TO BE EVERGREEN/16
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TO BE EVERGREEN Plants, flowers, soil, fragrances: this is what we talk about. Trends, new products, markets, sales and innovation have finally found the right place in our magazines’ pages: Flortecnica e vivaismo, GreenUp and greenstyle. Our way of creating specialist press is fresh and focused on the horticulture and gardening fields, covering our story since its very beginning: the environmental value of green care, from the professional to the more domestic
point of view. Our online and printed publishing products are able to meet rapidly changing needs, new categories of clients and consumers. Trends in motion! Reliable publications, boasting important collaborations and co-workers. A young and dynamic publishing house, anchored in the traditions and history of Italian floriculture. A publisher that invests. A publisher to invest in.
PRODUCTS ------
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Create the best publishing and digital products Be considered the best Become the market leader Create new products and constantly improve them Develop dynamically the business
OUR SEGMENTS VEGETAL PRODUCTIONS -- Companies for the production of ornamental plants -- Nurseries -- Agricultural, horticultural companies -- Farms nurseries BUSINESS -- Agrariegarden centers -- Agricultural centers -- Flower Shops -- Wholesalers and GDS SERVICES - Companies of landscape consulting - Freelancers for business consulting - Managers of parks and gardens - Operators
PRODUCTS During 2015, Edizioni Laboratorio Verde has consolidated its position as a reference point in the floriculture industry. The main goal is to greatly increase products‘ quality, with a particular attention to content, key point of our magazines, our yearbooks and digital media. We rely on our meticulous work in order to choose
Editorial products B2C publishing plans, collaborations and contributions. This is the reason why we are so loved by our reading public, partners and investors.
Internet and online activities
QUARTERLY OF CULTURE GREEN: BIO-GARDEN , BIO-VEGETABLE GARDEN, BIO-COOKING
Trademagazine B2B
FLORICOLTURE PORTAL BIMONTHLY 6 ISSUES
E-NEWSLETTER AND PREVIEW 7 ISSUES
in BIMONTHLY 6 ISSUES DESIGN, CONSTRUCTION AND MAINTENANCE
«A PUBLISHER OF HORTICULTURAL MAGAZINES: WE LIVE WITH PLANTS AND WE TALK ABOUT PLANTS» 3
FRANCESCO TOZZI
PEOPLE
Francesco Tozzi is in charge of Edizioni LABORATORIO VERDE publishing company since January 2014. After graduating at “Fondazione Minoprio” and studying for three years at “Università di Scienze delle produzioni Ornamentali”, in the past I worked for the most famous titles in the agricultural and horticultural industry.
One director, two consultants, four editorial employees, six freelancers, two vendors, more than 150 advertisers. Our enthusiastic project started 38 years ago with Flortecnica and grew up 12 years ago with GreenUp, becoming an opinion leader on January 1st, 2014.
MATTEO RAGNI Editorial Consultant Born in Minoprio, grown in the sunlight of the Middle East (involved in agricultural development projects), Ragni repreents some Israeli companies, leaders in balcony and bedding plants’ production.
KATIUSCIA MORELLO Assistant Day by day, Morello discovers how much fun is to work in the editorial staff, experiencing all of its aspects. She is the glue, the right hand of Tozzi. She performs the administrative office’s tasks.
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MARTA MEGGIOLARO Editorial Assistant Meggiolaro takes care of more classical editorial tasks: she solves problems, secure tangible results and organizes schedules. If she can do it with three children, she can do it even with a single manager!
FRANCESCO FEDELFIO Graphic Designer Our editorial ideas take shape in his hands, becoming the result of our work. Fedelfio sees reality from a different point of view and, most of the times, from a better perspective.
STEFANO CARLIN Marketing Manager For a long time now, Carlin has been involved in the promotion and marketing of our publi- shing products, making them available to the main Italian customers in the gardening sector. He has always taken care of GreenUp magazine.
STEFANIA MEDETTI - Collaborator. Sociologist and journalist, Medetti deals with trends and technology. Living abroad, she can monitor the major international media in order to intercept all that is new or developing. UBERTO MARNI - Collaborator. A graduate in Economics, Marni takes care of the sector analyses and writes articles about marketing and market trends. His main activities: market re search, definition of marketing strategies, products’ analysis and selection.
JESSICA BERTONI - Consultant, Collaborator. A graduate in Economics and qualified chartered accountant, Bertoni reveals through our magazines’ columns how you can always stay up to date even with the most difficult topics.
ANNA PIUSSI - Columnist. An “American-Tuscan” with an elegant sensitivity, Piussi gained a B.A. at New York University, followed by a PhDinhistory of arts at the prestigious Oxford University. She is the perfect teacher to show you how to see the world always discovering its beauties.
ARTURO CROCI - Advisor and Columnist. Brilliant expert at horticultural and gardening fields, Croci is the founder of Flortecnica. He represents the historical and incisive memory of the publishing house and “the father of our profession”.
CARMEN ANTONA - Administrator. A point of reference and a trustworthy woman, Antona is a major help to the publishing house’s administration. With her, we share many difficult late evenings and the most challenging working hours.
FREELANCERS Paola Lauricella – ISMEA A graduate in Political Sciences (specializing in “economic-agrarian” areas), Lauricella takes care of agrifood system studies that have been created by ISMEA. Since 1999, she has been in charge of overseeing the various sectors of floriculture and has been entitled to take part to Mipaaf, in nursery gardening, on behalf of ISMEA. Charles Lansdorp – NETHERLANDS For 25 years, Lansdorp has been the representative of the Flower Council of Holland in Italy. Throughout the traditional channels of floriculture, he has always promoted the
importance of plants and their environmental, aesthetic and commercial value. Today, Lansdorp is a trusted consultant for the best production and services companies of Netherlands. CREA SANREMO Active collaboration with Crea Sanremo, Council for Agricultural Research and Analysis of the agrarian economy, on floriculture topics. Articles and services on specific innovative techniques of cultivation, varietal research and new business opportunities for the floriculture sector. 5
ISSUES AND TARGET WHAT WE DO 500
1.721
WE ARE A PUBLISHING HOUSE THAT CONSIDERS PROMOTION OF PLANTS AND LANDSCAPE MAINTENANCE AS A TOP PRIORITY
PAGE OF TRAINING
OUTSTANDING PAGES PER YEAR
550
PAGE OF TRENDS
600
DEDICATED SESSIONS
150
PAGE OF MARKETS
393
28
PAGE OF TECHNIQUES
WE REACH A LARGE AUDIENCE EVERY DAY, AN AUDIENCE OF YOUR POTENTIAL CUSTOMERS
8%
GARDENERS
IC EDITORIALS
2%
DISTRIBUTORS
16%
BUSINESS OWNERS
WE ACHIEVE VARIOUS KINDS OF TARGET: producers of plants and flowers, accessories, objects and complements, dealers, suppliers and consumers
22%
PRODUTTORI DI PIANTE E FIORI 6
52%
CONSUMERS
CALENDARIO USCITE 2016 ( bimonthly - 6 issues )
SPECIALS (ATTACHED)
EXSTRAS
SHOW PARTECIPATION Myplant & garden/IPM/AICG
JANUARY/FEBRUARY MARCH/APRIL MAY/JUNE JULY/AUGUST SEPTEMBER/OCTOBER NOVEMBER/DECEMBER
STRUCTURES FRUITS AND VEGETABLES JOUNG PLANTS SHOW AND EXHIBITION
Flormart/Flora Trade/Macfrut
( 7 numeri/issues ) JANUARY/FEBRUARY MARCH APRIL/MAY JUNE/JULY AUGUST/SEPTEMBER OCTOBER/NOVEMBER DECEMBER ( GARDEN PLANNING 2017 )
in
STRUCTURES FRUITS AND VEGETABLES FLOWERS FLOWERS ROBOT AND MOWER CHRISTMAS FLOWERS ORGANIC BBQ
Myplant & garden/IPM/AICG European florist championists
Flormart/Flora Trade/Macfrut Eima
( bimonthly - 6 issues )
JANUARY/FEBRUARY MARCH/APRIL MAY/JUNE JULY/AUGUST SEPTEMBER/OCTOBER NOVEMBER/DECEMBER
( quarterly ) SPRING ( BEGINNING OF MARCH ) SUMMER ( BEGINNING OF DI MAY ) AUTUMN ( BEGINNING OF SEPTEMBER ) WINTER ( BEGINNING OF NOVEMBER )
ORTICOLARIO
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EDITORIAL CALENDAR PROGRAMMAZIONE ANNUALE JAN/FEB
GREENUP
FLOROTECNICA E VIVAISMO
IL GIARDINIERE
GREENSTYLE BIO AGENDA BIO CALENDARIO
MAR
• Market and • Monitoring trends consumption • Greenhouses and markets and buildings • Markets of fertilisers
APR/MAY
JUN/JUL
AUG/SEP
OCT/NOV
DEC
• Special insert: South Markets • Special Insert: Fertilisers
• Special Insert: Market • Special Insert: Tools
• Garden design • Special insert: Substratum
• Transportation and logistics • Christmas preview
• Special insert: garden planning
JAN/FEB
MAR/APR
MAY/JUN
JUN/AUG
SEP/OCT
NOV/DEC
• Cultivation of flowers • Merchandising tools for promotion
• Cultivation and plantations • Special insert: Under-greenhouse irrigation
• Fertilisers for nurseries • Soils for protected crops
• Nursery consumption • New commercial varieties
• Made in Italy value
• Monographic yearbook
• City trees management • Urban Green for small towns
• lawn management • Irrigation systems
• Instruments for digital media • Management area
• Sports lawn management • Soil tilling techniques
• Machinery and equipment • Organization and contraction site
• How to design a small garden • Green roof and vertical garden
• Spring
• Summer
• Autumn
• Winter
• Yearbook/Agenda – with tips about “bio-style” and “natural lifestyle”
«AN EDITORIAL GROUP THAT GIVES TOP PRIORITY TO COMPETENCE AND PROFESSIONALISM, WITH A LONG-TERM VISION AND AN OBSESSION FOR QUALITY»
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EDITORIAL CALENDAR SPECIAL PRODUCTS 1
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3
4
5
6
7
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1. Trends in cut flowers and compositions for the POV (April) 2. Alternative and renewable sources (May) 3. Monograph on the Italian business (bilingual/foreign distribution) (July/August) 4. Monograph on the Mediterranean products and South-Italian supplying company (October) 5. Yearbook/agenda of suppliers for the modern garden centers (November/December)
6. Trends, innovations and companies. Monographs and merchandise offers (September) 7. Monograph addressed to the consumer in special occasions 8. Monograph about modern techniques in professional cultivation (April)
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HOW WE MAKE IT PRINT ADVERTISING
*Materials delivery within the 20th day of the month preceding the publication FORMAT
SIZE
Florotecnica e vivaismo - GreenUp - Garden planning - Il Giardiniere - greenstyle
1/1 page 4 colours 1/2 vertical page 4 colours 1/2 horizontal page 4 colours 1/3 vertical page 4 colours 1/4 page 4 colours Panoramic 2 X 1/6 page 4 colours
210x297mm + 3mm 105x297mm + 3mm 210x148,5 + 3mm 73x297mm + 3mm 105x148,5mm + 3mm 420x73mm + 3mm
Bio Agenda
160x240mm + 3mm
1/1 page 4 colours
ONLINE ADVERTISING
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FORMAT
SIZE (px)
Banner top Banner center
970x59 300x250
FORMAT
SIZE (px)
Banner top Banner center Bottom
600x80 600x200 600x600
PROMOTIONS ADVERTISING PRINT ADVERTISING
X1 1/1 page 1/2 page 1/3 page 1/4 page Panoramic 2 X 1/6 Position penalty on demand +15%
2100€ 1.050€ 750€ 500€ 750€
ALL YOU CAN EAT 24 issues per year on paper +1 cover + 24 banner + 1 DEM
CLASSIC
STANDARD
12 issues 1/1 page +1 cover + 12 banner
6 1/2 page + 6 banner
ONLINE ADVERTISING
for click Banner top 970x59 Banner center 300x250
0,05€ 0,035€
Facebook.com/pages/Edizione-laboratorio-verde
FORMATO Sending newsletters single 500 € Banner top 600x80 Banner center 600x200 Bottom 600x600
@LAB_VERDE
250 € 200 € 150 €
Fortnightly e-newsletter and banner’s duration per issue Position penalty on request.
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presenta
Blossom zine is the first magazine in Italy conceived to be published exclusively online. Blossom zine is entirely bilingual, the staff is international and it works on an american content management tool. It aims at getting the best both from Italy and from abroad. It is a quarterly magazine dedicated to anything green, from gardening to design, vegetarian and traditional cooking, fashion, botany, flower bouquets. It is a community of green bloggers, professionals and passionate who spread a culture connected with plants, flowers and nature mixed with daily life. This is the reason why Blossom zine is a cross media magazine, embracing fashion, photography, travels and literature.
BLOSSOM ZINE STRENGTHS Entirely bilingual - Italian and English. International staff. American content management tool Issuu.com. Shareable through the major social networks for both target audiences - Facebook, Twitter Pinterest. Highly identifiable
CONTACTS The magazine is directed by Dana Frigerio / Garden Designer blog: http://dana-gardendesign.blogspot.it twitter: http://twitter.com/danafrigerio skype name: dana.frigerio direttore@blossomzine.eu Ph +39 349 6824864 Via Mezzovico 23, 22020 Blevio Como Italia Partita IVA 03445800133 www.blossomzine.eu 12
TARGET AUDIENCE Main group women between 25 and 45, single or married, good culture, Internet and social networks users, with a good culture about green and green awareness. They often live in houses with a garden, an orchard or more simply a terrace where they take care of their plants. Secondary group women over 45, mostly married, moderately accustomed to the use of internet and social networks, but who are getting more and more familiar with the new devices. Women with good culture and time, who often start a new, more rewarding, activity and are focused on their interests. They have green areas available in their main house or in their holiday house, or may have decided to move out of the city, women who love traveling and being updated about the world of green.
2000 iscritti
country
lettori da oltre
90 paesi nel mondo TOP
6%
11%
87% 71%
italia
2% 1%
PROMO ADV
3%
italia russia stati uniti inghilterra germania brasile france polonia finlandia spagna
1% www.blossomzine.eu
Descriptions advertising page A6 (1/4 page) advertising page A5 (half page) advertising page A4 (1 page) editorial article 1 page editorial article 2 page
1 issue € € € € €
200,00 350,00 650,00 400,00 750,00
3 issue
€ € € € €
180,00 300,00 570,00 350,00 650,00
+ 4 issue cad. cad. cad. cad. cad.
€ € € € €
150,00 270,00 480,00 300,00 560,00
cad. cad. cad. cad. cad.
Prices are valued excluding VAT The outputs are of consecutive issues
#11 Winter 2015
#10 Autumn 2015
#9 Summer 2015
#8 Spring 2015
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EDIZIONE LABORATORIO VERDE VIA PASUBIO 16, 21020 BREBBIA | TEL. 0332989211 WWW.LABORATORIOVERDE.NET | INFO@LABORATORIOVERDE.NET 14