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JAARGANG 31 > MARCH 2011 > NUMMER

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E F R - B U S I N E S S W E E K 2 0 11

YOUR THESIS GUIDE TO THE DREAM INTERNSHIP

WORLD LEADERS

VISIT THE EFR-BUSINESS

WEEK

W W W.G A A A N . N U

D E AV O N D V O O R H E T A F R O N D E N VA N HET FUSIER APPORT VOOR EEN I N T E R N AT I O N A L E B I E R B R O U W E R

I N T R O D U CT I O N

How to Take Charge in 9 days

After participating in every single day of the EFR-Business Week 2011, you will be ready to go into the world and Take Charge of every situation that is thrown at you. We guarantee you that our program will be a success and I hope to welcome you all on the 30th of March, when Day 1 of the EFR-Business Week kicks off! Phoebe Huurdeman Chairman EFR-Business Week 2011

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Letter

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Day 1: Opening Day Take Charge-features: inspires, enhances general knowledge, stirs up passions On the first day of the EFR-Business Week, you will get a chance to hear the inspiring stories of world-leaders and other international guest speakers. Your own ambitions and passions will be triggered. Perhaps you will develop an ingenious idea yourself and become a leader of the future. Day 2 and 3: Company Days and Dinner Take Charge-features: offers career opportunities During Day 2 and 3, you will be offered the opportunity to meet some of the best employers in the world. YOU are in charge of deciding what companies you would like to meet and how you will develop your career opportunities. Day 4: Day of rest Take Charge-features: relaxes, helps finding inner self, de-stresses This day gives you time to reflect on all the new insights you have gained during the last couple of days and decide how you will implement them in your day-to-day life. Day 5, 6 and 7: Business Week on Location Take Charge-features: internationalizes, opens eyes The Business Week on Location offers you an exclusive insight in the business scene of London. It will help you decide whether you aspire an international career or not. Day 8: Conference Day Take Charge-features: motivates, stimulates expressing personal opinions Day 8 is the most interactive day of the EFR-Business Week. It offers you the chance to debate on current topics with prominent national and international speakers and express your opinion. You might be able to inspire people and make a difference to the whole world! Day 9: EFR-Business Week Party Take Charge-features: fraternizes, intoxicates During the last day of the week, the EFR-Business Week Party will take place. Here, you can share you experience with others, have a drink and party as long as you like. Work hard and play hard; find out if that is something that suits you.

Phoebe Huurdeman

Are you familiar with all those self-help tests, books and movies? You can’t open a magazine anymore without ﬁnding out what the 7 steps are to quit smoking, how to ﬁnd the love of your life (and how to get rid of him/her after you get down from cloud nine) or what type of friend you are. The tests offer you all kinds of solutions and lead the way to a problem-free life. But is that all you need to be, problem-free? Don’t you also want to be in total control of your life and give it direction? Don’t you want to create your own goals, follow your passions and make your own decisions? This much is clear; a more professional self-help program is needed. Thank God the EFR-Business Week 2011 came along to offer you a fool proof solution to that and show you how to Take Charge of YOUR life in just 9 days!

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CO LO FO N

Index

Colofon Editorial address: Burgemeester Oudlaan 50 3062 PA Rotterdam, Kamer CB-03 Tel. 010 408 1146/47 Fax. 010 408 9021 E-mail: eclaire@efr.nl

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EFR-BUSINESS WEEK: OPENING DAY

Editor in Chief: Kim van Adrichem

Writers: Timothy Langstraat Youvale van Dijk Madina Ismailova Katharina Dees Nadia Zaﬁrah Pieter van Notten Want to be a freelance writer? Mail eclaire@efr.nl

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Bart van Heeswijk, commercial@efr.nl

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Circulation: 26.000 units

EFR Membership: Maarten Groen, secretary.vp@efr.nl

Subscription: Price: ` 29.Contact EFR-Eclaire at eclaire@efr.nl

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Hubert W. de Nie, marketing@efr.nl

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I NTRO D U CT I O N

MARCH

2011

Kim van Adrichem

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This time around the Eclaire committee wanted to shake things up, so instead of a letter, we decided to come up with our very own Bucket List. Taking charge of life means that you do the things you dream of. Below are some examples of the things we would like to experience:

Editor-in-Chief

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Enjoy this special! Kim van Adrichem

Photo clockwise: Kim, Hubert, Tim, Nadia, Katharina, Madina, Youvale

I N T R O D U CT I O N

In order to inspire and encourage you, this EFR-Business Week is all about taking charge. All kinds of different speakers during the Opening Day will tell you more about how they took charge of their own lives and what amazing things that has brought them. You can debate interactively with inspiring people during the Conference Day and you will have the opportunity to ﬁnd out what your career ambitions are during the Company Days. Furthermore, the Business Week on Location might stir up your international ambitions. And last but not least, since life is of course not all about working, the EFR-Business Week comes to an end with an amazing party! With all the challenges and choices you will have to make during your time as a student, this week is a perfect way to help you take charge of your life. Therefore I encourage you to participate in the EFR-Business Week; Take Charge is the symbol for YOUR ambitions!

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Presidential

MARCH

During your entire life you will have to face many different challenges. Some expected, some unexpected. Some you will have to face unwillingly and some may be a long-awaited desire. During all those challenges you will have to make certain choices. Your life is the sum result of all the choices you make, both consciously and unconsciously. If you can control the process of choosing, you can take control of all aspects of your life. You can ﬁnd the freedom that comes from being in charge of yourself. But how do you deal with these challenges and choices? How do you take charge? There are thousands of different test and management trainings that try to help you with that question and with ‘managing’ your own life. In spite of that it still is hard to determine what you want to make of your life when you are still studying. So many students are wondering what their true passion is, what direction is best to take and how they can accomplish their goals. We must look for ways to be an active force in our own lives. We must take charge of our own destinies, design a life of substance and truly begin to live our dreams. But that is easier said than done…

Myrthe van Dieijen

Take Charge

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Board of Substance

Naam Marco van Kalleveen

Naam Peter Mous

Naam Rene Weijers

Functie Head Sustainable Developments Rabobank Netherlands

Functie Senior Vice President at BainCapital London

Functie IBM Managing Director Integrated Account Philips & NXP

Functie Managing Director at ING Wholesale Banking

Naam Tex Gunning

Naam Jan-Willem Hoogeweegen

Naam Deen Sonneveldt

Naam Lex Hoogduin

Functie Member Board of Management of Akzo Nobel N.V

Functie Manager Marketing & Business Development Consumentenbond

Functie Partner at Deloitte Accountants

Naam Steven van Eijck

Naam Erik Hoving

Naam Bart Schlatmann

Naam Henk Schmidt

Functie Voorzitter Actal and Chairman Dutch Advisory Board on Administrative Burden

Functie Board Member KPN Asia

Functie Chief Operating OfďŹ cer ING Retail Nederland

Functie Rector MagniďŹ cus Erasmus Universiteit Rotterdam

MARCH

2011

Naam Bouwe Taverne

Functie Executive Director of De Nederlandsche Bank

Mr. Frederik de Klerk

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Mayor of Rotterdam

Former President of the Republic of South Africa

Former Prime-Minister of Spain

Mr. Wim Kok

Former Secretary-General NATO Prof. dr. Schmidt Rector Magniﬁcus of the Erasmus University

Drs. ing. Peter Bakker

Former Prime-Minister of the Netherlands

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Former Chief Executive Ofﬁcer Aegon N.V.

Former Rector Magniﬁcus of the Erasmus University

Mr. Morris Tabaksblat

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Chief Executive Ofﬁcer TNT N.V.

Mr. Boutros Boutros-Ghali Former Secretary-General of the United Nations

Prof. ir. Wim Dik

Director-General of the WTO

Former Chief Executive Ofﬁcer Unilever and chairman Committee Corporate Governance

Former Chairman of the Board of Management of KPN

Prof. dr. Eric Maskin

Mr. Michel Tilmant

Winner of the Sveriges Riksbank Prize in Economic Sciences in Memory of Alfred Nobel 2007

Former Chief Executive Ofﬁcer ING Group

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:h$ <h_ji @$:$ =ebZiY^c[Z_d] Vice-Chairman Supervisory Board Randstad NV

Ch$ @[he[d lWd Z[h L[[h Mr. Michiel Muller

Mr. Tex Gunning

Dutch Serial Entrepeneur

Former Chief Executive Royal Dutch Shell plc

Managing Director Decorative Paints Akzo Nobel N.V.

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Mr. Ben Verwaayen

Nobel Prize Laureate

Chief Executive Ofﬁcer Alcatel-Lucent

Chief Executive Ofﬁcer Rabobank N.V.

Mr. Supachai Panitchpakdi

Mr. Hans Wijers

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Chief Executive Ofﬁcer of Akzo Nobel N.V.

Prime-Minister of Luxembourg

Secretary-General of the United Nations Conference on Trade and Development

Dr. Alexander Rinnooy Kan

Mr. Anton van Rossum

Chairman of the Social Economic Council of the Netherlands (SER)

Former Chairman of the Supervisory Board of Erasmus University Rotterdam

Dr P. Moerland

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Mr. Achmed Aboutaleb

MARCH

Board of Recommendation

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I NTRO D UCTI O N

E F R - B U S I N E SS

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EFR-Business Week:

Opening Day E CL AI RE

Date: March 30th, 2011 Location: Auditorium, Erasmus University

MARCH

2011

Every year the EFR-Business Week committee faces ild Y^[ÃXjai fjZhi^dch/ ¹L]d lâa lZ ^ckîZ i]^h nZVg4º VcY ¹L]Vi `^cY d[ bZhhV\Z Yd lZ lVci id h]VgZ lî] i]Z hijYZcih4º I]^h nZVg djg i]ZbZ! l]^X] VchlZgh part of those questions, is ‘Take Charge’. With the recent crisis still circulating in our N MARCH 30TH, THE OPENING DAY WILL KICK OFF THE EFR- thoughts, it is crucial that individuals BUSINESS WEEK 2011. AS MOST OF YOU PROBABLY KNOW, THIS do not only dream, but also execute DAY HAS BEEN THE CHARACTERISTIC OPENING CEREMONY OF their dreams. Everybody has goals THE EFR-BUSINESS WEEK FOR YEARS NOW AND HAS A REPUTATION and ideals and is presented with TO ATTRACT MANY DISTINGUISHED, INTERNATIONAL INDIVIDUALS opportunities to pursue them, so the real question is what you do TO THE ERASMUS UNIVERSITY. with those opportunities and how do you try to achieve your goals. With the speakers we invited to the Opening Day this year, we can promise you an inspiring beginning of the week. You will be enlightened by their stories, but more importantly, we hope you’ll be enthused and motivated to reach for your ambitions.

Opening Day Theme: Inﬂuence

This year’s Opening Day is not only about ‘Taking Charge’, but has an underlying theme as well: ‘Influence’. It is easy enough to tell people to reach and achieve their goals; the real question is how. What do you need to succeed, and who? During the Opening Day we will present you with several examples of speakers who have achieved their goals. They will enfold through which influences they have established themselves in the market of today and, more importantly, which influences they still use to maintain their position. This year we have the honour to welcome Richard Newman, who is an expert on body language. In addition, Ray Zahab, an ultra marathon runner who has run through the Sahara in 111 days straight, running 70 km each day,

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will share his experiences! (Watch the Trailer: Running the Sahara) His unique story about expanding your own boundaries and achieving your ideals together with his personally experience, will truly be extraordinary. MehZ B[WZ[h 9oYb[ 7mWhZi

For the presentation of the WLC Awards, we have developed a unique concept. We will introduce a hypothetical case, in which there is a food crisis in the world and, with that, all the facets such a crisis brings forth. Both Mr. Rasmussen and Dr. Kellenberger will address the topic and unfold how their organisations would handle the crisis at hand. What does NATO do when governments disagree and cannot present solutions? How do they stay neutral? Does the Red Cross aid the weak ďŹ rst? How do they cope with the extreme logistical challenge? If you have any question, you are invited to come and ask them after the WLCspeeches on the Opening Day. There will be time for Q&A, so make sure you do not miss this opportunity.

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Each year, EFR awards a World Leader Cycle (WLC) Award to prominent individuals, who have not only excelled in their profession, but also act as an ambassador between different nations in the world. Usually, this award is presented during the Opening Day and we even have the honour of awarding two WLC Awards on this day during the EFR-Business Week 2011. This year, we are proud to welcome Anders Fogh Rasmussen, Secretary General of the NATO, and Jakob Kellenberger, President of the International Committee of the Red Cross ICRC, at our university to receive a WLC Award.

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Preliminary Programme Opening Day 11.00h 12.00h 12:30h 13.45h 14.10h 14.45h 15.00h 15.45h 16:30h 17.30h

Doors Open OfďŹ cial Opening Key Note Richard Newman Mystery Speaker Break WLC-case introduction Key Note Mr. Rasmussen Key Note Dr. Kellenberger Key Note Ray Zahab Drink

11 2011

Interested in joining us? Sign up now at one of our promotional stands at the Erasmus University or online at www.efr-businessweek.nl.

MARCH

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E F R - B U S I N E SS

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2011

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ACH YEAR, EFR ORGANIZES THE EFR-BUSINESS WEEK, ONE OF THE BIGGEST AND MOST PROMINENT STUDENT CONGRESSES IN WESTERN-EUROPE. THIS YEAR, WE, AS EFRBUSINESS WEEK COMMITTEE, HAVE THE PLEASURE OF ORGANIZING THE 27TH EDITION, WHICH WILL TAKE PLACE FROM MARCH 30TH UNTIL APRIL 7TH 2011.

The theme of this year’s week is ‘Take Charge’. With this theme, we don’t only want to inspire the students of the Erasmus University, but also encourage and motivate them to take charge of their own dreams and ambitions.

EFR-Business Week Committee 2011

As EFR-Business Week Committee, we have set the example by stretching our limits and taking every opportunity to achieve our goals. We are crossing boundaries, by organizing an international Business Week on Location to London, and have reached for the stars, by inviting the biggest and most interesting speakers and companies to the Opening Day, Conference Day and Company Days. Also, our EFR-Business Week will go out with a bang, with a big party on an exclusive location in Rotterdam.

Ellen NoordhofCommissioner Conference Day

All in all, we had a great time organizing this event and we hope you will enjoy it as much as we will.

Phoebe HuurdemanChairman Joost de RondeCommissioner Opening Day

Mark KoppejanCommissioner Company Days and Commercial Officer Jacqueline MarkslagCommercial Officer and Business Week on Location Pieter van NottenMarketing Officer

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U N I V E R S I T Y

MARCH

2011

The Guide to the Dream Internship By Nadia Zaﬁrah

VER DREAMED OF WORKING IN AN INVESTMENT BANK? WOULD LOVE TO DO IT BUT HAVE NO IDEA WHERE TO START? ECLAIRE INTERVIEWED DENNES VAN DER VLIST, AN IBEB GRADUATE WHO RECENTLY DID A SUMMER INTERNSHIP AT GOLDMAN SACHS (GS) IN LONDON. DENNES SHARED WITH US HIS ENTHUSIASM FOR ECONOMICS AND FINANCE AND HIS AMAZING EXPERIENCE DOING AN INTERNSHIP AT GS.

:[dd[i" oek m[h[ ed[ e\ j^[ IBEB pioneers. Compared to the ceh[ [ijWXb_i^[Z :kjY^ fhe]hWc" ;Yedec_[" mô Z_Z oek Yêei[ ?8;85 :_Z _j _dj[h[ij oek [dek]^ je \ebbem W YWh[[h _d [Yedec_Yi5 I’m a typical Dutch guy. I grew up in Schoonhoven and have always lived in Holland. I thought a great addition of studying IBEB was to study amongst international students. Besides, ever since high school I knew I wanted to study economics. It was my favorite subject! After IBEB, my interest in economics only increased, especially regarding the finance sector. Currently, I’m finishing my master in Financial Economics, finishing my thesis at the moment, and doing a master in Financial Law.

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Can you tell us something about the Wffb_YWj_ed fheY[ii5

Well, as you know, GS is one of the most prestigious banks in the world. How it happened actually is that in the master course Pension Funds, a guest lecture was provided by an employee of GS (a girl that also studied at Erasmus). I talked to her afterwards, sent an email and had a few telephone conversations with her. Then I decided I wanted to apply. Luckily, I got through all the interview rounds! I looked at a couple of other banks as well, but Goldman Sachs was the place for me. I might be biased here as well because I went there and I liked it a lot, but I think it’s one of the most amazing employers in the ﬁnancial sector.

I had worked before, a couple of jobs at the university as a student assistant, but this was my first internship so I was quite excited. For the internship, you first send a CV and a motivation letter. My contact person at GS, the Erasmus graduate I referred to earlier, advised me that at Anglo-Saxon firms, it is common to send in a one-page CV (unlike what most Dutch employers perhaps expect). Furthermore, she gave me advice on how to structure my CV (First education and grades, then working experience, languages and finally some extracurricular stuff). After I applied, GS scheduled a so-called ‘phoneinterview’ with me. In this interview, I got interviewed over the phone by a

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You mentioned that you enjoyed ie ckY^ meha_d] m_j^ =I" YWd oek j[bb ki ceh[ WXekj _j5 M^Wj Z_Z oek [d`eo j^[ ceij5

It deﬁnitely helps. It’s difﬁcult for me to speak for the recruiters but in my experience, not just for GS, employers like it if you have a high average grade. My current average grade for my masters is 8.9 and for IBEB it was 8.6. I honestly think it helps cause it shows that you’re willing to work hard for your grades, right? On the other hand, I noticed in the interviews that they asked a lot of questions about how I was as a person. Therefore, I think it’s good to keep in mind that it’s not all about your grades but it’s good to have.

The working environment was actually really nice! People are very friendly, everybody focused on quality, which is quite demanding but also something that I liked. I think it is an experience that you wouldn’t get here in Holland. I should also say that it I had to make long hours; 60 to 70 hours a week. I guess it’s work hard, play hard. So you have to be focused and willing to work hard because it’s tough. At the end of the whole experience I’m really glad to have had the privilege to have such an amazing experience.

Did anyone from the university help oek m_j^ j^[ Wffb_YWj_ed5 Not really. The internship was in the summer and I did not get any ECTS for it. From some friends, I received certain guides that outline what kind of questions you can expect during interviews with an investment bank. Of course, that helped me a lot.

What did you do during your _dj[hdi^_f Wj =I5 I started at the end of June until the end of August. There’s a summer analyst class and I was there in the investment management division program with about 30 other interns. I was working on an individual project and gave a presentation on that at the end of the internship. Furthermore, there were a couple of team

Actually in England, I know that the British fellow interns hadn’t even ﬁnished their bachelors yet. In Holland however, you are a lot more interesting to companies when you are busy with your masters. I noticed, when I was in the third year still doing IBEB, it was a lot harder for me to apply to company dinners or these kinds of events than it is for me now that I’m in my master. I think that when companies see you are doing your masters, you’re almost going to start working. If you’re in your ﬁrst year and you want to apply for an internship, companies know they can’t hire you for the next three years.

Any advice for students who want to go in the direction of _dl[ijc[dj XWda_d]5 It was probably the most valuable experience in my career so far. I would deﬁnitely recommend this to others!

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Aside from your past working [nf[h_[dY[i" _i Wd [nY[fj_edWbbo ^_]^ Wl[hW][ ]hWZ[ _i d[Y[iiWho5 Do you mind telling us your Wl[hW][ ]hWZ[5

You did this internship when you were a master student. Do you think it makes a difference if you are a bachelor student or a cWij[h ijkZ[dj5

15 2011

projects to work on as well with my fellow interns. The most interesting was working with the actual team I was interning with, the Benelux Institutional Sales team. You really get a good insight of what the team does and how they operate; basically, what GS is doing. Furthermore, we received several training classes to teach us more on ﬁnance.

MARCH

GS executive director calling from the London office; we chatted for about half an hour. Luckily, my performance in that interview was convincing enough and I got a call for my final interview rounds! GS flew me over to London for a day, where I got 5 or 6 back-to-back interviews, which was quite exhausting.

AkzoNobel Masterclass 2011 Give your mind a two-day workout

AkzoNobel’s annual Masterclass takes place over two high-energy, mind-stretching days. You’ll learn about our products, our structures and our beliefs. You’ll meet top management and recent graduate employees. Above all, you’ll work as part of a multidisciplinary team to see if you can crack a real-world business case. When: May 16 & 17, 2011 For: Masters students approaching graduation Please visit www.akzonobel.nl/masterclass for more information and to apply online. But be quick - the deadline for registration is March 27, 2011.

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Singlish: An Outlandish Language By Timothy Langstraat

The local language in Singapore is something called Singlish. It’s English, with bits and pieces borrowed from the other dominant languages: Tamil, Hokkien and Malay. But while it’s normal to use local terms and names, Singapore has reﬁned it to an art. Instead of adding a few words to the existing dictionary, they’ve decided to go overboard (as Singaporeans are wont to do), and just create a new dictionary altogether.

That last bit is something the government’s noticed as well. Their intensive campaigns to get their subjects to speak proper English have gone on for years, without any noticeable improvements. In the eleven years since the campaign ﬁrst took off, not much has changed, and the scope of the campaign has remained the same. But while the go-

So next time you fly to Singapore, enjoy the language. Talk to the locals, to the aunties and uncles in the coffee shops and hawker centers. Have fun while you’re there, while trying to figure out what they’re saying. Just go with the flow, as long as you don’t talk cock.

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When you talk to the locals, it might take a while to ﬁgure out what they’re talking about. The ubiquitous ‘lah’ seems to appear every other word, while its meaning is unclear to most, even the locals. They’ll warn you of the Ah Bengs in some parts of town, while other spots are prime locations to see the Ang Mohs. They’ll tell you to chope seats in the kopitiams, whether you have makan yet, and ask you to stop talking cock. The students go mugging until late at night, and yell walao when they see the time. In short, you don’t have a single clue what they mean.

17 2011

At ﬁrst glance, Singapore seems like a place where you would encounter perfect English. A former British colony, it’s one of the wealthiest nations in the region, with a GDP per capita that’s in the top three of the world, and a world-class education system. On top of that, their ofﬁcial language is English. So, when you get off the plane, you’d expect people to speak a language you at least recognize. Unfortunately, the opposite is true.

vernment is trying their best to eradicate the Singlish language, Singaporeans cherish it. In a show of how much they care, the usually placid Singaporeans have launched countermovements protesting the government’s decisions, claiming it’s part of Singapore’s culture. And so far, Singlish is there to stay.

MARCH

T IS SAID THAT, NO MATTER WHERE YOU GO, YOU WILL FIND SOMEONE WHO SPEAKS ENGLISH. FROM THE ICY COLD OF THE SIBERIAN PLAINS TO THE SCORCHING HEAT OF THE SAHARA DESERT, THERE WILL ALWAYS BE SOMEONE TO TALK TO. NO MATTER WHERE YOU GO, PEOPLE WILL SAY THEY SPEAK ENGLISH. BUT NO ONE EVER SAID, IT WAS ACTUALLY THE SAME LANGUAGE..

U N I V E R S I T Y

How do you see your

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future MARCH

2011

18 Ij_`d B_dj`[i" :kjY^" CiY <_dWdY_Wb ;Yedec_Yi I have always been an optimist. So the first word that sprang to mind was ‘bright’. Although the Dutch like to whine, this never got the best of me. I believe we can shape our own future. We are struggling with the world’s financial crises, the euro is under pressure, and unemployment is lurking. However, we have enough to look [dglVgY id# Lî] V W^\ eVgi d[ i]Z aVWdg [dgXZh Xdch^hi^c\ d[ i]Z ¹WVWn"Wddb \ZcZgVi^dcº! l]^X] lâa \d Zc_dn i]Z^g eZch^dch ^c i]Z cZVg [jijgZ! cZl deedgijcî^Zh [dg young professionals will arise. My Eastern investments will pay out and at the same time the American and European competitive position will recover with revaluation of the Chinese Yuan. Interest rates can only go up and money can be made again. A big task lies upon us to reform our economy and financial system. A task for the new generation. A task for us.

Heii_jiW 8ed[lW" 8kb]Wh_Wd" CiY ;Yedec_Yi e\ CWha[ji Eh]Wd_pWj_ed WdZ Feb_Yo When a person asks you how you see your future, so many scenarios come to mind. You can be anywhere, doing things you will not believe, or never thought would happen to you. Nevertheless, it is really fun to look back at what you had planned for yourself. In the future, I definitely want to be more educated and knowledgeable than I am today – not like having a second master degree or PhD, but know more about the things that surround us, expand my views of life, and have more time to read different types of scientific books when I am done studying accounting and finance. Once I have read them I want to never revisit them again. Plus, I want to learn some exotic language (but not Klingon, even if there are many people in the world speaking it).

U N I V E R S I T Y

DWZoW 7d`Wd_" ?dZed[i_Wd" (nd year Bsc IBCom I am currently a second year student studying the International Bachelor of Media and Communication (IBCom). In the future I would most definitely work someplace in the media sphere. I originally come from Indonesia, but I have lived in the United States and Singapore, which inspires me to travel around the world. My aspiration is to work in the ICT and development field in order to help less developed nations such as Indonesia become technologically savvy, especially in rural areas. This goal of mine could be reached by learning the current state and trends in the media and technology sphere by working in a prominent multinational media corporation. Afterwards, I would like to start-up my own business, which covers the ICT and development field and also entertainment field such as a publishing company. This is in order to keep a balance between doing something for the community and following my own interests.

Ever since you were little, family members would always ask you what you would like to become when you are older. Back then, you always had a profession you admired, like a firefighter or doctor. Now, my answer would be that I do not precisely know, nor do I want to know. Setting a long term goal is very difficult, and the chance of reaching it is very slim, while failing might feel disastrous. So I have set my goal on the most desired outcome there is: to be satisfied with whatever destination I reach. So, how will I get there? By finishing my Bachelors degree, choosing the appropriate Master, and ending up working as a marketing strategist for a multinational firm. If it's actually possible, I don't know, so let me get that Bachelors degree first, one step at a time, and then I will see how bright my future will be.

J_cej^o BWd]ijhWWj" :kjY^" 'st year Bsc Bedrijfskunde It’s a tough question, how you see your future. People try not to dream too much, because they think their dreams won’t ever come true. To be honest, I sincerely hope mine will come true. My dream? Starting my own restaurant, someplace sunny and by the beach, maybe in the Caribbean. It won’t be a very large restaurant, but it’ll be large enough that I can live comfortably. You might ask, why do a bachelor of business then? That is to make sure that if all else fails, I have skills and experience to fall back on. And these same skills will help me on my way to my dream, making sure that any hurdles on my path are taking with ease. So far, my future is looking up. And with hard work, and just a bit of luck, my future will hold that restaurant on the beach.

2011

D_Ya CW^d" :kjY^" (nd year Bsc International Economics and Business

19 MARCH

I have actually been thinking about this a lot lately. Of course I would like the basic things; a job and a family. I would like to have children, but I do not want to be the dad who does not have time for his kids. I want to stimulate them to live up to their potential. That is what my parents did for me and I think they did a good job. Currently, I am in charge of this part of my life and hopefully I can give a similar upbringing to my own kids someday. Besides that, I have no desire to become extremely rich, I just want a job to take care of my basic needs and give me the opportunities to explore the world. I do not want to live in the Netherlands my whole life, I would like to live in at least a few different places. Particularly, I would not mind living in Australia or USA for a few years just so that I can experience different cultures by actually living them.

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CWWhj[d Z[ Lei" :kjY^" (nd year Bsc International Economics and Business

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Attention the Biggest Distraction! By Bauyrzhan Dosmakov and Madina Ismailova

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T THE BEGINNING OF EVERY SEMESTER STUDENTS GET A GLIMPSE OF THEIR PREVIOUS GRADES. HAVING DISCOVERED THAT THINGS ARE NOT WORKING OUT AS WELL AS EXPECTED, EACH OF THEM GIVES A SOLEMN VOW: “I WILL START STUDYING FROM THE VERY FIRST DAY”. UNFORTUNATELY, IT IS QUITE COMMON FOR THE PROMISE TO BE BROKEN. WHAT IS THE EVIL CREATURE THAT TAKES ALL THE DETERMINATION AWAY? WHAT IS IT THAT DISTRACTS A LOT OF GOOD STUDENTS FROM STUDYING? THE ANSWER IS PRETTY EASY: COMPUTER GAMES. HAVE YOU EVER BEEN IN A SITUATION WHERE A PLANNED 15 MINUTES OF RELAXING GAME TIME TURNS INTO HOURS AND SOMETIMES DAYS? HERE YOU WILL FIND A SHORT LIST OF THE MOST POPULAR GAMES THAT WE LOVE SO MUCH, BUT TAKE SO MUCH TIME AWAY FROM THE IMPORTANT STUDYING (AND OFTEN SOCIAL LIFE AS WELL).

MARCH

2011

9ekdj[h ijh_a[" 9Wbb e\ :kjo" C[ZWb e\ >edeh It makes little difference which part or edition of these games you buy, presented here to you are first-person shooters (FPS). The main goal is simple – shoot all the enemies in range of your sight. Although the shooting games are always called stupid, you may encounter some challenges in handling an enemy invasion. You need to think clearly, manipulate the camera and turn around quickly, aim accurately and the most important thing – never stop. Shooting games develop a lot of skills, most noticeable of which is quick reaction to the environment. The player can be equipped with lots of different types of weaponry, from a pocket knife or a shovel to a longrange sniper rifle or a bazooka. So you have to know how and when to change the weapon. It’s so intriguing that teenagers (and sometimes adults) of both genders spend hours competing with real players over the internet or just egVXi^X^c\ i]Z^g h`âah lî] Wdih# I]Z hXgZVbh a^`Z/ ¹8dkZg bZ! XdkZg bZ º! ¹6[ÃgbVi^kZ º! VcY i]Z [g^\]iZc^c\ ¹;^gZ ^c i]Z ]daZ º " VgZ hd gZVa^hi^X i]Vi cd dcZ XVc WZ WaVbZY [dg drowning in the world full of extremists and terrorists.

>Wb\ B_\[" 8_ei^eYa" I[h_eki IWc Only slaughtering monsters on a secret base can be more entertaining than shooting people, in an underground or underwater facility, or throughout an entire timeline, travelling from one age to another. Endless labyrinths of laboratories with corpses of people in white coats, a longabandoned city with radioactive zombies, large-scale, hideous boss monsters and a crowbar or an army knife as a companion can make a wonderful escape from difﬁcult reality and hard studying.

The screams like: ¹8dkZg bZ! XdkZg bZ º! ¹6[ÃgbVi^kZ º! VcY i]Z [g^\]iZc^c\ ¹;^gZ ^c i]Z ]daZ º " VgZ hd gZVa^hi^X that no one can be blamed for drowning in the world full of extremists and terrorists.

rotterdam.nl/werkenbij

project organiseert. Hiervoor zijn we ons nu aan het

De stad die durft, geeft initiatief de ruimte.

oriënteren bij Bureau Frontlijn. Dit bureau doet allerlei projecten in probleemwijken en biedt onder andere hulp aan gezinnen met jonge kinderen. Voor ons project denken we aan het organiseren van een dagje uit voor deze gezinnen of het geven van training aan

Rotterdam is in veel

We bouwen bij de gemeente Rotterdam aan de

de ouders. Wat me zo aanspreekt aan Rotterdam is,

opzichten een voorloper,

stad én aan de samenleving. We houden de regie

dat het een stad is die durft, die uitprobeert. En

goed in handen, maar geven veel ruimte voor

daardoor een echte voorloper is op vele gebieden.

initiatieven. Met 13.500 medewerkers zijn we een

Als trainee ontmoet ik heel veel mensen, bouw snel

grote werkgever in het Rijnmondgebied. En met

een groot netwerk op. En ik kom overal in de

een stad die durft. Zonder durf had de modernste haven ter

een paar duizend uiteenlopende functies ook een

organisatie. Als je ziet hoeveel mogelijkheden je hier

wereld niet in Rotterdam

veelzijdige. Samen werken wij voor bijna 600.000

hebt! Zelf heb ik economie gestudeerd, maar met

gelegen. Zonder durf

Rotterdammers aan de stad.

elke achtergrond kun je hier boeiend werk doen.”

was Rotterdam de wolken minder dicht genaderd. Zonder durf

“Als trainee ontmoet je heel veel mensen en bouw je snel een groot netwerk op!”

Wat bieden wij je? Een veelzijdig traineeprogramma in een interessante stad die durft! Het traineeprogramma start jaarlijks op 1 november

waren veel debatten Ruud den Haak, 24 jaar, trainee bij de gemeente Rotterdam

over grootstedelijke

en 1 mei met elke keer tien trainees. In twee jaar tijd werk je aan vier projecten bij vier verschillende

problemen niet in

“Dit traineeship is voor mij een uitgelezen kans om

diensten of deelgemeenten.

Rotterdam gestart.

ervaring op te doen en een stevige basis te leggen

Afhankelijk van je leeftijd en opleiding ligt het

Rotterdam zoekt

voor mijn carrière. In twee jaar tijd rond je vier

aanvangsalaris tussen 2.300,- en 3.000,- bruto

medewerkers met

opdrachten af bij vier onderdelen van de gemeente.

per maand bij een 36-urige werkweek.

bezieling, die hun verantwoordelijkheid

Een dag per week krijg je training of bezoek je een gemeentelijk bedrijf. Ik zit nu bij Audit Services

Durf jij? Ben je geïnteresseerd en heb je een (bijna)

Rotterdam. Deze interne dienst voert onder andere

afgeronde universitaire of HBO-opleiding? Solliciteer

nemen en ook de minder

ﬁnanciële controles uit en doet intern onderzoek.

dan via de website www.rotterdam.nl/werkenbij

gebaande paden durven

Een onderdeel van het traineeship is, dat je samen

Meer informatie over het traineeprogramma vind je op

te betreden.

met je collega-trainees een zelf gekozen sociaal

www.rotterdam.nl/rotterdamse_traineeprogramma

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Attention the Biggest Distraction!

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[Continued].

Games are love, sometimes passion for some people, and life itself for the others. Personal computers open a whole lot of different worlds and dimensions, turning into their best and only friends. Although computer games do help to put problems aside and relax, it is highly recommended to spend more time in real life. Virtual reality is a great place to play, and only to play. Do not immerse yourself too deep, otherwise you might end up losing your actual life. While your friends learn to play the guitar and speak Chinese, don't be the only one with abilities of performing Guitar hero and knowledge of ﬂuent elvish.

MehbZ e\ MWhYhW\j MeM " B_d[W][" CehjWb Edb_d[ Sometimes people are not happy about who they are and they try to become someone else. The most popular and easiest way to do it today is entering a Mass-Multiplayer Online Role Playing Game (MMORPG). They have enormous worlds full of non-playable characters (NPCs), who give you all kinds of quests for a remuneration; monsters to slay, dragons, beasts and horses to ride, houses to WjâY! \jâYh id _d^c VcY! d[ XdjghZ! di]Zg ¹gZVa eZdeaZº from all over the world to compete with. You can become a powerful mage, a strong warrior, a quick and invisible thief, an accurate archer, or you may combine those classes as you wish. This is how people try to create a personality they wish to be and run away from cruel reality. All they need to do is pay a certain amount for the game and then keep paying for the online registration and enjoy a whole new world. Endless upgrades, secret hideouts, a lifetime of gameplay and you may become a local celebrity, find friends with common interests and meet them in real life.

MARCH

Farm Ville It’s probably not as popular as last year, but in honor of hard working farmers from Facebook we would like to mention it, too. The game is not very difﬁcult. All you need to do is to plow a ﬁeld, place the seeds and harvest them after a certain time. There are side quests such as decorating the farm and keeping various animals that do not need to be taken care of much. As crazy as it sounds, Farm Ville got very popular among users of Facebook. Many users received requests from their friends to fertilize their crops or send them a detail for the house building and eventually got stuck with their own farm. That’s how it starts: plow, seed, and harvest for the years to come. And people did enjoy it…amazing, is it not?

2011

E F R - B U S I N E SS

W E E K

Company Days E CL AI RE

MARCH 31TH & APRIL 1TH

MARCH

2011

HE COMPANY DAYS ARE A TWO DAY RECRUITMENT EVENT CONSISTING OF INHOUSE DAYS AND A COMPANY DINNER. IT IS THE PERFECT CHANCE TO, AS WE SAY IN DUTCH, “TAKE A LOOK IN THE KITCHEN” OF THESE INTERESTING COMPANIES. DO YOU KNOW WHERE YOU WILL START YOUR FUTURE CAREER? THE COMPANY DAYS IS THE PLACE TO FIND OUT! WITH ORGANIZATIONS VARYING FROM BANKING, GOVERNMENT, CONSULTING, AGRICULTURE, CHEMICALS, SPORTSWEAR, ACCOUNTANCY, ENERGY TO TELECOMMUNICATIONS THERE IS SOMETHING FOR EVERYBODY!

Inhouse days Each in-house day gives you the opportunity to get a feeling of a company’s culture, working environment, opportunities for starters and day to day activities. Some companies choose to show you around in one of there factories and others give you the experience of solving a real life case. Want to know what the company you’re interested in has planned on the 31th of March or the 1th of April? Take charge and look on our website: www.efr-businessweek.nl or drop by our stand and ﬁnd out!

W E E K

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E F R-B USI NE SS

Hungry after the ﬁrst day of impressing recruiters? The EFRBusiness Week has the solution the Company Dinner. The goal of the Company Dinner is to meet recruiters and professionals of companies you’re interested in, and talk in an informal setting about the opportunities for you. During the dinner you will dine with a different company during appetizer, main course and dessert. So in one evening you will meet three of the participating organizations and have a nice diner on a location you won’t forget! So simply give your preference when signing up for the Company Days and we will see you there!

Important The deadline to subscribe for the Company Days is March 13th! If you subscribe before March 4th you have the chance to win some pretty cool prices! So subscribe and send your CV on www.efr-businessweek.nl or drop by our stand in the C-hal or the T-3.

MARCH

Company Dinner

2011

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C B S

MARCH

2011

Figuring out CBS A

FTER HIS STUDY IN MAASTRICHT, FLORIS JANSEN DID NOT WANT TO BEGIN HIS CAREER AS A TRAINEE, BUT WANTED TO START WORKING STRAIGHT AWAY. TAKING CHARGE OF HIS CAREER, HE APPLIED AT STATISTICS NETHERLANDS (BETTER KNOWN AS ‘CENTRAAL BUREAU VOOR DE STATISTIEK’, CBS), WHERE HE HAS WORKED FOR THE PAST THREE YEARS. SOME PEOPLE MIGHT CALL IT A NUMBER CRUNCHING FACTORY, BUT ACCORDING TO FLORIS, THIS IS NOT ALL THERE IS TO WORKING AT CBS.

When Floris started at CBS, he got used id i]Z ldg` gZaVi^kZan [Vhi# ¹> lVh kZgn green when I started at CBS. I had this feeling I was constantly asking ‘foolish’ questions. However, as you go, you learn so many things that I eventually bVcV\ZY id Vh` i]Z g^\]i fjZhi^dch!º ]Z laughs. Soon even the old hands started to ask Floris for his opinion, coming as it were from a new point of view. Floris has always had the drive to teach. During his study he was a mentor and this habit continues. Some articles he has written have also been published in national newspapers and popular news hîZh# ¹Lgî^c\ i]ZhZ Vgi^XaZh ^h V kZgn responsible job. Not only are the topics very complex, but they have to be unYZghiVcYVWaZ [dg i]Z \ZcZgVa ejWa^X#º As a national accountant, Floris analyses national and corporate budgets to calculate relevant figures for the government’s stakeholders. He does not achieve this just by looking at facts and Ã\jgZh# ¹6 aVg\Z eVgi d[ bn ldg` hiZbh from interaction with my colleagues. It

is important that we communicate the best and most effective ways to calculate figures, but also exchange ideas regarding factors that influence the egd_ZXih lZ VgZ ldg`^c\ dc#º Next to his day to day tasks, Floris is also a member of ‘YoungCBS’. YoungCBS is an association that allows new employees to use their network to get to know other people at CBS. Quite an addition in such a large organisation. ¹>i¼h V \ddY lVn id bZZi cZl eZdeaZ# > am a pretty active member myself. For instance, we have organised a debate for YoungCBS members. The concept behind the debate was to get original insights in the running of CBS from the perspective of new employees. Without any preconceived notions about CBS, we came up with several innovative ideas regarding our internal operations. In all, YoungCBS is a good way to do more Vi 87H i]Vc _jhi ldg`#º Do you want to rack your brains to figure out the figures? Maybe CBS is the right place for you!

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R E M O D E L I N G

U N I V E R S I T Y

Remodeling the University

MARCH

2011

T H E

IG HOLES IN THE GROUND, TREES BEING CUT DOWN AND NEW BUILDINGS RISING UP. THIS IS THE VIEW WE NOW HAVE ON THE CAMPUS OF THE ERASMUS UNIVERSITY. ALL THESE DEVELOPMENTS ARE NOT BEING DONE WITHOUT A REASON. THE ERASMUS UNIVERSITY HAS DEVELOPED A MASTERPLAN TO BRING RENEWAL TO THE UNIVERSITY. NEW BUILDINGS WILL RISE UP, CARS WILL BE PARKED UNDERGROUND AND AN ENTIRE STUDENT PAVILION WILL BE CREATED.

The preparations for a plan like this take a lot of time. For the Student Pavilion, more than 35 architects have sent in a proposal for the design of this architectural eyecatcher. In the end the choice was made for the most sustainability and lively design proposal. But it not only the architects that are concerned with the Masterplan. Many other parties like national and local governments are also involved in the huge plans. On smaller scale, the neighbors of the EUR have been involved in the project too. The impact of these stakeholders are not small either. In deliberation with the neighbors it has been decided that in the Masterplan most of the new buildings are situated on the south side of the campus. On the north side of campus the current parking area will be replaced by an attractive park with ponds and places to study here as well.

Not only new buildings will rise, old ones will be renovated too. The Cbuilding will undergo a complete makeover to facilitate the modern needs for learning. As a result of this renovation the C-building will be closed during the next academic year. As a large proportion of the lecture rooms are situated here, these will not be available for the lectures. This problem will be solved in several ways. On the parking area opposite to the M-building, a temporary building is now in construction. Besides the new ‘V-building’, the lecture times will also be different in the next academic year; more lectures will be in the early morning and in the end of the day. All these plans are nearing now and we can clearly see this on campus. For now the campus may look like a building excavation but soon we will see the ﬁrst results of the Masterplan ate the campus of the Erasmus University Rotterdam.

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GO!

MARCH

2011

30 By Youvale van Dijk

N 1995, COMPUTER PROGRAMMER PIERRE OMIDYAR STARTED AN ONLINE AUCTION WEBSITE, KNOWN TODAY AS THE SUCCESS STORY EBAY. HE TURNED HIS IDEA INTO A COMPANY, WITH GOODS SOLD WORTH $60 BILLION IN 2009. HIS STORY IS ONE OF SUCCESS, BUT WHEN IT COMES TO STARTING A COMPANY IN THE NETHERLANDS, JUST 50% STILL EXIST AFTER FIVE YEARS. FAILURE IS CAUSED BY THE MANY PITFALLS ALONG THE WAY AND THEREFORE PREPARATION IS A KEY ELEMENT IN SUCCEEDING. BUT OF WHAT SHOULD STARTING ENTREPRENEURS BE AWARE?

Prepping In the Netherlands 105.000 people, out of 2.5 million people who consider starting their own business, actually take the leap. The attraction of owning your own business often comes from

¹A good preparation is half the battle.º

independency, being your own boss and being able to do what you really want. However, just 50% still exist after ﬁve years. The 50% that fails are often caused by a bad preparation. It is said that a good preparation is half the battle. It does not have to be difﬁcult, as it takes on average only ten days to meet the legal requirements of starting a company in the Netherlands. However, starting prepared might be the difference between success and failure. Just answer three things: what, whom and how.

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Pitfalls

All your plans and business goals should then be summed up in a business plan. Writing a business plan might take some time, but as stated earlier preparation is half the battle. Besides being a big help to you, it is also used by banks to determine if you are worth a loan. As some people are not eligible for a loan, there exists ‘micro ﬁnance’ in the Netherlands. 30 million Euros is available for micro ﬁnance, with a maximum of 35.000 Euros per person.

However, being prepared does not mean that you will not encounter pitfalls. A common pitfall is unclear agreements. For example, you are doing catering and you buy the food and drinks in advance. You will charge the invested money to your client, but have not made clear agreements on this. When the client cancels, you have a problem. So try to make agreements on prepayments, on cancellations, and so on.

Which points out a second element of preparation: Who needs to buy or use the product? By mapping the niche of interest you get information on what your customers really want, and therefore need. Furthermore, it gives an insight into what your main competitors are offering. With this information companies all over the world have diversiﬁed themselves from competitors, and tried to convince customers that their product is what they need. However, wondering what the customer really wants is an ongoing process. Google did not stop after making their search engine and Nike did not leave it at just producing shoes. The third question is to how the company gets started; funds, name, structure and more. In the Netherlands the Kamer van Koophandel (chamber of commerce) exists to help you with this and to inform you about starting your own business. Moreover, you can check with them whether the intended name of your company already exists. The name has to be recognizable, stick and clarify what you offer. Further, make sure there is an available domain on the Internet, which gives you the possibility of starting an Internet site with the same or a similar name.

Running Once up and running you are dealing with taxes, administration, and insurance. When it comes to this you can choose to hire someone, which will cost you money (Do you have money to spend on this?), or you can do it yourself. In the Netherlands the federal tax service does not mind how professional the data is presented. They only want to receive four things: invoices; bank statements; contracts, agreements and other deals, and proof of you meeting the requirement of working hours. Besides meeting all the legal requirements, it is also a good idea to write down any deals you make with partners, if any. The Kamer van Koophandel warns people against partnerships with friends and family without contracts. When things go wrong you are not only dealing with a failing business, but often also with a failing friendship.

Also diversify your risk by having more than one client. A lot of small businesses tend to focus on one big client, which makes them dependent on this one client. When this client is not able to pay or goes to a competitor, your business is doomed to fail. Starting your own business takes time, courage and creativity. It is a long road with pitfalls and no guarantee for success. Your chances of success will for sure be higher if you prepare yourself by writing a business plan, contracts and gather information. Just do not be afraid of the hard times, and begin your journey. GO!

31 2011

Business plan

Every successful entity has to start with a good idea: a good or service for which there is a need and you have a passion. It can be considered the hardest part of the process, since creating something new, different or better requires creativity and expertise. Google, for example, took an existing service, a search engine, and made it better by creative thinking. They started capturing customers and gradually took over the market.

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¹Being prepared does not mean that you will not encounter pitfalls.º

World-class careers Harrods is committed to helping its people achieve their ambitions, because thatâ€™s what helps Harrods to achieve its world-class reputation. The company works hard to build the greatest department store in the world and recognises that it needs exceptional people working as a team to deliver excellence every day. Every member of the team goes to incredible lengths to create the ultimate retail experience, which is why our graduate programme is focused speciďŹ cally on achieving this. Our graduates demonstrate a passion for retail, integrity and a customer-focused approach to business. For information about our graduate programme, visit www.harrodscareers.com/graduates

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The Strange Misconceptions that Only Exist in By Nadia Zaﬁrah

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E ALL KNOW THAT MOVIES LIE, FROM THE CONSIDERABLY OLD DETECTIVE WHO HARDLY DIES TO WEARING SPRING CLOTHES IN SNOWFALL. HOLLYWOOD MISLED TO BELIEVE THAT THE THINGS THAT HAPPEN ON SCREEN CAN HAPPEN IN REAL LIFE. WE KNOW THAT THE CHANCE OF SITTING NEXT TO SOMEONE HOT ON A PLANE RARELY HAPPENS, LET ALONE FALLING IN LOVE WITH HIM OR HER. REGARDLESS OF HOW OBVIOUS THE LIES ARE, THERE ARE THINGS THAT SOME OF YOU MAY STILL BELIEVE.

The recent infamous apocalypse movie, 2012, told us that if we knew the world is going to end in three years, we could still prepare for that. Unfortunately, that is not exactly true. I’m not talking about the possibility of a massive escape plan unknown to most people nor how an airport could be the last thing to go down in an earthquake. I’m just going to discuss the basic things that would make the plans impossible. Some of you might remember how the modern arks were built on, they were built on a gigantic dam structure. Building the structure made of cement alone in three years is impossible, let alone manufacture giant ships on it. Besides waiting for the ﬁrst cemented section to dry before you can continue and so on, you also have to factor in the possible cracks and supply shortage. That’s how impossible it is.

¹=daanlddY only creates hiZgZdineZh#º

Action movies probably lie the most. They always have exploding things ranging from the extreme, such as atom bombs, to the more common things, like the car. One of the exploding scenes that you see a lot in action movies is the one with a flame catching up with the car due to leaking petrol, causing an explosion. Mythbuster, the tv show on Discovery Channel, proved this wrong. Even as one of the hosts drove the car slowly, ordinary petrol could not make a flame move fast enough to catch up with the car. Shooting into the gas tank won’t do the job either. Regardless, don’t try this at home. Even in ordinary movies, Hollywood still feels the need to make us believe the unfeasible. In Easy A, Olive, the main character, is seen wearing corsets to school and shoes with really thin high heels. Those of us who have never been to public schools in the US may wonder if they can really do that. From real life experiences that I’ve heard, some schools only allow tops with no less than two fingers wide straps, and do you still think they allow students to wear corsets? Besides that, wearing killer high

heels for the whole day is painful. The star probably wore flip-flops or flats when the camera was not rolling.

¹I]Z ^bedhh^WaZ becomes possible dc XVbZgV#º All in all these unfeasible things are what make movies interesting besides a good story line. Hopefully they will come up with something new and not maintaining the obvious clichés.

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34 Interview Eclaire Special: Annerie Vreugdenhil Head of ING Commercial Banking Netherlands

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¹> i]^c` ^i lVh i]Z bdbZci > YZX^YZY id XgZViZ ]Vee^cZhh ^c my work and to follow my passion. At one stage in my life, when I was already successful in my job and economically independent, I became a mother. At some time my husband decided to start his own company, which meant that I was responsible for the family income. It was no longer possible for me to quit my job if I didn’t like it. Therefore I decided that I should make my work something to feel good about, resuli^c\ ^c Vc VbW^i^djh XVgZZg#º

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The Evolu

A Fierce Start

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2011

For a long time, blogs were indeed online diaries. But that all changed with the dawn of the new millennium. Due to sites such as blogger.com, founded in 1998, blogging became much easier. The improved interface made blogging less of a hassle and, due to the ease of access, more people started blogs. And as blogs became more ubiquitous, so did their importance grow.

By Timothy Langstraat

HE JOURNALISTIC LANDSCAPE IS CHANGING. NEWSPAPERS, ONCE POWERFUL INSTITUTIONS, NOW SCRAMBLE TO ATTRACT NEW READERS. REPORTERS, ONCE FEARSOME SEEKERS OF TRUTH, ARE NOW TIMID, UNWILLING TO TAKE A STAND. IN THIS VOID, A NEW MEDIUM EMERGED: THE POLITICAL BLOG. BLOGS HAVE TRADITIONALLY BEEN PART OF THE PRIVATE LIFE. THEY HELD THE DETAILS OF PERSONAL LIFE, STORIES PEOPLE WANTED TO SHARE WITH THE WORLD, AND THEY WERE AMONGST THE FIRST TYPES OF WEBSITES. THE NEED TO SHARE THEIR INNERMOST THOUGHTS, EVEN WITH COMPLETE STRANGERS, COMPELLED SOME TO POST ON PUBLIC WEBSITES. THEY BROUGHT THEIR PRIVATE LIFE INTO THE PUBLIC DOMAIN, AND THESE ONLINE DIARIES, COMBINING THE STORIES OF ORDINARY LIVES, BECAME BLOGS.

But until 2002, the power of blogs was vastly underestimated. Back then, they were seen as interesting quirks, something no one should pay attention to. Political discussions were not unheard of, as blogs facilitated the sharing of opinions with vast amounts of people, but mostly they were ignored. That was, until 2002. In that year, the Senate majority leader made a mistake, praising the 1948 presidential candidate Strom Thurmond, who ran on a platform of racism and segregation. At first, the media ignored this. However, after blogs started writing about the speech, mainstream media started reporting it as well. In the end, under mounting pressure from blogs, the mainstream media and political opponents, the Senate Leader stepped down. It was the first time that blogs influenced national politics. And so, the importance of blogs continued to grow. Around the world, blogs sprung up, some private, some more open, but all with the intention of promoting freedom of speech. In Holland, Geenstijl opened its site in 2003. The site, where only a select few were allowed to post, became the driving force behind anti-establishment thinking, even going so far as ousting a minister of state. In Singapore, another format was adopted. The Online Citizen is a website where people can go and post news that the mainstream media will not post. In the United States, the Huffington Post is one of the most important blogs, attracting contributions from many prominent people, such as Robert Kennedy, Dan Rather and Barack Obama. Blogs, once run from private

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tion of Blogs

There is but one question that remains: what is the role of blogs in modern society? They’ve long been seen as the outsiders in the journalistic ﬁeld. Newspapers represented the ‘good’ journalism, reporters who were trained years to know how to research, how to write articles, and were impartial, while blogs were seen as their unprofessional, brusque cousins. But nowadays, blogs have become journalistic institutions by themselves. Not all of them, as most blogs are still the public diaries held by so many, but a few important ones have become established. Their quality has increased a thousandfold from their humble beginnings, and are as much part of the mainstream media as their well-established printed brothers. So in terms of quality, they are the same, save for some minor edits made by editors, but why do people see such distinct differences between blogs and newspapers, if they both deliver news? The biggest difference is in the way the news is delivered. Every single day newspapers have to rush to deliver a large amount of news before a certain deadline. Because of this, they are often limited to the most basic news, rewritten from ANP or Reuters news feeds. Sometimes, for special editions, they write more in-depth articles, but more often than not are they regular reports. However, blogs are unbound by this. Ignoring the fashion blogs, and their related brethren, political blogs can often write indepth articles about topics they think are important. Instead of ten articles a day per person, they only need to write one or two articles. So instead of rushing through the articles, they spend a lot more time researching and writing them, evaluating situations rather than describing them. Bloggers are unbound, and so can write any way they please.

That last bit, however, might not always be a good thing. Bloggers are not only unbound in terms of time restraints, but also in their own expressions. Newspapers are big institutions, whose entire business relies on their reputation. Not just the reputation they have towards their readers, but also the reputation they have with the subjects. Ruining this reputation means either losing readers or, even worse, losing their sources of information. Blogs do not share those worries. Their readers expect the behaviour that newspapers shy away from, and they are seen as vessels of opinion, not fact. Their readers give them a carte blanche to do what they want, and the sources do not care in what way information is presented. They can present things as fact, without the need for nuance that newspapers so often seek. But if the power of blogs is so great that they can unseat major political players, while having little to no accountability for what they do, why are they then important? Blogs are important because of the role they have in society. They are still, in essence, those private diaries made public. They are the voice of the people, though a select group, and in that they play a very important part. They pick up information that the newspapers and news networks might deem unworthy, and they give ordinary people a voice. After all this, the role of the blog in modern society is clear. It will never replace newspapers and proper news websites as a major source of news. The stafﬁng of such websites is far greater than that of most blogs. But blogs do fulﬁll an important role: they give the common man a voice, an opportunity to give their opinion and to address wrongs they feel they have been done. And that empowerment is something that nothing, no matter how bad it is perceived to be, can outweigh.

37 2011

An Uneasy Role

Unbound Blogging

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bedrooms, have become institutions, and their importance has grown with every passing day.

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2011

Interview KPN: Michael Maasdam

RENDY MOBILE PHONES, FAST INTERNET AND INTERACTIVE TELEVISION. THE TELECOM INDUSTRY IS RAPIDLY CONVERGING WITH THE MEDIA AND ICT INDUSTRY. WITH THE RISE OF GOOGLE, APPLE AND FACEBOOK, TRADITIONAL OPERATORS ARE FORCED TO LOOK FOR NEW WAYS TO GROW. KPN IS ONE OF THEM. IN THIS QUICKLY CHANGING INDUSTRY MICHAEL MAASDAM (27) IS A TRAINEE IN KPN’S YOUNG POTENTIAL PROGRAM. WE SPOKE TO MICHAEL ABOUT HIS FIRST YEARS AND HIS FRESH OPINION ON KPN.

Because KPN is a former state owned company, the perception of the company is often that of a culture that is a bit slow, with a workforce that is comprised of older grey haired people and with a lot of red tape. That is why Michael went to the assessment for the KPN traineeship without any expectations: ‘To be honest, KPN didn’t make an impact upon me during my studies here at Erasmus University. But as soon as I stepped into their head ofﬁce, it turned out that my prejudices were all wrong. My assessment turned out to be the most challenging and inspiring interview during my job hunt and that’s one of the main reasons I turned down traineeship offers in the FMCG

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KPN. All of the above made sure that I got to know the internal organization within a short matter of time.’

and Banking Industry. Working for KPN for almost 2 years now, my perception of KPN has changed into that of a young and dynamic organization which is not afraid to take bold action to secure future proﬁts.’ Michael studied IBA at the RSM, and during his Master Management in Innovation he wrote his thesis on Innovation in Business Models. After being selected for the Young Potential Program with KPN, they put a real effort to get him started into a function that matched his capabilities and aspirations. That is how he became a strategist at the business unit responsible for KPN’s

operations. ‘In this job I was given the chance to contribute towards KPN’s search for innovative new business models to tackle the challenges the company is facing in its industry.’ How does B^X]VZa ¹IV`Z 8]Vg\Zº ^c ]^h YVn id YVn activities? ‘Next to the endless hours spent on putting together the optimal pack of sheets to convince the board on which future strategic directions to pursue, I took the initiative to kick-start new business development initiatives based on methodologies I discovered during the writing of my thesis at RSM. Besides this, I have conducted a project with fellow trainees which links the impact of Social Media to the strategy of

During Michaels ﬁrst function, KPN has given him the opportunity to acquaint himself with corporate culture and decision making on strategic and new business development issues. Michael is optimistic about his future: ‘My current job will boost my business skills and deal-making capabilities. In 5 years time, this puts me in an ideal position for a management position within KPN or another company in the industry, but also equips me with the experience to be able to run my own company.’ Concluding, it can be stated that KPN seems a good match for a student loo`^c\ id ¹IV`Z 8]Vg\Zº# L]Zc ndj VgZ Vc ambitious individual willing to work in a dynamic environment, be sure to visit KPN at the Business Week and take a look at www.seriousbusinesscourse.nl

39 2011

So it can be held that KPN offers a great challenge for trainees. But what sets the KPN program apart from numerous others? ‘When talking to friends I realized that within the Young Potential Program I’ve received a lot of freedom to pursue my own interest. Starting in a proper job, normally done by a person with at least 5 years of working experience means that a lot of responsibility is given to you’.

MARCH

As of January 1st Michael started as Account Manager at the Wholesale division of KPN. This division sells the network of KPN to third parties. Michael describes this as: ‘A completely different function, but a deliberate step. This function puts me in the middle of the everyday business action.’

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Being professionally involved in the Telecom industry means being in contact with technical experts too. What about Michael’s technical skills? ‘Especially in my first function, I had to deal with technical experts a lot. They overloaded me with abbreviations and techtalk. After two weeks I was able to show my manager an excel file with 200 abbreviations which I came across but had no clue what they meant. Thanks to my patient colleagues my learning curve was substantial in these first months.

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EFR-Business Week:

Business Week On Location E CL AI RE

Date: April 3rd – April 5th, 2011 Location: London

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2011

RADITIONALLY, THE BUSINESS WEEK ON LOCATION TAKES PLACE AT SPECIAL LOCATIONS AND ORGANISATIONS. PREVIOUS YEARS HAVE SEEN STUDENTS VISITING THE EU HEADQUARTERS IN BRUSSELS, THE EUROPEAN SPACE AGENCY AND SCHIPHOL, THE DUTCH TRANSPORTATION HUB. THIS YEAR, WE WANT TO OFFER STUDENTS THE OPPORTUNITY TO LOOK BEHIND THE FACADE OF EXCLUSIVE AND INTERESTING ORGANISATIONS IN THE FINANCIAL CAPITAL OF EUROPE: LONDON. WE OFFER OUR PARTICIPANTS A DIVERSE AND CHALLENGING PROGRAMME. IN ORDER TO DO SO, WE HAVE LOOKED FOR PARTNERS THAT ARE THE BEST IN THEIR FIELD, RANGING FROM 5-STAR HOTELS TO HARRODS, THE NUMBER ONE LUXURY STORE IN LONDON. MAYBE YOU HAVE HEARD OF THESE ORGANISATIONS AND THE PRODUCTS OR SERVICES THEY DELIVER, BUT HOW IS THE ORGANISATION RUN? WHAT IS THE STORY BEHIND THE SUCCESS? THESE AND OTHER QUESTIONS WILL ALL BE ANSWERED DURING THE BUSINESS WEEK ON LOCATION.

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2011

Fh[b_c_dWho Fhe]hWcc[ BedZed0

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Interested in joining us? Sign up now at one of our promotional stands at the Erasmus University or online at www.efr-businessweek.nl.

Sunday April 3nd, 2011 00.00h Departure for London 08.00h Arrival The Green Man Hostel, London. Time to freshen up and have breakfast 10.00h Company visit to Harrods with a private tour, company presentation and business case 16.00h Guided tour at the London National Gallery 18.00h Dinner 19.30h Start social drink with EFR alumni now working in London Monday April 4th, 2011 08.30h Breakfast 10.00h Company visits in groups to one of the 5-star hotels 13.00h Time off to explore London 18.00h Dinner 20.00h Start West End musical â€˜Chicagoâ€™ at Cambridge Theatre Tuesday April 5th, 2011 08.30h Breakfast 10.00h Company visit to Transport for London 15.00h Departure from London 24.00h Arrival in Rotterdam

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Facebook-Generation:

Business Friends By Youvale van Dijk

How straightforward it might appear, one of the most important things to remember is that the World Wide Web, and with it the network sites, is available to anyone, almost anywhere. It is not just your ex-partner checking up on you, also future employers and even the tax department. Therefore, you have to decide what you want others to know and what purpose sharing this has. We all see the pictures of great weekends, with lots of alcohol. But remember if your boss sees pictures of this every week, and on Monday you cannot keep your eyes open to do your work, it will not be long before you are off the payroll!

Most people interact on a social level, exchanging daily information, sharing pictures and events, making new friends and joining subgroups. Though, only a few of us consider our personal page, whether it is on FB, MySpace or LinkedIn, as a way to sell ourselves. But a personal page is the perfect opportunity to brand oneself. It has become a modern equivalent of the business card, though it adds a new dimension: the constant link of connection. But why is it then that we do not present ourselves online as a brand, while all the big brands, like Coca Cola and Barack Obama, use social network sites to add value to their brand? The big names use the sites, because they know it is the best way to keep contact with followers nowadays. One can hardly think of a better way to deliver the message and get exposure. So, if a personal page is a tool to add value to a brand, it must be true that it can also create a brand. So what are the key points in branding oneself?

A second key point is ‘be concrete about yourself and your skills’. Brands have slogans and mission statements, a quick and clear way to communicate where they stand for and what they offer. Our education, work experience and so on, are our assets, and with them we can offer a service. But there are a thousand others out there offering the same service, therefore: be concrete in what sets you apart from the rest. Regard your personal page as a mix of an online business card, which serves as an introduction, and a C.V. for those who might want or need to use your service. ‘Be up to date’ is another key point. The Internet is able to make life faster, to connect people quickly, and it is up to us to follow the speed and not fall behind. These days it is almost expected of you to always be available, or at least react within 24 hours. It gives the brand, and therefore you, credibility. However, having an online network is also a must-

have for people in their forties and ﬁfties. More and more employers expect this, as it is the modern way of doing business and communicating.

Quantity vs. quality Having a clear and up to date proﬁle is important, but you need a network to share it with. When do you know your online network is complete? And whether you made the right trade-off between quantity and quality? Of course, a network is always in progress, never ﬁnished. As time goes by, you change, your business does and the environment you work is in does. Constantly create new business relations, but do not forget the old ones! As concerns popularity under followers, it is said that in the online world ‘it is quantity, not quality that counts’. However, quantity gives exposure, but quality makes friends, especially business friends. Find the trade-off that creates the most value to you or your business! While it seems like online network sites take charge of our lives, it is time that we take charge of them. We have to start focusing more on the business side of our personal pages, which will result in an advantage to our business activities. Turn yourself into a brand everyone wants to be in contact with. Your online business card needs to be concrete, clear, up to date, and most of all; consist of contents you want to share. Quantity does matter, but quality does too! And do not forget: your network is going to be the most important asset of your career!

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Branding oneself

Even more than the years before, 2010 was the year of social network sites. While FB beat Google as the most visited website, Twitter was the site that updated its business tools. It is not a coincidence that Time Magazine named Mark Zuckerberg, founder of Facebook, Person of the Year 2010. With Smartphones and a constant connection to the World Wide Web, social networks are part of our lives 24/7. The online population exists of teenagers, businessmen, celebrities and grandparents. Each of them having their own incentives, but the same underlying need: interaction.

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E ARE THE FB-GENERATION, THE GENERATION THAT ‘PINGS’ AND POSTS ‘TWEETS’ EVERY SINGLE MOMENT. NOWADAYS WE SOCIALIZE THROUGH ONLINE NETWORKS, WHERE WE USED TO DO THAT BY LETTER. LOOK AROUND, WHEREVER YOU ARE, AND YOU WILL SEE PEOPLE WHO ARE STUCK TO THEIR SMARTPHONE. WE HAVE TOOLS TO CONSTANTLY INTERACT WITH EACH OTHER. AND EVEN THOUGH THE TOOLS HAVE NOT BEEN AROUND THAT LONG, THEY ARE ALREADY INCORPORATED INTO OUR DAILY LIVES. BUT HOW DO WE MAXIMIZE THE BENEFITS OF THESE TOOLS, WHEN IT CONCERNS NETWORKING ON A BUSINESS LEVEL? IT IS TIME THAT WE ‘TAKE CHARGE’ OF OUR BUSINESS FRIENDS!

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Big Eyes;

Big Money. By Madina Ismailova

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Japanese anime is a part of the entertainment industry. There are even professionals that specialize in dubbing the animations. They are often trained in special schools and are called voice actors. Anime industries also led to creation of some Japanese rock and pop bands. Although people are aware of the popularity of some types of anime, not many know that the anime industry represents a small part of the Japanese economy. For example, ICv2 estimates that the North American anime market for 2010 will ﬁnish with sales between $160 and $200 million. Because WalMart, which is one of the major DVD retailers with a huge percentage of total DVD sales, doesn’t report its sales, it remains difﬁcult to pinpoint the exact dimensions of the market, which accounts for the wide range in ICv2’s anime market size estimate. And according to the Association of Japa-

nese Animations - the industry group that puts on the Tokyo International Anime Fair, revenues for 2007 were reported to be 239.6745 billion yen (approx. US$2.26 billion) in 2007. Yet, that amount is a 7.4% decline from 2006's 258.7 billion yen (US$2.41 billion). EZdeaZ l]d a^`Z Vc^bZ VgZ XVaaZY ¹diV`jº# I]Zn are often made fun of, because of their love for the childish animations. It may not be wise to look down on consumers who bring billions of dollars of growth to the Japanese economy. Those who can make use of knowledge about other people’s hobbies may become rich. What is source of laughter for one, may become a source of wealth for another. So don’t laugh at lovers of endless series of Naruto!

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apan is now known as one of the world’s leading economies, mostly because it experienced a “miraculous” growth in 1960s and 1980s. However, Japan is also a source of interest as the motherland of the anime industry. Anime is an animation genre that gained worldwide popularity. Anime characters have huge eyes, long legs, and unusual hair colors, such as green and purple. They lie, betray, smoke and drink, fall in love, and get jealous. It is rather different from other animations, for example Disney, because it is a more realistic way of portraying life. The animation is often criticized for the violent scenes, and in some countries, like the US, undergoes a strict censorship. Its audience varies in age, from little children to grown-up adults. Some of anime series such as Dragon Ball, Sailor Moon, Pokemon, and Naruto have become very popular.

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Dr.Oetker –

A Family Dynasty By Katharina Dees

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If you have ever walked through a supermarket, there is a high chance that you stumbled across a Dr.Oetker product, like baking powder or frozen pizzas.

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Dr.Oetker is a German family owned business, currently headed by the fourth generation. It was founded in 1891 by Dr. August Oetker, a pharmacist who had the idea to sell baking powder in a pre-packaged amount for one 500g cake. The product was and is still called ¹7VX`^cº# >i lVh dcZ d[ i]Z Ãghi WgVcYZY products ever, and has maintained its popularity until nowadays. The introduction of Backin spread very quickly, supported by print advertising Vh lZaa Vh heZX^Va ¹bVg`Zi^c\ iZVbhº! which went around cities and villages to promote the baking powder in live baking shows. Back then, the gender roles were more traditional, and women usually were housewives, supposed to please their

¹I]Z XdbeVcn h key to success has been the continuous innovation of cZl egdYjXihº husband with delicious food. The baking powder in combination with the promise id \Zi i]Z ¹eZg[ZXi XV`Zº ijgcZY dji to be more successful than expected and the company rose at a fast pace. Soon after vanilla sugar and pudding mix were introduced, quickly becoming very popular. At around 1900 Dr.Oetker acquired the ﬁrst manufacturing facility and opened its ﬁrst food production plant soon after. The company´s key to success has been the continuous innovation of new products and their placement on the market. With the introduction of the

television a new possibility for advertising had opened up and so the first Dr.Oetker XdbbZgX^Va lî] ¹;gVj GZcViZº hiVgiZY airing around 1950. Between 1944 and 1980 the enterprise started to become more international and also experienced its biggest growth rate. An interesting fact about Dr.Oetker is that they were the first to introduce the frozen pizza in 1970 as we know it today. Since the eighties Dr.Oetker widened its portfolio by investing in shipping, brewing, high class hotels and banking. A remarkable fact is also that the company has remained in the hands of the family Oetker and is hence one of the last big family owned businesses. The family puts a lot of emphasis on social values and environmentally friendly production. By focusing on the consumers needs and meeting them in combination with continuous innovation Dr.Oekter has grown into one of the biggest food production companies in the world.

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Asian Business Ethics – The Discussion By Nadia Zaﬁrah

OME OF YOU MAY KNOW THE ADVERTISEMENT THAT SHOWS A JAPANESE MAN GIVING A HANDSHAKE WHILE AN ENGLISHMAN BOWS AND BOTH OF THEM DOING THE REVERSE THE NEXT MOMENT. THE CATCHY ADVERTISEMENT IS ONLY ONE OF THE DIFFERENT COMMERCIALS FOCUSED ON THE DIFFERENT CULTURES IN THE WORLD BY AN INTERNATIONAL PRIVATE BANK. THE NARRATOR USUALLY ENDS THE ADVERTISEMENT REMINDING HOW IMPORTANT IT IS TO UNDERSTAND THE BACKGROUND CULTURE OF THE CURRENT AND FUTURE BUSINESS PARTNERS. THE COMMERCIALS SHOW EXAGGERATED STEREOTYPES THAT MAY NOT EVEN BE PRACTICED BY THE MAJORITY OF THE PEOPLE IN THAT SOCIETY. NEVERTHELESS, IT STILL REMINDS US OF THE MISUNDERSTANDING THAT WILL OCCUR IF WE DO NOT UNDERSTAND EACH OTHER’S CULTURE OR EVEN BUSINESS ETHICS ESPECIALLY WHEN IT HAPPENS BETWEEN EAST AND WEST.

ASIA IS KNOWN FOR ITS RICH CULTURAL BACKGROUND AND JUDGING BY THE SIZE OF THE CONTINENT ALONE, THERE ARE POSSIBLY NUMEROUS ETHNICITIES AND TRIBES AND DIFFERENT TRADITIONS THAT ARE VERY DIFFERENT THAN IN THE WEST. EVEN IN ASIA, THERE COULD BE SOME MISUNDERSTANDING ABOUT THE BUSINESS CUSTOM AND WHAT IS CONSIDERED POLITE AND IMPOLITE. FURTHERMORE, BUSINESS ETHICS ARE NOT ONLY ABOUT CULTURE BUT ALSO THE SOCIAL SITUATIONS THAT AFFECT PEOPLE’S BEHAVIORS. WE WILL SEE MORE ON HOW THESE SOCIAL ETIQUETTES AFFECT BUSINESS PRACTICES AND HOW TO DEAL WITH THEM.

The Importance of Tradition The first and most significant influence, as mentioned before, is the diverse tradition and culture of Asia. This affects how people behave and interact in the office. Being respectful to the elderly, seating positions, and the way you dress are some of the traditions that are still preserved. In Japan, you have to wait until the head of the meeting stands up before you can stand up and do so and you should never write one’s name in red ink. Another example, in Indonesia, although the dress code is fairly liberal, women should not wear tops that are too low or short skirts to work. These customs might sound trivial but are essential to making sure your business deals go smoothly. As the world becomes more connected these days, traditions may be fading or blending with the outside influence but they still exist as the businesses are still held by the elder generation in majority. Besides that, the elderly are holding on to the traditional values even stronger because they fear that those values will erode with the increasing Western-dominated international culture.

Knowing the Religions’ Values The second inﬂuence is the presence of Gods and beliefs, which play a big part in the majority of Asian society. For example, Buddhism is prominent in Asian countries such as Japan, South Korea and China. Do not forget smaller countries such as Thailand and Cambodia whose famous Buddhist temple Angkor Wat has attracted tourists from around the world. Indonesia has the largest Muslim population in the world, India has the largest Hindu population in the world and the

The Frustrating Second World Attitudes The third influence is the political state of the countries. In the developing Asian countries, many Western businessmen are confused and frustrated by the vague and inconsistent rules that may be present. Numerous red tape and bureaucracy can drive you crazy especially when you are not prepared of it, not to mention the corruption. The markets are promising but the process of setting up business there and dealing with the locals can be complicated. For example, you have to be immensely patient, because tardiness is prone to happen, especially with the poor infrastructure and laid-back attitude. As for bribery, it is not an offense if you reject it but you may have to do it on someone else to get the work done quickly and easily. The key word is flexibility. You have to be flexible to do business with such society. It is indeed not easy to let go of some of your values but adjusting to them is necessary to reap the sweet fruit of labor. In the mean time, you can sneak your ways in and win their hearts so that they adjust to your principles instead. Before that happens, adapting to the locals might be the only way to work.

7h[ j^ei[ [dek]^5 In the end, it is up to us on how we carry ourselves in doing businesses. The best way is to take the best of both sides, East and West, and implement them in our business ethics. Regardless of the culture, every person is different and not every Asian businessman falls into the stereotypes. With globalization, more and more people, especially young Eastern businessmen, are greatly inﬂuenced by the Western values. In the future, doing business in Asia may not be so different than in the West. As for now, do your background check and do not let a cultural misunderstanding get in the way of taking part in the growing economy.

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Philippines are devoutly Catholic. Most professional business players do not mix business with religion, but knowing the customs of religion can aid in winning the hearts of future business partners. For example, it will be convenient to not hold a meeting on a Friday afternoon in Muslim countries, as the men have to attend mosque at the same time. Although religions do not fade with time, globalization may cause the believers to shift in practice. Some of them may be more open to atheism or they are more relaxed in applying the values they hold. People are growing more accepting of the outside inﬂuence and try to ﬁnd a balance between the two worlds.

"People are growing more accepting of the outside inﬂuence and try to ﬁnd a balance between the two worlds."

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How do you control a global business in the volatile chip industry? Join ASML’s Finance Team and help us adapt to a fast-moving world. At ASML we bring together the most creative minds in physics, electronics, mechatronics, computer science, software and precision engineering to develop lithography machines that are key to producing cheaper, faster, more energy efficient microchips. Our machines need to image billions of structures in a few seconds with an accuracy of a few silicon atoms. At ASML financial planning and strategic control are critical to the success of our business. Fastmoving consumer electronics and mobile communications markets can see the demand for our lithography machines soar, but economic downturns that slow consumer spending can equally see it fall. As a result, structuring our business to cope with volatility is a must. If you’re a finance student with the ingenuity to stress-test operations against the unexpected and the creativity to come up with strategic solutions, you’ll find working at ASML a highly rewarding experience. We offer exhilarating learning curves, inspirational team spirit, and a culture to get things done.

www.asml.com/careers

For ﬁnance students who think ahead

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Join the

EFR-Business Week Committee next year!

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ID YOU GET ENTHUSIASTIC ABOUT OUR PROGRAMME? WOULD YOU LIKE TO ORGANISE THE EFR-BUSINESS WEEK YOURSELF NEXT YEAR? CHECK OUT WHAT A DAY IN THE LIFE OF OUR MARKETING OFFICER, COMMERCIAL OFFICER AND CHAIRMAN LOOKS LIKE BY TAKING A SNEAK PEEK IN THEIR CALENDARS AND DISCOVER IF THE EFR-BUSINESS WEEK COMMITTEE IS SOMETHING FOR YOU!

Chairman

09:00 – Arrive at EFR, have breakfast. 09:30 – Meeting with designers to design EFR-Business Week Logo. 10:30 – Brainstorm about stand design and promotional activities. 12:00 – Quick lunch: ‘Broodje Kroket’. 12:30 – Update EFR-Business Week website: upload company proﬁles, committee pictures, etc. 14:00 – Meeting with Pieter’s Party Crew (PPC) about the organisation of the EFRBusiness Week Party. 15:00 – Post updates about the EFR-Business Week on our social media channels. 16:00 – Stalk commercials to hand in advertisements for the Eclaire Special. 16:30 – Have a coffee. 17:00 – Order gadgets and goodies for the promotional period. .. : .. – Time to go home? Depends on how busy the day is!

09:00 – Arrive at EFR, have a sandwich and Milk&Fruit Mango. 09:30 – Call companies about the EFR-Business Week. 11:00 – Sales Meeting with Company Days Officer and Commercial Officer EFR Board. 12:00 – Quick lunch, sometimes behind the computer. 12:30 – Leave EFR for an appointment in Amsterdam. Prepare for appointment and call more companies in the train. 14:00 – Appointment in Amsterdam. 15:00 – Travel back to Rotterdam. Reflect on appointment in the train and brainstorm about Business Week on Location (also your responsibility!). 17:00 – Complete and send contracts to companies. .. : .. – Time to go home? Depends on how busy the day is!

09:00 – Arrive at EFR, go to the Coffee Corner and order a big Café Latte. 09:30 – Answer emails. 10:00 – Appointment with Metro at the university, to maintain press relations. 11:00 – Meeting with Activity Ofﬁcer EFR Board to discuss progress of the EFRBusiness Week. 12:00 – Quick lunch. 12:30 – Leave EFR for appointment in Amsterdam with a member of the Board of Substance. Prepare for appointment in the train. 14:00 – Appointment with a member of the Board of Substance. 15:00 – Travel back to Rotterdam. 17:00 – Discuss progress with other committee members and see if anyone needs help. .. : .. – Time to go home? Depends on how busy the day is!

51 2011

Commercial Ofﬁcer

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Marketing Ofﬁcer

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A team leader at

Alliander in one year! E CL AI RE

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Bauke Bakker is a management trainee at Alliander. Before joining Alliander, Bauke studied ‘Bestuurs en Organisatie Wetenschappen’ and chose the Master ‘Public Management’. But Bauke did more than just study; he was a full time board member of his study association, and he worked as an adviser in the public sector. Despite Bauke’s many extracurricular activities, he finished his study in five years. However, because he was still so young, he didn’t want to start a full time job yet. In his search for what to do next, he came across a project to improve healthcare and clean water hjeean ^c 8VbZgddc# ¹>i lVh kZgn [jafilling to really do something for the local people. […] This is also why the public sector has always appealed to bZ!º ZmeaV^ch 7Vj`Z#

M^Wj _i meha_d] Wj 7bb_WdZ[h b_a[5

¹6h V bVcV\ZbZci igV^cZZ! ndj aZVgc hd bjX] ^c hjX] V h]dgi i^bZ#º 7Vj`Z explains. In the first year of the management traineeship trainees fulfill two assignments in different departments of Alliander. After this, in year 2 and 3, trainees become team leaders or work in other managing positions. One of the reasons why Bauke is developing so swiftly is easy to explain: at Alliander all trainees have two days of training every six weeks. Besides that, you will be appointed a senior contact bVcV\Zg# ¹Ndj XVc Vh` ndjg bZcidg for all the answers, but he encourages you to find out things yourself. This way you get a much better understanY^c\ d[ ]dl 6aa^VcYZg ldg`h#º As a team leader at Alliander, trainees manage a team of (mainly) technicians. This can be quite challenging, eseZX^Vaan WZXVjhZ ¹^c i]Z eVhi! i]Z WZhi technician became the manager. Now this has changed and there is a new 9C6 ^c bVcV\Zgh#º :meZg^ZcXZ h]dlh that technicians also prefer to focus on their specialty instead of managing. That is why Alliander aims to put the right people on the right positions and to help management trainees make well-thought-out decisions. What attracted Bauke most to Alliander was the openness they demonstrated. Besides the Alliander Annual Report, written as the annual reports we all know, the CEO of Alliander, Peter Molengraaf, explains the most important excerpts in a film clip of a couple of minutes. Next to this everyone, from colleagues to managers and senior executives are easily approachable. Both examples illustrate the very open atmosphere which represents Alliander.

>em Z_Z 8Wka[ `e_d 7bb_WdZ[h5

?dj[h[ij[Z _d `e_d_d] 7bb_WdZ[h5

When Bauke finished his Cameroon project, he wanted to start his career and began applying to several companies. Bauke first came in contact with Alliander during one of their in-house days. He immediately felt at home in the fun and open atmosphere at Alliander and entered the application process for their traineeship shortly hereafter. The application procedure lVh idj\]# ¹I]ZgZ lZgZ '*% di]Zg applicants for five vacancies. The application procedure consisted of six rounds. I still remember the round where I had to prove myself in front of the Young Talent Manager and two other managers. Very impressive, but a good way to learn what is really happening inside the company. And I noticed that you have a lot of interaction lî] ndjg XdaaZV\jZh#º

To ﬁnd out more about working at Alliander, apply online via www.alliander. com/werk or subscribe now for the EFR-Business Week where Alliander will participate in the Company Dinner. Subscription can be done both online and at our promotional stands at the Erasmus University.

Bij een duurzame toekomst hoort elektrisch vervoer; 2

dat scheelt de maatschappij enorme hoeveelheden CO uitstoot. De komende jaren bouwt Alliander duizenden oplaadpunten voor elektrische autoâ€™s. Maar hoe zorg je ervoor dat het netwerk niet overbelast raakt? En hoe beveilig je de opladers? Als trainee werk je daaraan mee. Ben jij een ambitieuze starter die, samen met ons, de samenleving vooruit wil helpen? Dan investeren wij graag in jouw ontwikkeling. Met intensieve traineeships, toegesneden op jouw professionele en persoonlijke groei. Goed vooruitzicht? Ontdek ons technisch, management en ICT traineeship op alliander.com/werk. Of neem contact op via starter@alliander.com

iedereen energie

E EN NT TE ER RT A T AI N I NM ME EN NT T T

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“More than 275 million games have been sold worldwide”

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2011

Monopoly By Youvale van Dijk

ODAY THE FIRST THOUGHT YOU HAVE WHEN YOU HEAR THE WORD MONOPOLY: A COMPANY HAVING EXCLUSIVE CONTROL OVER A SERVICE OR GOOD. NOT SURPRISING, AS YOU ARE TRAINED TO THINK AS AN ECONOMIST. BUT DO YOU REMEMBER THE FIRST THING YOU THOUGHT WHEN YOU WERE 10 YEARS OLD? YOU PROBABLY THOUGHT ABOUT THE POPULAR BOARD GAME. DID YOU KNOW THAT MONOPOLY IS SO POPULAR THAT MORE THAN 275 MILLION GAMES HAVE BEEN SOLD WORLDWIDE AND THAT IT IS AVAILABLE IN 111 COUNTRIES, IN 43 LANGUAGES?

Monopoly is the successor of ‘The Landlord’s Game’, a game designed by Elizabeth Magie. With the game she wanted to show people the effects of monopolies on the economy. Monopoly is a commercial board game published by Parker Brothers. The intention of the game is to bankrupt the other players. You have to buy real estate, and try to own monopolies of certain properties. The squares on the board stand for real estate one can buy. When another player is on your square you collect money. But be careful: you can go to jail, where Jake the Jailbird has already been sent to by Ofﬁcer Edgar Mallory! Over the years the game has not been altered a lot. However, there are vari-

ations with the names of the squares: from popular sport teams, cartoons, to television series. They also designed a special version for younger children, called Monopoly Junior. With more and more technologies, Monopoly is also published for the iPhone, the iPad, the PS3 and more. Furthermore, they are active on Facebook. To keep up with the changing environment of economics, they even replaced the paper money with credit cards. The changes and the updates help, because the board game is still very popular under children and their families. This game is perfect proof that economics and money is integrated into every aspect of our life!

FEEL THE PASSION, DEDICATION AND DIVERSITY, AND JOIN OUR TEAM! >>> For students: INTERNSHIP

>>> For graduates: FUNCTIONAL TRAINEE PORGRAM

Working within the adidas Group is much more than a job. It’s where you have the opportunity to shape the future of sport. Bring to life ideas and innovations that will animate athletes or everyday people somewhere in the world to make their dreams a reality. Be a part of a brand you have admired since stepping out on the field for the very first time. Experience a career so fulfilling, you will go home every night with a win, and wake up every day ready to play another game. >>> www.adidas-group.com/careers

SHAPE THE FUTURE OF SPORT

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City,

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2011

Our

Sports J

ULY 3RD 2010, THE START OF THE BIGGEST CYCLING TOUR, THE TOUR DE FRANCE, IS IN OUR CITY. STARTING FROM ZUIDPLEIN, VIA THE ERASMUS BRUG, EVENTUALLY ENDING ON ZUIDERPARKWEG. THOUSANDS OF PEOPLE STACKED ALONG THE ROADS TO WATCH THE BRAVE MEN CYCLE A PROLOGUE, THE START OF THREE WEEKS OF HELL. ALL OVER THE WORLD THEY ARE WATCHING OUR CITY, OUR SPORTS.

By Youvale van Dijk

Our sports Rotterdam could be seen as the sport city of The Netherlands. Not only has the city hosted big onetime events, like the start of the Tour de France and the ﬁnal of Euro 2000 football championships, it has also hosted lots of other annual sports events. The yearly Fortis marathon, Bavaria city racing with Formula 1 cars, the Red Bull air race, the Davis and Fed cup, ABN Amro World Tennis tournament and the Champions hockey trophy are just a few of them. Add to that three professional football clubs and you also have a city of derbies. Sparta Rotterdam is located in Spangen, Excelsior in Kralingen and Feyenoord in Rotterdam Zuid. Feyenoord stands out with its stadium De Kuip. On March 27th 1937 the ﬁrst football match was played in De Kuip, and over the years it established a reputation of being a stadium of the

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57 people. Today it is still seen as one of the greatest stadiums, if not the greatest, of the Netherlands. Furthermore, it plays a central role in Rotterdam’s sport and event life.

Stadium-park To boost the influence of sports and events on Rotterdam, the city plans to make De Kuip part of a new central point for sports and events, finishing around 2030. The Stadium-park is going to be the base for the existing Kuip, a new stadium, an ice rink and Topsportcentrum Rotterdam. The park has to become a place for people of all ages, races and sport levels. Sport, business and education will gather here to create an environment that will WZ gZXd\côVWaZ [dg GdiiZgYVb# ¹HiVY^" um-park offers the possibility to watch sports and to exercise yourself, both dc i]Z ]^\]Zhi aZkZa Vh gZXgZVi^dcVa!º according to Jan Geuskens, process manager of the project.

The new stadium will be the biggest challenge. From 2017 onwards Feyenoord is supposed to play in this new multifunctional stadium, one that has to make its own history. With a part of it on the Maas, the new stadium has to function as a location of education, events and sports. It will become 100 percent carbon-neutral, with energy generated by 30.000 square meters of solar panels and windmills in the Noordzee.

By investing in the new stadium and the park around it, the city will retain and increase its good reputation as sport city. For a relatively small city, Rotterdam hosts a lot of big events. With competition from other cities and abroad, it needs to continue investing in their facilities to keep attracting these big events. The new stadium was part of the bid for the world cup football of 2018, and can also be a key point in the bid for the Olympic Games 2028.

Invest However, there are still some doubts about the new Kuip. Especially the costs of realizing the plans are an obstacle for the political parties in the Maas-city. The 482 million Euros investment needed is, according to them, not justified in a time of financial distress. Especially since one third has to be financed by a loan from the community Rotterdam. And with Feyenoord in debt, the political parties want to review other possibilities.

The city will be more attractive once the plans are executed, especially from a sports and events perspective. Stadium-park will be a central point in Rotterdam Zuid and Rotterdam. But money is money, and politics are politics, so we have to wait and see whether Stadium-park will light up the shores of the Maas in 2030.

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Interview Eclaire Special: Steven van Eijck Member Board of Substance EFR-Business Week 2011 Chairman Dutch Advisory Board on Administrative Burden M^Wj _i oekh _Z[W e\ JWa_d] 9^Wh][ 5 It is all about the way you behave, having authority and working together. You have authority, not because you say you have, but because other people see you as an authoritative person. Make sure people see you like that, by being disciplined and always asking the most of yourself. Being talented isn’t just a gift or favour; it comes with certain responsibilities and obligations. By being empathic, you create a foundation for others to get the most out of their strengths. It is important to feel an honest affection for the people you’re working with. Team work is essential when you want to create a dynamic working environment and when you want to get processes running. Also, I think it is really important to be optimally balanced yourself: by this I mean your body and soul, and your work and private life.

>em Z_Z oek _cfb[c[dj j^_i _d oekh emd YWh[[h5 I implemented this by always following my ambitions and striving to complete authentic goals, in which I really believe myself. This is something I have done all my life and I can truly say I love it! When I was working at the Erasmus University and Open University, I enjoyed expanding my own and my student’s knowledge by having interactive meetings and discussions. During these meetings, respect was always the key factor. Working with young people is important for me and is something I have enjoyed doing throughout my career. Also in my other positions (within companies, politics, etc.), I’ve always strived to improve and develop the things I was working on and to make the most out of every situation.

Oek ^Wl[ X[[d%Wh[ WYj_l[ _d i[l[hWb XeWhZi" \ekdZWj_edi and even in politics. Is this something you prefer over meha_d] Wj ed[ YecfWdo" WdZ m^o5 I’m afraid I just have too much energy and a too broad variation of interests… It is something I’ve learned to live with, but I’m still waiting for the rest of my family and friends to adjust to it as well.

You also worked as Chairman Rotterdam European Oekj^ 9Wf_jWb (&&/$ M^Wj Ze[i Hejj[hZWc c[Wd je oek5 I think Rotterdam is the best world city I know and it will always be just that. The city has an unlimited potential. But I don’t believe our biggest strength is the harbour. I think we have our own secret weapon: the combination between diversity and youth we have in this city. The biggest misperception I’ve heard is that immigrant and native youngsters are a problem in Rotterdam. By empowering them, I think we can unleash a big energy within them, through which Rotterdam can become the most sustainable city in the world. But I must warn you: I tend to exaggerate a bit when it comes to my hometown…

As a member of the Board of Substance of the EFR8ki_d[ii M[[a (&''" m^Wj mekbZ oek b_a[ je iWo je Wbb ijkZ[dji fWhj_Y_fWj_d] _d j^_i [l[dj5 I think it is a shame that you won’t realise what an amazingly fun and useful association the EFR is and what an unprecedented line of Business Weeks the EFR-Business Week Committees have organised until later. But fortunately, this year you have been warned in time, so you won’t miss out on participating in the EFR-Business Week 2011!

Belangen afwegen… daar weten wij alles van. Hoe los je schijnbaar tegenstrijdige zaken op? Liever een biertje drinken met je vrienden of toch maar het tentamen voor morgen leren? Het lijkt misschien een makkelijke keuze, maar welke kant je ook kiest, beide kanten hebben gevolgen. Dilemma’s oplossen is bij het Rijk alledaagse kost. Je bent steeds weer bezig met het verenigen van belangen en het samenbrengen van (ogenschijnlijke) tegenstellingen, op elk terrein, voor de hele maatschappij. Bij het Rijk kun je dus alle kanten op. Zowel tussen de ministeries als binnen de ministeries. De beleidsterreinen bij het Rijk zijn enorm gevarieerd: veiligheid op straat, afvalbeheer, wachtlijsten, internetcriminaliteit, klimaatverandering, voedselveiligheid, infrastructuur en nog veel meer. Er werken onder meer economen, accountants, auditors, bedrijfskundigen, beleidsmedewerkers, controllers en financieel specialisten. Nieuwsgierig? Kijk dan op onze website wat je mogelijkheden zijn, bijvoorbeeld bij ‘stages/afstuderen’ of ‘vacatures’. Of word jij een van onze nieuwe rijkstrainees?

Jay-Z and Beyoncé

A Music(al) Empire By Katharina Dees

N 2010, JAY-Z MADE THE COVER OF THE FORBES 400 NEXT TO WARREN BUFFET. IN THAT SAME YEAR, BEYONCÉ KNOWLES RANKED #1 AS FORBES’ HIGHEST-EARNING FEMALE IN THE ENTERTAINMENT BUSINESS BY GROSSING $87 MILLION WITH ENDORSEMENT DEALS AND HER WORLD TOUR.

@Wo#P i 9bW_c je <Wc[ Jay-Z, whose real name is Shawn Carter, started out as an underground rapper, but has become one of the most inﬂuential, and richest, people on this planet. He learned to be responsible for himself, because his father left the family when he was only 11 years old. From then on he developed a strong character, and the willpower to reach for the stars. As a young man he star-

ted to rap in order to escape his violent New York surroundings, earning him a reputation as a talented underground rapper. In the New York underground rap scene he networked with other rappers, growing important insights in how the music business worked. He did not want to be signed to a big record label, so instead, together with two friends, he found his own record label; Roc-a-Fella Records. Def Jam records

became their distributor and Jay-Z later became president of the record label, which he remained until 2007. His rise to the position of an executive of a major league record label was an extraordinary happening in the music business. In 1996 he also released an album which became a big success in 1996. After that he soon became a famous rapper, producer, and spotter of new talents such as Rihanna.

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Jay-Z´s Empire became even bigger when he married the R&B superstar Beyoncé Knowles in 2008 whom he had met while working on her ﬁrst solo album. Together the couple has an estimated net worth of $ 850 million. Beyoncé is a multi-talent, just like her husband.

8[oedY " j^[ h_i_d] H 8 ijWh

"Remind yourself. Nobody built like you, you design yourself."

When Beyoncé was still very young she already worked on her later career extensively by taking singing and dancing lessons for hours, every day. Her hard work has paid off; nowadays, she is considered to be one of the best contemporary singers with a vocal range of about 3,5 octaves and her singing technique is marked by many melismata (singing one syllable of text over multiple notes) which is unique to her style and rather difﬁcult to imitate. Starting her career as the lead sin\Zg d[ i]Z \^ga \gdje ¹9Zhi^cn h 8]^aYº in 1990, she remained with the group until 2003. After becoming famous as a singer of the best-selling girl group and winning multiple important music awards, including two Grammies, she started her solo career in 2003. She

<Wi^_ed [djh[fh[d[khi^_f Beyoncé has always been interested and fascinated by fashion, so she founYZY ]Zg dlc [Vh]^dc aVWZa ¹=djhZ d[ 9ZgZdcº id\Zi]Zg lî] ]Zg bdi]Zg l]d had already designed the tour costumes for Destiny´s Child and her solo tour) in 2004. The label is successfully selling jeans and other apparel as well as delivering Beyoncé´s stage outfits. In 2009, her mother and she published Vcdi]Zg [Vh]^dc a^cZ XVaaZY i]Z ¹HVh]V ;^ZgXZ Xadi]^c\ a^cZº 7ZndcX XVaah ]Zg stage personality Sasha Fierce, a more daring and outgoing person than she is). In 2010, she diversified her projects Wn aVjcX]^c\ ]Zg Ã ghi [gV\gVcXZ ¹=ZViº# The Empire Beyoncé built is different from Jay-Z’s, as she also involved her family in her projects (her father was the manager of Destiny´s Child and is still her manager today; her mother designs her stage outfits), but most of the credit still goes to her, as she actively and very ambitiously worked hard on her career. Beyoncé was even ranked Vh i]Z ¹c^ci] bdhi edlZg[ja ldbVc ^c i]Z ldgaYº#

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"I will not lose, for even in defeat, there's a valuable lesson learned, so it evens up for me."

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In 1999, Jay-Z started his career as an entrepreneur when he co-founded the [Vh]^dc XdbeVcn ¹GdXVlZVgº l]^X] sells urban clothing and accessories. The label became very popular in the US and made enormous revenues. He sold the rights for a total of 239$ million in 2007. Until today Jay Z remains actively involved in the company, supervising product development and marketing. Once in the fashion industry, he diversiﬁed his portfolio and also became a stockholder in other companies, like the 40/40 clubs (luxurious sport bars) and the New Jersey Nets NBA, a baseball team. His reputation as an entrepreneur also got him a contract l^i] ¹A^kZ CVi^dcº! V XdcXZgi egdbdiZg company, for which he manages merchandising, touring, and promotion. To make his empire complete, he invested ^c V ]diZa X]V^c XVaaZY ¹? =diZahº VcY [djcYZY ¹<V^c <adWVa >ckZhibZcih CZi" ldg` AA8º# =^h aViZhi egd_ZXi lVh ]^h VjidW^d\gVe]n XVaaZY ¹9ZXdYZYº! l]^X] was released in 2010. Looking at JayZ´s rise from the streets of Brooklyn to the Forbes 400 list, his enthusiasm, the passion for what he is doing, and the detailed involvement in his projects are remarkable and probably were the key to his success.

went on to release 2 more solo albums and has so far won a total of 16 Grammy awards. In 2002, she started pursuing a career as an actress and appeared in an Austin Power film. Since then she took on more roles, including Deena ^c i]Z bdk^Z ¹9gZVb\^gahº# CZmi id ]Zg singing and movie career she appeared in many advertisements and commercials for brands such as Tommy Hilfiger, LÓréal, and Pepsi.

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@Wo#P0 ? c dej W Xki_d[iicWd" ? c W Xki_d[ii$$$ cWd$

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EFR-Business Week:

Conference E CL AI RE

Date: April 6th, 2011 Location: Maastoren, 44th ямВoor

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2011

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ID YOU EVER PICTURE YOURSELF CONVERSING ABOUT CURRENT AFFAIRS WITH PROMINENT FIGURES FROM ALL OVER SOCIETY, WHILE ENJOYING A CUP OF COFFEE? THE CONFERENCE DAY WILL PROVIDE YOU WITH THE OPPORTUNITY TO GET IN TOUCH WITH OUR DISTINGUISHED GUESTS AND TO SHARE YOUR VIEWS ON PREVALENT DISCUSSION-TOPICS. WITH THE EXTRAORDINARY VIEW FROM THE 44TH FLOOR OF THE MAASTOREN AS A BACKGROUND SETTING, YOU WILL BE IMPRESSED BY THEIR INSPIRATIONAL SPEECHES AND INNOVATIVE PERSPECTIVES. THE CONFERENCE DAY, WITH INTERACTION, CONTENT AND A PERSONAL SETTING AS ITS KEY-ELEMENTS, IS DIVIDED INTO THREE SEPARATE COMPONENTS: ROUND TABLE CONVERSATIONS, A DISCUSSION PANEL AND THE GRAND DEBATE.

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Round Table Conversations The Round Table Conversations consist of small group discussions, during which you and your fellow students sit around the table with a couple of our guests. Topics for discussion will be introduced centrally by means of images, video material and speeches from our speakers, after which all groups will discuss the topics amongst themselves. At the end of every discussion round, the ﬁnal conclusions of each table will be highlighted publicly. The discussion statements will all concern current affairs and are related to our theme ‘Take Charge’. The informality of the Round Table Conversations allows unique perspectives to be expressed and will lead to lively conversations!

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Discussion Panel After an exquisite lunch, it is time to give the ﬂoor to a panel of experts who will provide you with the latest insights on the topic: ‘Women in Charge’. (Note to all male students: this discussion might also contain some surprising elements for you…!)

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Grand Debate During the Grand Debate, all participants will be divided into two groups, who will compete against each other in lively discussions and exciting game rounds. The variety of topics and different components of the debate will create an informal setting in which you will be inspired to participate. Furthermore, you can be chosen by a professional jury to become the Conference Dayâ€™s best debater and yes, of course this title will be rewarded with a spectacular price. Interested in joining us? Sign up now at one of our promotional stands at the Erasmus University or online at www.efr-businessweek.nl.

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Preliminary Programme Conference Day: 09.30h Reception 10.00h Round Table Conversations 12.30h Lunch 13.30h Discussion Panel 14.00h Grand Debate 16.30h Closure 17.00h Drink

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HjWhZfjZcian! > ldg`ZY Vi BVg`Zi^c\ HZXjg^i^Zh VcY EZghdcVa 7Vc`^c\! l]ZgZ bn iZVb lVh gZhedch^WaZ [dg i]Z ^cigdYjXi^dc d[ V cZl egdedh^i^dc [dg i]Z V[ÆjZci hZXidg# 6[iZg i]Vi! > ldg`ZY Vi >C< 7Vc` Ijg`Zn ^c >hiVcWja Vi i]Z BVg`Zi^c\ Bdgi\V\Zh

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Of heb jij een beter idee om je toekomst zelf vorm te geven? werkenbijpwc.nl

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M^[d oek ^[Wh j^[ mehZi JWa[ 9^Wh][ " m^Wj a_dZ e\ X[b_[l[i WdZ WiieY_Wj_edi Yec[ je c_dZ5 The ﬁrst thing that comes to my mind is responsibility. It means that you take responsibility for doing what it takes to explore and use the talents you have, to manage your career, relationships or health. No one can make decisions for you or make you change your behavior. Only you can do these things.

:_Z oek [l[h ^Wl[ je ]_l[ kf iec[j^_d]" W fWii_ed \eh _dijWdY[" je fkhik[ oekh YWh[[h5 I’m interested in many things and you can’t have it all. But giving up a passion in order to pursue your career seems to me an awkward trade-off. If you’re not passionate about what you do, which includes your career in whatever setting, than you should rethink your choices.

Which decision in your career had the biggest impact on oekh b_\[5 My decision to end my contract with ExxonMobil and go the entrepreneurial route had an impact in many ways. To leave

behind a successful career and a secure salary to start taking more (personal) risks opened up many new opportunities to develop and use my talents. It also created much more dynamism in the experiences around successes and failures.

M^Wj WcX_j_edi Ze oek ^Wl[ \eh j^[ \kjkh[5 I will be involved in (starting up) new ventures and promoting the power of entrepreneurship along the way. For the future these entrepreneurial endeavors will also be geared towards making the world just a little bit better place to be.

What advice would you give to students on how to follow j^[_h Zh[Wc5 Having a dream is a gift and taking the ﬁrst step to live that dream is the most important one: get into action and take charge! You might have to take risks to fulﬁll that dream but if you really believe in it, you’ll be able to make it, as long as you’re prepared to persevere. If you don’t have a dream, start doing something that gives you energy and of which you can be proud!

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Interview Eclaire Special: Michiel Muller

2011

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Struggle For

Success, E CL AI RE

Struggle For

Education.

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2011

68 By Madina Ismailova

AREER IS OFTEN CONSIDERED AS A VERY IMPORTANT PART OF THE HAPPINESS IN PEOPLE’S LIFE. A SUCCESSFUL CAREER IMPLIES HIGH SALARY, WHICH ALLOWS FOR A BETTER LEVEL OF LIFE. WE ALL DREAM OF BEING RICH. HOWEVER, IT DOESN’T HAPPEN WITHOUT ANY EFFORT. IT’S NOT ALWAYS THE CASE, BUT TO MAKE A CAREER, TO MAKE MONEY, EDUCATION IS OFTEN NEEDED. BUT WHEN IS THE TIME TO TAKE CARE OF YOUR OWN FUTURE? TO GET A CHANCE TO WORK FOR A POWERFUL COMPANY, YOU HAVE TO BE THE COMPETITIVE STAR. SO WHEN DO PEOPLE START PREPARING THEMSELVES FOR THIS REALITY?

Life can be divided into parts: childhood, teens, adulthood, and old age. Each of those has its own speciﬁc events. Little children learn to read, write and play hide and seek, teenagers develop their identity via music, fashion, partying. Adults work to earn money for a living, and their retirement. The steps and events may vary with culture, country, and personality. In different countries there are different ways to approach success. Let’s look at American culture. There they believe that it’s very important to develop social skills. Schools offer children many subjects to learn various things, from baking a cake to constructing a robot, depending on the abilities and interests of the child. In kindergarten, schools, and universities, students learn how to live independently, creatively VcY XdcÃ YZci l^i] Vc ¹6bZg^XVc ZYjXVi^dc ^h i]Z WZhi ^c i]Z ldgaYº bdiid# I]Z ^cY^k^YjVa XVc eVkZ ]^h dlc lVn id V WZiiZg life via hard work. Asian parents believe that it is never too early to start preparing their children for the future. In primary school they

Separately, we can see the post Soviet education system. Here schools teach many subjects from different fields to students, not only the fields of interest they enjoy. The idea behind it is to give children broad knowledge, so that if he decides to radically change his career he knows the basics. Unlike the US schools, they focus on teaching rather than helping children with social problems. Education here is not as well financed as in Europe or America. However, students achieve higher results even with insufficiently equipped schools. Many smart students left post-USSR countries to make money. But as a matter of fact the Soviet system of education created those prodigies. The approaches to education as a key to success are different worldwide. It seems that Asian youngsters are more stressed. For example, unlike the Dutch primary school students, Asian ones have to do homework. Although Asian students appear to perform better in science, it’s still unclear if the stress

During their studies in university, many students from different countries decide what to do with their future. Some see university as a time to have fun with friends, drinking, and partying. They learn a lot during their study time, mostly about bar locations in the city and free drinks party schedules. Others see university as the means to their successful career, and miss out all other parts of university life. At this stage students are old enough to make their own decisions, disregarding their cultural background. They can stop and think whether they are doing the right thing. Maybe now is the time to change your life: start studying hard or take time to enjoy student life. And if things do not always go according to plan or you don’t know what to do, do not worry, gZbZbWZg i]Z ldgYh d[ 7Vo Aj]gbVcc/ ¹9dc¼i [ZZa \j^ain ^[ you don’t know what you want to do with your life, the most interesting people I know didn’t know at 22 what they wanted to do with their lives, some of the most interesting 40 nZVg daYh > `cdl hi^aa Ydc¼iº#

69 2011

students go through during the teen years is worth it. In Japanese culture many men work hard to provide for the entire family. They take important positions in business companies and government institutions, but their workdays are much longer than those of their European colleagues. They work hard to achieve a certain position and then have to work twice as hard to hold onto it. They do not seem to have much time for enjoying their earnings, enjoying themselves, or spending time with their family.

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focus on main subjects, such as mathematics, languages, basic science, and literature. They have primary schools where students study from 8 am to 5 pm. Many Asian students also learn to play music instruments. The talent doesn’t matter as much as the effort. Practice makes perfect, and Asian students work very hard. Children are under stress of keeping up with their peers. They are always told to be the best, and therefore the pressure of being the best is huge from an early age on.

Don’t feel guilty if you don’t know what you want to do with your life, the most interesting people I know didn’t know at 22 what they wanted to do with their lives, some of the most interesting 40 year olds I know still don’t.

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Social Media

@ Deloitte

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NE OF DELOITTE’S MAIN STRATEGIC OBJECTIVES IS TO IDENTIFY AND ATTRACT TOP TALENT! THAT’S WHY DELOITTE INTRODUCED OUR ONLINE EMPLOYER MARKETING TEAM WHICH SUPPORTS OUR RECRUITMENT PROCESS. CREATIVE, INNOVATIVE, BUT MOST OF ALL EFFECTIVE…! TOP TALENT IS NOW MORE THAN EVER ONLINE,… AND SO ARE OUR RECRUITERS! FINDING AN INTERNSHIP BY A SIMPLE TWEET? IT’S ALL POSSIBLE!

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2011

Our Online Employer Marketing Team focuses on Deloitte’s requisitions and events through onlinemarketing. Building a new career site, creating a ﬁrst social media strategy and measuring all on-

line activities were the ﬁrst online steps. By that time there was little frame of reference. Today this team is working on a daily basis on content management for the career site and all social media platforms. Everything is being monitored by Google Analytics, which results in optimization as a never ending process. The Online Employer Marketing Team is preparing the Deloitte Recruitment Team to adopt these new online recruitment sources and make it part of their daily routines. That’s why you will ﬁnd our Recruiters on LinkedIn, Twitter, Facebook, Hyves, YouTube and Google. Take a look at our pride and joy: http://www.werkenbijdeloitte.nl/ and see what’s in it for you!

Facebook, Twitter, Hyves, YouTube, LinkedIn: there are a lot of Social Media. Which ones are you using? But more importantly: how are you using them? By knowing how to make use of them in the best way, you can deﬁnitely increase your own personal value. If companies know who you are and what you are interested in, you have an advantage over other students. That’s why EFR and Deloitte decided to organize a training Social Media for students of EUR. Of course: when you organize a training about Social Media, you must have a trainer who is specialized in this subject. For Deloitte this is no big deal, because they have their own Social Media department, which is just focusing on how Deloitte can make use Social Media in such a way that it creates advantages over the other companies of the Big 4. In the training, we learned a lot about these Social Media. With a presentation, movies and interactive games, we were convinced about one thing: SOCIAL MEDIA IS NOT A FAD!!! Want to know why? Check http://www.youtube.com/watch?v=sIFYPQjYhv8. With using Twitter, Deloitte makes it very easy for students to get in contact with the company. Just tweet and you will have an answer within some seconds! Want to apply for a job? Just put a message on Facebook, and then Deloitte will check your LinkedIn account and can directly decide to call you for a ﬁrst interview. Social Media = Personal Branding!

Deloitte is making use of all the Social Media: LinkedIn: 39.000 members Facebook: 600 fans Twitter: 900 followers Hyves: 1700 members Wanna know how to use Social Media as a student? Here are some tips: >

Make use of the networks that are in your interest. Are you good in making movies? Use YouTube. Aren’t you that much active on internet? Then don’t use Twitter;

Use networks as CV, so companies can see who you are, what you’ve done in the past and what you are interested in;

When using LinkedIn, make sure your account contains enough information about you or your jobs to get a good overview of who you are exactly;

Keep your Social Media accounts always updated. Are you done with Hyves for years? Then quit it.

And the most important one: Watch out with putting pictures on your Facebook or Hyves account! Pictures of you when you were drunk will deﬁnitely not increase your chances on that job of your dreams…

WE ARE GENERATION Y. KNOW HOW TO USE SOCIAL MEDIA. ESMEE DENTERS DID…

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Psychin’ Out: Motivation Mayhem E CL AI RE

By Timothy Langstraat

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2011

T’S 8 PM, THE NIGHT BEFORE YOUR EXAMS. ONCE AGAIN THEY HAVE CREPT UP ON YOU, AND NOW YOU’RE SCRAMBLING TO STUDY. IT’S A SCENARIO WE ALL KNOW. BUT WHY DOES THIS HAPPEN, AND WHAT CAN YOU DO TO PREVENT IT?

MOTIVATION IS A VERY FICKLE THING. ONE MOMENT YOU MIGHT FEEL LIKE YOU CAN CONQUER THE WORLD, AND THE NEXT YOU’RE SITTING ON YOUR COUCH WATCHING YOUR FIFTH CONSECUTIVE SEASON OF MYTHBUSTERS. MOTIVATION HAS A KNACK OF DISAPPEARING AT THE EXACT MOMENT YOU NEED IT MOST, AND THEN ONLY REAPPEARING UNDER THE HEAVIEST PRESSURE OF TIME. IT CAN ALSO PROPEL YOU TO GREATNESS: SOMETIMES YOU FEEL THE SURGE OF MOTIVATION, AND GAIN STELLAR RESULTS, AND ACHIEVE EVEN MORE THINGS THAN YOU EVER COULD IMAGINE. IN SHORT, MOTIVATION IS IMPORTANT. BUT EXACTLY HOW YOU GAIN MOTIVATION, IS UNCLEAR. MANY PEOPLE HAVE WRITTEN ABOUT IT, AND MOST HAVE COME TO A DIFFERENT CONCLUSION THAN THEIR PREDECESSORS. ONE THING THEY ALL AGREE ON, THOUGH, IS WHAT MOTIVATION IS. IT IS THE DRIVING FORCE BEHIND PURSUING A GOAL OR, SIMPLY PUT, IT IS WHAT MAKES A LAZY MAN RUN WHEN A HUNGRY LION CHASES HIM.

Intrinsic and Extrinsic Motivation comes in two ﬂavours: extrinsic and intrinsic. The difference between the two is relatively simple: extrinsic motivation comes from outside, in the form of rewards. Maybe it’s money, maybe it’s that promotion that you’ve been aiming for for the last year, but it’s something that you can struggle to get. Intrinsic, on the other hand, comes from within: the need to accomplish something stems only from your own personal desire to see it happen. If extrinsic motivation is a carrot dangling in front of you, intrinsic motivation is the sense of accomplishment at ﬁnally reaching the carrot. Intrinsic motivation is one of the most powerful forces in a human being. The need for accomplishment can push a person to perform better than anyone else. That’s why most entrepreneurs don’t say they went into business for the money, but for the satisfaction of accomplishing something. Would you gather the world’s richest men on the planet, they wouldn’t just have a keen sense of

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business in common, but also a passion for what they do. Intrinsic motivation alone can push someone to the top of their ﬁeld. Intrinsic motivation might be the best way to motivate someone, but it’s deﬁnitely not the easiest way. The easiest is via extrinsic motivation. The adage ‘everyone has his price’ springs to mind, and it’s the general theory behind extrinsic motivation. It’s a cure-all for any motivation ails: as long as you set the reward high enough, people will do whatever you want them to do.

Motivational Problems

Nonum iure ea at nisi essi. Sis exero dolore modit alit accum velenim vullum do odipsustrud do ea augait, consed et, quisl iure tio conummodit, quatincidunt wisci esed eugiamc onsequi smodolesse mincilis nit nos accum vel utat. Ut nissit amcommy nulland ipsusting eum adit, conum num dolestrud te delestrud ea con ut dolore commy niamconsecte dolortie enisim qui blam alis exero od dit ea faccum nullutet nullaore te eumsandre magna consenibh et, conulputet vel enisi et aci tem eu faccum nos ad dolore tie ese min enismod ipsustio dolore veniate faciliquam, vulluptat volorpero coreet, quis dui bla feum dolorperat. Duiscil estinis am venit amconsed euisl euipsus ciliscil eu-

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ipsum sandreetue velit lutatummy nis doluptatio consequi ea feum do cor iuscilis nulputem vulput niam volore enim et velit wis do od tismodit aliquis eugait lum diametum aciduismod et iure magniat inim inisi. Raesto eugue mod magnim ing ex eum delis augait iustie digna ad del ut veliquam irit do odit, conumsandiam iustrud er incil iuscil endre delesto odipit loborpero consed molor sumsan vendip ercilla facillandre doloboreet venit augue dolor acincidunt pratisc illutat. Ut nostie consendreet, sed duis dolendre modolorem volorpe rilit, con volor augue mod te magna consequ atisim nonsecte feugiatisi.

MARCH

It seems, then, that extrinsic motivators should be avoided at all cost. They etum shouldn’t. In every case there is andolore ideal modit alit accum veSis exero Accum quissed mix of circumstances: sometimes it’s better to setvullum yourselfdo odipsustrud do ea lenim rewards, and sometimes you don’t need rewards because Lese magnim vero commy numsandio augait, consed et, quisl iure tio conumyou truly nullandre enjoy whatver you’re doing. But if youmodit, are lacking indolortis accum quissed quatincidunt wisci esed eugiamc spiration on motivation, then there are simple smodolesse tips on etum do odolortie duis at.Nonum iure eaa few onsequi mincilis nit nos how to essi. improve things. at nisi Adipit nos nis nullut ver ilit accum vel utat. Ut nissit amcommy nulpraessis alit, sequam nisim zzriure ent land ipsusting eum adit, conum num How irilis accum to Improve zzrilla feu feu feumsandre dolestrud te delestrud ea con ut dolore mod magnit wiscillum nit, consequam, First off, intrinsic motivation. The biggest problem with incommy niamconsecte dolortie enisim corem ex euguerostrud tat nim dipsusci trinsic motivation is something entirely different: If qui blamfocus. alis exero od dit ea faccum eugueri mincithis blandit utmotivation, adiam you wantustrud to improve kindilof find something nullutet nullaore te eumsandre magna velis nosto et, sim incin utpat. you. Ud tem about the topic that interests If you’re interested in consenibh et, conulputet vel enisi et aci vulla feuguero corero od dolum in he- economics, cultures, but have to study development find nos a ad dolore tie ese min tem eu faccum nibh erilit, sequis nim dolor amisn’t in esbook that deals with both. If law all thatenismod interesting, but dolore veniate faciliipsustio secte cortielawsuits moloborthat percinis et lum the quirky led toad them are, read up on those, volorpero coreet, quis quam, vulluptat velispick atetupamconum do eugiam delent and the laws along the way. The point thatfeum nothing duiisbla dolorperat. Duiscil estinis autpatum dunt there eugaitare acilalways utpat volore is truly boring; good parts anything. It amtovenit amconsed euisl euipsus cilismagna alistake nostrud min utat, quat wis to them. just might a bit of searching to get cil eugue magna facidunt nullum Lese nibh euipsum sandreetue velit luta- magnim vero commy numsandio dolortummy doluptatio consequi ea feum The bestnis way to deal with external motivation to be strict. tis isnullandre ver accum quissed etum dolotcor iuscilisgive nulputem vulputand niam A of people in too easily, rewarddo themselves too at. odolortie duis volore Set enim et clear velit wis do don’t od tismodit often. very goals: say that you get a reward aliquis eugaitoflum diametum aciduisafter x hours studying, but after a certain percentage of at nisi essi. Nonum iure ea mod et iure That magniat inisi. procrastinate work done. way inim you can’t for hours Adipit nos nisand nullut ver ilit praessis alit, Raesto eugue mod magnim ingset ex eum then claim your reward. Also, realisticsequam rewards.nisim Don’tzzriure ent irilis accum delis for augait digna del go ut veliwork halfiustie an hour andadthen on a shopping spree zzrilla feu feufor feumsandre mod magnit quambecause irit do odit, ius- wiscillum two, that’sconumsandiam just overcompensating. But mostnit, im-consequam, corem ex trud er incil iuscil delesto portantly, don’t do endre it all the time.odipit The reward needs to be euguerostrud tat nim dipsusci eugueri conseda molor aloborpero one-off thing, boost sumsan when youvendip can really use one. That ustrud minci blandit il ut adiam velis ercilla doloboreet venit auway, it’llfacillandre stay special. nosto et, sim incin utpat. Ud tem vulla gue dolor acincidunt pratisc illutat. Ut feuguero corero od dolum in henibh nostie consendreet, sedare duis dolendrefor doing In the end, you yourself responsible work. erilit, your sequis nim dolor am in essecte modolorem rilit, con volorby auBut whether volorpe you motivate yourself finding an interesting cortie molobor percinis ad et lum velis gue mod magna consequ atisim non- that’s angle, or te giving yourself a hefty reward, to you. You atetupamconum do eugiam delent autpasecteknow feugiatisi. now the principles behind motivation, and what youacil utpat volore magna tum dunt eugait can do to make things better. It’s in your hands, and all it utat, quat wis nibh eualis nostrud min takes now is a little bit of motivation.

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However, there are also downsides to extrinsic motivation. Give too many rewards, and people get jaded. Intrinsic motivation vanishes in the sight of extrinsic motivators, and usually they don’t come back as strong as they were before. Give a person a carrot often enough, and they don’t feel like getting the carrot is such an accomplishment anymore.

"!" ! ! "% "% % % % !" ' "" $ !! "% % ! " ! $ # ! " " !" ' % " ! &" $ # ! !" " ! " " ! " ! " $ " % " # !! ' ! " " " " ! %%% # " % !" " % !! $ ' ! "

UNI VE RSI TY

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Your Thesis… Writing Your Thesis with a Company My name is Marc Julianus and last year I wrote my bachelor thesis at Ernst & Young. Writing your thesis at a renowned company is of great value for your personal development and career. E&Y provided me with a personal mentor, laptop, excellent workspace, generous financial support, and an enormous database to make my thesis a success. Besides writing your thesis efficiently, I got to know many people of E&Y as well, giving me a good insight into the E&Y culture. I ran into this opportunity during an E&Y Business Course, but you can also find these opportunities through corporate websites and EFR. I can highly recommend you to write your thesis at a company, since it is a fun and valuable experience!

Third year Bachelor students face choices such as which minor to choose, which major is suitable, and of course, what to write your thesis on. As a fourth year student at the ESE, I have already been confronted with these choices, and would like to share my thesis experiences with you. The first part of successfully writing your thesis is choosing a major seminar, corresponding with your interests in economic theory. Your major seminar will ultimately set the foundation for your thesis. It will delve deeper than you have ever gone into a certain area of economics, be it corporate finance (like I chose), management accounting, or marketing strategy. During your seminar, you will explore various topics within your chosen field of economics, and hopefully stumble upon a specific topic you would like to

do further research on. Once you have formed your ideas into a thesis problem, and have found a supervisor, you can start the extensive process of data collection, and continue on from there. The biggest problem students always have is the issue of postponement. There is always something more exciting or (at the time) more important to do. Cleaning your desk is a popular one you see a lot, or constant coffee meetings. If you sit down for a month straight (we are talking 60 hours a week), without distraction, you should be able to complete your thesis (although I have heard rumors of people ﬁnishing their work within two 80hr weeks). If I could leave you with one piece of advice regarding your thesis, it’s this; start on time and stay focused! Your thesis won’t write itself.

75 2011

VERY YEAR, ROUGHLY 400 STUDENTS ENTER THEIR THIRD YEAR AS EITHER AN IBEB STUDENT, OR AN ECONOMICS STUDENT, AT THE ERASMUS SCHOOL OF ECONOMICS. ONE OF THE THINGS THAT SETS THE ESE APART FROM OTHER FACULTIES IS THAT YOUR THIRD YEAR IS YOUR PLAYGROUND. I DON’T MEAN THAT IT IS ALWAYS FUN AND JOY, BUT THAT EVERY THIRD YEAR STUDENT HAS THE POWER AND THE RESPONSIBILITY TO FILL THAT YEAR WITH WHATEVER INTERESTS THEM.

MARCH

By Hubert W. de Nie

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Viva Las Vegas!

Las Vegas is the city of entertainment – and not just the illegal kind. Each of the hotels on the Strip offers an assortment of activities; from huge waterparks, to galleries filled with artwork, to rollercoaster rides. One of the amazing things about the Strip is that everything is connected. There is a sky route that connects all the major hotels and as you follow this route it’s like you are walking through a fantasy world where all different types of empires are situated right next to each other. On one end of the strip you find the Luxor (a hotel shaped like a pyramid), Excalibur (a castle), MGM (movie star inspired), New York New York (the name says it all!). Then you walk on to the Bellagio (Italian classic), Caesar’s Palace (ancient Rome), the Venetian, Paris, and the old classic hotels such as the Flamingo and Tropicana, where Frank Sinatra used to perform. If you are looking for the crazy, strange, or impossible then Las Vegas is the place to be. Every turn you make, you will find something unexpected. There are bright lights and colors everywhere and recognizable pop culture is promoted. When

you go to Las Vegas, you go there to experience the bizarre and extreme. You can just take a seat in one of the hundreds of restaurants with a view over the casino of the hotel and watch bizarre events unfold as people pass by. Because everyone in Las Vegas passes through the casinos. Vegas hotels don’t just have a lobby, their entire ground ﬂoor is often dedicated to casino slot machines and tables. People of all ages are allowed to walk through the casino, but only if you are 21 can you actually play.

¹H^c 8^in ^h more than just drugs, sex, and \VbWa^c\#º

Iec[ \kd BWi L[]Wi \WYji0 * d[ k^hîdgh hVn i]Zn XdbZ id KZ\Vh bV^can id \VbWaZ &*!%%% eâadlXVhZh VgZ lVh]ZY YVân Vi B<B <gVcY (&* AVh KZ\Vh lZYY^c\h eZg YVn EgdYjXZh i]Z bdhi \daY ^c i]Z JH6 -'#' d[ gZh^YZcih XaV^b id WZ gZa^\^djh (+#, bâa^dc k^hîdgh XdbZ id KZ\Vh ZVX] nZVg Las Vegas. You either love it or hate it. But one thing is true; what happens in Vegas, definitely doesn’t always stay in Vegas.

77 2011

hat happens in Vegas, stays in Vegas. This is one of those expressions you hear often enough, but what makes Las Vegas so special? Located in the middle of the dessert, it’s a city that attracts millions of people from around the world. Sin City has a reputation of catering to the fantasies of men with various types of adult entertainment, but there’s more to this city. When I tell people that I visited Las Vegas when I was 10 and 14 years old, people look at me like I’m crazy and are internally already blaming my parents for being irresponsible. You will most likely imagine wedding chapels, strip clubs, and lots of addicted gamblers standing behind slot machines all day. All of these features are present on the Sunset Strip, but there is so much more to Vegas than just debauchery and wedding specials.

MARCH

By Kim van Adrichem

"7th of Apr

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"Closure EFR-Busi of the ness Wee k in style"

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de k d kansen voor ttrainees i bij k kpn Ik zal niet zeggen dat ik mijn studie niet leuk vond. Integendeel. Maar op een zeker moment ben je klaar voor het echte werk. Voor de grote sprong. Zo kun je het wel noemen. Want vanaf de eerste dag draai ik hier als volwaardige kracht mee. Krijg ik direct eigen verantwoording. Niet kinderachtig ook. Dat voelt goed. Bovendien sta ik er niet alleen voor. Ja, het voelt als het begin van iets moois. Lees meer op kpn.com/werken

Apply now! Apply now!

Full-time atEFR: EFR: Full-time at EFR: Full-time positions positions at -- EFR-Board EFR-Board ---EFR-Business Week EFR-Business Week EFR-Business Week Committee Committee Erasmus Recruitment Recruitment Days Erasmus Recruitment Days ---Erasmus Days Committee Committee

Applications open open from Applications from April April 8th Applications April8th 8th

Send your your motivation motivation and CV to: Send and CV Send your motivation and CV to: to: application@efr.nl application@efr.nl application@efr.nl

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IMPLEMENTS AND CONTROLS THE EFFICIENT EFFECTIVE FLOW AND STORAGE OF GOODS SERVICES AND RELATED INFORMATION FROM THE POINT OF ORIGIN TO THE POINT OF CONSUMPTION IN ORDER TO MEET CUSTOMERSg REQUIREMENTS

%XPEDITORSg CULTURE OF ORGANIC GROWTH AND PROMOTION FROM WITHIN COMBINED WITH A STRONG MANAGEMENT TEAM AND UNIQUE COMPENSATION STRUCTURE CONTINUOUSLY ATTRACTS THE HIGHEST CALIBER EMPLOYEES

/52 0%/0,% !2% 4(% $)&&%2%.#% (IGHLY TRAINED -OTIVATED &OCUSED 4HIS IS WHERE WE START 7ITH PEOPLE WHO ARE COMMITTED TO THEIR CUSTOMERS 7ITH PEOPLE WHO UNDERSTAND THAT GOING THE EXTRA MILE IS REALLY JUST THE BEGINNING s !TTITUDE ! PASSIONATE CARING AND WINNING ATTITUDE IS FOCUSED ON THE BASICS OF TEAMWORK s 2ESOLUTE 3AY WHAT YOU DO AND DO WHAT YOU SAY s 3ENSE OF (UMOR ,IFEgS TOO SHORT NOT TO ENJOY THE WORK WE DO AND THE PEOPLE WE WORK WITH s 6ISIONARY ! PERCEPTIVE INSIGHT TO THE CHANGING NEEDS OF CLIENTS VENDORS ORGANIZATION AND EMPLOYEES s !PPEARANCE 0ROFESSIONALISM IS AT THE CORE OF OUR IDENTITY s #ONFIDENCE 7E MUST BELIEVE TO ACHIEVE NOT ONLY IN OURSELVES BUT ALSO IN OUR CO WORKERS s %XCELLENCE $OING NOT JUST WHATgS EXPECTED BUT DOING THE BEST THATgS PHYSICALLY POSSIBLE s )NTEGRITY &AIRNESS HONESTY AND DIGNITY s 0RIDE )TgS THE PERSONAL COMMITMENT WE MAKE s #URIOSITY "E THE TYPE OF PERSON WHO WANTS TO LEARN MORE ABOUT SOMETHING

%XPEDITORS CULTURE OF ORGANIC GROWTH PROMOTION FROM WITHIN COMBINED WITH A STRONG MANAGEMENT TEAM AND UNIQUE COMPENSATION STRUCTURE CONTINUOUSLY ATTRACTS THE HIGHEST CALIBER EMPLOYEES

Shopping Centre Belle-Ile, Luik, België

Dominante winkelcentra

Internationale risicospreiding

Eigen projectontwikkeling

Duurzame kantoorlocaties

Lokale kennis en aanwezigheid

Wereldhave is een internationaal opererende belegger in vastgoed met een beleggingsportefeuille van circa � 3 miljard. Wereldhave belegt in winkelcentra die dominant zijn in hun verzorgingsgebied. Door een actieve opstelling van de eigen managementorganisatie werkt Wereldhave aan de verdere versterking van de marktpositie van haar centra, gericht op een toename van bezoekersaantallen, winkelomzetten en huuropbrengsten. Hierbij investeert Wereldhave ook in de aantrekkelijkheid, kwaliteit en duurzaamheid van haar winkelcentra. Met als doel een stabiele groei van het direct resultaat en het dividend aan aandeelhouders te realiseren. Zo wordt waarde gecreëerd voor de aandeelhouders. Aandelen Wereldhave zijn genoteerd op NYSE Euronext Amsterdam. Het dividendrendement van het aandeel bedraagt thans circa 6,5%.

Wereldhave. Waarde voor morgen.

Wereldhave N.V. Nassaulaan 23, 2514 JT Den Haag - tel. (+31) 70 346 93 25, fax (+31) 70 363 89 90 - investor.relations@wereldhave.com - www.wereldhave.com Wereldhave N.V., beleggingsmaatschappij met veranderlijk kapitaal, is geregistreerd bij de Autoriteit Financiële Markten.