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Real Estate
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Real Estate
Writing a “New York Times” Bestseller
By Joseph Callaway
In 2006, my wife JoAnn and I attended a conference in Boston. The event was billed as a “gathering of the nation’s top 100 real estate agents.” We were there because we had sold 4,000 homes, equaling over one billion dollars of residential real estate, in our first 10 years in the business. For three days we heard speaker after speaker extolling the virtues of the latest secrets of selling real estate, none of which made any mention of taking care of the client. Like most “secrets of success,” they were only a litany of self-serving manipulations designed to make transactions “happen” regardless of whether they served the parties or not.
JoAnn and I came away empty and a little frustrated. We had sold these 4,000 homes simply by doing a good job for each of these clients, one house at a time. Our “secret,” if you wanted to call it that, was that our clients were so pleased that they brought us more clients. They brought their mothers, their siblings, their coworkers, their children and, on occasion, people they had just met and struck up a conversation with. We called it “putting our clients first” and, on that trip, we decided to write a book. We had our title, “Clients First,” and were terribly excited. This would be easy.
Then, we had to face down a blank computer screen and find the words. We had to unlock the secret to the exceptional service that we seemed to deliver. We had to figure out what we did that made us unique. What had two otherwise ordinary people done to yield such extraordinary results? It took us six years and when Wiley & Sons, New York said they wanted to publish our book, the answer was incredibly simple. “Clients First” was embraced by not only the real estate industry but by many others as well. Our secret was captured in three keys: honesty, competence, and care.
Nobody wants to be lied to; people do not appreciate shoddy work and who wants to do business with an enterprise that doesn’t care about their customers? It is almost too easy but think about the times you’ve dealt with someone who didn’t tell the truth. They told you whatever was convenient, what they thought you wanted to hear, or they made up an explanation to serve their interest over yours. If only businesses would do the job right the first time. Who would need a customer service department if they eliminated the need to fix things in the first place? And how many times have you been told that “this company policy” or that your request is unreasonable when, to you, it seems perfectly fair?
Writing A New York Times Bestseller
Our book became a “New York Times” bestseller in its second week in bookstores. We spoke more than 200 times to interested groups. That was 2012 and “Clients First” is still in print today. But the most important thing we did was to simplify our passion so that our readers could grasp the power of honesty, competence, and care.
If you have a passion, if you have a book in you, maybe you can face that blank computer screen or that pristine legal pad and put your passion into words. Will you write a “New York Times” bestseller? We don’t know. We had a lot of support. But we know it is worth the journey because sharing your heart is the most fulfilling thing you can do.
Joseph Callaway is co-owner of Those Callaways Team, Callaway Realty, an independent brokerage operating in 85254 for 25 years. For additional information, visit ThoseCallaways.com.
Real Estate
An Award-Winning Chicago Real Estate Developer Breaks Ground on Its First North Scottsdale Project
BELGRAVIA GROUP, AN AWARD-WINNING CHICAGO REAL ESTATE DEVELOPER WITH MORE THAN 70 YEARS OF LUXURY PROJECTS CONSTRUCTED UNDER ITS BRAND, WILL MARK ITS PHOENIX MARKET ENTRY WITH PORTICO - NORTH SCOTTSDALE, A COLLECTION OF 112 LUXURY CONDOMINIUM RESIDENCES LOCATED AT THE NORTHEAST CORNER OF LOOP 101 AND SCOTTSDALE ROAD. THE PROJECT WILL BE WORTH MORE THAN $100 MILLION UPON COMPLETION.
Featuring stunning views of the McDowell Mountains, an outdoor pool, upscale clubhouse and a state-of-the-art fitness center, Portico will be a key piece within the One Scottsdale masterplan development, which will include up to 2.8 million square feet of retail and office space, 2,000 residential units and 400 hotel rooms upon completion.
Portico will be located within nine discreet buildings, each with only five floors, with enclosed parking and intimacy not usually found in high rise living. Portico offers floor plans up to four bedrooms. The homes will feature up to 540 square feet of additional outdoor living area and a true indoor-outdoor living experience. “Chicago has been our home for over 70 years, and we are very excited to bring our product to the Valley. We have followed this market for many years, and we believe its ongoing growth and strong community is a natural fit for our approach to thoughtful design and homebuilding,” says Jonathan McCulloch, co-CEO of Belgravia Group. “We frequently remind ourselves that our strong reputation in Chicago can’t ever be taken for granted and we strive to maintain and improve that reputation with each project we develop. Now, for the first time in our 70-year history, we are entering a new market and we will set the foundations for our local reputation to be formed as we seek 112 new, happy homeowners at Portico. This is just the first of many projects we plan to develop in the Phoenix and Scottsdale areas.”
Portico’s sales center will open this spring and will allow prospective buyers to work with Belgravia’s in-house design team to personalize their homes with lighting and wiring layouts and select finishes from an extensive catalog of up-to-date fixtures and materials.
Belgravia Group’s sterling reputation and intuitive home designs have collected numerous accolades throughout its Chicago tenure, including being named Chicago’s Developer of the Year in 2021, 2020 and 2019 by “Chicago Agent Magazine” and Development of the Year for two recent Chicago projects, Renelle on the River and Three Sixty West.
To learn more, visit porticocondos.com and belgraviagroup.com. PORTICO
Camelot Homes Buys Three Parcels of Land in Scottsdale with 29 Luxury Homes Planned
LEGACY AT DC RANCH
Camelot Homes recently closed on the purchase of three parcels of land in Scottsdale with plans to break ground this year on three new luxury communities with a combined total of 29 homes – Aura, The Collection, and Legacy at DC Ranch.
“Camelot Homes is very excited for these exclusive new communities,” says Camelot Homes Managing Director Julie Hancock. “All three are private gated enclaves with inspired architecture designed by Woodley Architectural Group (Legacy and Aura) and Bob White of Forest Studio (The Collection). We are especially proud to have built one of the first communities in DC Ranch almost 20 years ago, and now we are building Legacy, which will be the last new community there. All three communities have limited opportunities to purchase and sales will begin this summer.”
Camelot closed on 8.5 acres of land at the Southeast Corner of 128th Street and Shea Boulevard on October 26, 2021. This parcel will be the future home of Aura, a community of 12 homes ranging in size from 1,800 – 3,500 square feet. Located within the Shea Boulevard corridor, directly across the street from the new BASIS school, this location offers easy access to both the HonorHealth and Mayo Clinic campuses.
The luxury homebuilder closed October 27, 2021, on 4.7 acres of land at the Northeast Corner of 74th Street and Valley View Road in Scottsdale. Here, The Collection will include eight 4,000 – 6,000 square foot homes located in the heart of Scottsdale.
Camelot then closed out 2021 with the December 23 purchase of 3.1 acres west of Pima Road and North of Legacy (roughly south of the southeast corner of 92nd Street and Union Hills Drive) in Scottsdale. Nine 2,800 to 3,500 square foot homes are expected to be built on this last remaining residential parcel in the DC Ranch community.
Camelot expects to break ground on all three communities by quarter four of 2022.
