CLUTCH ONTO YOUR INNER GODDESS

ANNIE DIAMANTIDIS AND ANNIE HANDBAGS

She may have been born in Chicago, but deep in the soul of Annie Diamantidis, there inhabits a certain mythical divinity—or two. In the exotic and leather handbags and related accoutrement that she fashions through Annie Handbags, Annie aspires to bring out the “inner goddess” in every woman on earth. Greece is her family’s ancestral home, after all, so it seems only fitting to pay homage to the likes of Athena, Echo, Demeter and Artemis in her creations. “We moved to Greece when I was 5,” Annie tells me, “and I remember watching my grandmother making clothes by hand. There, you make what you need.” To this day, Annie returns every few years to that Greek island of her youth, inspired again and again by the way of life, by the "Through her lines colors in the water and the mountains, of exotic and leather and the lines of Mediterranean handbags, Annie architecture. Diamantidis brings a And so, when creative, goddess-like Annie began Annie Handbags more energy to each and than a decade ago, every one of her fans." she incorporated figures of Greek mythology—the most powerful and influential women in the stories of this ancient culture—into her handbag line. “Each one of those is named after a Greek goddess, and I want to bring out that kind of energy in today’s women,” she says. “When I carry my Nyx clutch, named after the goddess of the night, that means it’s time for me to go out and enjoy

Find Annie Handbags at Purse Strings at the Fashion Mall!

life—but when I carry my Athena clutch, it’s time to be serious and get to work. They’re like mood rings to me.” To say that this playful approach to haute couture has gone over well with Annie’s fans would be a severe understatement. You can find Annie Handbags in luxury boutiques and hotels nationwide, and her bags have appeared on the arms and in the hands of celebrities at such events as the Golden Globes, Cannes Film Festival, the VMAs, the Latin Music Awards and more.

Annie’s creations have recently found their way to the north side of Indianapolis, and she couldn’t be happier. “I reached out to Paul at Purse Strings over the summer,” Annie says. “He wanted to meet via Zoom right away, but I just drove on down from Chicago—and Paul placed an order right then and there! We hit if off instantly.”

With the mythic vision that she brings to each of her artful creations, Annie Diamantidis feeds some of that creative, inner spirit to each and every one of her fans. Head to Purse Strings at the Fashion Mall to find your muse—and tell them Hera sent you.