Quality has always been the first priority for Pure Norwegian Seafood. We are proud to receive good feedback from the world’s finest smokehouses. Years of research and improvements have taught us how to farm the highest quality salmon. PURE PRINCESS is the result of many years of experience - working with Label Rouge production and providing the best raw material for demanding customers looking for high quality products for the High End and luxury market. Selection, feed, space, locations and good treatment by skilled experienced people are key-words to achieve good fish health. The PURE PRINCESS-standard is optimized to achieve the highest quality sustainably.
• Best genetic selection – Gain roe • No GMO
”The Pure Princess obligations”
• Feed only from sustainable sources • Best performing selection 3-5 Months before harvest • 100% focus on fish welfare
• More space, lower density – max 20 kg/m3 • No escapes • No use of antibiotics • Special feeded with 70 % marine diet
• Omega-3 rich – min 15 % EPA/DHA • High color target • Low fat content • Powerful texture • 100% traceability
Pure Norwegian Seafood is based in Averøy, just by the Atlantic Road on the North-West corner of Norway.
AVERØY
The family-company was established in 1920 when the first fishing vessel was provided by Torger Henden. The family started fish processing in 1950, and since the last fishing vessel was sold in 1967, focus has been fish processing. In 1973, Edward T Henden (2.gen.) and his son Terje (3.gen.) purchased 3000 rainbow trout smolt, and this was the beginning of a long history of trout and salmon farming.
In 1990, we built the first salmon slaughterhouse. Pure Norwegian Seafood was established by Eldar Arne Henden (4.gen.) and Reidar Nygård (brother-in-law) in 2010. The strategy of PNS has always been quality over everything. In 2018 PNS started co-operating with salmon farmer Måsøval which led the two companies to join forces in 2021. The co-operation made us even more prepared for the future.
Design: Eggedosis • Photo: Paredes
www.pns.no