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Business Advanced Diploma in English for Business About English for Business Gain insight into today’s successful business practices while learning the trade language of the corporate world. This program is a combination of intensive English studies with a specialized business curriculum. Lessons are taught using the famous Harvard Business School case study methodology and cover topics such as global marketing, successful negotiation, public speaking, leadership development, decisionmaking, planning strategies, product development and conversation skills. Advanced Diploma SPINs The career-oriented English classes outlined below take place during the SPINs. Please note that availability may vary. Key Concepts of Business This module is a dynamic introduction to the world of business. Based on real life experiences, it allows students to clearly see the relevance of business concepts in everyday life. Additionally, the course engages students’ in such a way that they keep up with global business trends. Marketing The course develops students’ ability to understand the core concepts of marketing. It analyzes the relationship between value, satisfaction and quality while also looking at what affects

and determines consumer behavior. What’s more, students will generate ideas for attracting, retaining and growing a customer base.

learn how to analyze the strengths of business leaders and understand new developments in business management.

Business Case Studies You will study real life business case studies, including company description, problem identification, situation analysis and recommended action. You will also use various business tools, such as SWOT analysis, The Five Ms, the Porter Model, and basic financial calculations, to help with your analysis. At the same time, you will strengthen language skills, including reading comprehension, oral presentations, vocabulary, pronunciation and grammar.

Business Writing This course is designed to teach students about the various types of written communication in business. Students will practice different styles and levels of formality. They will also explore etiquette and appropriateness, process writing, questionnaires and how to deal with difficult situations.

Entrepreneurship This course is designed to teach students how to create an Executive Summary for a new business. Working in teams, students will learn to present a 60-second elevator speech where a member of each team explains why an investor should invest in the group’s new business. Also, in addition to writing a proposal, students will create graphic designs to enhance their Executive Summary. Leadership and Management You will develop knowledge of successful leadership principles and management styles. You will

International Language Centers

Internship/Volunteership An internship or volunteership in your chosen industry is included in the program. The placement, which takes place during your last term, can be part or full time while the duration varies per destination and company. Examples: Marketing, Financial Accounting, Management. Please note that these are only examples and no particular placement is guaranteed. Available in New York, Boston, San Francisco, Santa Barbara, London, Bristol and Sydney Required language level B2


Business Course Structure Advanced Diploma 9 months Course (32 lessons/week)

Term 1

Term 2

Term 3

General English Lessons (16 lessons/week)

General English Lessons

General English Lessons

General English Lessons

Teacher-guided iPad /iLab General English Lessons (4 lessons/week)

Teacher-guided iPad /iLab General English Lessons

Teacher-guided iPad /iLab General English Lessons

Teacher-guided iPad /iLab General English Lessons

Special Interest Lessons career-focused (10 lessons/week)

Advanced Diploma SPINs

Advanced Diploma SPINs

Advanced Diploma SPINs

Lecture Sessions (2 lessons/week)

Lecture Sessions

Lecture Sessions

Lecture Sessions

Internship/Volunteership

-

-

Internship/Volunteership

Course (32 lessons/week)

Term 1

Term 2

Term 3 (optional)

General English Lessons (16 lessons/week)

General English Lessons

General English Lessons

General English Lessons

Teacher-guided iPad /iLab General English Lessons (4 lessons/week)

Teacher-guided iPad /iLab General English Lessons

Teacher-guided iPad /iLab General English Lessons

Teacher-guided iPad /iLab General English Lessons

Advanced Diploma SPINs

Advanced Diploma SPINs

Exam Preparation

Lecture Sessions (2 lessons/week)

Lecture Sessions

Lecture Sessions

Lecture Sessions

Internship/Volunteership

-

Internship/Volunteership

-

Advanced Certificate 6 months

Special Interest Lessons career-focused & Exam Preparation (optional) (10 lessons/week)

International Language Centers


EF Advanced Diploma English for Business