EFI @ Fespa 2024 Briefing Book

FESPA Global Print Expo 2024

Amsterdam, The Netherlands

March 19 – 22, 2024

Stand No: Hall 1 / Stand D70

Dimension: 20 m Depth x 15 m Width (300 sqm)

Island Booth

Amsterdam RAI

Europaplein 24, 1078 GZ

Amsterdam, The Netherlands

Fespa 2024: Show Information

Here are some of the key features of FESPA Global Print Expo 2024:

• Over 30,000 visitors and 1,000 exhibitors from around the world

• A wide range of exhibits, including printing presses, inks, software, and finishing equipment

• A number of educational sessions, workshops, and networking events

• The opportunity to learn about the latest trends and technologies in the printing industry

• The opportunity to find new suppliers and network with other professionals in the industry

Fespa 2024: Show Information – Booth & Hours

EFI Booth

• Hall 1/ Stand D70

• Stand: 20 m Depth x 15m Width (300 sqm)

Exhibition timetable

• Build up date(s): 14th March – 18th March.

• Show date(s): 19th March – 22nd March.

• Break down date(s): 22nd March – 25th March.

Show Hours

• Tuesday, March 19 | 10:00 – 18:00

• Wednesday, March 20 | 10:00 – 18:00

• Thursday, March 21 | 10:00 – 18:00

• Friday, March 22 | 10:00 – 15:00

3

Fespa 2024: Show Information – Set Up and Move In

Please review correction/updates on the set-up information below!

• Wednesday March 13th –

• Events arrive in Amsterdam,

• FE’s that will work with AGFA arrive in Amsterdam,

• IT team arrive in Amsterdam.

• Thursday March 14th –

• Freight move-in day,

• FE’s working with AGFA Day 1 of support,

• IT team Day 1 of support.

• Friday March 15TH –

• Printers install day,

• All FE’s start support,

• AE’s from the US travel 4

• Saturday March 16th –

• AE’s from the US arrive in Amsterdam,

• Set up continues at the RAI

• Sunday March 17th –

• AE’s start support,

• All set up teams at the RAI

• Monday March 18th - Last day of set up.

• Tuesday March 19th – show start.

Fespa 2024: Show Information – RAI Requirement

• RAI has requirements for technical staff:

• Here is the safety video that needs to be watched prior to attending set up. Needs to be completed before you receive a RAI Badge: RAI LINK

• Rai requirements:

• Set up badge

• Steel toe shoes for set up / tear down crew (you must purchase prior to set up)

• Hard hat (provided by Tom Lynch)

Fespa 2024: Hall Plan

Fespa 2024: Stand No: 1 - D70

Fespa 2024: Stand: 20 m Depth X Stand 15 m Width

Fespa 2024: Color Renders

Fespa 2024: Printer Line Up

• EFI Pro 33r

• EFI Vutek Q3r

• EFI Vutek Q3h XP

• Fiery proServer

Fespa 2024: Show Invitations

• Please reach out to Reinhild Westmeyer for Fespa Customer Passes

• Passes used to date:

Fespa 2024: Press Conference

• When: Tuesday, May 19

• Time: 12 pm – 12:30 pm

• Where: Room D202 (on the 2nd floor of the Elicium). This can be reached by elevator or escalator, easily accessible from both entrances C or K

• Please direct all reporters to Holly O'Rourke. Keep in mind that anything discussed at Fespa could be overheard by a reporter, partner, or competitor! Please do not speak to press or analysts without an authorized EFI public relations contact present. Although there will be a published schedule of interview appointments, some media may arrive unannounced. Always do a quick badge check and if it’s a member of the press, please defer the conversation to your EFI colleagues in public relations.

Fespa 2024: Lead Campaign, E-mail Plan, Social Media Schedule

• Lead Campaign Link

• E-mail Plan

• Social Media Schedule

o Don’t forget to capture pictures and videos to share on our social media sites.

o Please email them with descriptions/captions to Danielle.Anctil@efi.com

Fespa 2024: Lead App Directions (for mobile device)

Download the app here : https://page.swapcard.com/app/fespa/

• Set up your profile (or update if you've used this app before)

• Set up Tags Section (or update tags if you've used this app before)

o Scan a test badge (see sample badge) then add each of the 10 TAGS by copying and pasting each TAG to the TAG section.

o Once you add it, it will remain in the TAGS section to reuse

o Please make sure to add all the NEW 2024 TAGS we will need to use. Disregard old tags you may see on the app.

• Set up Notes Section (or you should already have notes if you've used this app before)

o Scan a test badge (see sample badge) and add each of the NOTES by copying and pasting each NOTE to the NOTES section.

o Once you add it, it will remain in the NOTES section to reuse

Fespa 2024: 3-Step Lead Process (after scanning a badge)

TAGS

NOTES

1. Rate/Score the scanned badge/person

2. Tag/Edit it (Swapcard lead system calls their identifier(s) "TAG"

3. Add Notes

Rating/Score: 1-5 stars

1. 5 Star - An example of a 5-star rating might be an existing customer or new lead, with a budget and looking to buy NOW (03 months)

2. 4 Star - An example of a 4-star rating might be an existing customer or new lead, with a budget and looking to buy SOON (36 Months)

3. 3 Star - An example of a 3-star rating might be an existing customer or new lead, with a budget and looking to buy IN A YEAR (Next 12 Months)

4. 2 Star - An example of a 2-star rating might be an existing customer or new lead, with a budget and looking to buy NEXT YEAR (12+ Months)

5. A one-star rating might be someone just looking at equipment with no immediate need.

• EFI Pro 33r

• EFI VUTEk Q3r

• EFI VUTEk Q5r

• EFI VUTEk 3r+

• EFI VUTEk 5r+

• EFI VUTEk Q3h X

• EFI VUTEk Q3h XP

• EFI Nozomi 14000 SD

• EFI Reggiani ecoTERRA

• Other Products

1.Existing customer

2.Existing opportunity

3.New lead

4.Dealer lead

5.Has budget

6.Looking to buy now

7.Send information

8.Have rep call

9.Gave demo

Fespa 2024: 3-Step Lead Process (Badge Sample)

Fespa 2024: Exhibitor Badges

• You will be able to see your exhibitor badge on your Swapcard App once it is set up.

• We will also have printed copies of your badge in our booth.

• If you lose your badge, your name is already in the system so you can ask to get it re -printed at the show registration counter or use your mobile device.

• If you have any questions, please email:

§ Liz.Pascual@efi.com

§ efieventsinfo@gmail.com

Fespa 2024: All Hands Meeting & Staff Office

•EFI All Hands Meeting (Hall 1 Stand D70): Tuesday, May 19 @ 9AM

•Staff Office

The EFI booth includes a small staff room which will accommodate our team. Please note that our space is limited so please restrict personal items as much as possible. This space is for EFI staff only.

Fespa 2024: Lodging

• Mercure Amsterdam City

Joan Muyskenweg 10, 1096 CJ Amsterdam, Netherlands

+31 (0)20-7179528

• Map

• Notes:

– T&E is not covered under the tradeshow budget. Each staff member is responsible for their own T&E

– All hotel charges will be paid for by the individual including hotel room, tax and incidentals. For security purposes, a credit card will not be collected in advance for your hotel stay. Upon check-in, you are required to present your credit card for your hotel nights, tax and incidental charges. If you should cancel late or noshow your reservation, your cost center will be charged any cancellation penalties.

Fespa 2024: Getting Around / Transportation

Fespa 2024: Conference Rooms

• Reserve your meeting room space: HERE

• There are two conference room in the EFI booth.

• One meeting room will accommodate 4 people

Fespa 2024: Conference Rooms

• Please follow these simple rules and tips below.

• – If you are in need of a conference room and the time slot you need is taken, there are meeting tables throughout our booth that may be used.

– Please do NOT take the conference room if there is a meeting scheduled and the group has not shown up yet. They could be doing a demo first and then going into the conference room.

– ALWAYS check the schedule that is posted on the outside of the door before entering.

– Please do not knock or open a conference room door if it is closed. The door will be closed while a meeting is in progress.

– Please do NOT disrupt meetings taking place.

Fespa 2024: Conference Rooms - continued

– Power and internet are available in the conference rooms. There is NO phone or projector.

– Please leave the conference room when your meeting is done and do NOT go over your meeting time!

– Please be courteous to the group after you and tidy up before you leave.

– Please do NOT monopolize the high-top tables within our booth for internal meetings.

– Please make sure you book any executive or support needed prior to your meeting.

– If you have concerns or questions, please direct them to EventsInfo@efi.com and copy

Mercy Halim (efieventsinfo@gmail.com)

Fespa Amsterdam Demo Schedule

• Please use the following link to view the:

• Fespa Amsterdam

Demo Schedule.xlsx

•

•

Fespa 2024: World Map Initiative

New for 2024 we are introducing the World Map Initiative!

We are excited to present this opportunity that aligns with both our goals at FESPA:

• Improving our sustainability and engaging young people with print.

• We reach out to our exhibitors to collaborate on this project together, not only does it allow you to showcase your latest technology systems but also promotes environmental sustainability and education.

• The world map has universal educational value, we propose that each printed map will be given a second life and re-homed. Once visitors have used this sample for work purposes, please distribute your printed world maps to people who can benefit from them, eg. schools, colleges, libraries etc.

• By doing this, we will implant a sense of curiosity and appreciation for the print industry in the younger generation whilst promoting geographical knowledge awareness and ultimately improving age diversity in our industry.

Fespa 2024: Literature and Videos

• Fespa 2024 Brochures

• Fespa 2024 Videos

International Business

Cuba, Iran, North Korea, Syria and Sudan are subject to export controls and economic sanctions imposed by the U.S. Departments of Commerce and Treasury. EFI corporate policy requires strict compliance with these trade restrictions. Any transaction with individuals/entities located in these countries requires senior management approval and is contingent upon advance authorization from the U.S. government, which is rarely granted.

Fespa 2024 IT Support

• March 14 THU: Adrian on-site

• March 15 FRI: Adrian on-site

• March 16 SAT: No IT person on-site (Adrian on call; remote assistance)

• March 17 SUN: Adrian & Juan on-site ~11am (I will pick up Juan 9am from airport and we’ll come to booth)

• March 18 MON: Adrian & Juan on-site

• March 19 TUE: Juan on-site

• March 20 WED: Juan on-site

• March 21 THU: Juan on-site

• March 22 FRI: Juan on-site (teardown)

• March 23 SAT: Juan flight-out