9 minute read
Business
WHAT IS PROMOTIONAL PRODUCT MARKETING? By Maria Rohde According to PPAI.org (Promotional Products Association
By definition, promotional products or specialty name of the advertiser on a promotional product that they advertising are useful items imprinted with an received in the past 12 months. advertiser’s name, logo, message or offer. Look around... there’s a 90% chance that you have in your 4. Works as Your Business Card possession a pen, calendar, coffee mug or some other Business cards introduce your company and its products promotional item that someone gave you to keep their name to the consumers. Your promotional products also in the forefront of your mind. function in the same way, but with better results.
Promotional products have often been overlooked when businesses develop their marketing campaigns. While some think of them only as gadgets, gizmos, novelties, trinkets or giveaways; savvy marketers realize the impact promotions have in reaching a specific target audience.
HERE ARE 5 REASONS WHY PROMOTIONAL PRODUCTS ARE CRUCIAL FOR ANY BUSINESS 1. Low-Cost Effective Marketing
If you’ve ever gone to the bank and grabbed a pen from the cup or taken a drawstring bag home from a 5K, you’ve held a promotional item in your hands. These company giveaways are part of our lives almost every day, even if we don’t realize it. When we reach into a drawer to grab a pen or pack a tote bag for a day at the beach, we often use a free giveaway item. Don’t underestimate their power! And who doesn’t love getting something for free?
2. Instant Brand Recognition
Brand recognition implies that the consumers can identify your company and its products or services immediately when they spot your logo.
3. Greater Exposure of Your Business
Gift items are in use for most of the time and are in front of eyes. For example, the consumers will wear your gift of a trendy t-shirt for days or even years, and they will sip from your tea or coffee mug even more often. Such freebies are an excellent way for increasing your business exposure. International), 76.1% of participants could recall the Remember, the promotional giveaways also have your contact information just as business cards have. The gift items have your company logo, images and a slogan depicting your business message. The tangible branded product thus works as a useful business card that the consumers can use daily.
5. Customer Loyalty
Repeat customers are the backbone of any business. However, this kind of relationship takes time and effort to develop. Promotional products can be extremely effective when forming these relationships. They show your customers that you value them by offering value in return.
Ultimately, the goal of any promotional marketing campaign is to raise awareness about a product or increase its appeal. Promotional marketing has the advantage of being valuable to both new customers and existing customers -- it offers new customers a reason to try a business for the first time, while building loyalty in existing customers.
Maria Rohde is a Sales Associate at HP2 Products and Promotions in the heart of North 32nd St. Featuring promotional products and apparel, HP2 has been serving Arizona since 2004.
To schedule a showroom visit or to discuss ideas that may work for you, please call Maria at 602-321-1327 or email maria@hp2promo.com
T-Shirts • Sunglasses • Pens • Hats • Mugs Bags • Cups • Pencils • Notebooks Sweatshirts • keychains • Backpacks electronics • so much more...
@HP2PROMO.COM | WWW.HP2PROMO.COM
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THE ICONIC PHOENIX HEALTH FOOD STORE By Jaime Boyachek RN FNLP a lot of ground in the world of natural
Healthy Habit Health Foods is a family owned and operated The Healthy Habit Medical Center is health store located in the set to open in June. You are welcome heart of Phoenix, Arizona. It has to check for updates on our website been a staple of the mid-central or other Social Media outlets, and of health community for decades. We, course, you are always welcome to Jim and Jaime Boyachek, acquired give us a call and ask us anything! this wonderful store two years ago. We have a passion for health and COMMUNITY IS IMPORTANT! were thrilled to bring our personal We love our local store and building experiences and knowledge to Healthy relationships in the community is Habit. I, Jaime, am a Registered Nurse extremely important to us. We host for over 14 years, and a Functional a live radio show every weekday Nutrition Lifestyle Practitioner. I morning between 9:00am and have always encouraged healthy 10:00am on 1100 AM KFNX that lifestyles to my patients. I am thrilled helps keep the community apprised to be able to assist individuals to find of all the latest news on health and those healthy habits and educate the wellness, product reviews, and even a community on supplements, nutrition, Q & A component where the listeners and wellness inside Healthy Habit and can call in to get questions answered. the community. We want to be the go-to shop for all Healthy Habit has always been a believe that all starts with knowledge favorite destination in the Valley and a better understanding of what of the Sun, because we provide the health products are available, and how best quality nutritional and wellness they work! products, have a knowledgeable staff, and offer incredible products Healthy Habit Health Food Store is at excellent prices. We carry a huge located at 6029 N. 7th Street, Phoenix, selection of delicious, natural and AZ 85014. (7th St. and Bethany organic snacks and groceries, while Home Rd.) The store can be reached also supplying the best and widest at (602) 252-6000 or online at www. variety of vitamins and supplements hhhfoods.com. We can also be found we can find! We have added to those on Facebook, Instagram and Twitter foundational elements by offering @HealthyHabitPhx even more to our customers in the health! things health and wellness, and we Phoenix area by expanding our Give us a try! Bring the coupon here product selection, hosting a live radio to receive $5 off your order of $25! broadcast (and podcast), and offering Come experience amazing customer additional services in the store, service, an array of product options, including a Medical Center. We cover all while shopping local.
HEALTH
DO YOU STRUGGLE WITH FATIGUE?
By Dr. Jenna Dye Naturopathic Physician
Are you struggling with fatigue? Is it hard to get out of bed in the morning? Do you feel the afternoon slump? Are you finding yourself craving sugars or caffeine to get you through the day? One of the most common symptoms I hear in my practice is a lack of energy. There are many factors that may contribute to fatigue, but it doesn’t have to be a daily struggle. As a Naturopathic Physician, my job is to focus on the root cause. This is where I start.
ADRENAL SUPPORT:
The adrenal glands are small glands that produce cortisol. Cortisol is a hormone released in response to stress. The more stress we have, the more cortisol is needed. After long periods of chronic stress, the response to stress gets weaker and cortisol levels can drop. This is called adrenal fatigue. We can have negative symptoms of both too much cortisol or not enough. It is important to know what your levels are in order to support the adrenal glands correctly. This can be obtained by a simple blood test. Treatment varies depending on the severity of adrenal fatigue, however, diet, lifestyle, stress reduction and supportive herbal therapies are great starting points.
THYROID SUPPORT:
The thyroid gland plays a huge role in how we feel. It directly relates to our energy level and metabolism. It also plays a role in our digestion and body temperature. Many factors can affect the thyroid including stress, nutrient deficiencies and even adrenal fatigue. It is important to have your thyroid screened. Often times a screening just includes a TSH (Thyroid Stimulating Hormone) but that is not the whole picture. I recommend having a full thyroid panel completed. Supportive therapies vary from proper thyroid medications to herbal and nutritional support.
DIGESTION:
Are you constipated? Do you have diarrhea? Cramping? Bloating? Our digestive system is the key player for nutrient absorption and elimination of waste products. If there is a digestive disruption it will affect our overall well-being and lead to fatigue. It is important to find out the root cause of any digestive issues. Food sensitivities, imbalanced gut flora and small intestinal bacterial overgrowth are just few things to investigate.
VITAMIN DEFICIENCIES:
I recommend having Vitamin D levels checked, often times my patients have extremely low levels. A decreased level of Vitamin D can be associated with fatigue, lowered mood and lowered immunity. Vitamin B12 is another common deficiency. B12 is essential for many metabolic pathways and is important for metabolism, stress management and energy levels. It is important to have levels checked to ensure proper supplementation.
CONSULT WITH YOUR NATUROPATHIC PHYSICIAN:
When you are tired it can be difficult to focus or even know where to begin to improve your health. You may try to accept that being tired could be normal, but it is not normal. It is a symptom of an underlying cause. A Naturopathic Physician will work with you to find the root cause and get you feeling your best.
Dr. Jenna Dye is a licensed Naturopathic Physician. Her role is to support the body’s inherent ability to restore and maintain optimal health. Together with her patients, this is achieved by identifying and removing barriers that may be impacting health while creating a healing environment. For more information visit www.drjennadye.com.
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