Fashion & Beauty Groovy Baby: styles from the 70s

Rowan Christina Driver - Music

A deep dive into the decade in fashion that continues to thrive

When we imagine a specific era, the first thing we always picture is the clothing we associate with the time.

Fashion can encapsulate an entire aesthetic more so than anything else. And this could not be truer than for the decades of the 20th century – everything from the floating swing dresses of the 1950s to the neon-saturated looks of the ‘80s is seemingly iconic. This is certainly the case for the 1970s. As the swinging sixties were left behind, the dawn of the seventies showed no signs of the fashion letting up. In a continuation of hippie trends, miniskirts and corduroy persisted, all while the fashion scene became infiltrated by more signature looks like flares and platforms. The seventies bridged the gap between traditional styles which clung to trends of the past, all while exploring new ones as fashion became increasingly available on a widespread and mainstream level.