Business

WHY ARE SOME WOMEN ENTREPRENEURS MORE SUCCESSFUL THAN OTHERS?

By Cindy Gordon RESPECT FOR MONEY AND THEMSELVES

According to an American High-earning women understand the Express study, female importance of money and enjoy the entrepreneurship grew by freedom it provides them. Many women 114 percent between 1997 and don’t see money as a sign of their ac2017. In 2017, there were over 11.6 complishments or as a boost to their million female owned firms in the ego, but instead as the gifts of their hard US, employing nearly 9 million work. They ask to be paid their worth people and generating approximately because they have self-respect and $1.7 trillion in revenue. These believe in the value they bring to others. are great statistics, yet women- Everything they do has an underlying owned businesses are still making profit motive. They never work for free. significantly less than their male are driven by a situation that has zone is necessary to reach their goals. counterparts, with 88 percent HAVE A SUPPORT SYSTEM generating less than $100,000 in High income earners know how arduannual revenues. ous the road to success is. They know that there will be ups and downs; areas While some women’s businesses are of certainty and parts unknown. Bestruggling, others are soaring. Re- cause of this, they have two groups of search has been done by many to un- people who they can turn to. First, there cover the reasons. Here are four key are the people who they can ask for differences between the two types of help – whether it is a mentor or a group women entrepreneurs. of trusted peers. Successful women MINDSET others. They realize what they don’t Many women who build six, seven know can hurt them. They also have a and eight-figure businesses are very group of encouragers. These are people clear on their purpose and how it who tell them they are great; who lift will impact their life. This purpose is them up when they get knocked down. so impactful, it becomes their driv- These people provide successful woming force. Some successful women en with the resiliency to keep going. personally affected them – an experi- Ultimately, highly successful women ence that shattered their confidence have much in common with underearnor scared them so deeply that their ers. High-income earners are not born purpose becomes to never be in that with these traits. Many have developed situation again. From this came an them through learning – experiential understanding that to build a highly and instructional. Programs like The profitable business, they sometimes Wealth Women – Secrets of 6-Figure have to say “no” to opportunities that Women can help women explore their are not directly part of their plan. view and relationship with money and This might not please everyone, but provide them with clear strategies to they understand that this is part of the empower them to build the business price of success. of their dreams. Every female busiAUDACITY nity to build a business that provides High-earning women do what it takes them with financial independence. to achieve their goals. They realize The Wealth Women workshops are the that stepping out of their comfort ticket to help them get there. want to learn from the experiences of ness owner should have the opportuThey don’t see themselves as coura- Cindy Gordon partners with women geous, strong or fearless. Yet, their who want to build successful businesses deep commitment to their purpose and get paid what they are worth. To provides them with no alternative find out more about her Wealth Women than to do things that they would workshops contact her at info@Busiotherwise avoid. nessRescueCoaching.com

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