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entrepreneurs’ tales, tools & tips experience growth | Feb/Mar 2016 | Issue 8
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Welcome to
C
an you believe it’s the 2nd month of 2016 already. It’s gone so quickly.
That’s suggests that if we want to make a some impact on our world this year, we’d better get a move on.
who is capable of making significant things happen. In our cover story, ‘The Mark of Facebook’, we look at Mark Zuckerberg and Facebook’s Success Factors as well as his top 3 mentors.
Joining our regular And that’s what this 8th issue contributors (Sunil, Lilack, of eg Magazine is all about! Alex, Cheryl and Ru), providing great content with It’s packed full of great tangible takeaway value, we articles by our regular and welcome back Elliot Kay and guest contributors aimed at welcome Caroll Atkins, Miles your Personal Growth. Hilton-Barber, Sarah Flynn, & Colette Machado. This year if you are to do anything significant then you We’ve put together an have to become that person awesome growth experience
eg
for you. It goes up another level in March when we launch eg digest so you can engage with our magazine in a great new way. You can READ, WATCH & LISTEN to each article all for £10 per month or £100 per year. You’ll get to experience growth faster & expect to go further! So, let’s dive in and get ready for a great 2016.
Colin
& the eg Team
Regular Contributors Sunil Bali, Executive Coach, Speaker, Writer
Sunil has been responsible for hiring over 50,000 people and has worked with some great entrepreneurs , professionals and leaders , as a former Head of Talent for two of Europe’s largest companies , Vodafone Group & Santander, and having run a £50 M business himself. He is on a mission to help create authentic, sustainable and rewarding business relationships. To this end he helps entrepreneurs and professionals to generate stronger relationships, results & revenues by showing them how to increase the level of trust people have In them and their business. In this issue Sunil offers an ‘Emotional Reboot.’
Lilach Bullock, Social Media Expert
A business owner, social media consultant, internet mentor and genuine digital guru, Lilach is consulted by journalists and regularly quoted in newspapers, business publications and marketing magazines (including Forbes, Wired, The Telegraph, Prima magazine, The Sunday Times, Social Media Today & BBC Radio 5 Live). Listed in Forbes as one of the top 20 women social media power influencers, she is one of the most dynamic personalities in social media. She actively leverages ethical online marketing for her clients and for CommsAxis. In this issue Lilach shows ‘How to use Instagram to drive traffic.’
Alex Gordon, Speaking Coach
Alex is an accountant by training with years of experience within the City of London and running an accounting solutions practice. His real passion, though, is helping people to discover or rekindle their dreams. He regularly speaks to Audiences asking a poignant question, ‘What is your dream?’ He recently published his book of the same name and travels the UK preaching a message of redefining, refocusing and repackaging talents to bring solutions to your community, customers and clients. He lives in London with his wife Sharon and 3 children. In this issue Alex encourages you to ‘Speak your Dreams.’
Cheryl Nankoo, Executive Coach
Cheryl is an experienced Sales Consultant and Executive Coach with over 17 years business experience. As a Certified NLP Master Practitioner, she has coached and mentored people from all walks of life including senior executives, board members, elite athletes and even other coaches. In 2014 she qualified as an mBIT (multiple brain integration techniques) coach which looks at how we use our three brains (head, heart and gut) to make decisions. In this issue Cheryl suggests you ‘Be your own Life Coach.’
Ru Wikmann, Fitness Model & Personal Trainer
Ru is a model, personal trainer & body transformation coach based in a private health club in Central London. Unlike most fitness professionals, he knows what it is like to be seriously unfit and as a result knows how important the right mental approach is, in order to take action, overcome adversity, and succeed at reaching goas you previously thought were unattainable. Ru has an enviable track record and is known as the sculptor for a reason. When not in the gym or transforming bodies, he can be found strutting his stuff on the catwalk. In this issue Ru helps you realize ‘5 Resolutions you can Keep.’
Guest Contributors Caroll Atkins, Brand Stylist
Caroll Atkins simply put, is a brand styling visionary! For 13 years she has been working with clients to produce creative designs that create effective business. Giving a client's brand a visual style that expresses their intentions to their customers, is mandatory if they would stand out in the crowded consumer market. Having won several awards from the PIAG Association for Brilliance in Print and Creativity in Design, she is very well suited to create something amazing for you! In this issue Caroll shares her ‘5 Tips for Amazing Logos.’
Miles Hilton-Barber, Blind Adventurer & Motivational Speaker
Miles Hilton-Barber went blind in his early twenties, but hasn’t let that stop him from achieving his dreams. As a popular after-dinner and corporate speaker, Miles weaves together rich anecdotes and humour with powerful life-lessons he has learnt whilst overcoming his blindness. He reminds his audiences that “attitude is what determines altitude” and that we too can live our dreams, because “the only limits in our lives are those we accept ourselves" In this issue Miles encourages us on ‘Challenging Barriers in your Life.’
Sarah Flynn, Affiliate Marketer & Digital Business Consultant
As a professional affiliate marketer and digital business consultant, Sarah is passionate about helping like-minded individuals achieve success in life by building online digital income streams and living the laptop lifestyle. Her goal is to add more value to your world than you ever dreamed possible by sharing with you the tools and training that you can instantly use to create a business and lifestyle that you love. In this issue Sarah mobilizes us with
‘5 Reasons why you should Stop Being Realistic.’
Elliot Kay, Author & International Trainer
Elliot Kay is an Author & International Trainer working with business owners and entrepreneurs to accelerate results through his unique Power To Succeed Trainings. He ahs also written 3 books to date. Working across both corporate and experiential training, he has delivered training programmes for the likes of Sky Television, Talk Talk, NHS and Hewlett Packard. Elliot is also a mentor on the Princess’s Trust Innovation Scheme. In this issue Elliot gives you more of ‘The Power to Succeed.’
Colette Machado, Publisher & Editor
Colette is the publisher and editor of Sales Mastery, a monthly digital magazine aimed at sales professionals and business owners worldwide featuring articles written by sales experts to help them improve their selling skills. She also provides PR and copywriting services to small business owners to help them get publicity in the media and connect with their target audience through the power of words on their website, social media platforms or other marketing material. In this issue Colette explores ‘5 essential Sales Skills to grow
your Business.’
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Publishing & Advertising Director Colin Tomlin colin@egmagazineuk.com Resource Development Director Judy Lynch-Tomlin judy@egmagazineuk.com Partnerships Director Cheryl Nankoo cheryl@egmagazineuk.com Project Management & Design Creative Wells Design design@egmagazineuk.com Advertising advertising@egmagazineuk.com 0785 34 33 700 Photography Google Images Dreamstime Fotolia Eryn Grace Kirkcaldy Miles Hilton-Barber Publisher Creative Wells Norwich NR8 6HA Terms & Conditions All materials are strictly copyrighted and all rights are reserved. No part of this online publication may be reproduced in whole or part without the expressed permission of Creative Wells Enterprises. Although every effort has been made to ensure the accuracy of the information contained in this publication, the publisher cannot be held responsible for any loss or damage of any material, solicited or unsolicited. The views expressed in this publication may are not those of the publisher or those of the advertiser. No cash alternative will be offered for Competitions and the publishers decision is final. Previous issues & Resources www.egmagazineuk.com
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Contents
Business GROWhow Stuff in partnership with
The Mark of Facebook We delve into the world of the Facebook co-founder to find out how he joins the dots to connect the World.
Our Top 8 Personal Growth Books Read them and be inspired and motivated to experience growth this year.
Emotional Reboot These 5 entrepreneurs show us how to develop a ‘master mind’ by being part of a great group. It could make all the difference.
Personal Wellbeing
5 Reasons You Should Stop being Realistic Another 5 well known entrepreneurs share why we should resist the temptation to be realistic.
5 Resolutions You Can Keep Every year we make resolutions, and break them. Here are 5 that we’re convinced you can keep. These 3 Words [making 2016 Bigger & Better] Embrace these 3 words and you will have a bigger & better 2016. Guaranteed! Speak your Dreams What is your Dream? Speak it out & learn how to harness the power of your imagination.
Challenging Barriers in your Life Have you ever wondered why some people make so little with so much in their lives, and others make so much with so little. It all boils down to those barriers. The Power to Succeed Just what can you achieve in 3 months if you really apply yourself. Let’s jump in and find out!
Money
8 Ways to Grow your Money in 2016 We explore 8 ways to add more income to your budget for 2016 by using what you already have. You’d be surprized what you can do.
Sales & Marketing
5 Skills you must Master for Entrepreneurial Success As entrepreneurs we tend to underestimate the critical role sales plays in business success. Let’s explore 5 must have skills to skyrocket your sales success. 5 Tips for Amazing Logos A logo is a beautiful thing. And a very important investment for your business. These 5 tips will make sure it’s also the wisest investment you’ll make.
Social Media Masterclass
How to use Instagram to Drive Traffic As Instagram grows in popularity, we look at how we can use it to drive traffic, raise awareness and capture mind real estate.
Personal Development
Be your own Life Coach Here are 8 ways you can coach yourself to make sure you make this your best year ever.
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3
These
Words by Colin
Tomlin
Publisher, Author & Speaker experience growth
S
is.
o, here we are in the second month of 2016! We’ve waited for it for a very long time and here it
I mean, last year we were at this same point and many of us made the same resolutions, and we now know how it turned out.
A Happy New Year!
So, what will you do different in 2016?
A year to forget all the failures, follies and falters of 2015. ‘2016 will be so different!‘ I hear you say…
Here are 3 things that, I am convinced if you cultivate them, will be the difference maker this year!
…but will it?
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1. Conviction … in your HEART!
Every year we make resolutions. Every year we break resolutions. Every year we repeat the process. Without a conviction we are just performing a series of tasks. After a while it gets boring, gets mundane and simply loses it’s
Issue 8. Feb/Mar 2016
When you feel like giving up, bolster your conviction by reminding yourself why you’re doing what you’re doing and this will release fresh commitment.
appeal. A conviction infuses passion. And passion is the foundation of persistence. So this year make sure your goals are fueled by your convictions. When you feel like giving up, bolster your conviction by reminding yourself why you’re doing what you’re doing and this will release fresh commitment.
2. Conception … in your HEAD!
When Martin Luther King Jnr delivered his famous ‘I Have A Dream’ speech he wasn’t just delivering a great speech, he was sharing his ‘conception’ of what his conviction of a racially tolerant society looked like.
Issue 8. Feb/Mar 2016
A concept transforms an idea into something tangible! What is it you want to see happen this year? What do you want to change? Articulate a concept of what it looks like and you will be well on your way to making it happen. If you are starting a business this year, then one of the first things you must do is to work out your product: What is it? what does it look like? Who is it for? This brings your idea alive.
3. Connection … in your HAND!
One of the most memorable statements from my Dad growing up is this ‘No man is a n island. No man stands alone.’ It was a simple reminder
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that we need people. A well known businessman famously observed that ‘he would rather 1% of the efforts of 100 men than 100% of his own.’ Leadership expert John Maxwell said it another way, ‘Teamwork makes the dream work’. You’ve got to make sure that you are connected to the people who you serve and the people who you serve with. If they don’t understand your conviction, they won’t be connected to you and your mission. A great way to do that is to simply stretch a hand into someone’s world… ‘Hey I’m Colin, How can I help you this year?’ Let’s cultivate these 3 things to ensure that we make some massively impressive, important & impactful stuff happen this year.
experience growth magazine
Real.
Life.. Adventure
(In a totally different way)
experience
growth.
Cover Story
by Colin
Tomlin
Publisher, Author & Speaker experience growth
The
Issue 8. Feb/Mar 2016
Mark
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of
experience growth magazine
5
Reasons
why you should
Stop being
Realistic! by Sarah
Flynn
Digital Marketer & Web Designer.
S
o I don’t know about you, but I know about me and one thing is for sure. I’m a dreamer. I’ve never ever considered my dreams too big and I've always been confident in myself that I would reach them. There are still so many dreams that experience growth magazine
circle around in my head, yet to be achieved but that’s ok. Success is a journey and I am happy in the knowing that every day I take small consistent steps to making all my dreams come true. One thing I have learnt over the
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Issue 8. Feb/Mar 2016
Challenging
Barriers in your Life
by Miles
Hilton-Barber
Blind Adventurer & Motivational Speaker
The
Power Succeed to
(What Can You Achieve in 3 Months?) by Elliot
Kay
Author & International Trainer
T
his guy approached me at one of the events I was running.
‘I need your help!’ he said. ‘Why?’ I asked. ‘Well, I have had my proposal for a new App. accepted and I have never done any public speaking.’
name is Alexander Ball.’ ‘Nice to meet you. How do you feel about pitching?’ I asked. Alex’s response was: ‘I am shitting myself and this is well out of my comfort zone. I find it hard to speak in meetings with two people, let alone pitching in front of an audience.’
‘Nope’ he responded. ‘My
Do you know that feeling? The feeling when your hands get sweaty, your heart races, and suddenly the sound of
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‘None?’ I asked.
Issue 8. Feb/Mar 2016
your own voice sounds strange?
stopped him and asked:
And the voices in your head are saying things like: I must sound like I don’t know what I am talking about, everyone looks really bored … ooops, what if I get it wrong … aaaarrrggghhhhhh … know that feeling? That’s what Alex went through every time he got up to speak.
‘You do care about this pitch don’t you? And you want this really badly don’t you?’
I then asked him who was the target audience and what was the deal? It turned out it was for one of the biggest banks globally and it would be a three-round pitch and at each round you must be chosen to go through to the next. The first one would be four minutes in a small room in front of the Lions (Their version of Dragons’ Den or Shark Tank); the second one would be for eight minutes and the last round would be in Holland in front of 500 people. Challenge accepted, the work started.
‘Of course I do!’ he responded. ‘Then use this anger to drive this pitch forward. You have a real chance here to create impact, a chance of a lifetime. When you next pitch at me, come from that place of anger and let your passion out.’ The pitch changed completely! His tone changed, it had meaning and passion. End of Session One. ‘Go home and practise it at least 50 times a day, make it happen,’ I told him. We then had a catch up call over Skype and Alex looked good and ready. It was over to him – was he going to do it? Was he going to deliver? Do you sometimes feel that way?
In my heart, I knew he would. The question was: did he believe We started with a one-to-one it? One thing we did during the session where we looked at first session was every time he structuring the pitch. We got flustered and nervous, we carefully looked at the types of agreed he would remind himself words to use for massive impact that this App. wasn’t about him, and how to explain what the App it was about the lives it would does. We went through it again, impact and he would put himself again and again for three hours, aside. To bring you into the loop, repeatedly tweaking and adapt- the App. he wanted to build was ing. People don’t succeed beto offer financial education to cause they can’t, people don’t young people from 8 to 18, resucceed because they stop too placing the piggy bank. Besides soon or give up. that, I can’t tell you anything else. At times I could see Alex getting angry and frustrated, and at one The day arrived and Alex was point he really got angry. I going up. It just happened to be Issue 8. Feb/Mar 2015
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Leading.
Change. (In a totally different way)
experience
growth.
Work.
Life. Balance. (In a totally different way)
experience
growth.
How to use
to drive traffic to your website
by Lilach
Bullock
Social Media Expert
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Issue 8. Feb/Mar 2016
Social Media
W
hen it comes to product like say CocaCola does marketing not mean you cannot businesses on and should not use Instagram. social media, most brands and entrepreneurs think about the obvious and 1. Creating your larger networks; Facebook and Identity Twitter. Creating your identity on However, it’s well worth Instagram should be the first considering the likes of step and will come down to Instagram and Pinterest too, how visual you are willing to especially as social media is be. Like with other social evolving into a visual feast. networks you are able to create a bio and have a username. But Instagram now has more your brand’s identity will be than four hundred million conveyed not in your words on users, and boasts more the bio but on the members than Pinterest (circa photos you post out. fifty million), more than Twitter (which has over three Hopefully this is hundred million active monthly something that you have users). already thought about and you understand what your brand So why are people less represents and the tone of voice inclined to market their you wish to project on social products on a platform media is. that rivals Twitter and There are a few examples of spawns out the exact thing brands without a that every marketer will tell tangible product who you need to post on Facebook have managed to create great and Twitter; visual content?! brand identity on the platform. In this article we will outline how you can use Instagram to market your business, increase your brand awareness and drive traffic. Instagram offers a powerful platform for marketers and businesses, yet there is a common misconception that if you don’t have a physical product to sell, the network isn’t applicable. Albeit a great way to directly market a product, the true power of Instagram lies in the ability to connect with users.
Anyone can thrive on Instagram, you do not need to have a tangible product to have success on the platform. It’s often a case of thinking of
It should go without saying that a brand without an identity on the platform, despite how well it is known offline will have a tough time driving traffic from Instagram. You need to make people want to follow you.
2. Use links in your bio
The easiest way in which to lead prospective customers to your website and thus driving traffic to your website is with a link in your bio section. You cannot add links in the descriptor on photos and on videos but that shouldn’t stop you from creating a clear call to action telling them where the link to your page can be found.
This means that all businesses can (and should) use Instagram. Because you do not have a tangible
Issue 8. Feb/Mar 2016
creating ways in to how to entice people to like, share and engage with your content.
The Starbucks example above is also a good example of a clear call to action and the use of links in the bio
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