Business

TIPS FOR BUSINESS CARD BEST PRACTICES

As business owners, we all al dozen cards, we may not remember your brand) can go out of style, so you • The front of the card can be glossy, handle tons of business cards what that company does, especially probably need to consider reviewing but the back should not be glossy and as we meet new people, after meeting so many people in one and redesigning your print material have some white space for people to network, hire suppliers and so on. day. All we are left with is a mystery and online look (your brand) at least write on. card and a name. How often do those every fi ve years if not sooner. Here is one major fault that often cards end up in the dust bin? • A picture is worth a thousand happens on business cards that can be So here are some other things to re- words, and is another great way to very frustrating. The company puts It is so easy to add a simple descrip- member when designing or re-design- tell people what you do! their logo, company name, personal tion of your business. For example, ing your next business card: name and contact info, but the card my business is Wolfe Creative. I offer Follow these simple rules and you doesn’t explain what they do in a few graphic design, creative writing and • It shouldn’t be too cluttered, leave can’t go wrong when presenting words or a short sentence. For ex- web design, and it says so on my lots of white space. your card and your business to ample, what the heck does Allied Elite business cards (well, all my marketing potential clients, vendors or strategic do? Are they a car rental company, a material for that matter). • Be sure to include your name and partners. bank, a concierge company? contact information. That brings us to another item to con- Article provided by Jen Wolfe, Owner When we get home from a big net- sider. Just like fashion in clothing, the • Add your logo and your brief de- Wolfe Creative, 602-441-5621, www. working event and sort through sever- look of your marketing materials (and scription. JenWolfeCreative.com.

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