Real Estate

RESIDENTIAL REAL ESTATE

DOES IT EVEN MATTER WHAT REAL ESTATE AGENT YOU CHOOSE? By Scott G aertner The average home in 85266 is just over 3,000 OK. STILL NOT CONVINCED!? CHECK square feet, so doesn’t it make sense that the aver- THIS ONE OUT. I don’t think I have ever written about this subject age homeowner could have made over $50,000 November Marketing Matters Example 2 before, but we had two fantastic examples in No- more just by hiring a different agent? ($3,000 X Also last month, we sold 7787 E. Soaring Eagle in vember so the timing this month is perfect. $19 per foot = $57,000 ) infi e d ic ad een isted seven ti es it Does it even matter what real estate agent you APPLES TO APPLES of 1953 days on the market (!) choose? This is a question I don’t get asked Some people don’t like statistics so, let’s try a enough. Many sellers just assume it really doesn’t more “Apples to Apples” comparison to show that As you might guess, the homeowner was more matter which agent you choose because even the the agent you choose really matters. than a little frustrated. He called us because we newest agent has access to the Multiple Listing had just sold his neighbors home very quickly, and Service. Folks with this “All Agents are the same” e is a c art nice istings t at r gr for more than he was asking for his home. After a mindset logically just shop for the agent with took over after they had been listed with another quick conversation with us the homeowner had his the lowest commission rate. Would they feel like company for at least 180 days. In each case, we agent release him from his current listing and take they have done their due diligence if they knew relisted the home at exactly the same price - or we it off the market, and then he hired us to sell his that it could cost them over $50,000? We see so raised the price - and the only thing that changed home. many buyers and sellers needlessly exasperated by was the way the home was marketed. As you can events and mistakes that should have been handled see from the chart below, in each case the home Our team went in and made a few very important up front and/or behind the scenes. In fact, I will sold within 30 days. changes to the way the home was marketed - tell you about a couple of examples I think you raised the price just a tad to $1.4 million - and sold i fi nd interesting in a in te t t egin et s the home for full price in just 10 days. start by taking a look at whether the agent you choose matters from a simple dollars and cents Same home listed by seven different agents, point of view. slightly higher price, VERY DIFFERENT RE-

BY THE NUMBERS

The Scott Gaertner Group sells the most listings C’mon. That should at least get a “Hmmmm… ” in the Scottsdale North area. If “all agents are the out of even the most skeptical of you. same” when you compare the average sales of our seven different very experienced agents for a total SULTS. listings, to the average of all the other listings, the MARKETING MATTERS results should be pretty similar right? The chart I hope that convinces some of you to at least con e s s t at ver t e ast fi ve years r sider that who you hire to sell your home matters. listings have averaged $19 per square foot more I think it was Red Adair that said, “If you think than the 85266 average, and they sold nearly three it’s expensive to hire a professional to do the job, times as fast. That is not very similar, especially if wait until you hire an amateur.” Scottsdale North you consider that in the last 12 months we aver- DOES MARKETING MATTER? e va es ave fi na y c e ac D n t aged $32 per square foot more. The difference is To me these are the perfect Apples to Apples com- throw away your hard-earned equity needlessly. If trending to matter more. parisons. The same homes, listed at the same price you are thinking of selling your home or buying r ig er VE DIFFE ENT ES LTS y t e another consider our tag line and give us a call. 85266 SALES FROM way - we do not ever solicit expired listings. These “In Scottsdale North Real Estate, experience isn’t 11/20/13 TO 11/20/18 sellers all called us for help) expensive - its priceless.” 5 year Avg Price Per Avg Days On Still not convinced? You are a tough crowd! Ok. Scott G aertner is an Associate

Average Foot Market How about these two examples from last month Broker w ith K eller W illiam s N orthScott Gaertner $251 43 that I promised you earlier: east, w ho for the past 25+ years

Group as el ed re e le t fi nd t eir November Marketing Matters Example 1 lifestyle niche in the Scottsdale 85266 Average $232 125 Last nt e s d E ri iant S y in Ter N orth area than anyone else. H e (*All information is provided by the Arizona Regional MLS ravita that had been on the market with another also contributes his thoughts on and is deemed reliable, but not guaranteed. Data for Price company for 182 days. We relisted at the same list lifestyle interests in the area. If you have som ePer foot and Average Days on Market is from 11/20/1311/20/18. Scott’s sales are removed from the group average.) price and sold the home for $5,000 above the list price in just three days. thing of interest in your com m unity, please contact us at lifestyle@ scottsdalenorthnew s.com