Pitch Black Magazine - Issue 12 (August/September 2024)

Publisher's Welcome As always, we’re excited and extremely pleased to deliver another issue, celebrating, cheering and challenging you to be your very best.

So, welcome to Issue 12!

In this Food & Drink issue we feature the great work of Edward Johnston and his team at Port Royal Patties who are quietly and intentionally delivering the taste of the Caribbean to Europe, starting with the Paris Olympics 2024.

As patties seem to be taking over the UK in terms of spreading it’s culinary charms, we introduce you to The Vegan Patty Lady, Natasha Orumbie, and hear about her quest for creating pure plant patty perfection.

@PitchBlack.Online

Our job is getting easier AND harder.

Easier to find Black talent, products and pages to spotlight. Harder to choose just 10 of each category.

Check out our list of spotlights on 10 People to follow, 10 Products to buy & try and 10 Pages to read.

To make the job easier for us & more convenient for you, we’ve collaborated with Matthew Addai & the Cashblack team to spotlight 10 products to buy and to try from their platform.

A BiG THANK YOU for your support of the magazine as we shine a light on Black Enterprise & Professional Experience in the UK. Thanks also for those who came to our recent event, Books, Bickle & Brews, with Eric Collins from Impact X Capital & Valerie Brandes from Jacaranda Books.

It was great to see you & we look forward to welcoming you at our next event.

Love & Blessings,

Colin & Judy

Colin visit box of pa ing Edward and re tties @ P ceiving a Wembley ort Royal’s factory in , North W est Lond on.

Eric Collins from Impact X Capital & Valerie Brandes from Jacaranda Books with Colin & Judy at the Books, Bickles & Brews launch in Central London

Contributors Carrissa Kai Carrissa Kai is a Trauma-Informed Body Transformation Coach who lost over 6 stones and founded Keep Me Curvy, a transformative coaching programme and thriving community of women. Bringing together the tools of fitness, nutrition, self-love, and manifestation, Carrissa enables women to lose weight & keep their curves, alongside gaining freedom from emotional eating and sugar addiction.

Zayah Clare Mainwaring A Business Consultant and Founder of Real Inclusion Matters, a company that helps organisations across various sectors create inclusive cultures and equitable practices. With over 10 years of experience in inclusion, diversity, equity, accessibility (IDEA), marketing, communications, and branding, she has a passion for fostering environments where individuals from diverse backgrounds feel valued, respected, and empowered.

Nicola Millington Nicola is a PR professional with over 20 years PR experience. She is also the founder of the award-winning FP Comms - a boutique public relations agency that works with ambitious and socially aware businesses, and entrepreneurs.

Colin Mordi Colin Mordi is the founder of Food Sauce Media, an agency promoting food and drink brands across social media through storytelling and creating visual content (video, photography and events) for their audience that focuses on the founder’s journey and how and why they started their foodie brand.

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Publisher & Editor in Chief Colin Tomlin colin@pitchblack.online Growth Resource Director Judy Lynch-Tomlin judy@pitchblack.online Artistic Director Reuben Tomlin reuben@pitchblack.online Project Manager Keshia Spencer keshia@pitchblack.online

Bold.

Beautiful.

Black.

British.

Partnerships partnerships@pitchblack.online Design eg Design design@experiencegrowth.online Advertising advertising@pitchblack.online Photography & Images Reuben Tomlin LinkedIn Canva Instagram Facebook Twitter Publisher experience growth Online Ltd Norwich NR8 6HA Terms & Conditions All materials are strictly copyrighted and all rights are reserved. No part of this online publication may be reproduced in whole or part without the expressed permission of experience growth Online Ltd. Although every effort has been made to ensure the accuracy of the information contained in this publication, the publisher cannot be held responsible for any loss or damage of any material, solicited or unsolicited. The views expressed in this publication may are not those of the publisher or those of the advertiser. No cash alternative will be offered for Competitions and the publishers decision is final.

The UK's Black Enterprise & Professional Experience Magazine

CONTENTS

COVER STORY Edward Johnston and his team at Port Royal Patties have been quietly and deliberately delivering the taste of the Caribbean to the UK for almost 20 years. Now they have set their sights firmly on Europe with a delivery of 25,000 patties to Paris, with a stop at Puma House, the home of Jamaica at the Olympics.

BUSINESS PROFILE Meet Natasha Orumbie, she is The Vegan Patty Lady who is all about bringing Pure Plant Patty Perfection to the UK.

People to Follow.

Products to Buy.

Pages to Read.

SPOTLIGHTING 10 10 People to Follow We spotlight 10 People to follow who are doing some impactful things.

10 Products to Buy In this issue, we spotlight food & drink products you can buy from the Cashblack platform and earn money.

10 Pages to Read We spotlight 10 cookbooks for you to experience by following the recipes for a great Pitch Black food experience.

CONTRIBUTORS’ THOUGHTS Wellness by Carrissa Kai Carrissa reminds us that you are what you eat so make sure you eat right.

Mindset by Colin Tomlin Colin shares his experience of making Green Juice for the first time and how it was an epic fail.

Talent Matters by Zayah Claire Zayah explores the Ripple Effect of halting EDI Funding in the UK.

Personal Branding by Nicola Millington Nicola highlights how your Business can Attract Investors with Killer PR (& a little fun!)

Business Strategy by Colin Mordi Colin provides you with Top 10 Tips to Get Your Product on Supermarket Shelves.

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Elizabeth Solaru Champion of Inclusive Luxury

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COVER STORY

delivering the Taste of the Caribbean to Europe

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THE FULL INTERVIEW

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engaging

VIDEOS Watch our full interviews, clips or shorts where we UNBOX by celebrating, cheering on & challenging you to be your best.

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ayle,

Michelle G

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BUSINESS PROFILE

Why did you start The Vegan Patty Lady (TVPL) and how did you identify this need?

“I had become vegan back in 2019 and for four years had put up with tasteless, unappetising food that lacked creativity and nutrition. I would often crave childhood favourites and one day I decided to recreate a Jamaican beef curry patty!

After sharing my adventures on my WhatsApp status and being overwhelmed by interest and requests that I sell them, I did some further research!

I unearthed a very big gap in the market for cultural vegan products and hence The Vegan Patty Lady was born!”

What are some of the challenges you faced early on?

“The biggest challenge we faced was having a premises to produce the patties, which links to the second issue which is the finance to fund such a space. We’ve just moved into our own private kitchen but it’s a luxury that comes at a considerable investment and at these early stages that is tricky to say the least!”

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What is your unique selling proposition (USP)?

“There are currently no other vegan Jamaican curry patties on the market that emulate meat. There are vegan/vegetarian options but they are just that. There’s nothing for those who miss meaty flavours and textures.

There are also no other patty companies, vegan or not producing gluten free patties and we have seen huge interest in this and it is a growing market here in the UK.”

Looking ahead, what are your biggest goals for the next 3-5 years?

“We definitely want to get third party manufacturing sorted so that we can expand into more retail outlets. Our capacity would not be able to facilitate this currently. We want to take The Vegan Patty Lady

to the world!”

What does success look like for you?

“For me, if I’m honest, success is about fulfilling my purpose. I know that when I’m doing that, all other things I want/need will fall into place in addition!”

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Elizabeth Solaru Champion of Inclusive Luxury

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1

Aji Akokomi Restaurateur & Founder, Akoko Aji and his team at Akoko are committed to serving classic dishes from across West Africa paired with international wines with an emphasis on using high quality produce from African and British suppliers.

Nestled in the prestigious Fitzrovia are of Central London, Akoko received an equally prestigious Michelin Star in February of this year. Definitely worth a visit.

Lorraine Copes

2

Social Entrepreneur, Board Member & Founder, Be Inclusive Hospitality A multi-award winning social entrepreneur, Lorraine's areas of expertise include supply chain, hospitality, food & drink, equity and inclusion.

Having spent over 20 years in a variety of senior hospitality roles, she now works to address the lack of diversity within the industry and has been recognized with a number of awards including the 100 Most Powerful People in Europe's Travel and Hospitality 2022, GQ Food & Drink Innovator Award 2022, and recently, 2024 Conde Nast 'GameChanger' Award

Cashain & Danielle David

3 4

Founders, Kromanti Rum

Kromanti Rum offers a taste of paradise with every sip. This award-winning rum founded by father and daughter uses authentic Caribbean inspired recipes handed down through generations.

Cashain, a former mental health professional & Dani, a shipping industry professional, are all about creating a unique mix of spiritual truths and evocative flavours with more than just a nod to our ancestors.

Leon Donald

Category Buying Manager & Black Action Plan Lead, Tesco With deep retail expertise across big stores, e-commerce, discount and telecoms, Leon has had key roles in buying, logistics and store operations.

A skilled negotiator with competence in strategic planning and financial modelling, Leon is award-winning DE&I ambassador with keen interest in driving change for the Black community and other underrepresented groups, he has played a key role in Tesco’s Black Action Plan.

Natalie Duvall Entrepreneur & Culture Marketing Manager, Red Bull UK

5

As the Culture Marketing Manager for one of the biggest drinks brand, Natalie works with some of the biggest artists in the world, executing the brands Dance & Music events program.

She is a champion of diversity, creativity, purpose and inclusion and have expertise and interests in women in business, diversity in the boardroom, entrepreneurship, Black maternal health, and motherhood as well as being a speaker and panellist and a podcaster and presenter for Black Mums Upfront podcast.

Monica Holton

6

Entrepreneur & Founder, Datties Soul Food Academy An independent consultant on Jamaican cuisine, Monica is an award winning creator of Seasoned, a range of Jamaican inspired seasoning & sauces.

She co-owns and manages Caribbean cooking experience company, Datties Soul Food Academy, a family-run business offering a range of authentic, home-cooked Caribbean dishes for private and corporate events.

She also founded the Love Inspire Foundation - working to support people through crises, including housing issues, food and fuel poverty, bereavement and much more.

Troy, Jarrell & Shola Johnson Entrepreneurs & Founders, Sweet Dees Jerk

7

This restaurant, catering and sauces enterprise is truly a family affair, which involves brothers Troy & Jarrell and later, younger sister Shola.

Combining their British and Jamaican heritage with their love and passion for food and family, they’ve created a new taste of the Caribbean which fuses the flavours and vibes of Kingston, Jamaica with the originality and creativity of London.

The result?

Feel-good energy food and authentic flavours and a Caribbean food brand in Selfridges Food Hall that caters at major events and sells their own sauces and home cooking kits.

Sting Khumalo

8

HR Director, Biltmore Hotel

Sting has been in the Hospitality industry for over 15 years and is currently the HR Director at the luxury 5-star hotel, The Biltmore, in London’s Mayfair.

She started her career in South Africa and then moved to the UK, working as a General Assistant in a small boutique hotel in the Lake District. She then moved to Hilton Hotels, where she started training people working in the sector.

Her Masters degree in HR and varied experience in Hospitality provided a great backdrop for her progress to her current role.

9

Jackson McLarty Founder, Black Eats UK

In 2020, a desire to inspire sustainable support for Black food and hospitality businesses while boosting the UK’s Black food scene, saw Jackson launch Black Eats, the UK’s first & only restaurant directory.

Since then, the platform has created a directory of over 300 restaurants, has facilitated over 150,000 attendees, £1 million+ spent with Black owned restaurants and eateries with brand partnerships with major brands including Uber, Apple & Bacardi.

Ryan Panchoo

10 CEO, Borough 22

In 2014, Ryan set out on a quest.

His mission was to create a treat where dietary restrictions didn’t compromise taste and the output would be safe, would appeal to his kids and their friends.

10 years later, the mission is still the same and is house in an enterprise called Borough 22.

During that time he has won a few awards such as Free From Product of the Year and Pastry Chef of the Year.

spotlighng

products to buy

We are thrilled to introduce Cashblack, a revolutionary platform that rewards you for supporting Black-owned brands. Cashblack stands out as a beacon of empowerment, off ering cashback incentives that make shopping with Black-owned businesses even more rewarding.

food & drink

In this issue, we spotlight Black-owned brands that are making waves in the food and drink industry. From the rich, aromatic coff ees to indulgent, allergen-free ice creams of, each brand brings something unique to the table. Cashblack proudly recommends these businesses not only for their quality products but also for their inspiring stories and commitment to excellence.

The Gym Kitchen stands at the intersection of nutrition and taste.

Founded by Segun Akinwoleola, this brand is dedicated to delivering meals that fuel the body without sacrificing flavor.

Their offerings are a testament to the belief that healthy eating can be delicious and convenient.

Buy Me!

Cashblack Recommends: The Barbeque Lentils (£13.20) - 20g of protein and 273 calories packed pouch ensures you never have to sacrifice a nourishing meal.

Embracing the rich heritage of Ghana, Aphro Spirit has masterfully crafted a line of spirits that pay homage to the vibrant flavors of Africa. Their meticulous triple distillation process ensures a smooth finish, while the infusion of tropical fruits, herbs, and spices offers a unique tasting experience. This brand celebrates the spirit of Africa in every bottle, making it a must-try for connoisseurs and casual drinkers alike.

Buy Me!

Cashblack Recommends: The Nubi (From £20) A tantalizing blend of pineapple and passion fruit.

The Good Coffee Project is not just about exceptional coffee; it’s a movement towards ethical consumption.

Chantel Daniel’s vision of a sustainable coffee culture shines through their selection of beans, sourced with the utmost respect for the environment and the farmers. Each cup tells a story of quality, care, and community.

Buy Me!

The Good Coffee Project

Cashblack Recommends: Their signature El Salvador coffee beans (From £12.99) – Promising a rich and robust flavor profile.

At Mama Dolce, luxury meets inclusivity with their line of free-from ice creams.

Jane’s commitment to creating allergen-free treats without compromising on taste has resulted in a delightful range of ice creams that everyone can enjoy.

Cashblack Recommends: The Chocolate Indulgence (£6.50) - A creamy, rich allergen free treat.

Buy Me!

Buy Me!

No Guilt Bakes is the brainchild of Maya Harruna and Taeya Abdel-Majeed, born out of a desire to enjoy sweet treats without the guilt. Their range of low-carb, sugar-free, and gluten-free cakes and treats are a testament to their innovative approach to baking.

Cashblack Recommends: The Keto Cake Bites (£52.99 – Pack of 26) - A deliciously guilt-free indulgence, with pricing available upon request.

Victoria Omobuwajo’s Sunmo is all about snacking smart. Their plant-based snacks are not only tasty but also packed with nutrients to support an active lifestyle. Sunmo’s commitment to natural ingredients is evident in every bite.

Buy Me!

Cashblack Recommends: The Plantain Crisps (£13.57 ) - A crunchy and wholesome snack.

Meji Foods is on a mission to bring joy through their diverse range of dairy, confectionery, and nutritional products. Their focus on health and enjoyment is evident in every product, designed to cater to people of all ages.

Cashblack Recommends: Jollof Rice (Box of 8 - £19.99) - Packed with flavor, one of the most loved and recognisable dishes across West Africa.

Mark Richards’ Jamaica on Ice brings the warmth of the Caribbean to your freezer.

With a focus on authenticity and convenience, their frozen meals are a celebration of traditional Caribbean cuisine. Each dish is a flavorful escape to the islands, ready in minutes.

Cashblack Recommends: The Oxtail with Rice and Peas (£7.99) – A hearty and comforting classic.

Buy Me!

Buy Me!

Revibed Drinks is not just a drinks company; it’s a revolution in how you enjoy superfoods. Created by father and son team Ivor and Eugene Patterson, the beverage is a healthy and tasty on-the-go refreshment. With 100% natural ingredients, zero sugar, and a focus on hydration, each sip promises a burst of flavour.

Cashblack Recommends: Variety Pack (From £10.99) – Enjoy their Passion Fruit and Ginger, Peach and Hibiscus and Raspberry and Acai flavours.

Natasha Orumbie’s Vegan Patty Lady is revolutionizing the patty game with her Jamaican-inspired vegan patties. Made with quality plant-based ingredients, these patties offer a delicious and ethical alternative to traditional meat patties.

Cashblack Recommends: The Vegan Beef Curry Patty (£8.99) - A flavorful and satisfying option.

Buy Me!

Buy Me!

Buy Me!

As the daughter of Jamaican immigrants, Marie Mitchell’s cooking is motivated by a powerful desire to understand and celebrate those recipes that have been passed down from generation to generation. In Kin, her hotly anticipated debut cookbook, she shares dishes from the Caribbean and its diaspora, exploring the connection food can foster between different times and different places, and between friends, families and strangers.

Accompanied by gorgeous photographs, many of them shot on location in the Caribbean, the book’s eighty recipes confound the widespread misconceptions about Caribbean food that abound in the West. While chilli is certainly a key ingredient and cooking over fire has a long and storied history, Caribbean cookery is also subtle and playful, layering different notes and spices carefully to create delicate, rewarding flavours.

“I want you to close your eyes as you hold this book in your hands and understand that it is yours to create magic, to reinvent yourself in the kitchen in ways you never thought possible. It doesn’t matter if you weren’t raised in a home with skilled cooks or entrenched in healthy food traditions as I was. It doesn’t matter if you have no culinary experience at all. I am sharing my kitchen, my mami’s kitchen, my grandma’s bare-bones, gadget-free kitchen that produced the healthiest, most mouthwatering meals. This book you are holding-full of recipes, knowledge, life stories, and tips I share with my own family and clients-is an extension of who I am. I hope it helps and brings you joy, too.” - Agatha

Craig and Shaun McAnuff are all about maximum flava, and these are recipes that are filling and flava-ful, and just happen to be vegan too. Think Potato and chickpea curry with roti, Jerk cauliflower wings, Coconut, black-eyed pea and sweet potato stew, and Plantain cookies.

Buy Me!

Caribbean food makes for brilliant vegan dishes because it relies on fresh and vibrant fruit and veg from plantain to pineapple.

Jamaican food also has an authentic vegan history with the Rastifarian Ital diet. Ital is a natural, unprocessed, plant-based diet used to promote wellness.

Natural Flava brings together Ital inspiration, punchy Caribbean flava and quick and easy recipes in this feel-good cookbook.

With over 1 million TikTok followers who know him as the King of Flayvas, Nathan aka The Grubworks Kitchen wants to show you how experimenting with classic family dishes can be tasty and fun.

In FLAYVAFUL - his debut cookbook, his Jamaican heritage influences many of his dishes, which are packed full of spice, flavour and personality. Nathan makes everything so easy to recreate at home, whether you’re after a breakfast treat, a family meal or some banging street food.

If you’re bored of your dinner routine or scared to get in the kitchen, FLAYVAFUL offers stand-out recipes that will change your cooking game forever.

Buy Me!

Buy Me!

Motherland is a cookbook that charts the history of the people, influences and ingredients that uniquely united to create the wonderful patchwork cuisine that is Jamaican food today.

Running through the recipes are essays charting the origins and evolution of Jamaica’s famous dishes, from the contribution of indigenous Jamaicans, the Redware and Taíno peoples; the impact of the Spanish and British colonisation; the inspiration and cooking techniques brought from West and Central Africa by enslaved men and women; and the influence of Indian and Chinese indentured workers who came to the island.

Motherland does not shy away from the brutality of the colonial periods, but takes us on a journey through more than 500 years of history to give context to the beloved island and its cuisine.

Sandro is on a mission to share his love of baking in this indulgent and uplifting book of bakes. A firm believer in the positive, mood boosting, delectable, and therapeutic effects of home baking, his debut cookbook encourages you to loosen up, pick up the whisk, and bake again.

Buy Me!

It’s not all showstoppers - though you’ll find recipes for some of his most famous awe-inspiring bakes - these recipes are carefully curated, uplifting antidotes to every mood or occasion. Whether you’re feeling ready to romance, celebrate, commiserate, or simply indulge, there are over 75 recipes to elevate your baking skills and lift your spirits, too.

Rachel Ama is reframing vegan cooking.

Create a veg-packed centrepiece dish in one pan/pot/tray and choose from three creative and flavoursome ways to either serve it up with just a few ingredients or transform it into something else entirely.

Buy Me!

The options are endless - level up your leftovers and create a new feast each day, scale portions up or down, cook all three serving options for a vegan feast with friends, or freeze leftovers to refresh later when you’re strapped for time - whatever you choose, this way of cooking will help you have dinner partready-and-waiting, making plant-based eating feel even more achievable every day.

Nadiya shares the food she loves to cook and eat with her family and friends, offering fast, easy and delicious new recipes for every kind of day.

This cookbook shows you how to create the perfect dishes to complement the moments we value most with our loved ones, as well as simple and satisfying solutions for those tired nights and speedy showstoppers for impromptu feasts.

This is the cookbook you’ll reach for time and time again for those memorable moments. You’ll find quick meal solutions, food to lift the spirits, fuel for hungry bellies and feasts for friends.

Buy Me!

Buy Me!

Grime artist Big Zuu has a hidden talent - he has serious flair in the kitchen.

Accompanying his BAFTA-winning TV series on Dave, Big Zuu’s debut cookbook Big Zuu’s Big Eats celebrates flavour, family and food with a West African twist. A self-taught chef, Big Zuu is determined to prove that cooking can be a fun and affordable experience - if you often find you can’t be bothered to cook or prefer to kick back with a Big Mac, this book is a game changer.

Discover more than 100 mouth-watering recipes infused with Zuu’s signature style, including dishes from the show and brand new originals. From Doritos Fried Chicken, Sumac Sea Bass and Big Bang Broccoli to Mumma Zuu’s Jollof Rice, Vegan Doner Kebabs and Swedish Cinnamandem Buns, Big Zuu’s Big Eats will up your kitchen vibes and prove that you don’t need a Michelin star education to chef up some serious food creations.

Buy Me!

The Pepperpot Diaries is Andi Oliver’s longawaited first cookbook.

Showcasing both traditional and new recipes, cherished ingredients and vibrant flavours from across the Caribbean.

Let Andi take you on an exploration of identity and heritage as she shows you how to create simple yet sensational dishes that will bring the unbeatable flavours of Caribbean cooking to your table.

The story of food captured in this book will take readers on a journey around the melting pot of culture, history and legacy that has shaped contemporary Caribbean cuisine.

Elizabeth Solaru Champion of Inclusive Luxury

Shane Bowes, CEO of

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are what you

WELLNESS

Refined sugar and ultra-processed 2020) foods are fueling a global obesity and type 2 diabetes epidemic, and nobody Even more worryingly, scientists are is suffering from this more than black now beginning to refer to Alzheimer's people. In a recent article published disease as type 3 diabetes, such is the on gov.uk it was reported that in the link between insulin dysregulation in UK 70.8% of black adults are the brain, caused by what we eat, and (Alzheimer's Society, overweight or obese, the highest dementia. percentage of all ethnic groups. As 2023) black people the research also shows that we are more likely to experience After many years struggling with my poorer health outcomes as a result of own weight and trying countless diets I hit an all time low during the our weight. (Lofton, et al, 2023) pandemic. I was anxious and Unfortunately, this isn’t news. We depressed, reaching my heaviest know that obesity is a leading cause weight at nearly 18 stone. I lived on of preventable death and some of us all of the sugary processed junk food may be aware that type 2 diabetes is many of us call favourites. I knew I the number one cause of blindness had to do something and so began and lower limb amputation amongst the work of freeing myself of the working age adults. (Kropp, et al, need to comfort eat. I also learned of 2023)However, what most people the addictive nature of these foods don’t know is how the food industry and realised there was a three step deliberately manufactures what we approach to freedom. eat to be addictive whilst also making us believe that their harmful I then educated myself around products provide us with pleasure, nutrition and learned what to eat for comfort or a treat. Whereas in reality, good mental and physical health. I nothing could be further from the discovered that whole foods form the foundations for a healthy diet. I also truth. found ways to make cooking Not only do these foods harm us enjoyable with quick, simple, and physically there is also a growing affordable recipes. These changes body of research that links what we helped me lose over 6 stones and eat to our mental health. Conditions keep it off. These are some of the such as anxiety and depression are foods that helped me gain freedom. I being exacerbated by our poor eating hope they will also benefit you on habits and the despair we feel as we your journey to better health. struggle to lose weight. (Firth et al.

Foods to Avoid Processed Meat Sugary Drinks White Refined Carbohydrates Added Sugar & Sweeteners Ultra-Processed Chemical-Laden Products

Food to Embrace Fruits & Vegetables Legumes & Grains Nuts & Seeds Whole Foods, such as Eggs, Meat & Fish Water

Healthy Swaps Ice Cream > Homemade Frozen Yogurt or Nice Cream Fizzy Drinks > Fruit-Infused Sparkling Water White Rice > Bulgur Wheat White Pasta > Legume Pasta White Potato > Sweet Potato White Bread > Legume Wraps Sweets > Frozen Cherries

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Elizabeth Solaru Champion of Inclusive Luxury

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An

Epic

[

What making green juice taught me about

Life & Business

]

MINDSET

Green.

When Judy first introduced it to me, I was having none of it…

Juice.

Until I became desperate!

I know for many people those two a significant birthday words are likely to result in you With making your face up and wondering approaching I decided that I would why anyone in their right mind make some drastic changes as the would drink the culinary equivalent things I used to do I could do them of engine oil. no more.

And if you think that, I wouldn’t So, having reluctantly become a blame you, as I was there with you convert, I desperately incorporated just few months ago. this magic elixir into my diet.

1. The Right IDEA (...The Plan)

chute in turn. I listened as the ingredients got pulverized and separated into green mush one end and the apparent life enhancing Early one Monday morning, the day I liquid the next. usually use to catch up with myself, I interrupted the return journey of my I stirred the juice and then added the morning walk to go to the nearest spinach in the blender to complete supermarket. The idea was simply to the mix. I couldn’t wait to taste my incorporate Green Juice into my diet. first batch of green juice!

With this I could lose weight, get a lot fitter and generally have a healthier lifestyle.

As I packed my shopping bags with all the ingredients, I felt a huge wave of enthusiasm. In fact, as the Autumn sun peaked out behind the clouds, I’m sure I saw a glimpse of my inner Adonis in my shadow as if beckoning me to get out!

2. The Right INGREDIENTS (…The Process) As I reached home, I excitedly sorted out the ingredients.

Green Apples. Check. Pears.

Check. Cucumbers. Check.

Celery. Check. Lemon. Check.

Ginger. Check. Spinach. Check.

I had everything I needed.

With that the juicer roared into life and I put each piece of ingredient down the

I got my glass. I poured. I put it to Green Apples. Check. Pears. Check. my lips, anticipating the added years Cucumbers. Check. Celery. Double Check. Lemon. Check. Ginger. Check. to my life…

Spinach. Check.

YUCK!!!!

This time it tasted a bit closer to what It was vile. It didn’t even remotely I had expected. taste like the other green juices I had The only snag? I had put too much tasted. ginger in it which made it a little bit fiery!

When Judy came home and tasted it, she agreed it was nothing like the green juices she had made before.

4. The Right We went through the list of ingredients. As I held up the celery CONCLUSION packet, Judy’s concerned face (...The Practice) transformed into a huge smile. She just about managed to inform me With Green Juices as in with life and that what I thought was celery, was business, it is important to make sure actually leeks, before bursting into a you have the right idea. Be clear what rip roaring laugh. you want to do with your life. And make sure you know why. Plan for it!

3. The Right MEASURES (… The Portions)

You also need to make sure you have the right ingredients. If you want a career as an entrepreneur, make sure you acquire the right ingredients. The ability to sell should not be mistaken Having made a hash of the first for the ability to create great products batch, there was a quick trip back to any more than leeks being mistaken the shop to get celery! for celery!

Take 2.

I repeated the process, this time with the right ingredients.

Here we go again…

Lastly, make sure you have the right measures or portions. This is all about balance. Entrepreneurs walk a tightrope in most cases and you will stay on the rope longer if you are balanced.

I feel a green juice craving coming on.

Would you like some?

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CURVY

The UK’s Black Enterprise & Professional Experience Magazine

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The

Effect

TALENT MATTERS

The recent decision to halt funding for Equity, Diversity, and Inclusion (EDI) initiatives in the UK civil service has ignited a significant debate. These initiatives have been pivotal in tackling systemic inequalities and fostering an inclusive work environment.

When you unleash the strength of authentic inclusion, you unlock creativity, innovation, problemsolving, and decision-making. Society needs to harness the perspectives and expertise of a truly diverse workforce to progress as a modern and forwardthinking society.

Terminating these programs could have far-reaching repercussions and adverse effects on diversity, workplace culture, and society. EDI schemes have been instrumental in ensuring that the civil service reflects the diverse demographics of the wider UK.

EDI programmes create an atmosphere of openness and inclusivity, where people from all walks of life feel welcome and appreciated. Training programmes on unconscious bias, cultural competence and inclusive leadership have led to workplace relationships characterised by civility and professionalism.

These initiatives, which have successfully recruited and retained underrepresented groups, including ethnic minorities, individuals with different abilities and LGBTQ+, have made significant strides in recent years. Now more than ever, there is a need for real Inclusion, Diversity, Equity and Accessibility (IDEA).

Without such training, we can only expect a decrease in perceptions of and sensitivity toward diversity issues, which might lead to more instances of workplace discrimination and harassment. Even worse, defunding EDI sends a the chilling message about government's priorities regarding

Today's workforce, particularly younger generations, values diversity and inclusion highly. Organisations that are genuinely committed to EDI are more attractive to potential employees. By discontinuing EDI If the government funding, the civil service risks deemphasises equity and becoming less competitive in the job inclusion, what message does it send to the public about these market, potentially leading to a talent drain as individuals seek systemic inequalities? employment in more inclusive environments.

Do other non-governmental sectors and institutions follow The discontinuation of EDI spending suit and defund their EDI within the civil service may impact programmes? the government's ability to serve a diverse population effectively.

equality and social justice. After all, civil service policies are often a guide for expected societal norms and practices.

Although the exact impact of defunding EDI programmes in government will only become apparent over time, based on our comments here, the civil service would stand to lose a tremendous amount in terms of its ability to attract and retain top talent.

A workforce lacking diversity may face challenges in understanding and addressing the unique needs of different communities. This may result in policies and services that partially meet the needs of all citizens, potentially contributing to existing inequalities.

In conclusion, the decision to halt funding for Equity, Diversity, and Inclusion (EDI) initiatives in the UK civil service has evoked concerns about its potential impact on workforce diversity, workplace culture, and the government's ability

to serve a effectively.

diverse

population

The EDI programs have been instrumental in addressing systemic inequalities, fostering an inclusive work environment, and attracting

and retaining top talent. The potential consequences of discontinuing these programs include: ·A less representative civil service. ·A decline in workplace culture. ·A message to other sectors to de-

prioritise equity and inclusion.

The government must carefully consider the long-term effects of defunding EDI and prioritise diversity and inclusion in the civil service to ensure an equitable and inclusive environment for all.

unleash the strength of diversity Discover how our solutions promote inclusivity and accessibility, driving your business success.

Create an inclusive and accessible workplace that fosters diversity and innovation.

We help clients align their values, policies, and practices to ensure everyone feels enabled and included.

www.realinclusionmatters.co.uk Email: info@realinclusionmatters.co.uk Tel: +44 (0) 7873 222615 real-inclusion-matters

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Elizabeth Solaru Champion of Inclusive Luxury

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PUBLIC RELATIONS

Why PR is your You're at a fantastic party, and secret weapon?

Imagine this...

everyone's a potential investor in your incredible business idea. But instead of the usual awkward small talk, you're having lively conversations about the latest sustainable fashion trend, the future of AI in healthcare, and how your company bridges the gap between both. Sounds pretty fun, right?

Recently I was an event hosted by Forbes Family Group, where up to £50,000 was invested in businesses, and it got me thinking, how do investors and business owners really connect?

Public Relations (PR) is all about crafting a compelling narrative for your brand. It's about showcasing your company's unique strengths, values, and impact to the world.

For diverse businesses, a strong PR strategy can be a game-changer.

Here's how:

So here are my thoughts

Visibility is key: PR helps put your company on the map, attracting investors who might not have otherwise found you.

Think of it as that eye-catching outfit at the party – it gets people talking!

Building relationships with investors doesn't have to be a stuffy, suit-andtie affair, especially for businesses owned by diverse founders. In fact, by leveraging the power of PR, you can create a more engaging and relatable image that attracts investors who share your vision for a more inclusive future.

Credibility counts: Positive media coverage and industry recognition add weight to your story, making you a more trustworthy investment prospect.

Imagine glowing reviews from prominent publications – that's like having amazing party recommendations!

Building bridges: PR allows you to connect with investors who value diversity and inclusion. By highlighting your company's commitment to social impact or a specific underrepresented market, you attract

investors whoare aligned with your mission.

Remember: The key is to be authentic, engaging, and show how your company is making a positive difference.

Elizabeth Solaru Champion of Inclusive Luxury

Shane Bowes, CEO of

SUBSCRIBE for 50% OFF & GET ALL PREVIOUS ISSUES

FOR FREE NOW @ www.pitchblack.online/subscribe

Top

to get your on

Supermarket Shelves

BUSINESS STRATEGY

Many supermarket shelves lack products from Black and ethnic minority producers.

However, buyers are starting to notice the rise of “challenger brands” – smaller brands that bring fresh, unique products to the market.

Getting your products into supermarkets takes patience, perseverance, and practice.

Ultimately, success lies in the hands of your customers. Our event, Spill the Beans, is the UK’s only event for Black and ethnic minority food and drink producers to showcase their products to supermarket buyers.

We frequently receive questions from producers and buyers about the initial steps to take for success.

Here are our top tips:

1. Understand Your Market Conduct thorough market research to identify your target audience and understand their needs. Knowing who will buy your product and why is crucial to your success.

2. Product Testing Test your product in smaller markets or at pop-up events to gather feedback. Use this feedback to refine and improve your product before

presenting it to larger retailers.

3. Unique Selling Point (USP) Determine what sets your product apart from competitors. This could be unique ingredients, special flavours, health benefits, or sustainability practices.

4. Packaging & Branding Invest in eye-catching, professional packaging. Your product needs to stand out on crowded shelves where shoppers make quick decisions.

5. Build Relationships with Buyers Network and attend trade shows and industry events to meet supermarket buyers. Understanding the specific needs and requirements of your target supermarkets can give you an edge.

6. Continuous Improvement & Adaptation Continuously seek feedback from your customers and stockists. Use this feedback to improve your product and stay relevant in a competitive market.

7. Work with Distributors Partner with food and beverage distributors who have established relationships with supermarket chains. Distributors can help get your product into stores more efficiently.

8. Retail Incubators Join retailer incubator programs that support small brands with marketing, shelf space, and business development. These programs can provide valuable resources and exposure.

9. Pop-Up Stores Use pop-up stores or market stalls to build a following and prove the demand for your product. This can attract the attention of larger retailers.

10. E-Commerce Platforms Sell your product on e-commerce platforms to reach a wider audience.

Use sales data from these platforms to strengthen your pitch to supermarkets.

Securing a spot for your product on supermarket shelves involves multiple stages. Combining market research, product testing, pricing strategies, and relationship building with buyers is essential.

Presenting a compelling pitch, organising in-store samplings, and using effective sales and marketing strategies will increase your product's visibility and appeal. With patience and perseverance, you can get your product onto supermarket shelves and into the hands of eager customers

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