TDC Campaign Document

International Language Centers

TEACHER DEVELOPMENT CERTIFICATE - TABLE OF CONTENT

03/ CAMPAIGN OVERVIEW

06/ CAMPAIGN PROMOTION - ONLINE

- OFFLINE

04/ CAMPAIGN TIMELINE

05/ HOW THE CAMPAIGN WORKS

08/ GOOD TO KNOW - TDC SUCCESS

09/ CONTACT DETAILS

TEACHER DEVELOPMENT CERTIFICATE - CAMPAIGN OVERVIEW

03

CAMPAIGN OVERVIEW NAME - TEACHER DEVELOPMENT CERTIFICATE WEBSITE - WWW.EF.COM/TEACHERDEVELOPMENT The EF Teacher Development Certificate (TDC) is a free online teacher training program that gives educators new and inspiring ideas to keep teaching a language fun and exciting TDC is held centrally and promoted locally TDC is available for registration for all the teachers around the world It contains 6 webinars held from October to December 2015.

Upon completing all 6 webinars, teachers get certificates.

CAMPAIGN GOALS > Create new relationships with teachers through a non-commercial message > Collect teacher names > Follow up on Teacher Development Certificate program to open the doors to more schools TARGET AUDIENCE - MULTIPRODUCT Language teachers and school directors

NEW THIS YEAR: > New topics > New speakers > Social share buttons integrated in all marketing materials > 3 different looks and feels, that will inspire your teachers no matter which part of the world they come from - Asia, Latin America or Europe > New autoreplies and thank you messages

CAMPAIGN GOALS

TEACHER DEVELOPMENT CERTIFICATE - TIMELINE

04

CAMPAIGN TIMELINE WEBSITE LIVE 10th of September 2015 LIVE WEBINARS REGISTRATION DEADLINE 8th of October 2015 RECORDED WEBINARS REGISTRATION DEADLINE 18th of December 2015 E-CERTIFICATE SEND-OUT CENTRALLY 22nd of December 2015 TDC NAMES IMPORTED IN POSEIDON CENTRALLY 15th of January 2016 PRINT CERTIFICATE SEND-OUT LOCALLY 30th of January 2016

PROMOTIONAL TIMELINE September - December 2015 LIVE WEBINARS PUSH 10th September - 8th October 2015 RECORDINGS PUSH 8th October - 17th December 2015

TEACHER DEVELOPMENT CERTIFICATE - HOW CAMPAIGN WORKS

05

HOW THE CAMPAIGN WORKS 1. Teachers register at www.ef.com/teacherdevelopment and receive auto-reply email 2. Auto-reply contains schedule of webinars, join button and call to action to share with colleagues via email and social networks 3. Teachers attend webinars from 8th of October until 17th of December 2015 and submit answers to questions after the end of each webinar via online form 4. If teachers miss some of the webinars they can always watch recordings and answer the questions 5. Those teachers who answered all 6 questions after the end of webinars correctly will receive e-certificate in December 2015 6. After e-certificates are sent to teachers, ready for print versions together with the list of winners and their contact details are sent to the markets on the 22nd December 2015 7. Local Academic Marketing managers then send out printed certificate to winners from their market and offer to participate in other campaigns EF EPI-s testing, EF Challenge, TOTR etc.

8. TDC names are imported in poseidon centrally with comment TDC

TEACHER DEVELOPMENT CERTIFICATE - ONLINE MATERIALS

06

ONLINE MATERIALS > Campaign website www.ef.com/teacherdevelopment - showcases all the campaign details and webinar schedule and inspires teachers to participate and share with their colleagues

> Autoreply and Thank you page for every registration, whether recordings watch or live registration - contain details of the webinars and social share buttons

>C arma e-mail templates with 3 different looks and feels - promotional email templates that help you spread the word about campaign among your teacher database. Two options to focus on.

First - focus is on live webinars participation. Second - focus is on recordings. You will find your carma template in your TZ_country_name_ 2015 folder

Europe Image

Latin Image

Asia Image

>O nline banners for social networks with 3 different looks and feels - help to promote TDC via your local social networks

> Social share buttons on the website, in thank you message and autoreply

Europe Image

Latin Image

Asia Image

>T eacher Zone promotions - you will find the promos for your country in your promo folder on sitecore. Please translate it and publish on your teacher zone website.

Europe Image

Latin Image

Asia Image

TEACHER DEVELOPMENT CERTIFICATE - OFFLINE MATERIALS

07

OFFLINE MATERIALS Flyers - 3 types of flyers that can be translated, printed and used for promotion during school visits BOOST YOUR CAREER The EF Teacher Development Certificate is a free online teacher training program that gives educators new and inspiring ideas to keep teaching a language fun and exciting. All webinars are conducted

by EF’s language education specialists.

It is open to teachers worldwide and consists of six hour-long online seminars, which are held bi-monthly between 8th of October and 17th of December 2015.

GROW AS AN EDUCATOR WITH OUR EF TEACHER DEVELOPMENT CERTIFICATE

Visit our website for more information about each webinar, register and share with your colleagues at:

Earn an official EF Teacher Development Certificate by Participating in six of our free teacher training webinars.

You’ll boost your teaching credentials as well as showing commitment to your professional development.

www.ef.com/TeacherDevelopment

“

WHAT PARTICIPANTS SAY

BOOST YOUR CAREER The EF Teacher Development Certificate is a free online teacher training program that gives educators new and inspiring ideas to keep teaching a language fun and exciting. All webinars are conducted

by EF’s language education specialists.

“I have benefited much from Teacher Development certificate program. I have been a teacher of English for 25 years but this is the first time I have been able to take part in this useful and interesting Webinar with the flexible time, without any cost but so marvellous .

Once again, Thank you.”

“It is of great value to me because it shows the latest approach to teaching English. I was not aware of the fact that it has been changing so fast.

Thank you for the invitation”.

WWW.EF.COM/TEACHERDEVELOPMENT

It is open to teachers worldwide and consists of six hour-long online seminars, which are held bi-monthly between 8th of October and 17th of December 2015.

GROW AS AN EDUCATOR WITH OUR EF TEACHER DEVELOPMENT CERTIFICATE Earn an official EF Teacher Development Certificate by Participating in six of our free teacher training webinars.

You’ll boost your teaching credentials as well as showing commitment to your professional development.

Visit our website for more information about each webinar, register and share with your colleagues at: www.ef.com/TeacherDevelopment

“

“It is of great value to me because it shows the latest approach to teaching English. I was not aware of the fact that it has been changing so fast.

Thank you for the invitation”.

International Language Centers

International Language Centers

Posters - 3 types of posters that can be used as an ad in a school magazine or a newspaper

GROW AS AN EDUCATOR WITH OUR EF TEACHER DEVELOPMENT CERTIFICATE

GROW AS AN EDUCATOR WITH OUR EF TEACHER DEVELOPMENT CERTIFICATE

GROW AS AN EDUCATOR WITH OUR EF TEACHER DEVELOPMENT CERTIFICATE

Earn an official EF Teacher Development Certificate by Participating in six of our free teacher training webinars. You’ll boost your teaching credentials as well as showing commitment to your professional development.

Earn an official EF Teacher Development Certificate by Participating in six of our free teacher training webinars. You’ll boost your teaching credentials as well as showing commitment to your professional development.

Earn an official EF Teacher Development Certificate by Participating in six of our free teacher training webinars. You’ll boost your teaching credentials as well as showing commitment to your professional development.

Sign up now for Teacher Development Certificate:

Sign up now for Teacher Development Certificate:

Sign up now for Teacher Development Certificate:

WWW.EF.COM/TEACHERDEVELOPMENT

WWW.EF.COM/TEACHERDEVELOPMENT

WWW.EF.COM/TEACHERDEVELOPMENT

International Language Centers

International Language Centers

Certificate

since

EF TEACHER DEVELOPMENT CERTIFICATE This certificate is awarded to:

Name for attending at least five online seminars on Teacher Development Certificate

Issued on the following date:

Date

EF Head of Academic Development

1965

International Language Centers

The EF Teacher Development Certificate is a free online teacher training program that gives educators new and inspiring ideas to keep teaching a language fun and exciting. All webinars are conducted

by EF’s language education specialists.

It is open to teachers worldwide and consists of six hour-long online seminars, which are held bi-monthly between 8th of October and 17th of December 2015.

GROW AS AN EDUCATOR WITH OUR EF TEACHER DEVELOPMENT CERTIFICATE Earn an official EF Teacher Development Certificate by Participating in six of our free teacher training webinars.

You’ll boost your teaching credentials as well as showing commitment to your professional development.

Visit our website for more information about each webinar, register and share with your colleagues at: www.ef.com/TeacherDevelopment

“

WHAT PARTICIPANTS SAY

“I have benefited much from Teacher Development certificate program. I have been a teacher of English for 25 years but this is the first time I have been able to take part in this useful and interesting Webinar with the flexible time, without any cost but so marvellous .

Once again, Thank you.”

“It is of great value to me because it shows the latest approach to teaching English. I was not aware of the fact that it has been changing so fast.

Thank you for the invitation”.

WWW.EF.COM/TEACHERDEVELOPMENT

WWW.EF.COM/TEACHERDEVELOPMENT International Language Centers

BOOST YOUR CAREER

WHAT PARTICIPANTS SAY

“I have benefited much from Teacher Development certificate program. I have been a teacher of English for 25 years but this is the first time I have been able to take part in this useful and interesting Webinar with the flexible time, without any cost but so marvellous .

Once again, Thank you.”

International Language Centers International Language Centers

International Language Centers

TEACHER DEVELOPMENT CERTIFICATE - GOOD TO KNOW

GOOD TO KNOW - TDC SUCCESS 4000 TEACHER REGISTRATIONS HAVE BEEN RECEIVED IN SPRING 2015 650 CERTIFICATES HAVE BEEN SENT TO TEACHERS IN SPRING 2015 SOCIAL SHARE BUTTONS AND REFER A COLLEAGUE CALL TO ACTION HAVE BEEN ADDED IN FALL 2015 TO INCREASE THE VOLUME OF NEW TEACHERS JOINING THE PROGRAM

08

TEACHER DEVELOPMENT CERTIFICATE - CONTACT DETAILS

CONTACT DETAILS Project Manager Alisa Taiturova

Offline requests www.ef.com/marketing

For all other questions regarding this amazing campaign, please contact Alisa Taiturova

9