City News

Scottsdale’s New Mayor, City Council Members and Assistant Chief of Police Take Office

SCOTTSDALE RECENTLY WELCOMED ITS FIRST NEW MAYOR IN 12 YEARS WHEN DAVID D. ORTEGA WAS

SWORN-IN AND TOOK OFFICE. He is joined by three new City Council members who all earned their seats in last November’s local election.

According to the City, Mayor Ortega is a registered architect who designed many landmark buildings in Old Town Scottsdale. He is a graduate of the University of Arizona and was an apprentice architect to Bennie Gonzales, FAIA, the awardwinning designer of Scottsdale City Hall, Civic Center Library and Scottsdale Center for the Performing Arts. Councilwoman Tammy Caputi has lived and worked in Scottsdale for over 20 years. She is the president and owner of Yale Electric West, Inc., a company she founded locally in 2001. She holds a bachelor’s degree in economics from Wellesley College in Wellesley, Massachusetts and a master’s in business administration from Simmons University in Boston.

Councilmember Tom Durham grew up in a small town in Iowa and attended Cornell College in Mt. Vernon, Iowa, where he graduated Phi Beta Kappa and magna cum laude in 1977, with majors in philosophy and history. After graduating from Cornell College, he attended New York University Law School in New York City and then went on to join the Mayer Brown law firm in Chicago where he specialized in tax law.

Councilwoman Betty Janik was born and raised in Chicago, Illinois. She earned a bachelor’s degree in chemistry from the University of Illinois Chicago. After college she worked as a research scientist at GD Searle, one of the premiere pharmaceutical companies of the era. After taking time off to start a family, she spent nearly 10 years teaching math and science at the middle and high school levels.

Scottsdale’s newly-elected officials join incumbents Kathy Littlefield, Linda Milhaven and Solange Whitehead on the City Council.

SCOTTSDALE POLICE ASSISTANT CHIEF ANNOUNCEMENT

The Scottsdale Police Department recently announced the promotion of Commander Joseph LeDuc to the rank of Assistant Chief. He fills the position vacated by Assistant Chief Popp, who retired in December. “I have worked with Joe LeDuc since day one of my police career and I am very excited at the level of leadership that he will bring to the assistant chief position,” says Chief Jeff Walther, Scottsdale Police Department Chief of Police.

Chief LeDuc joined the Scottsdale Police Department in 1992. He served as a Patrol Officer, Field Training Officer, Burglary Detective and Homicide Investigator. In 2005, he was promoted to the rank of Sergeant. As a Sergeant he worked as a supervisor in Patrol, the Special Victims Unit and Internal Affairs. In 2013, he was promoted to the rank of Lieutenant. During this time, he served a term chairing the Arizona State Governor’s Parent’s Commission on Drug Education and Prevention and served on a council to address the opioid epidemic. In 2016, LeDuc was promoted to the rank of Commander where he was most recently responsible for the day-to-day operations of the Downtown District and municipal jail, supervising and leading over 100 civilian and sworn police employees. He also served as the public safety commander for the Waste Management Phoenix Open Birds Nest event for multiple years. Assistant Chief LeDuc will oversee the department’s Investigations and Forensic Services Divisions as well as the Public Information Office in his new role.

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City News

Chill Out at Fairmont Scottsdale’s New Premier Event: Winter at the Princess

WINTER ISN’T OVER YET, AND THE FAIRMONT SCOTTSDALE PRINCESS IS READY TO CELEBRATE ALL THAT THE SEASON HAS TO OFFER AT WINTER

AT THE PRINCESS. Guests can enjoy two different ice skating experiences, axe throwing, rides, ice mazes, inventive food and beverage options, and much more. The event runs through March 21 from 5 – 10 p.m. on Sundays, Thursdays and Wednesdays, and 5 – 11 p.m. on Fridays and Saturdays.

Skate like no one is watching at The Rink, with 6,000 square feet of real ice with luxury VIP fire pits available for rent with food and beverage service available for outdoor dining. Shop nearby for the hottest trends at the Chalet, your ski and sun outfitter. Take a break and enjoy food, beverage and games at The Lodge, with plenty of socially distanced seating outdoors. Dine by the fire. Try your hand at ax throwing and other outdoor games in the Lodge yard. Treat yourself to a special dessert waffle at Waffle Co., or warm up with a Flaming Coffee.

THE VILLAGE

Chill to live acoustic music at Campfire Park, where complimentary fire pit seating is available to roast s’mores while enjoying warm winter beverages picked up at The Village Bar and live music. Other rides and experiences at The Village are:

• Alpine Skate Trail: 5,200 square feet of a real ice trail • Snow Mountain: 120-foot ice slide • The Chair Lift: 90 foot tall, four person gondola Ferris Wheel • Ice Maze – more than 300 feet of glacier ice • Ax Throwing • Rock Climbing

THE KID’S VILLAGE

Young explorers ages 2-8 years old will enjoy a visit to The Kids Village, where they will meet the princess’ newest furry friend, Brrrnee the St. Bernard. Here, your pint-size adventurers will burn off some winter energy riding the Lolli Swing, Alpine Slide, The Flying Dragon, and Dizzy Dragons.

THE RINK

Made with 6,000 square feet of real ice, this outdoor ice rink is surrounded by the beauty of the Scottsdale desert and starry night sky. After a day spent as king of the mountain, snuggle up fireside at the best seat in the house. Your very own private luxury rink side fire pit table awaits. Rink side fire pit rental rates vary by capacity and dates based upon demand. For more information, call 480-513-6014.

THE LODGE

Enter the cozy outdoor confines of The Lodge, and you’re in for an incredible evening. Enjoy a comforting craft-inspired menu, including bacon-wrapped meatloaf, loaded waffle fries, cavatelli pasta and more. Sip on scrumptious cold weather-inspired cocktails like The Avalanche and the Cranberry Mule Kick.

WAYS TO EXPERIENCE WINTER AT THE PRINCESS

Book your staycation and just chill. The Winter Chill Package features a $100 daily resort credit, admission and Black Diamond Ice Passes to Winter at the Princess, and more. Other deals include an Arizona resident discount of 40 percent and/or a second night free, depending on the package.

Dine at Fairmont Scottsdale. Valet parking and admission is 50% off with a $75 minimum spend at any of the resort’s signature restaurants. Advanced reservations required via OpenTable or by calling 480-585-2694.

Purchase advanced ticket packages. Admission/ parking tickets are $60 for four people and include: complimentary self- parking and unlimited enjoyment of all rides and attractions, except skating. The Ice Pass can be purchased for $25 per person in addition to admission.

The Fairmont Scottsdale Princess is located at 7575 E. Princess Drive in Scottsdale. To learn more, visit scottsdaleprincess.com.

City News

A New Coffee Table Book Highlight’s Arizona’s Wine Industry

AWARD-WINNING PHOTOGRAPHER, DESIGNER AND SCOTTSDALE RESIDENT JENELLE BONIFIELD JUST RELEASED HER HIGHLY-ANTICIPATED HARDCOVER COFFEE TABLE BOOK, “AZ UNCORKED, THE ARIZONA WINE GUIDE.”

This exquisite 11-inch by 9-inch book weighs more than six pounds and features 544 pages bursting with gorgeous color photographs, showcasing 45 stories about Arizona’s beautiful vineyards, unique tasting rooms, and the maverick winemakers who call Arizona home like Eric Glomski, Sam Pillsbury, Maynard Keenan, and Kent Callaghan, to name a few.

The book opens with a foreword by international wine reviewer, writer and sommelier Elaine Chukan Brown, known online as Hawk Wakawaka. The introduction was written by acclaimed local restaurateur and sommelier T. Scott Stephens, co-owner of Beckett’s Table and Southern Rail in Phoenix.

The guide is then divided into sections based on Arizona’s wine regions. Each section begins with an introduction written by Arizona wine industry professionals and enthusiasts including wine blogger Cody Chasen Burkett (CSW), co-owner of Scottsdale’s FnB Restaurant Pavle Milic, and vineyard consultant Nikki Check. Michelle Jacob introduces the metro tasting rooms, and Annabel Sclippa introduces the outlier wineries. Richard Betts, independent wine and spirits educator, covers a section on Arizona wine festivals.

Bonifield spent over three years photographing and working with writers to craft stories about the people behind the Arizona wine industry. “My concept for the book began with this goal: to provide a resource for Arizonans to learn about the many vineyards throughout our rugged high country and the fabulous wines our winemakers create,” she says.

“What an amazing journey it has been getting to know so many Arizona winemakers and wine industry individuals. They are among the hardest working, most dedicated, and passionate people on the planet. I hope that people will enjoy the book as much as I have enjoyed creating it.”

“AZ Uncorked, The Arizona Wine Guide” is a stunning creation and a first of its kind for the Arizona wine industry. The hardcover coffee table book, which is 100 percent locally produced and printed by Courier Graphics, is $111 and available online at arizonawineguide. com/order-book.

Perfect Pairings: Local wineries match their best bottles with their favorite Girl Scout cookies

By Alison Bailin Batz NOW THROUGH THE END OF THE MONTH, GIRL SCOUTS IN ARIZONA ARE PARTICIPATING IN THE LARGEST GIRL-LED ENTREPRENEURIAL PROGRAM IN THE WORLD: THE GIRL SCOUT COOKIE PROGRAM.

Need a reason to splurge on a few extra boxes this year? Try pairing them with Arizona-made wines.

THIN MINTS AND CABERNET SAUVIGNON

Likely, these mint-flavored (and vegan) chocolatecoated cookies don’t need an introduction. Whether enjoying from the box or out of the freezer, these classics need a wine that can stand up to the mint. Carlson Creek’s 2018 Cabernet Sauvignon, a fullbodied, well-balanced bottle with clove and vanilla aromatics and cherry on the palate, does the job.

TAGALONGS AND PORT

These heavenly layers of peanut butter with a rich, chocolaty coating also need a red. Chateau Tumbleweed has a port-style wine called Fort Stinkbeast that is ideal. It got the name because during fermentation it smelled of cough syrup. Thankfully, the final result is less medicinal and more baking spices and brandy, making it a perfect marriage of flavors with chocolate and peanut butter.

DO-SI-DOS AND ZINFANDEL

Crunchy oatmeal and creamy peanut butter filling combine in these luscious sandwich-style cookies. Given the peanut butter, one might be tempted to try another port—like with the Tagalongs—but given the depth of flavor that the oatmeal provides, first try them with the 2019 Javelina Leap Zinfandel or its friend, the 2019 Prospectors Blend, which is 50% Zinfandel luscious from start to finish.

LEMON-UPS AND VIOGNIER

Many pair these deliciously crispy cookies bursting with bright citrus flavor with pinot grigio. And while a delightful duo, consider a crisp viognier. We love LDV Winery 2015 Sky Island Viognier. Plus, it is made by a local couple, so perfect for Valentine’s Day!

SAMOAS AND SYRAH

One’s taste buds are always in for a treat when enjoying Samoas, with their caramel and toasted coconut, not to mention drizzle of chocolate. Truth be told, most red wines pair with this crowd pleaser, but we tend toward Syrah the most, especially the velvety Heart Wood Cellars 2018 Syrah. As with LDV, it is also a labor of love from a local couple.

GIRL SCOUT S’MORES AND MERLOT

There isn’t much better than these graham crackerflavored sandwich cookies with creamy chocolate and marshmallow filling. Merlot, notably Alcantara Vineyards 2018 Merlot, is the perfect pairing as it is as smooth as the cookie is complex.

TREFOILS AND CHARDONNAY

Buttery with balanced sweetness, these shortbread cookies and chardonnay are made for each other! Grab a bottle of 2018 Pillsbury Wine Company Chardonnay, with its delicate white Burgundy style estate grown wine has hints of white flower, shortbread, and citrus, for the win here.

To find Girl Scout cookies near you, visit girlscoutsaz. org/cookiefinder.

As Our Housing Needs Change, Homes Must Adapt

The Covid 19 Era has changed how families look at their living spaces. With parents having to work from home and kids attending school online, the need for adequate, dedicated space has never been greater. The home now must be dynamic enough to sustain each family member’s needs in the living, entertaining, working, and educational categories. Before Covid, a family of four could be happy in a 4-bedroom home, but today might need a den and even additional “flex” space. Instead of that 4-bedroom home, they are expanding their search to include additional bonus rooms, some now potentially looking at a 6-bedroom home to accommodate their working and schooling needs. As a nationally recognized expert Realtor, I will position your home for optimal buyer demand, illustrating to prospective buyers how to best use your living space. Additionally, with the disappearance of organized youth sports, school gyms, parks, and other outdoor amenities, more and more families want the accommodating backyard paradise, especially those featuring pools, spas, outdoor kitchens, pizza ovens, fire pits and SPACE. Families need an escape, and their backyards are quickly becoming the destination as travel and entertainment remain less conventional and available.

If you have a home to sell, your home may be just what these buyers are looking for! Let me position your home in the best light, achieving your top dollar and the least amount of hassle. If you’re a home buyer, I have the key to unlock the home inventory you won’t find elsewhere. Every day I have new to the market homes. I share these exciting and hard to find homes with those wanting to buy. Knowing the needs of both today’s Buyers and Sellers are my specialty. I always go the next step beyond what most Realtors are willing to do to find the right home buyer for your home and just as important, the right home for my home sellers who are downsizing, up-sizing or right-sizing. Call me today and I look forward to working for you. For more information on home values in the area, call Carol Royse, 480-776-5231 and ask about her “Trade-Up” program and experience her ability to show you hard to find homes for sale.

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Money Fundamentals for Kids

By Renee A. Hanson, CFP®, CEP®, CDFA®, CFS®, ChFC®, APMA®

Parents with school-age children are filling in as teacher more often these days due to COVID-19 and distance learning. Why not add a few lessons on money fundamentals while you have a captive audience? Here are five simple lessons on “dollars and sense” that can help kids develop a financial foundation.

LESSON #1: Money isn’t free. Children may have limited understanding of where money comes from. They may not realize there are limits to the amount of money that is available for things they want. Tell them that money is a byproduct of work, and that there are limits to its supply.

LESSON #2: Don’t spend what you don’t have. It will probably come as a surprise to kids to learn that when money is borrowed in the grownup world, the borrower has to repay more than they borrowed! You can also point out that if everything in their piggy bank is gone, they won’t have money left for other things they may want or need at a later date. Talk with older children about the risks of overspending and credit history. A poor credit history due to youthful money mismanagement can harm their ability to get a car or home loan down the road. Bad credit can even affect employment.

LESSON #3: Spend thoughtfully. Help your kids learn to be deliberate with their dollars. They can practice smart spending by answering these three questions about hypothetical purchases:

• Can I afford it? • Is it worth it? • Will I regret it?

This framework of questions gives kids the power to make better spending choices. LESSON #4: Get in the habit of saving. Show how much easier it is to save when its done regularly, even in small amounts, and that savings can help meet larger goals. This can be demonstrated with simple visual addition problems on paper. Don’t forget to mention the other crucial role of savings for adults —as protection when work is interrupted or an unexpected expense occurs. Older students earn extra credit with a lesson on compound interest.

LESSON #5: Money deserves respect. Teach your kids to handle their money with care. That means not stuffing dollars into pockets or leaving change at the bottom of a backpack. Currency kept neatly folded in a wallet or change purse shows respect for the value it represents. The same applies to debit and credit cards, which are as good as money. They too should be guarded, especially to prevent them from being lost or stolen.

Follow your own advice and be a good example. Just as you are a resource for your children, your financial advisor can be a source of financial knowledge for you. Keep your own finances on track with regular financial reviews and you’ll be even better prepared to engage your kids in meaningful conversations about money.

Renee A. Hanson, CFP®, ChFC®, CEP®, CDFA®, CFS®, BFA®, APMA®, is a Private Wealth Advisor with Affinity Wealth Advisory Group, a private wealth advisory practice of Ameriprise Financial Services, Inc. in Phoenix, Arizona. She specializes in fee-based financial planning and asset management strategies and has been in practice for 28 years. To contact her visit www.affinitywealthadvisor.com or call (602) 923-9800. Her office is located at 7010 E. Chauncey Lane, Suite #200, Phoenix, AZ85054-3115. Investment advisory products and services are made available through Putting the needs of clients first is the approach I believe in. I’ll work with you to find Ameriprise Financial Services, LLC, a registered investment adviser. the right financial solutions to help you plan for your unique goals. And together, we’ll Ameriprise Financial Services, LLC. Member FINRA and SIPC. track your progress over time, adjusting your plan along the way to help get you where © 2020 Ameriprise Financial, Inc. All rights reservedyou want to go.

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City News

A Local Doctor Overcomes The Odds and Shares Her Story to Inspire Her Patients to Succeed

LIVING BY FAITH IN SERVICE IS SOMETHING THAT NORTH SCOTTSDALE RESIDENT DR. BAHARAK TABARSI, A FAMILY MEDICINE PHYSICIAN AT VALLEYWISE HEALTH, IS VERY

FAMILIAR WITH. At 10-years-old, Dr. Tabarsi and her family were forced out of Iran because of religious persecution toward their Baha’i faith. After a tumultuous departure aided by the United Nations and stops in two refugee camps along the way, she and her family eventually gained asylum in the United States eight months after their reluctant journey began.

Once in the U.S., she experienced what it was like to live below the poverty line, relying on welfare and food stamps. This experience fueled her desire to work with underserved populations that may not have access to affordable, quality health care or other resources.

Dr. Tabarsi grew up in a family of doctors; her father was an internal medicine physician in Iran. However, that quickly changed once they came to the States. With their new status as refugees, he was no longer allowed to practice medicine and, out of necessity, worked as a used car salesman.

“Every part of that experience impacts how I treat my patients because I see them in the exam room and I can see they are on AHCCCS, they may live in a certain location, and they may have a certain lifestyle now,” says Dr. Tabarsi. “But that’s not necessarily how they’re identified. That’s not necessarily who they are. That’s not who they were.”

Over the years, Dr. Tabarsi has had many opportunities to work in different practice types and settings. But it’s the strong connection to her patients at the Valleywise Community Health Center - South Central that has kept her at the public health safety net system for over 15 years.

“If you want to make a bigger impact so that the patient doesn’t come back wanting the same medication that they can’t afford, so that their diabetes numbers don’t move, and you don’t want to be in this vicious cycle with them, you’ve got to be able to impact them in a big way,” she says.

In addition to treating patients, Dr. Tabarsi is the Medical Director of Quality for Valleywise Health’s 12 federally qualified health centers. She also oversees the teaching work that’s being done at the medical student level.

“In sharing pieces of my personal story with my patients, specifically the underserved adolescent population, I emphasize how education can turn lives around,” Dr. Tabarsi says. “If I can escape the bombs of Saddam Hussein and flee a country through the desert on foot, live in refugee camps, move to a new country and live on food stamps to then become a physician speaks volumes about the importance of education and perseverance. I hope that my patients can see a little of themselves in me and understand that it is possible to improve circumstances, no matter how difficult it may seem.”

City News

Duet’s Family Caregiver Virtual Symposium Invites Caregivers to Learn From Nation’s Top Caregiving Experts

WHILE ENDURING COVID-19 RESTRICTIONS AND THE PASSING OF HIS WIFE OF 56 YEARS, GERALD WOOD CREATES PAINTINGS TO KEEP HIM UPLIFTED.

Though he’s dabbled in art since he was six years old, it became a full-time endeavor only a few years ago, in his late 70s.

“I started when my wife was in bad shape,” he says. Wood was the caregiver for his Alzheimer’s-afflicted wife, Linda, with whom he shared “a love affair since day one.”

While participating in a caregiver support group offered by Duet: Partners In Health & Aging, he was introduced to the book, “Loving Someone Who Has Dementia: How to Find Hope While Coping with Stress and Grief,” by Dr. Pauline Boss. “Dr. Boss was a lifesaver,” says Wood. “Her book spoke to me at a time when I needed it. The rigors of caregiving can either break you or make you. She says reinventing yourself is the key to surviving.”

In response to her encouragement to “broaden your identity and do what makes you happy,” Wood began taking art courses. He began to bring his paintings to the support group for “show and tell.” Fellow caregivers bought some of his work and commissioned pieces. That launched a new pursuit. His work has been selected for exhibitions, including one with the Mayo Clinic Loaned Artwork Program. Thanks to Duet, where he discovered Dr. Boss, Wood says he has a new lease on life—a purpose. “My art, friends, family, faith and outside interests, including Duet, make me feel younger than my years. Life is a banquet!”

FAMILY CAREGIVER VIRTUAL SYMPOSIUM Caregivers, as well as medical professionals, who seek inspiration from Dr. Pauline Boss have an opportunity to hear her speak at the upcoming Family Caregiver Virtual Symposium presented by Duet. Dr. Boss will discuss “Caregiving in the Midst of Pandemic Uncertainty.” Drawing from her most recent book, “The Myth of Closure: Ambiguous Loss in a Time of Pandemic” (W. W. Norton, 2021), she will discuss how new ambiguous losses have been compounded by the COVID-19 pandemic and how family caregivers can cope and stay resilient.

Co-presenter, Dr. Arthur Kleinman, M.D., will discuss “The Soul of Care: Addressing the Crisis in Caregiving.” Drawing from his most recent book, “The Soul of Care: The Moral Education of a Husband and a Doctor,” he will share his reflections about caring for his wife, and how the experience transformed his thinking about our medical system and the need to put those who give care at its center. KJZZ reporter, Kathy Ritchie, will moderate the event, which is sponsored by AARP Phoenix. Participants will have an opportunity to submit questions during the presentation. The event takes place on Wednesday, February 17 from 9 – 11 a.m. Family caregivers are free; professionals are $15. Register at duetaz. org/symposium to be sent link prior to the event. Registration will remain open until February 15 at 5 p.m.

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City News

Scottsdale Police Department Warns of Recent Phone Scams

THE SCOTTSDALE POLICE DEPARTMENT (PD) RECENTLY ANNOUNCED THAT THEY HAVE EXPERIENCED AN INFLUX IN CALLS FROM LOCAL RESIDENTS ABOUT A NEW PHONE SCAM.

“We have had recent reports of people claiming to be officers or detectives with the Scottsdale Police Department contacting citizens by phone,” according to Scottsdale PD.

In those calls the individuals demand payment by gift card or other online payment method to clear up arrest warrants. These calls are not legitimate. The Scottsdale Police Department does not make calls like this or demand payment by gift card.

“No law enforcement agency will ever call a citizen claiming they have warrants or unpaid tickets or anything else and ask for payment in the form of gift cards. Ever,” emphasizes Sgt. B Reynolds with Scottsdale PD.

To avoid being a victim, if you ever have a question about the legitimacy of a call related to the police department, call Scottsdale PD at their non-emergency line at 480-312-5000.

TO AVOID BEING A SCAM VICTIM, ARIZONA ATTORNEY GENERAL MARK BRNOVICH SUGGESTS THESE TIPS:

• Do not give anyone your financial or other personal information unless you know who you are dealing with. • Do not wire money or send a check to someone you don’t know. • Do not trust a name or number. Contact a company or agency directly to verify if

they made the call or sent the letter. • Register all your phone numbers with

DoNotCall.gov. Scammers ignore it, but legitimate businesses generally honor the list.

If you think you have been a scam victim, contact Scottsdale PD or the Attorney General’s Office at 602-542-5025.

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City News

Solid Waste Management Discontinuing Alley Trash Collection, Moving to Curbside Service

THE CITY OF SCOTTSDALE RECENTLY ANNOUNCED THAT SOLID WASTE MANAGEMENT IS DISCONTINUING ALLEY TRASH COLLECTION FROM MOST SCOTTSDALE HOUSEHOLDS AND MOVING TO CURBSIDE SERVICE.

This transition just began and will take about four years to complete with different areas of town transitioning on a schedule roll out.

ACCORDING TO THE CITY, CURBSIDE TRASH COLLECTION WILL:

• Make alleys a cleaner, safer space. • Reduce the number of citizen complaints related to excessive garbage in the alley. • Reduce damage, wear and tear to trash collection vehicles due to the conditions of the alleys. • Help recover all disposal costs, which will help to keep fees for solid waste services low.

Collection days remain the same. Recycling collection and bulk/brush collection remains as is. Residents will be notified by mail prior to the city delivering new curbside cans. Residents can determine if and when their service is transitioning to curbside by using the Find My Pick-Up Schedule tool at scottsdaleaz.gov/solid-waste. The last alley collection will take place that week and the old containers will be removed immediately following collection. Begin using the new containers as soon as they are delivered and place them curbside for collection the following week. To add additional trash containers at a fee, call 480-3125600.

How will this impact residents’ services? According to the City, residents currently share a large, 300-gallon trash container with their neighbors. The City will be providing locals with a new, smaller 90-gallon container that will be used solely by one household.

On your scheduled collection day, place your container on the street with wheels against the curb by 5 a.m. and remove it the same day. Keep your container at least four feet from parked cars, mailboxes and other obstacles that may prevent crews from picking it up.

To view a map of when this rollout will happen in your neighborhood, visit scottsdaleaz.gov/solid-waste/alley-tocurbside.

How to Sell High: Avoid these Three Mistakes When Selling Your North Valley Home

North Valley - When you decide to sell your home, setting your asking price is one of the most important decisions you will ever make. Depending on how a buyer is made aware of your home, price is often the first thing he or she sees, and many homes are discarded by prospective buyers as not being in the appropriate price range before they’re even given a chance of showing.

Your asking price is often your home’s “first impression”, and if you want to realize the most money you can for your home, it’s imperative that you make a good first impression.

This is not as easy as it sounds, and pricing strategy should not be taken lightly. Pricing too high can be as costly to a homeseller as pricing too low. Taking a look at what homes in your neighborhood have sold for is only a small part of the process, and on it’s own is not nearly enough to help you make the best decision. A recently study, which compiles 10 years of industry research, has resulted in a new special report entitled “Homesellers: How to Get the Price You Want( and Need)”. This report will help you understand pricing strategy from three different angles. When taken together, this information will help you price your home to not only sell, but sell for the price you want.

To hear a brief recorded message about how to order your FREE copy of this report call toll-free 1-800-277-1959 and enter 2216. You can call any time, 24 hours a day, 7 days a week.

Get your free special report NOW to learn how to price your home to your maximum financial advantage.

We are open again and look forward to seeing you

MODERN HOME

Modern home goods in a local setting where guests can experience the joy of choosing each piece personally with the help of a designers’ eye.

$10 GIFT CARD

FOR EVERY $100 SPENT IN THE STORE WHEN YOU MENTION THIS AD

THE SUMMIT AT SCOTTSDALE

32421 N SCOTTSDALE RD STE 107 whyhellomodernhome.com

SUZANNE HUENERS, OWNER & HOST