lasting impression. Your sellers, their buyers, and your future clients will all take note of your Luxury Marketing offering.

Luxury Listing Packages 24-Touch Campaign Local Guides

HalcyonGraphicDesign.com | 435.512.1870

LUXURY LISTING PACKAGES

by Halcyon Graphic Design Our luxury marketing packages make an impact with optimum reach both digitally and in print. You’ll be ensuring that your property listing crosses paths with the most qualified buyers and leaves a lasting impression. Visit HalcyonGraphicDesign.com to review our entire menu of services. Reach out to Halcyon to secure your place on our work schedule.

Professional Copy-Writing Services | $150

Green Flyer | $35+

Photo Package Editing & Ordering | $150

Youtube Video Publishing | $100

Property Boundaries Added To Media | $75+

Social Media Packages | $75-$225

Custom Property Website + Domain | $550

Just Listed/Sold Postcards | $225 Per Set

Custom Full-Color Brochure | $225

Unbranded Marketing | $25-$225

Property Features Sheet | $75+

Publication Ad | $175+

Email Announcements | $225

Marketing Presentation For Seller | $225

HalcyonGraphicDesign.com

24 T O U C H

CA M PA I G N

by Halcyon Graphic Design

Local newsletters covering EVENTS, NEWS, & MARKET REPORTS

delivered to your clients’ inboxes!

The 24-Touch Campaign newsletters focus on the local Park City and Heber Valley lifestyle and real estate news.

These newsletters are a hit with our agents and their clients. Order each newsletter a la carte for $65 each or subscribe for the year for $130 per month.

24TouchCampaign.com

LOCAL GUIDES

by Halcyon Graphic Design KWGuides.com

NEIGHBORHOOD GUIDE Introduce your clients to all the neighborhoods in the greater Park City area. This guide includes maps, photos, and descriptions of all the major neighborhoods. Each Guide is customized with agent contact info and photo. $250 setup fee | $8 per print

NEIGHBORHOOD MAPS Set of 2 Park City Maps | 8.5” x 11” Neighborhood & Aerial double-sided maps with Neighborhood Descriptions. $100 setup fee + $2.50 per printed set

PARK CITY GUIDE Introduce your clients to the area with our “Get to Know Park City” Guide! It covers everything from our resorts to our annual town events, and more! Each Guide is customized with agent contact info and photo. $250 setup fee | $8 per print

ORDER ONLINE KWPCAgent.com | HalcyonGraphicDesign.com