Editéur Plus - The Eighteenth Issue

EDITÉUR

PLUS

E D I T É U R P L U S

The Eig ht eent h I am I am Issue PASSION

FASHION

Ryan Coulter, our cover boy, shares some insight

What will be the consequences of the Chinese

to how he got into modelling.

textile industry invasion in African countries?

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EDITÉUR STAFF

EDITOR & FOUNDER

LEEROY ESBEND

ART DIRECTOR

LEEROY ESBEND

HEAD WRITER

4 E D I T É U R P L U S

BEKIWE HLONGWANE

TEAM MEMBERS

KIMBERLY GROSSMANN CHELSEA PITT MARC DAVIS MADISON SCHIDLOWSKI

SOCIAL MEDIA

INSTAGRAM: @EDITEUR_PLUS TWITTER: @EDITEUR_PLUS FACEBOOK: EDITÉUR PLUS LOCATION

SOUTH AFRICA WEBSITE

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5 E D I T É U R EDITÉUR PLUS ONLINE MAGAZINE +27 81 754 9533

P L U S

info@editeurplus.co.za www.editeurplus.com facebook.com/editeurplus instagram.com/editeur_plus twitter.com/editeur_plus

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CONTENTS MEET THE MODEL 22

R YA N C O U LT E R Chelsea Pitt

I N FO R M ATI O N 10

EDITORS LETTER Leeroy Esbend

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C O N TA C T I N F O R M AT I O N

LIFEST YLE & FASHION 14

C H I N E S E TE X TI LE I N D U S TRY Evelyn Mora

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AFI L erato M

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H E N RY M A R S H X E D ITÉ U R P L U S C O L L A B O R AT I O N

M A I N FE AT U R E 36

WESLEY HUMAN Bekiwe Hlongwane

PRESS RELEASE 44

G E R T- J O H A N

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MINI SCOUTING EVENT

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EDITOR’S LETTER FOLLOW YOUR PASSION

It has been a long time coming, but the 18th issue is finally out. I am very excited to present to you the new & permanent layout of Editeur Plus. I have kept it crisp & clean as usual but an easy read for everyone. I would also like to mention that Editeur Plus is open for Advertising, I have left sections open so that you are able to view Advertising Space. There is not a limited amount of Advertising Space, do not be alarmed by seeing a few Advertising Spaces. Should you require our Media Kit, please email us on media@editeurplus.co.za I would also like to mention that if you would like to become a Contributor or would like to Collaborate with us, please email us on collab@ editeurplus.co.za

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I would also like to thank our readers & if you are new, “you are most welcome”. I am thankful to those who have contributed to this issue; I value your work immensely. To all our readers, feel free to connect with us on social media. Welcome to Editéur Plus “L’inspiration à travers la vision.”

Leeroy Esbend Founder _

CONTRIBUTORS

11 LER ATO M She seems like the type of person you want to get to know because you feel that she will somehow reveal a

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part of yourself that you didn’t know was there. Her pictures are honest and real and good. Here is someone who has taken a hobby and has grown it into a career with sheer determination and prowess. Hers is a story of overcoming fears and pursuing desires that became louder and harder to ignore.’ Her journey does much to inspire us to follow in her footsteps and dare togo beyond just dreaming and hoping.

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THE FASHION AGENT

HENRY MARSH Henry Marsh, a qualified Industrial Engineer (University of Pretoria), but

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We are a full service, one-stop-

he works as a full-time professional

shop, fashion wholesale agency and

photographer. His approach to

distribution company, operating

photographing any life event,

from our head office - THE FASHION

from studio to weddings, is to

AGENT showroom - in Johannesburg,

make sure that he captures the

South Africa. Since our inception

raw, unadulterated emotion of the

in 2012, we supply African fashion

moment. Most would describe his

brands through our wholesale

style as very photojournalistic, or

channels to retailers, online

even documentary, and he finds that

platforms, professional independent

suits his clients best, as they don’t

boutiques and concept stores on the

need to be told how or when to smile.

African continent and abroad.

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WH AT WIL L BE T HE CONSEQUENCES OF T HE CHINESE T E X T IL E INDUS T RY INVASION IN A F RICA N COUN T RIES? During recent years China has been expanding its clothing and textile industry to Africa and invested heavily in opening new factories all over the continent but mostly around southwestern African countries such as South Africa and Botswana. The motives behind this expansion are simply financial: Today even the ‘promised land’ of textile manufacturing has become too expensive due to continuously rising labour and overall production costs in both China and other Asian countries. This has left the textile industry’s major player without any other option but to reallocate its production to cheaper countries and, not surprisingly the African continent is next on the radar. Offering both a rich environment in affordable production capability and a huge growth market with a rising middle class, Africa combines the best of both offer and demand.

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An example of this is Ethiopia. The entry-level salaries for textile industry workers are between 35 and 40 dollars per month which is nothing in comparison to the average wage of 500 dollars in China. There is no minimum wage in Ethiopia and due to high unemployment, most people are ready to work for lower salaries.

Furthermore, Africa’s location

from the international clothing

the US and two of Europe´s leading

makes it an interesting destination

industry. However, while the

fashion producing countries (Spain

for investors: it is closer to Europe

Chinese factories will offer new

and Italy). The framework we use

and the United States which gives

jobs and management skills, they

for comparing the different national

the Chinese manufacturers an

are also threatening competition to

cultures are based on the work of a

opportunity to save on delivery

local manufacturers. Smaller local

famous Dutch management guru,

expenses and pay lower tariffs.

companies are not able to compete

Prof. Geert Hofstede.

Delivery times are also shorter which

with the Chinese competitors’ low

helps the manufacturers to keep

production costs and ability to scale

The main thing that stands out from

up with the pressure of the growing

production quickly, enabling lower

the graph on the next page (source:

concept of fast fashion.

costs, therefore cheaper products.

www.hofstede-insights.com) is

Undeniably, the Chinese investments

This might eventually lead to the

extremely difficult and this means

have some positive effects: they

shrinkage of the local textile sector.

we can´t simply compare one

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create jobs and bring new and

Furthermore, African countries have

continent to the next. Already within

more developed technology as well

become an increasingly attractive

South Africa the cultural differences

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as new skills to the continent. The

option for Chinese citizens to build

between the various races is large, let

worrying question which arises is

their lives and their businesses in, in

alone the different tribal cultures in

whether Africa will truly benefit from

many sectors, including the textile

e.g. Kenya.

the investments or if the Chinese

sector. This said, what would stop

companies are only going to exploit

the Chinese textile and clothing

If you do take a helicopter view then

the locals and their resources? How

factories from hiring expatriates

the Chinese tendency to source

can we make sure that they are not

who already have the required skills

work to the Han population can be

only taking advantage of the natural

and experience, the same cultural

explained by its collectivism – which

and human resources Africa has

background and communication

is something that also plays a role in

to offer, but also giving back to the

habits, instead of offering jobs to

the tribal regions of Africa – in terms

community?

locals and investing money and

of ensuring smooth operations

time in training them?

this will most likely lead to Chinese

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that comparing various countries is

African countries, including South

organisations bringing their own

Africa, have been struggling with

When we talk about Cultural

experts in (creating in-groups),

high unemployment rates and as a

similarities, let´s have a quick look at

leading to minimal skill development

result have attracted international

the African continent´s main cultural

on the African continent. In general,

investors, and in this case investors

differences, compared to China,

more individualistic societies

source: www.hofstede-insights.com

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Source: Hofstede Insights – Mediacom Cultural Connections study.

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18 E D I T É U R P L U S tend to be more meritocratic (less

the key European markets they are

In the table on the previous page

group think = employment based

targeting. Most European consumers

(Source: Hofstede Insights –

on competence as opposed to

value those products which are made

Mediacom Cultural Connections

employment on the basis of family

sustainable. As the graph below

study.) a high score means that

ties) thus typically investing more in

shows, as Africa itself is developing

immediate gratification upon a

local competency development.

its main purchasing focus is on

purchase is more important than

affordable goods, offering immediate

the social or environment impact

gratification.

whereas a low score stands for

After all, this is also in the financial interest of the organisations

considering the impact of a purchase

themselves as creating a larger

For more mature markets like Europe

middle class will stand to benefit

the impact an individual´s purchase

prior to the actual purchase.

these companies as well – produce

decision has on society is becoming

Besides the local employment

locally, consume locally = higher

increasingly important. Producers

and financial component for

profits. It also stands to benefit those

stand to benefit from larger profit

organisations and societies involved,

organisations when wanting to sell in

margins if they take this into account.

an important part of this chain is

Helsinki Fashion Week is a new fashion week sponsoring its designers and showing only sustainable and ecological fashion for its international group of buyers and press. Degree to which social and environment impact matters when purchasing a product Nigeria SouthAfricaA US Germany Sweden HFW is also involved in sustainable consulting activity and projects with corporations world wide. www.helsinkifashionweeklive.com

Egbert Schram Group CEO Hofstede Insights Hofstede Insights assists organisations in managing the impact of culture on work and life by aligning culture and strategy – ensuring consistency in what is being said and what is being done.

19 E D I T É U R P L U S the consumer him/herself, which

ethical. A next step is to promote to

pay more for sustainable products

means you. How can you make sure

organisations that for them to align

and ensure organisations can profit

that the organisations you purchase

their sustainability strategy, their

from this- enabling them to support

your products from don´t only

organisational culture should also

sustainable production facilities and

“green wash” their products, but

promote sustainable production –

invest money in the areas production

really are sustainable? And not just

favouring long term returns instead

is located.

sustainable for the environment but

of short term gains.

also sustainable in terms of really impacting the local environment in

And this is where Chinese culture

which the products are made?

might actually come in handy as the Chinese understand very well

A good start is to check for brands

that it´s better to invest in the long

from well-known organic certification

run (just look at the one road, one

organisations, testifying that the

belt policy). All it takes is for you as

supply chain of an organisation is

consumer to remind them of this –

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GET TING TO K N O W R YA N COULT ER. Fa mily ma n a nd phila nth ro pist Rya n Co ulter is n othing sh or t of Prin ce Cha rming with a sm o uldering intensit y that it is n o wo nder h e to ok th e modelling ind ustr y by storm .

Rya n was born in j ust o utside of Joha n n esb urg a nd pr o udly at te nde d Kr ug er sdorp hig h sch ool which is celebr ating th eir 115th yea r. Despite his clas sical look , h e is a ma n of nature. “Kr ug er sdorp is a g r eat place to g r ow up if yo u e njoy being o utdoor s .” - Rya n patriotically exclaims . Any thing f r om hik ing, swim ming to jog g ing h e enjoys .

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by Chelsea Pitt Writer at Editéur Plus

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RYA N’ S C A R E E R His career started as a model when he was scouted at a mall to enter a show.

Despite his doubts, he was convinced by his girlfriend and sister to pursue the opportunity to which he ended up being placed as the runner-up of the competition. At the time he had a degree in civil engineering and had been working in the engineering industry, therefore, considering the opportunity full time was not possible. Ryan was then scouted yet again 2 years later by an agency in Cape Town, he is now signed to a London agency to which he will be possibly heading to German, Spain and Turkey to follow.

Since the decision to model full time you might have seen his work on Tv with JC LeRoux and Centrum, not to name his poised stride in South African Men’s wear fashion shows, Mercedes Benz Fashion Week and Men’s health representing Men’s wear brands. Ryan tells how he enjoys locations shoots for the travelling and exploring new terrain but loves the movement of a runway shoot. “I do remember what was going through my mind when I made that initial choice,” - he goes on to explain, “Sometimes when an opportunity comes

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along you can either take it, leave your comfort zone, and learn a lot from it, or you can deny the opportunity and be left wondering what could have been.”

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RYA N C

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HEIGHT: 6’2.5”/189cm

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CHEST: 38”/96cm WAIST: 32.5”/83cm SLEEVE: 26”/66cm SUIT: 38”/96cm/48 SUIT LENGTH: L SHOE: 12 US/46.5 EU/11.5 UK HAIR: Brown EYES: Brown

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FANJAM MODEL MANAGEMENT PORTFOLIO ht tp: // w w w.fanjam.co. z a / men-main/1208682/ryan-c

SOCIAL instagram.com/ ryancoutler777

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S OME HI S T ORY ON RYA N

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Ryan comes from an active home where health and exercise are promoted.

With a father who has ran 24 great Comrade marathons and his mom 11 herself, he believes what had been instilled by his father, that nothing comes for free and success comes from hard work and dedication which he kept in mind when he ran his first Comrade marathon. Ryan looks up to local models which he has met over his time model such as Pieter Black, Gerhardt Fourie, Swizzy Nyaloko and Morgan Goodall to mention but a few.

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All which has changed his perspective of the influence one can have in the modelling industry in terms of just being unique. Currently signed to FanJam Model Management which he appreciates for the support and honest relationship, Ryan encourages other aspiring models to find an agency that believes in them and to they themselves to know who they are and know their

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worth. Excited for what the future holds the ambitious model looks forward to working with brands such as Tailor MeSA, Nike, Garmin and Solomon to name but a few. He also has high hopes for his upcoming international career starting and is happy he took the risk of putting a hold on his engineering career to pursue his modelling. Philanthropy has always been close to his heart and he has taken part in a number of outreach programs including MES: 10 days of Hope which involves the youth from Hillbrow and university students from around Gauteng to make a difference in the inner city of Johannesburg.

Another passionate focus is Cancer awareness from his personal experience of his grandmother passing away from it and his mom battling it 4 years ago.

“I believe Love to be a choice, a choice that simply betters the life of the people around us, our friends, family, co-workers and the strangers we meet in everyday life. So learn to love yourself but love others just as much and see the changes around you. “ - Ryan inspires us with wise words.

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A F I FASHION WEEK - CAPE TOWN Lo ok ing Ba ck: E xce ptio nal Af rica n tale nt sh owcased at th e AFI Ca p e Town Fashio n We ek 29.03.18

by Lerato Maleswena Contributro at Editéur Plus

The recent African Fashion

intellectual property protection, as

International (AFI) Cape Town

well as cosmetics and hair styling

Fashion Week (AFICTFW) saw

were unpacked by masterminds such

emerging and seasoned designers

as Senegalese designer, Sarah Diouf,

come together to showcase

Wella Professional Global Top Artist,

collections that spearheaded an

Aubrey Loots, M.A.C Cosmetics

African fashion movement, flaunting

Global Senior Artist in Sub-Saharan

Africa’s enriched talent and unique

Africa, Marco Louis and Adams &

designs.

Adams IP Lawyer, Jean Bruneau, to name a few.

The show took place at the rustic film studios in Salt River and the

Lastly, and probably the crux of

revamped The Ritz Hotel in Cape

every fashion week, the runway

Town from 21 - 24 March with a

shows on day three and four. AFI

rebranded programme that also

propelled African designers and

included masterclasses for its

emerging talent to a higher calibre of

audience.

excellence as they took the stage with a short, yet jaw-dropping show for

Bold colours, lavish textures and

the third day. Audiences were wowed

high-end garments were luxuriously

with a mixture of avant-garde,

packaged for the everyday fashion

strong, historical and richly-textured

lover with the first private show

collections by the likes of Moroccan

by renowned atelier and high-end

designer Salima Abdel-Wahab, local

designer, Gavin Rajah. The collection

South African designer, Laduma

had looks draped in bold, striking

Ngxokolo of the brand Maxhosa by

colours, stunning prints, a tint of

Laduma, and Leigh Schubert.

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sport luxe and a fine eye on luxury designs. The second day introduced

In an attempt to raise awareness

a different setup with masterclasses

on the ethical and environmental

by industry experts in hair, beauty

aspects and issues in the

and the business elements of

fashion industry, local designers

fashion, sharing tidbits of wisdom

came together to showcase a

with the audience at The Ritz Hotel.

group show in support of the

Topics such as the business of

#WhoMadeMyClothes movement

fashion, cultural appropriation and

and Fashion Revolution Day. This

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collaboration consisted of showcased

based designer label, Ituen Basi

designs of Imprint, Sibusiso Mahone,

and local South African designers,

acclaimed model, Sanele Xaba.

Lalesso, Sitting Pretty, Leandi Mulder

Diane Paris and Khosi Nkosi gave a

In essence, whether you’re part

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and Crystal Birch, that left the

phenomenal spectacle. Inasmuch

of the who’s who gang that hits

audience in awe of the creativity and

as the majority may claim that the

the pages of every magazine post-

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craftsmanship that Africa produces.

shows produced by veterans such

fashion week, or you are a silent

as Gavin Rajah and richly talented

fashion lover, this edition of AFI’s

As a means to cement the theme

designers like Laduma, stole the

Cape Town Fashion Week catered a

#IAmAfrica that was carried out

runway shows, Unknown Union gave

palatable showcase worthy of all the

throughout the AFI Fashion Week,

a stellar runway performance that

praise it has received and has set the

the last day had jam-packed runway

transcended urban edge.

tone of high expectations for fashion

shows that prove AFI continues to

weeks to come.

shine the light on Africa’s aesthetics,

Designer and co-founder of the label,

heritage and its finest talent and

Jason Storey, created an interstellar

designs. Kicking off the final day

performance that perfectly fused

with a strong collection oozing

fashion with contemporary art.

with pleasantly contrasting visuals,

The show was filled with creative

elegant fabrication and textured

expression that saw a performance

garments was a local designer,

with a local Hip-Hop artist, Uno

Nicholas Coutts. Following his

July alongside Visual Artist, Robyn

showcase, the likes of the Kenyan-

Pretorius creating an artwork of the

based designer, Adele Dejak, Lagos-

face of the label, the internationally-

Af rica’s Fashio n ico ns will mig r ate so uth to r eclaim o n e of th e m ost bea utif ul cities in th e world , in what is bille d to b e a f usion of f ashio n , a r t a nd desig n at AFI Cap e Town Fashio n We ek .

T h e f ashio n , a r t a nd desig n festival , will g uide f ashio n lover s to e n co unter Af rica expr es se d in all its g lor y, a dorn ed in its c ulture a nd co uture with un bridled pride.

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SOBER S S18 LOOKBOOK SOBER - The Fashion Agent

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The epitome of urban chic, Sober Design

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Tshepo Mafokwane, who discovered

House was launched by, Head Designer, she was incapable of accepting both the conformity and mediocrity she found surrounding her. Her design signature speaks a language of bold, ultra-feminine shapes, with tailored shoulders and waists, which are contrasted with unexpected touches of softness and sparkle. This label is available in several boutiques in Gauteng.

A former fashion design graduate from the Tshwane University of Technology, Tshepo, boldly celebrates all women and their tremendous ability to conquer anything.

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DESIGNER SOBER

INSTAGRAM @SOBERDESIGNHOUSE

TWITTER @MISSOBER

PHOTOGRAPHER KSENIA KURMANENKO @KS_KSENIA_ FOR THE FASHION AGENT @THEFASHIONAGENT

AGENCY

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@THEFASHIONAGENT

MODEL LERATO RIKHOTSO @LERATOPR

MAKE-UP SHIRLEY HEAVENS @SHIRLEYHEAVENS

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F or who l e sa l e e nqui ri e s peop le can contact u s on w w w. t he f a shi o na ge nt .co . za or e mail th em s al e s@t he f a shi o na ge nt .co. za.

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Wesley H u ma n is a ph otog r a ph er wh o sta nds o ut f ro m th e r est. Hig h- q ualit y imag es that r eveal th e es s en ce of th e s ubje ct while d r awing th e viewer in are ha r d to f in d . We ca ug ht up with Wesley to find o ut his s ecr ets to s ucces s a nd what d rives him to pro d uce excellent imag es tim e af ter time.

WESLEY HUMAN

by Bekiwe Hlongwane Head Writer at Editéur Plus

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Tell us more about yourself: where

aspiring photographer to actually

‘It’s a really interesting career. It’s

you grew up, went to school, etc.

doing it for a living?

never straightforward, and not at

Originally from KZN, Wesley moved

‘I became a freelance photographer

says Wesley, who has spoken about

to Pretoria while he was still young

through networking, building a good

photography quite passionately. ‘You

and is still based there now. His

portfolio and providing quality work.’

meet the most amazing, interesting

love for photography was sparked

Hard work got Wesley to where he is

and sometimes the most peculiar

by the desire to capture everything

today: hard work and knowing the

people, and that’s what I love. You

around him, and he was encouraged

right people. He remembers hearing

get to travel, explore and discover.’

to continue by teachers, friends and

early on in his career that ‘It’s not

This sort of passion is what drives

family.

what you know, but who you know,’

photographers, and people in any

and those words changed his life.

career, to success.

all what I imagined it would be,’

It all started when he was in Grade

He learnt early to take opportunities

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presented to him and produce work

Through photography, Wesley has

and shoot’ camera. His brother

of a high standard.

been able to discover places in

thought he was pretty good so he Assisting photographers has

know about and see small towns all

camera and the rest is history. As

also helped him to develop as a

over South Africa that he ordinarily

a youngster, Wesley used the tools

photographer. These mentors helped

would not have seen. Being in this

he had around him and grabbed

him to change the way he saw the

line of work has allowed him to get

opportunities to put him where he is

world and these changes reflect the

to know many different types of

today. After studying Photography at

quality of his work.

people and see them in a unique

Vega, Wesley went on to study Visual

How did you get from being an

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Pretoria that other people don’t

loaned him an entry-level bridge

Studies at the University of Pretoria.

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way through the lens. He enjoys the What do you love most about your

paradox between the barrier that the

photography business and career?

lens creates while actually bringing him quite close to the subject.

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‘Yo u lo ok to th e m (f a m o us ph otog r a ph er s) as master s of th e a r t which th ey a re , a nd th e n yo u aspir e to b e co m e a master yo ur self.’

WHICH PHOTOGRAPHERS DO YOU ADMIRE AND HOW HAVE THEY INFLUENCED YOUR THINKING, PHOTOGRAPHING, AND CAREER PATH? Wesley is not the typical fan who idolises photographers simply because they are famous. He is, however, inspired by great photographers like Annie Leibovitz, Richard Avedon, Sebastião Salgado and Ansel Adams. ‘People are people, photographs are photographs. Whether it is a good photo or not is what inspires me,’ Wesley says. ‘You look to them

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(famous photographers) as masters of the art which they are, and then you aspire to become a master yourself.’

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M O T I VAT I O N What motivates you to continue

His favourite image was part of the

right people to see your work

taking pictures?

Human & Heart exhibition in 2017.

and talent, and it can open a

Though the image seems to polarise

whole new world for you.’ Having

‘What motivates me is the desire to

people, he loves it because of the

photography mentors and friends

capture the beauty in everything...

emotion it stirs in him.

who are photographers also is quite

even if I stop photography, I’ll never

important. ‘Fellow photographers

stop taking pictures.’ Wesley is

As one launches a career,

will understand your issues and

passionate about delivering quality

there’s generally someone

questions, be able to relate and share

images to clients and seeing people

in the background, offering

their experiences with you.’

happy and excited. He wants to

encouragement and support.

create a connection to both the

Who was that for you while you

What is a valuable lesson you’ve

subject and the viewer and that is

were establishing yourself as a

learnt that you live by today in

what drives him. He is also driven

photographer?

your personal life and business?

capture the ‘splice of the moment’.

‘I have an incredible circle of friends

‘Life is a continuous teacher and

He believes in the power that

and family that have had to tolerate

lesson that we never stop learning.’

photographs have to make the

a lot of craziness from me when I

Out of the many lessons, life has

world stand still for a moment and

started...and even today,’ he says

taught, Wesley believes that treating

their power to tell a story. He finds

with a laugh. His photography

others with respect is the most

it deeply rewarding to engage in the

lecturer and mentor, Ciaran, played

important. Approaching clients, and

moment and take pictures that stir

an important role in initially shaping

all people, with respect, will allow

emotion in others.

the quality of his work. Honest

him to reach more people and make

feedback from friends and family

real connections. This, in turn, will

Exactly what it is you want to

gave Wesley both encouragement

improve the quality of his work.

say with your photographs, and

and constructive criticism: invaluable

how do you actually get your

tools as he built his portfolio and

photographs to do that?

launched his business.

‘I want my images to get people to

What encouragement/advice are

stop, look, think and contemplate.’

you able to share with aspiring

Regardless of the brief or the client

photographers?

by Henry Cater Basson’s desire to

in front of the camera, Wesley uses his gear and environment to produce

‘Just keep shooting,’ Wesley

honest images that create a strong,

says to aspiring photographers.

stirring message.

‘Keep pushing the photography

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boundaries. It just takes the

Yo u ca n f ollow Wesley’s ph otog ra phy jo urn ey on Instag r a m @s aid byh u ma n or o n his website w w w. byh uma n . co. za . Yo u ca n email him dir ectly at inf o@byh uma n . co. za or DM him on Instag r a m . His will tr uly b e a jo urn ey wor th f ollowing.

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GE R T-JOH A N C OE T Z E E GIVES THE BIG MAC A 5 0 t h B IR T H D AY FASHION SPIN It ’s a mash up of ico nic f ashion a nd f ast food as desig n er Ger t-Joha n Co et ze e tea ms up with McDonald’s So uth Af rica f or th e 50th bir thday of th e world’s most iconic b ur g er, th e Big Ma c. T h e colla b or ation , a nd a sn ea k p eek of Co et ze e’s g la m oro us Big Mac-inspir ed f ashion collectio n , was reveale d last nig ht at a festive event in Sa n dto n , h oste d by It Girl Nomza mo Mbatha .

Press Release

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Co et ze e’s latest colle ctio n , which will b e sh own n ex t we ek at So uth Af rica n Fashion Week , in cludes a r a ng e of e dg y stre et wear inspir ed by th e Big Ma c. Alo ng side th e hig h-g la mo ur r ed- ca rp et sh owsto pper s th e desig n er is b est k n own for, h e will also se nd g la m cas ualwear down th e r a m p. All th e pro ce e ds of the excl usive r a ng e will g o to th e Ronald McDo nald Ho use Cha rities , which pr ovide a s af e h o m e , co mf or t a nd ca r e to f a milies of child r en r e ceiving spe cialise d h ospital tr eatment.

46

“After 50 years of unwavering

such an instant success that it was

Coetzee explained that his main

popularity, the Big Mac is a pop

quickly added to McDonald’s menus

Spring Summer 18 collection has

culture icon, and we had to celebrate

worldwide. And the popularity has

a colour palette that includes

this milestone with something

only grown… today 27 Big Macs are

variations of ultraviolet, which is

extraordinary. Seeing its iconography

sold every second across the globe.

the Pantone colour of the year, and

interpreted into fashion by a leading

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juxtaposes hi-tech holographic

designer is very rewarding,” said

To turn this popular food icon

fabrics, feathers and sequins with

McDonald’s SA’s Chief Marketing

into a fashion statement, Coetzee

depictions of the Chinese lucky cat.

and Communications Officer Daniel

took inspiration from urban club

“There is an element of luck in all

Padiachy. He noted Coetzee’s own

culture, for a range that includes

success, and I want to acknowledge

dedication to social issues as a

tinsel jackets, trendy tracksuits,

that with gratitude. I am grateful

cementing factor in the relationship.

faux fur and blinged-up T-shirts.

that we can give back this season by

“This collaboration will directly

“It’s comfortable and wearable,

contributing to the Ronald McDonald

benefit families who need support

but still edgy and glam, and there

Family Rooms at the Chris Hani

P L

during a child’s illness, and the

is something for everyone,” he

Baragwanath Academic Hospital

synergy and shared values that made

said, revealing that the range will

in Soweto. These Family Rooms

U S

this possible is a foundation that

include some kiddies’ items too. His

have had over 50 000 families come

we’re excited to build on,” he said.

announcement that the range will

through their doors to date.”

also include menswear, something In addition to the GJC Big Mac 50th

that the designer has had countless

The GJC SA Fashion Week showcase

Collection, the company is also

requests for over the years, was met

took place on the 12th of April2018,

introducing the new Grand Big

with enthusiastic cheers.

and the GJC Big Mac range is

Mac and Mac Jnr, which will feature

available for sale on Coetzee’s online

on the menu for a limited time,

Models wearing T-shirts and

offering a bigger and smaller than

tracksuits in black, gold and red,

standard sandwich to fit all possible

with stylized, sequined McDonald’s

appetites. The original Big Mac was

iconography, showed guests a sneak

the invention of a franchisee in

preview of what to expect when the

the US back in the Sixties, and the

full range is revealed next week.

burger with the magical combination

McDonald’s will be broadcasting the

of two 100% beef patties, special

SAFW showcase live to all their social

sauce, lettuce, cheese, pickles and

media followers.

onions on a sesame-seed bun was

store, www.shopgert.com.

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HENRY MARSH PHOTOGRAPHY X EDITÉUR PLUS COLLABORATION

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L e er o y E s b en d Stylist leeroy@editeurplus.co.za

He n r y M ar s h Photographer info@henrymarsh.co.za

We s l e y Hum a n Assistant Photographer info@byhuman.co.za

F r a n c a L e R o y Model at FANJAM info@fanjam.co.za

Chels ea P i t t Assistant Stylist

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chelsea@editeurplus.co.za

B ian c a Ra a t h Assistant Stylist web@bellamag.com

Nic ola Van A s we g en Hair Stylist nicolava1@hotmail.com

D ani elle Ho o n Make Up Artist daniellehoon@gmail.com

G ARMEN T S BY A m an da L air d C h e r r y www.amandalairdcherry.com

MMU S O M A X W E L L www.thefashionagent.co.za

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MINI SCOUTING MENSWEAR COLLECTION DEBU T S AT S A FASHION WEEK MINI So uth Af rica a nd So uth Af rica n Fashion Week (SAF W) sh owcase d th eir deb ut tonig ht at th e 2018 Spring/Sum m er colle ctio n at a strik ing n ew ven ue on Sa n dto n Cit y’s ro of to p.

Ea rlier this yea r, MINI join e d for ces with SAF W to sh owcase MINI Sco uting Me nswea r, in as sociation with GQ Mag azin e. T h e co m petition , pr evio usly k n own as SAF W Sco uting Me nswea r, is in lin e with th e g lobal MINI FASHION strateg y that has seen th e br a nd op en itself to n ew ideas a nd a reas of b usin es s .

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IN ITS ELEMENT The competition closed for entries in February, but was open to fashion designers intent on establishing their brands within the South African fashion industry.

“Since its creation in 1959, the MINI brand has always stood for ideas, inspiration and passion. That will not change,” said Thilosh Moodally, Head of MINI South Africa. “We want to support upcoming talent through the MINI Scouting Menswear competition, as well as celebrate bold, new statements within South Africa’s men’s fashion scene. We congratulate all the designers

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who supported this proud initiative.

“Inspired by its natural habitat – the city – MINI’s line-up includes the hatchback (three- and five-door), Convertible, Clubman and Countryman. This partnership again shows MINI raise the bar for a top-class design experience that now extends beyond the vehicles,” Moodally concluded.

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FASHION FORWARD Congratulations to Sandile Mlambo designer of Kumkani Bespoke the 2018 winner of the MINI Scouting Menswear, who brought the African Warrior to life on the SAFW Runway.

Kumkani Bespoke, will be given the opportunity to showcase his collection at 2019 SAFW Autumn/Winter collection (scheduled for October 2018), as well as an all-expenses paid trip to Pitti Immagine Uomo in Florence, Italy.

Pitti Immagine is a fashion-centric show held annually in Italy. The Pitti Uomo fair, meanwhile, focuses exclusively on men’s fashion and has taken place in Florence twice a year since 1972. Both events promote young, aspiring and sometimes unconventional fashion labels.

THE BMW GROUP With its three brands BMW, MINI and Rolls-Royce, the BMW Group is the

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world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. As a global company, the BMW Group operates 31 production and assembly facilities in 14 countries and has a global sales network in more than 140 countries. In 2016, the BMW Group sold approximately 2.367 million cars and 145,000 motorcycles worldwide. The profit before tax for the financial year 2015 was approximately € 9.22 billion on revenues amounting to € 92.18 billion. As of 31 December 2015, the BMW Group had a workforce of 122,244 employees.

The success of the BMW Group has always been based on long-term thinking and responsible action. The company has therefore established ecological and social sustainability throughout the value chain, comprehensive product responsibility and a clear commitment to conserving resources as an integral part of its strategy.

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Leeroy Esbend Editor in Chief leeroy@editeurplus.co.za

Bekiwe Hlongwane Head Writer & PR beki@editeurplus.co.za

Marc Davis PR & Social marc@editeurplus.co.za

Chelsea Pitt Writer

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chelsea@editeurplus.co.za

Kimberly Grossmann Writer kimberly@editeurplus.co.za

Madison Schidlowski Beauty Writer

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madison@editeurplus.co.za

Lerato M Contributor lerato@editeurplus.co.za

P L U S

Henry Marsh Photographer info@henrymarsh.co.za

Collaborations collab@editeurplus.co.za

Advertising media@editeurplus.co.za

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EDITÉUR PLUS ONLINE MAGAZINE +27 81 754 9533 info@editeurplus.co.za www.editeurplus.com facebook.com/editeurplus instagram.com/editeur_plus twitter.com/editeur_plus