What are the Main Variations between Corporate and Promotional Gifts?

What are the Main Variations between Corporate and Promotional Gifts? – Top 10 Most Popular Promotional Gift Ideas Singapore

In any business, gifts are the most exceptional way to create a positive brand image within your clients, employees, and the public. To achieve this feat, customized and promotional corporate gifts are primarily used. But these two terms have been used with each other for too long as they are the same. This creates a problem in a lot of businessmen, especially those who are planning their first promotional activities or preparing for their first corporate gift. Though there are quite similarities between corporate and promotional gifts, we cannot call it identical.

If you know the proper differences between corporate gifts Singapore and promotional gifts, it will become much easier to plan your marketing strategies.

Corporate gifts promote compassion Gifting corporate gifts is one of the best ways to show your appreciation and compassion to the recipient. Corporate gifts can help you make new business relations while helping you mending the past ones.

Price If the corporate gifts are pricy, they are high in value and bought in smaller quantities. As corporate gifts are given to show how much you value the recipient, there should be more thought into the gifts, and personalization may be required.

Quality Corporate gifts are always of high quality, which is made of leather most of the time, or sometimes they are cool and trendy electronic gadgets. This shows the recipients that the company values them at a higher level, so they want to make sure that the gifts are worthy.

Purpose Corporate gifts are offered to the clients or employees, who are either doing business with the company or working for the company. These gifts will motivate your employees while encouraging your existing clients to do more business with you in the future.

Corporate gifts are more about showing gratitude, so they can be considered as personal gifts as well. After determining the budget and the reason for sending corporate gifts, you need to learn how to choose them. There are several corporate gifts supplier out there in Singapore, so it won’t be very hard, but they need to be credible.

Promotional gifts are for better brand awareness Unlike corporate gifts, the main idea of giving promotional gifts is to create awareness about your brand through exposure.

Promotional gifts can be taken as original ads that can allure the attention of the mass.

Price Promotional gifts are inexpensive compared to corporate gifts as they are distributed in huge quantities. These gifts are generally given at the promotional events of the company or the launch of new products.

Quality The quality of promotional gifts is quite lower than corporate gifts. They just work as a branding tool to make sure everyone knows the name of your company. Therefore, you need to be very careful about the quantity over quality, but you can never tamper the quality of the gifts.

Purpose The prime objective of promotional gifts is to company goods and products and the company itself. Your representatives can also start a conversation with the recipients just after handing over the

gifts and if their interest matches, they can become a permanent customer of your company.

10 Most popular promotional gift ideas in Singapore 2020 Promotional gifts may not be as expensive as corporate gifts, but they can attract more potential customers.

So, you can send the following customized gifts, • • • • • • • • • •

Canvas tote bag Canvas zipper pouch Drawstring bag Non-woven bag Pen printing Notebook printing Personalized USB flash drive Travel adaptor Printer water bottles Printed T-shirts