Health Arizona Natives Open First Body Fit Training Studio in Paradise Valley

BODY FIT TRAINING (BFT), A GLOBAL BOUTIQUE FITNESS BRAND OFFERING 50-MINUTE GROUP STRENGTH TRAINING CLASSES IN AN INCLUSIVE, COACH-LED GROUP ENVIRONMENT, OPENED ITS FIRST STUDIO IN PARADISE VALLEY LAST MONTH. Located at 4710 E. Cactus Rd., BFT fills a gap in the fitness industry, offering science-based group strength programming built for all fitness levels.

BFT Paradise Valley is owned and operated by husband-and-wife duo, Jason and Nicole Lenderman. Nicole left corporate America several years ago to spend more time with their daughter, and Jason left last year after realizing it wasn’t providing the balance their family needed. With time to think about their next move, the Lendermans were drawn to the idea of working together and bringing a well-balanced, fitness concept to their community – BFT was the perfect match. The couple plans to bring a total of three BFT studios to the area over the next several years.

“We want to create a thriving community and help people change their lives in a positive way,” say the Lendermans. “A successful outcome for us both would be members leaving the studio feeling like they did something for themselves that day – both physically and mentally!”

In addition to bringing this innovative modality to the community, Nicole and Jason would like to open up about their fertility journey and use this new studio as a platform. The Lendermans recall their path to parenthood as isolating with many highs and lows. They are now parents to three happy and healthy children, one daughter and twin boys. Their goal is to destigmatize this journey and help others overcome the mental hurdles that accompany it. They welcome connecting with those who are