Editéur Plus "The Eighth Issue"

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PLUS

The Eig ht h Issue I am DESIGN

I am LIFESTYLE

Assembly Studio, a brand consultancy based in Durban, South Africa, shares insight to their successes.

Angelica Wessel shares insight into her brand Kudu Cosmetica.

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EDITÉUR STAFF

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EDITOR

LEEROY ESBEND

CRE ATIVE D IREC TO RS

LEEROY ESBEND & STÉPHAN WEILBACH

ART DIRECTOR

LEEROY ESBEND

TEAM MEMBERS

ANGIE MOTHUPI FRANCOIS SWANEPOEL JOSHUA MCQUIRK JO-ANN MCQUIRK DANIEL CLOCKSIN CAMILLE HENDRICKS PHUMZA LATHA KIMBERLY GROSSMANN ROBBY PHILLANDER CONTRIBUTORS

KUDU COSMETICA, ASSESMBLY STUDIO, SHIRLEY ERASMUS, NATASCHA VAN NIEKERK, LEIGH LE ROUX SOCIAL MEDIA

INSTAGRAM: @EDITEUR_PLUS TWITTER: @EDITEUR_PLUS FACEBOOK: EDITÉUR PLUS LO CATIO N

SOUTH AFRICA WEBSITE

WWW.EDITEURPLUS.CO.ZA

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FROM THE EDITOR

HI

2017. A new year, new ideas, new beginnings, new creativity. Thank you for reading Editéur Plus. I am super excited to bring you “The Eighth Issue” symbolising newness for the team. You will notice that the design has changed, but we have remained true to the minimalist look and feel.

As far as I can remember, I have always wanted to start a publication of my own.

It all started in high school and the science club that I was part of. But fashion and lifestyle have always been a huge part of my life and has made me the person I am today. Over the years I taught myself how to design, hence Editéur Plus was birthed in 2015 on my mother’s couch.

For this new issue, we have featured local brands, designers and lifestyle enthusiasts.

I am also pleased to welcome Shirley Erasmus as a permanent contributor to Editéur Plus. She will be showcasing recipes from her brand ‘Frequently Eats’. Find out more in her article.

Thank you to everyone who reads and if you’re new, welcome. Be sure to check out the social media contacts of our many contributors. I encourage you to engage with them. I am grateful for all who have contributed to this issue, I value your work immensely. To all our readers, feel free to connect with us on social media. Welcome to Editéur Plus “L’inspiration à travers la vision.”

BEST REGARDS Leeroy Esbend

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CONTENTS LIFESTYLE 7

KUDU COSMETICA Jo-Ann McQuirk

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# G RE E N E RY Leeroy Esbend

I N FO R M ATI O N 67

EVENTS TO GO TO All tickets can be purchaced through Webtickets

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C O N TA C T Connect with us on social media

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A S S E M B LY S T U D I O Joshua Mcquirk

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LEIGH LE ROUX Leeroy Esbend

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PHOTOGRAPHY

FOOD

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N ATA S C H A VA N N I E K E R K Stéphan Weilbach

FASHION 14

F R E Q U E N T LY E AT S Shirley Erasmus

ALC MENWEAR Press Release

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I am LIFESTYLE Angelica Wessel shares insight into her brand Kudu Cosmetica.

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KUDU COSMETICA FOUNDER - ANGELICA WESSEL

BY JO-ANN MCQUIRK PHOTOGRAPHED BY JAMES STRACK, GEORGIA EAST AND LEEROY ESBEND

“We believe in safe and effective products, purity and quality, sustainable and ethical practice” - Kudu Cosmetica; a brand of beauty products launched in 2016.

K

udu Cosmetica “combine plant-based natural ingredients with the best science and green technology to create safe and effective products”, which is a stand out quality in the commercial world of chemically infused cosmetics. Their products are free of harmful chemicals; no added fillers, artificial fragrance, colourants or photosensitizing essential oils. Kudu Cosmetica’s ethos is Clean Beauty.

the signs of ageing and are sourced ethically and sustainably from plants, extracted without the use of pesticides. Kudu Cosmetica is all about keeping things pure and natural. The Botanical extracts and plant-based ingredients are sourced from all over Southern Africa and France. Kudu Cosmetica feels that it is important to find the best performing natural ingredients with scientifically backed research.

Every ingredients used has a purpose and benefit for the skin. Natural youth preserving ingredients are paramount when creating a formula.

Botanical ingredients have naturally high levels of antioxidants and essential nutrients such as vitamins, minerals, essential fatty and amino acids.

Their botanical oils are cold pressed preserving all the essential nutrients and regenerative properties. Their products are great to combat

Angelica moved from Stockholm, Sweden to Cape Town 13 years ago after an amazing holiday spent in the Cape. She planned to spend 6 months but never left! Before moving to South Africa she worked as a fashion stylist in Europe, she then opened a photographic studio on Bree Street, Cape Town.

This natural skin care company is energized by the new an innovative way people on the African continent are expressing themselves in art, fashion,

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design and music. Kudu draws inspiration from so many other like-minded passionate people making the move towards sustainability and respect for the environment. “My inspiration comes from creative people starting and supporting smaller businesses that are moving together in the right direction to build a vibrant and sustainable future”.

In terms of sustainability, they like to support small African businesses. From the highlands of Lesotho to the shores of Lake Malawi they source natural ingredients from independent farmers.

Their Moringa oil is produced from seeds grown by smallholders in rural parts of Malawi who manage and harvest crops in a sustainable manner from donated Moringa trees. The packaging and bottles are recyclable or can be re-used. The ingredients used are bio-degradable, vegan and 100% cruelty

free.Kudu’s products are handcrafted in microbatches to ensure high level potency and bioactivity. Plant based skin care ingredients tend to be photo or light sensitive. Products are bottled in dark amber glass containers to protect the antioxidant rich bio-active botanical ingredients from UV-light and to extend shelf life. Kudu Cosmetica is still very new to the market but its founder is excited for such worthy products and the many opportunities on the horizon.

The future seems bright for this exciting new skin care brand. They are expanding their distribution into the US and Europe in 2017. On a local level the plan is to implement an employment and outreach program in Stanford and nearby Masakhane.

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We combine plant-based natural ingredients with the best science and green technology to create safe and effective products. Subscribing to the ethos of clean beauty, we hand-craft our products in micro-batches. This allows us to cater to people’s needs in a more personal manner and we are able to ensure purity, quality and freshness in every bottle.

PRODUCT BIO-ACTIVE HYDRATION SERUM A unique, potent blend of gentle, radiance-boosting non-fragrant botanical oils and youth-preserving bio-active extracts delivers refreshing hydration and nourishment to the deepest layers of your skin, instantly leaving a healthy glow.

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KUDU COSMETICA SAFE AND EFFECTIVE PRODUCTS. PURITY A ND QUA LIT Y.

TH SM AN TH

E A D E

BEST OF BOTANICAL SKINCARE. LL CONCENTRATED BATCHES. ORGANIC NATURAL SKIN CARE PRODUCTS FOR HEALTH AND VITALITY OF YOUR SKIN.

WEBSITE: W W W. K U DUCOSM E T IC A .COM

EMAIL: CONNECT@KUDUCOSMETICA.COM

TWITTER: @KUDUCOSMETICA

INSTAGRAM: @KUDUCOSMETICA FACEBOOK: KUDU COSMETICA

#KUDUCOSMETICA

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PRESS RELEASE ALC MENSWEAR

ALC Menswear, established by Amanda Laird Cherry, is designed and made in Durban, South Africa. Our garments are ready-to-wear, designed and styled for a conscious individual. The label creates designer essentials with an element of eccentricity, which extend to become more refined and avant-garde pieces.

Amanda studied Clothing Design graduating from Technikon Natal in 1983. She worked in the studios of two boutique businesses before joining Instinct, a surf and sportswear brand. Instinct was produced in Southern Africa and sold all over the world; with the majority of sales in North America. She was appointed as Design Director and remained at Instinct for nearly 10 years.The Durban Designer Collection (DDC) was the longest running fashion showcase in South Africa prior to the establishment of South African Fashion Week (SAFW). Amanda participated in the annual DDC shows on numerous occasions, now showing her seasonal ranges at SAFW and South African Menswear Week (SAMW).

Amanda has exhibited work at the London Fashion Week Expo and has presented on multiple occasions at the prestigious Design Indaba Conference and Expo in Cape Town.Introducing the AW17 Collection (Launching at South African Menswear Week on Saturday 4 February, 6PM) The AW17 collection, HEARD MAN, is primarily inspired by the indigenous people of the Lesotho highlands, reinterpreted with influences of tailoring, elements of Japanese minimalism and a styled aesthetic that borrows from the flamboyant Swenka

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THE JEROME PARKA

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CONNECTED CONSTRUCT #AW16

movement. The collection presents contemporary tailored separates with looser, oversized pieces to balance the silhouettes. Garments integrate contrary construction techniques that together create a highly tactile, striking result/look. We have made use of some traditional winter fabrics (meltons, fleeces) and cloths well-suited to our sub-tropical winter season like twills and faux suede, accenting these with genuine Shweshwe and plaids.

The colour palette is rooted in ALC Menswear’s essential tones of blue, grey and brown, developing into a full palette with clashing tones of burgundy, spice yellow, clay and shades of green. This is most visible on the hand-crafted wraps and accessories, decorated with abstract motifs which conceptually refer to

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AMANDA CHERRY

the patterns on traditional Basotho blankets. HEARD MAN is an intentionally over-the-top collection, which attempts to balance contrasting silhouettes, shapes, colours and detailing. It is a representation of mixed cultural heritage and pride, combining the label’s key influences into a look that favours effortless function and personalised dress.

Over the past 20 years, Amanda has told stories which have shared her innate love for South Africa, with a consistent theme of esteeming and fusing its cultures and their attire, in her ranges. Often, she has mixed this in with a Japanese influence. Look out for more on this later in the year as we continue celebrating this special anniversary.

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Amanda has received high acclaim in the South African fashion industry. In 2006, she was awarded the Marie Claire (South Africa) Prix D’Excellence de la Mode Citation for Best Designer. Some of her products were made and supplied to Liberty of London and featured in various magazines and websites, including WGSN. The label has been featured in the following local and international publications: ELLE, TIME, Dazed and Confused, Marie Claire, Fairlady, Sarie, Rooi Rose, Grazia, Collezioni, Trace New York, Sunday Times Fashion Weekly, Sunday Tribune and Cosmopolitan.

Amanda Laird Cherry officially opened as an operational business in February of 1996 and began supplying the Durban Designer Emporium and other boutiques around South Africa. Amanda co-founded The Space in 1999, currently extending to 8 outlets around South Africa.

In November 2014, they branched out with the Space Man ZA store; established to house exclusively menswear-focused brands including her own revived menswear label, ALC. Space Man ZA is now open at the Mall of Africa, The Zone in Rosebank, Gateway Theatre of Shopping and Pavilion Shopping Centre.

The business is committed to promoting and sustaining jobs within the South African clothing industry. For years, Amanda has worked with local crafters and skills-building organisations to collaborate on products that can be tangibly produced and sold. The business model of The Space is that every designer supplying the store is required to produce their garments in South Africa.

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“Support local for strategic sustainability.” - Amanda Cherry

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ABOVE

KABELO ASYMMETRICAL SHIRT #SS16

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ALC PROMOTING AND S US TA ININ G

JOBS

WITHIN THE SOUTH AFRICAN CLOTHING INDUS TRY.

THE STUDIO A ND FACTOR IES A R E BASED IN THE CITY OF DURBAN, SOUTH AFRICA.

TELEPHONE: +27 31 312 2575 / +27 86 011 0339 EMAIL: INFO@L A IR DCHER RY.CO.Z A WEBSITE: W W W. A M A N DA L A I R D C H E R RY.COM

FACEBOOK: ALC.MENSWEAR (MENSWEAR) AMANDA LAIRD CHERRY (LADIESWEAR) INSTAGRAM: @ALC_MAN @A L C_WOM A N

SPACE M A N: W W W.T H E SPAC E .CO. Z A

#ALCMAN #AMANDAL AIRDCHERRY

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I am DESIGN Assembly Studio, a brand consultancy based in Durban, South Africa, shares insight to their successes.

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A S S E M B LY S T U D I O

A BRAND JOURNEY

BY JOSHUA MCQUIRK

ART WORK BY ASSEMBLY STUDIO PHOTOGR APHED BY AVI MACK OF LINEMA

Every single brand, regardless of its heritage, reputation or success is on one.

Without exception. And while the destination should be always be clearly defined, the long journey to get there can often be equal parts thrilling and unpredictable.

That’s where we come in.

Q: Who are you and what do you do?

Q: Why do you do what you do?

I’m JP Brouard. I run a small studio in Durban, South Africa specializing in identity design, branding and illustration.

Good question. When it comes down to it, I obviously need to make a living and eat and pay bills etc. The fact that I get to do what I really love, to make this happen, is a massive blessing. So in essence I do what I do because it feels good to create. It feels right and rewarding.

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Q: How do you work?

For the past year I’ve been working out of a loft type office block in Durban, South Africa. Artspace is a former art gallery that has now evolved, with Arkus Architectural Practice at the helm, into being not only an art gallery, but shared office space including office pods, a coffee shop and an architectural studio.

Most days I try to get in by about 8:30 at the latest, depending on deadlines. Urgent mails are replied to and less urgent ones are assigned to either later in the day, just before lunch, or the following day first thing.

Being a studio of one means that I’ve got to try my best to get into “the zone” as quickly as possible. This has been a bit of a struggle as working for yourself requires huge self-discipline and if not done well can easily result in having to work weekday nights to compensate for time poorly managed.

I try within the week to set aside a few hours to update my portfolio, chase leads and consider new business opportunities. While it’s not ideal I do often work weekday nights and weekends when the need arises or an opportunity demands it. Most of my work is produced in-house but if a job happens to fall outside of my area of expertise, I outsource that work to a trusted team of creatives.

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BELOW MSF_ANTI SEXUAL VIOLENCE CAMPAIGN

working for various local agencies, I decided to take the leap and go solo in February last year.

Q: What’s integral to your work as an artist/ brand strategist?

There are a few key aspects to the kind of work I’m involved in, but I’d have to be honest here and say first up is a love for people. Clients put their trust in you to take their ideas and dreams, and to a degree, make them a reality. If you lack authenticity in this area and are just out to make a quick buck, it’ll soon catch up to you.

With that in mind, a huge benefit of working for myself is that I get to meet my clients face to face. While working for an agency as a designer obviously does have huge benefits, being a people person, I relish the fact that I get to chat to my clients over a coffee or lunch and am not on the receiving end of secondhand info passed on

Q: What’s your background?

Well, if we skip back a couple of years, I would say I was always drawn to art and creative things. As far as design is concerned though I kinda stumbled into studying graphic design after having a go at a BA degree. I applied for the course at the Durban University of Technology and while I didn’t get accepted into the course that year I aced that years Foundation Course for those that had talent, but hadn’t necessarily studied art at school. From there if we fast forward a bit, after about 11 years of

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from an account manager or client service. Apart from that, there’s a few other key traits which really help. Faith in your ability to make it happen when it counts is crucial and lastly I’d say that as creatives we can often gravitate towards our strengths and neglect our weaknesses. I’m trying to achieve more of a balance here. All of these characteristics along with strengths and flaws become hugely obvious when you run your own gig. Oh and lastly, have fun. If it ain’t fun, (most of the time) you need to do something to change that.

Q: Explain what you do in 100 words.

I’d like to think that my core offer is that I help people. I’ve always been like that, whether in a

business or personal capacity. I remember reading somewhere that as a designer it’s important to have an opinion and make it known. In light of this I value the insight I’m able to offer my clients and I enjoy being able to build something with them, whether they’re looking to launch a brand or refresh/relook an already established one. This is essentially the reason for choosing Assembly as the name of my business, in both senses of the word. Firstly, I cherish the idea of being part of a group of people, gathered together, working toward a common purpose or vision, and secondly I love that I get to assemble, build and construct something, figuring things out along the way and making adjustments where necessary. It’s the process that really gets me fired up. I guess to a large degree I’m more hooked on the craft aspect of design than kicking into pure production mode. In all of this I’d like to think that regardless of the project that I over deliver

We partner with brands to build meaningful and memorable work.

Specialising in branding and brand strategy, identity design and custom illustration, we’re always open to collaborating on projects so drop us a mail or call us and we can get the ball rolling. and exceed client expectations, whether through branding, identity design, packaging or illustration.

Q: What art do mostly identify with?

This varies so much. I guess as a student I was really into street art and graffiti. The likes of Mode2, Delta, and Faith47 as well as the dark, sketchy, slightly macabre work of David Foldvari.

Even in all of that though I was also drawn to the playful doodles of Jon Burgerman, so it really did vary. While I still love this aspect of art, I guess my taste has evolved to a degree. These days I tend to enjoy the humour in the work of David Shrigley.

Then there’s also Jean Jullien. I love the social commentary of his art and how easily he seems to

convey how very strange we as humans are, and how very odd our current world really is. Locally, I’d say Wesley Van Eeden, Paul Senyol, Paige Bates and Maaike Bakker are artists/illustrators I admire. I think they all have a very unique style and have pretty much all been very intentional about developing this, as opposed to putting work out there that looks like you’ve seen it somewhere before.

Q: What’s your strongest memory of your childhood?

I guess I’d have to say that my strongest memory is probably the memory I value the most. As a young family we would spend hours on the North Coast beaches of KZN, from Umdloti to Ballito and Salt

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Rock. One of my earliest and favourite memories is of my Dad waking me up early in the morning before the sun was up. We’d climb in the car and head up the coast. At first light we were on the rocks.

Sunlight skimming along the crests of waves. Early morning salty sea breeze waking us up. After trying our luck for a while, my Dad would always have a bowl of Kellogg’s Cornflakes prepped. He’d pour me some milk and offer me some sugar as we enjoyed our breakfast together. Having grown up on farms in and around Tongaat and Stanger, he loved the outdoors, birdlife and fishing and I guess I fell in love with that part of him and it’s been growing in me ever since.

Q: What themes do you pursue in your work?

When it comes to work for a client, there’s obviously a limit as to how far you can push it, as the work needs to be both relevant and memorable. I do however, try and keep things as simple as possible, stripping back the unnecessary clutter so that the message is clear.

I’d like to be known for being a creative who brings a considered well structured approach to any work I do. I think my work has grown in this direction over the years. I’d rather try and convey something simply than through a ton of frilly extras. Then again, sometimes a project will come along where you’re given this great degree of creative license and then I try to make the work as fun and positive as possible. I think that as creatives we often have the tendency to take ourselves too seriously and almost forget how it all began, be it doodling in a book or creating these bizarre worlds in our minds.

Q: What’s your favourite art work?

As a kid at school we studied those who would probably be regarded as the masters, namely Matisse, Lautrec, Da Vinci and others.

Something about Van Gogh’s life and the tragedy of it all kinda got me though. I know it’s cliched but honestly I loved his work as a kid. I loved and still do love the dreamy, worlds he created and the broad brush strokes. I love his bold almost child-like approach to light and the richness of the deep blues in Starry Night. I don’t think I’ll ever stop loving his work. On the other hand, and this may seem ABOVE HRUKI TEE SUBMISSION

Assembly Studio is a brand consultancy based in Durban, South Africa.

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RIGHT LAVENDER MOON - IN COLLABORATION WITH WILDWEB.CO.ZA

in complete contrast to Van Gogh’s work, as far as modern artists go, a friend introduced me the work of Charley Harper a few years back as he was looking for ideas for his baby boys’ room. As a shameless nature nut and a fan of simple bold illustration, Harper’s work ticked every box. Lastly, I’d say The Goldfinch by Carel Fabricius would be my favorite recent discovery. Having recently read the book of the same title by Donna Tartt, not really realising that the book revolved around an actual painting

and not a fictional piece, was just the greatest surprise.

Q: Describe a real-life situation that inspired you?

In listing three situations here that have really inspired me, I feel I’d have to link them to three people that have really blown me away with how they currently live, or did live their lives. The first would be my gran who got dealt

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a really crazy hand as a young girl and later down the line, as a young mother. Her story is incredible and moving and miraculous. Sadly, she passed away toward the end of last year but remained, even into her nineties, this larger than life character who never threw in the towel, no matter what life threw at her. Secondly, I’d have to say my youngest sister, who in spite of hugely tragic, very personal grief and the most harrowing of experiences a few years ago, continues to have the capacity to love and laugh and live life to the full. Lastly, and this is kind of a fresh one, would be a young mate of mine who recently passed away under really unfair and unexpected circumstances. I don’t think I’ve ever met anyone else who embraced life the way he did. He squeezed the life out of every opportunity, and seems to have this default mindset whereby he never asked “what-if” but “when”. He just assumed life was going to be the most insane adventure and for him, and it was.

Q: What jobs have you done other than design?

Well, I began working part-time when I was about 11 or so, so I’ve had my fair share of work experience. Haha! I’ve worked feeding birds and cleaning cages at a bird park, I’ve been a cashier, waiter, barman, food delivery guy, merchandise controller and a holiday club volunteer. I’ve worked at a bookstore for half the day while working the other half doing product promotions to save up for for my first computer and the list goes on.

Q: Why branding?

I guess branding allows me the opportunity to tell a story to a degree. Well that’s how I see it at least. That story generally involves taking people, both customers and the client along a journey. Being very much an extrovert and a people person I thrive on being part of that process. I like to think of brand building, or redeveloping a brand, as a process that I embark on with the client as opposed to navigating it without them and then presenting work at the end and hoping they like what they see.

As I think I may have mentioned before I’ve always been someone who enjoys helping others. Working in branding and consulting, guiding and direct-

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ing people along a path they might have trouble traveling alone just sits well with me. It gets me up in the morning and allows me to rest well at night. My best days are productive ones where I feel like I’ve made an impact and changed the world a little, even if it’s just here in Durban, and the influence is relatively small.

Q: What is your outlook on life as an artist?

I’m not entirely sure if I see myself as an artist, or if I feel comfortable with that idea. I feel art can be such a subjective sentiment. I’d say part of what I do on a daily basis may be considered to be art or arty, but another part is strategy and yet another is innovation. At the end of the day I hope that the work I produce is something customers can delight in and relate to, and that clients feel proud of. Regarding personal projects, it’s been a while since I’ve done something really personal, but when I do I enjoy being real about life with all its triumphs and tragedies. I find that I’m ridiculously sentimental and nostalgic, and I hope generally optimistic, so I guess I hope that those themes come through in pieces I produce whether intentionally or not. There’s a quote I recently read in The Designful Company by Marty Neumeier. I can’t remember the exact wording so I’m paraphrasing here, but it went something like this. “When I design, I don’t design with beauty in mind, but if at the end, if what I’ve produced is not beautiful, something went wrong”. I feel this is something that resonates with me deeply.

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BELOW SCALCO ATTORNEYS INC. LOGO

Q: What memorable responses have you had to your work?

There have been a few over the years, but I guess the most meaningful ones have been while running my own business for the past year or so. Thinking back over last year I’d say getting a message from a talented young designer asking if there were any vacancies was pretty rewarding and humbling. She’s got heaps of talent and I’m deadset on hiring some help this year, so you never know. Then there’s also this, being my first interview, so thanks. So overall I’m pretty humbled by the success and feedback I’ve had over the past year or so from other creatives, friends and total strangers. Looking forward to this year being a cracker!

Q: What is your dream project?

My truest dream is to build a client

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base around my passions, namely food, travel and the outdoors. So ultimately anything that revolves around those 3 would be pretty awesome. If I got the opportunity to brand a lodge in a far-flung, remote location, got to travel there and said lodge was renowned for it’s sublime cuisine, I think I’d lose my mind... Haha! I’ve also been involved to varying degrees as a volunteer with small NGO’s and non-profits on and off over the years, so if I had an opportunity to get involved with any design work for an initiative along these lines that would be hugely rewarding too. I know of a few in Durban that I plan on contacting this year and I hope that something comes of it. I’d also love to get an opportunity to paint a few murals and large scale pieces, so hopefully there’s a chance I can put one up this year and that it’s well received by the sponsors and the beneficiaries alike.

Q: Name three artists/brands you’d like to be compared to.

This is a tricky one. I’m going to go with 3 brands here.

Number one would have to be Herschel Supply. From a small town beginning, this brand, in my opinion, has carved a name for itself internationally and managed to bridge the gap, from being purely a bag company to producing a range of topnotch items from headwear to apparel. Number two would have to be Patagonia.

Apart from being named after a region of South America that’s right at the top of my bucket list of destinations, this outdoor brand has something of a renegade/ outlier spirit that really appeals to me. Lastly, I’d say RVCA. Aside from being a fan of their apparel, it’s great to keep updated on their Artist Network Programme.

While I don’t know if I regard myself as an artist in the typical sense, I really look up to those who give crea-

We partner with brands to build meaningful and memorable work.

Specialising in branding and brand strategy, identity design and custom illustration, we’re always open to collaborating on projects so drop us a mail or call us and we can get the ball rolling. tivity the backing and platform it deserves. My hope, along with many of my local mates and fellow creatives, is to see more of this happening here in South Africa.

Q: Favourite or most inspirational place?

Locally, I’d have to say Durban has so much to offer. I realise living here gives this statement a certain level of bias, but having married someone who is not originally from here, has allowed me to see the city in a totally new light. It’s not perfect, and a little rough/ dirty round the edges, but you’d be hard-pressed to find a better place to live. We have great weather year round, the friendliest locals, miles and miles of beaches, a thriving creative and entrepreneurial community and we’re just an hour or two away from the mountains. If all the natural beauty isn’t inspiration enough we have this wonderfully weird mix of cultures and creeds. I guess there’s something in the contrast of

ethnic craft alongside a modern, Eurocentric approach to creativity, which creates this wonderful tension.

It’s a challenge to articulate quite what it is or how it feels to be honest. Internationally, I haven’t travelled extensively but I’ve had the privilege of visiting India 3 times over the past decade or so. It’s truly like visiting another planet. The difference between Western and Eastern culture is remarkable and something I only managed to realise after a few dazed days into my first trip there. As far as inspiration is concerned, Delhi itself is top of my list. It’s a total sensory overload for first time visitors but after a few days in I found myself settling in. Colour combinations hit you from every direction. Typography is on a whole different level and there’s never a shortage of people to watch. I’d say two of my favorite places in India would have to be Hauz Khas Village with it’s temples sitting snugly alongside boutique-shop lined lanes, and then the area around Jama Masjid in Old Delhi. Life there is raw, unfiltered and really in your face, and while I get why some peo-

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ple have no desire to ever visit India, there’s something about it that’s taken over a part of me and has no intent of ever leaving.

Q: What’s the best piece of advice you’ve been given?

Well I’ve received some pretty solid pearls over the years. Lately however, I’ve been working closely with business coach Brent Spilkin of Growing Pains who has proven to be a massive help in all areas of running my own gig. That being said, I have to add here that while I’m fully aware that for some start-ups putting aside much needed cash, in the first few months, to work with a business coach might not seem plausible or practical, I made the decision to sacrifice a little extra comfort early on to invest in something I believed was hugely beneficial in the long run. While this has already begun to be obvious in the first year, I’m sure after several years I’ll be massively grateful for making the call and getting some good, solid, non-biased advice. To answer your question though, if I’m pressed for advice or quotes that really hit home I’d say there are a few that stand out as being particularly pertinent for where I’m at right now, running my own business. First up is, “He who screams loudest, gets paid first”. This was in response to a client who kept on ignoring my requests for payment. I began to “scream” and I got paid. Two others that come to mind are “If you’re not building your own dream, someone else will pay you to build theirs”, and “If they find a willing horse, they’ll ride it”. These may all seem a tad on the negative side, but running your own small business is not for the faint-hearted and this means that 1. Cashflow is king, 2. Self-belief is your lifeblood and 3. A degree of business savvy, can all go a long way to turning either a profit or a loss.

Q: Professionally, what’s your goal?

Q: What wouldn’t you do without?

Well at the end of January/beginning of February this year, Assembly Studio will be a year old. The recent Christmas/year end break has also afforded me tons of time to take stock of the studios achievements. For now I have a few short and long term goals. Short term goals would be to secure a few more retainers to add a bit more stability to the whole gig and then hopefully have a few extra hands on deck. Long term, I’d rather be running a small studio of several talented, big-thinking individuals, than a massive agency. I hope that we’re known for an innovative approach to branding, illustration and typography rather than chasing awards. I think too many agencies make that a focus. I’m not inherently against it all, but I’d rather be recognised for great work by peers in the field than have a cabinet full of trophies.

Undoubtedly it would have to be the backing of friends and family. Above all though would be the support of my wife. She’s been there from day one and gave me the nod to launch this ship. She speaks calm to the storm of self-doubt and frustration that often rages and ongoingly tells me what a fantastic designer I am. And coffee. Good strong coffee.

Preferably a flat white from Love Coffee or Noble Coffee when I’m at home in Durban or The Whippet in Johannesburg, if we’re up that side visiting family.

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ASSEMBLY STUDIO A S S EM B LY S T U D I O IS A BRAND CO N S U LTA N C Y BASED IN DURBAN, SOUTH AFRICA.

WE PARTNER WITH BR ANDS TO BUILD MEANINGFUL AND MEMORABLE WORK. SPECIALISING IN BRANDING AND BRAND S TR ATEGY, IDENTIT Y DE S I G N A ND CUS TO M ILLUS TR ATION , WE’ RE ALWAYS OPEN TO COLL ABOR ATING ON PROJEC TS SO DROP US A MAIL OR CALL US AND WE CAN GET THE BALL ROLLING.

WEBSITE: A S S E M B LYS T U D I O. S Q UA R E S PAC E .CO M

EMAIL: H E L LO. A S S E M B LYS T U D I O @ G M A I L .CO M

TWITTER: @ A S S E M B LYS T U D I O_ INS TAG R AM: @ H E L LOA S S E M B LYS T U D I O FACEBOOK: A S S E M B LY S T U D I O #A S S E M B LYS T U D I O

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F R E Q U E N T LY E AT S SHIRLEY ERASMUS

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I’m Shirley. I’m the girl behind all the meals on the Instagram account called Frequently Eats. I can still remember the very first cooked meal I made all by myself. Ten-year-old Shirley entered the kitchen, armed with the confidence that I would make a potato bake, sans a recipe, or any guidance. The result was a very dry, underseasoned and undercooked bowl of potatoes and a firm passion for cooking food. Since this meal- I have never stopped cooking and I love creating meals with or without a recipe. As my Instagram bio states- ‘I’m probably already planning what to eat next!’

Fast forward to the beginning of 2014, at my highest weight ever. I had just completed a hike in Graaf Reinet, feeling tried, hot, unfit and physically ill, I decided that this was the last time I would let myself feel this way. I had always known how to eat healthily and had a love for vegetables, salads and fruit so there really was no excuse. As a student, the dangerous combination of too many nights ordering pizza, snacking on chips, downing coffee and working until the early hours of the morning, were beginning to take a toll on my body and my health.

By the end of 2015 I had lost a total of 25kg’s and had discovered a new love for healthy, fresh, colourful food. At the beginning of 2016 Frequently Eats was born! Now a year old, Frequently Eats is a tribute to my love of healthy food and the odd treat here and there. In this journey of weight-loss and health, I have learned that balance is key and I make sure I enjoy treats regularly.

I’m not an expert at this ‘healthy eating thing’ I merely love to create food that is both delicious and beautiful to look at. I’m still learning and I’m constantly inspired by elements of everyday life. I’d love to share this journey with you- come along with me, why don’t you?

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LEFT C H O C O L AT E S M O O T H I E BOWL

RIGHT BLUEBERRY SMOOTHIE BOWL

The Smoothie Bowl The smoothie bowl is surely a concept born on Instagram and seems illogical until you try it.

‘Why would you throw a smoothie into a bowl and eat it with a spoon?’ I hear you ask. I was puzzled too, until one morning I decided that the gorgeous smoothie I had just whipped up, should be savoured. I topped the smoothie with extra fruit, granola and coconut flakes and then considered why I had not done so sooner. Trust me- just try it.

And if you’re stuck for ideas, here are a few of my favourite recipes.

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THE RECIPE

THE EASIEST BLUEBERRY SMOOTHIE MAKES 1 SERVING • A large handful of blueberries • A few blackberries • 1 banana • 1 cup of double cream, plain yoghurt • Honey to sweeten

DIRECTIONS Let’s start with something simple. A blueberry smoothie is both beautiful, delicious and packed with antioxidants. Yep, you read right. Blueberries are known to be one of the most antioxidant-rich berries, which means that they help to protect our bodies from damage by free radicals, unstable molecules that can damage cellular structures and contribute to aging and diseases. So whip one up today!

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Add your blueberries, blackberries and banana to a blender.

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Add your cup of yoghurt and blend the ingredients together until smooth.

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Once combined, add a squeeze of honey to sweeten and combine briefly.

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Now pour your smoothie into a bowl and top with frozen berries and desiccated coconut.

Now pour your smoothie into a bowl and top with frozen berries and desiccated coconut. Ta Da! Your first smoothie bowl is born!

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THE RECIPE

FROZEN MANGO SMOOTHIE BOWL MAKES 1 SERVING

DIRECTIONS

• 1 mango, cut into chunks and frozen overnight

If you are yet to discover the joy of the combination of frozen mango and banana, you are in for a treat today! The consistency of frozen mango and banana is almost like soft-serve ice-cream- only better!

• 1 banana, frozen overnight • 2 Tablespoons of double cream yogurt • Strawberries, cherries and blueberries for topping

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Add frozen mango chunks and banana to a blender (I use a 700-watt hand blender, the higher the wattage, the better the blender.)

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Add a splash of boiling water and then blend the mango and banana immediately until smooth and thick.

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Stir through yoghurt and add to a bowl

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Top with as many fruits as you can. I love the combination of cherries, strawberries and blueberries!

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THE RECIPE

THE GREEN PROTEIN SMOOTHIE MAKES 1 SERVING • A large handful of blueberries • A few blackberries • 1 banana • 1 cup of double cream, plain yoghurt • Honey to sweeten

DIRECTIONS I can already hear you groaning. But this smoothie is not what you think, once you take a sip of this, you’re guaranteed to have the satisfaction of someone who has had a green smoothie for breakfast. Try it. You’ll see what I mean.

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Add spinach, banana and yoghurt to a blender and blend until smooth.

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Then add a scoop of protein powder, and a splash of almond milk and blend again.

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Stir in honey or agave syrup to sweeten your smoothie and then add to a bowl.

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Top your smoothie with granola, seeds and frozen berries!

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FR EQUENTLY EATS SHIRLEY ERASMUS FOOD PHOTOGR APHER A N D H E A LT H FA N ATIC

I ’ M ALRE ADY PL ANNING WHAT TO E AT...

WEBSITE: H T T P : // W W W. U N R O L L .T V/ F R E Q U E N T LY E AT S INS TAG R AM: @ F R EQ U E N T LY E AT S

FACEBOOK: F R EQ U E N T LY E AT S # F R EQ U E N T LY E AT S

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#GREENERY WHY THE NEW DESIGN? LEEROY ESBEND

“A

refreshing and revitalising shade, Greenery is symbolic of new beginnings.

Greenery is a fresh and zesty yellowgreen shade that evokes the first days of spring when nature’s greens revive, restore and renew. Illustrative of flourishing foliage and the lushness of the great outdoors, the fortifying attributes of Greenery signals consumers to take a deep breath, oxygenate and reinvigorate.” - Pantone With #Greenery being the colour of the year 2017, I was very hesitant to change the design of Editéur Plus as I was not sure how people would react to it.

With some discussion and AB testing with my team, I decided to go with a redesign, to symbolise newness and change for the new year. With the new design, I want to give readers more variety and more content.

The layout remains true to the minimalism of the 2016 design but has a few added benefits, like advertising space for people interested in advertising their products and or services. Readers will also notice that our website www.editeurplus.co.za also went through a redesign. Soon you will see more services being offered by Editéur Plus and products online.

In 2017 you will see more permanent content that readers can look forward to, like ‘Frequently Eats’.

Looking forward to beign #Green in 2017.

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N ATA S C H A VA N N I E K E R K FINE ART PHOTOGRAPHY Fine Art Photography applied to create a range of custom Wallpapers, large format prints ideal for decorating your home or office space, cushion covers, purses, stationery items and the ‘Forest in my Heart’ jewellery range. Deeply inspired by all things natural and handmade in the beautiful village of Nature’s Valley, Plettenberg Bay.

T

as her work is deeply inspired by the beauty that the earth renders. She loves bringing that natural beauty inside. Her prints and fabrics are used to create calm and relaxing interiors.“Creativity equals constant ‘risk-taking’”

After she completed her photography degree in 2004, she worked as a freelance photographer in a variety of commercial industries and was a teacher of photography. Throughout this she had a lingering for fine art photography. And so it came to pass, the duo had decided to dive in a few years ago, move from the city to a place where she can spend as much time outside as she wants to, seen

She believes that creativity equals ‘risk-taking’.

Always putting yourself out there, regardless of the fear of rejection and inadequacy. Pioneering, she says, that’s the spirit one should have, we should always seek the new path, the better path, the perfect manifestation of our vision. She continues to say that it’s a force, one that won’t leave you until you have taken out the best and there is nothing left inside. Even then, it lets you dream for tomorrow, perhaps, it can go even nearer to…

She says that all this is so that our creativity allows

he beautiful village of Nature’s Valley is where we find Natascha Van Niekerk, with her husband and two dogs. Forests, mountains, lakes and the ocean is her surroundings and also the place where she ‘dreams up’ her product range. With this duo, being husband and wife, we get a handmade product consisting of only her original photographs.

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She says that so many incredible artists have sent their visions into the world.

Photographers who have inspired her include; Fay Godwin, Beth Moon, Brooke Shaden, Jennifer Hudson, Karl Blossfeldt and Ron van Dongen and many many more. She is also inspired by the young designers and makers in South Africa.

To her those who have built their own businesses with their creative work, is an inspiration. It is very challenging to start up something new, and to see others succeed gives her courage and the strength to keep pushing on. She says that it is and was important to come into contact with like-minded people whom have also gone through the ups and downs of being a creative entrepreneur.

ABOVE FABRIC PURSES

us to realise that we are makers and creators in our deepest core.

How did she get through that transition? She says that she has a supportive husband. When they had the conversation of what she would do if money is out of the picture, he accommodated her. It meant a gradual shift from the commercial world into that of fine art photography. She had to decline a lot of offers, which would bring in money, to work on her portfolio which was taking money. It was a leap of faith, and in the end they are happy that they took it, building her brand wasn’t easy at all. She says that a huge help was the fact that they had saved up some money, so they could use it in the starting stages.

She has always loved the impressionist seascapes of William Turner, the intricate patterns of William Morris, the intensity in the work of Gustav Klimt, the ethereal qualities in Pre-Raphaelite paintings.

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If she can make someone pause, even if just for a second, to reflect on the wonder and simplicity of nature and to appreciate the delicate forms and quiet beauty that surrounds us, then she has completely fulfilled her purpose of being an artist. She uses very basic equipment.

In her normal getup you’ll find a canon 5D, a 50mm f-1.4 lens, close up filters, and natural light. She uses Photoshop for image processing and an Epson large format printer.

Her mind is ever wandering on serene spaces, and having that end product in mind helps with her inspiration and focus in her work. She adds that she lives in an incredible part of South Africa and that, that means it is actually really difficult to not be inspired. She usually only focuses on two design shows a year, so a lot of preparation goes into that. She has limited access to markets and design shows by the remoteness of her home. Her other focus is running her online store.

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“I love being outside and exploring new places.”

One thing she has learnt is to not ‘despise the day of small beginnings’. She explains that we often get discouraged if we start small and look at where we want to be or at other people’s successes, she adds that hard work and persistence will get you anywhere. To her consistency is a big key, it doesn’t matter if it is small steps, but take a step in the direction that you want to move in, every single day.“If you work with a plan, and keep at it, your dreams are so totally achievable.” She says that your passions are strongly connected to your purpose, so we must pursue those dreams.

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NATASCHA VA N N I E K E R K FINE ART PHOTOGR APHY

FINE ART PHOTOGRAPHY APPLIED TO CRE ATE A R ANG E OF CUS TOM WALLPAPER S , L ARG E FORMAT PRINTS IDE AL FOR DECOR ATING YOUR HOME OR OFFICE SPACE, CUSHION COVERS, PURSES, S TATIONERY ITEMS AND THE ‘FORE S T IN M Y H E A R T ’ J E W E L L E RY R A N G E . D E E P LY INSPIRED BY ALL THINGS NATUR AL AND HANDMADE IN THE BEAUTIFUL VILLAGE OF N ATU R E’ S VA LLE Y, PLE T TENB ERG BAY.

WEBSITE: W W W. NATA SCHAVNIEKERK .COM INS TAG R AM: @NATA SCHAVNIEKERK

FACEBOOK: NATA SCHA VAN NIEKERK PHOTOG R APHY P I N T ER E S T: @NATA SCHAVN #NATA SCHAVNIEKERK

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LEIGH LE ROUX UI DE SIG NER / G R APHIC DE SIG NER / ILLUS TR ATOR / ARTIS T

BY LEEROY ESBEND DESIGNS BY LEIGH LE ROUX

“I get to see the things that are born in my imagination come to life,” Meet Leigh Le Roux, and illustrator and designer from Johannesburg, South Africa. Leigh has always dreamt of drawing from an early age, grade three to be exact, and has always wanted to make a living from drawing. He uses a Wacom tablet for his digital drawing, but if he had more time in his day for illustrations, he would prefer to draw on paper.

Drawing came naturally to Leigh at a young age, as it was a way for him to entertain himself without any social pressures.

people don’t normally say as in sadness, depression and the fragile human condition in a delicate way.

I am someone that does art as a person therapy to deal with the issues I have from day to day. But I also try to show the beauty in that very sadness I am expressing. I draw inspiration from the world and people around me with the goal of one of my works invoking a true reaction out of the viewer no matter which direction it may go in as long as it is a real reaction I will take it.”

“The thing I feel that my art shows are how fragile we are as people and how colour can express our feelings.”

Leigh identifies himself with illustration artists mostly as he is very much in the digital space. One of his strongest memories as a child is watching Dragonball Z, which inspired him to pick up his pencil and start drawing daily. One of the themes Leigh pursues in his illustrations involves human truth, as people are his main focus. This is Leigh’s outlook on life, “Life as an artist is not easy, as these

This is how Leigh explains how he illustrates, “I look at the human condition of those around me and sometimes myself and I try to express that which

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day’s being able to only do one thing is very limiting so I find myself trying to always get better in some way”. One of the responses Leigh enjoys the most is being asked for advice on designs/ illustrations.

Leigh’s dream project would be to work with brands like VANS, that values his personal style or brands that are open to free expression.

Loish, being one of his favourite artists is someone he looks to for inspiration, as well as Nico Lazarus and Ross Chan. Another inspiration for Leigh is the City of Johannesburg. While living there, he has seen how people hustle to make a difference in their lives. One of the best advice Leigh has gotten is from an art teacher. While he was in his art class the teacher came up to him and instead of telling him what was wrong with his drawing, the teacher allowed him to figure it out for himself. Leigh states that this helped him to believe in himself, which

was very inspiring for him.

Leigh would like to have his work showcased in galleries all year round and he would like to build his social presence more. One last thing to know about Leigh is that he cannot love without his sketchbook and the internet. He uses the internet as a creative response to things like Pinterest and Instagram, “On these platforms, you have an infinite pool of creative inspirations.

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“The thing I feel that my art shows is how fragile we are as people and how colour can express our feelings.”

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LEIGH LE ROUX UI DESIGNER / GRAPHIC DESIGNER / IL LUS T R ATOR / ARTIST

BEHANCE: W W W. BE H A NC E . N E T/ L E IGH SPL AC E

LINKEDIN: LEIGH LE ROUX

INSTAGRAM: @LEIGHLEROUX FACEBOOK: LEIGH LE ROUX

#LEIGHLEROUX

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EVENTS TO GO TO IN SA

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5 E V E N T S TO AT T E N D I N FEBRUARY

LEXUS SA MENSWEAR WEEK AW17 THE PALMS, WOODSTOCK, 03 FEB

Africa’s leading fashion week returns for the Autumn/Winter 2017 collections featuring more than 30 designers. Taking place across two days, fashionistas will see the upcoming trends alongside media, buyers, celebrities and socialites.

TIMO ODV #ENTERTHEKINGDOM

ARCADE EMPIRE, PRETORIA, 10 FEB This year, TiMO ODV takes on South Africa with the all new tour: #ENTERTHEKINGDOM. In light of the success his recent release “The Kingdom” has shown, it’s only fitting that we take this all new sound on a nationwide tour, with some of South Africa’s other finest talent.

THE COLOUR FEST U18

INNESFREE PARK, SANDTON, JOHANNESBURG, 18 FEB Are you ready for the most colourful event of 2017? 2017 sees The Colour Fest U18 take over Innesfree Park, Sandton, Johannesburg with its array of colours and sounds. South Africa’s largest, safest and most colourful company is ready to welcome 2017 in the most colourful way possible.

STELLENBOSCH WINE FESTIVAL STELLENBOSCH, 24-26 FEB

From 24 - 26 February, festival goers will have the opportunity to sample some of the best wines in the country, indulge in gourmet food offerings by top restaurants, enjoy live music and take part in fun outdoor activities in picturesque surroundings.

DESIGN INDABA FESTIVAL VARIOUS LOCATIONS, 25 FEB

The Simulcast provides a live screening of the main Conference to various venues. This is an initiative by Design Indaba to distribute the knowledge shared at the Conference with a younger audience, or with those unable to attend the Design Indaba Conference in Cape Town.

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Want to have a feature in our next issue?

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