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fromitaly

2016/17

your guide to import italian quality products

by d e r e p o w & egalo r

A S A C .casaeregalo.it www

MADE IN IT ITALY TALY A LY AL

Editorial

Italy’s excellence and great appeal

taly is a hard-working, highly productive country that exports much of its production. Italy is a wonderful country steeped in art and history and with wealth of natural beauty. Italy is famous around the world for its excellent food and wine, as well as for its stylish fashion. Italy is appreciated worldwide for its high-quality, beautifully designed, innovative products. These concepts can be summarised in just a few words: Costa Smeralda, Rome, Venice, the Colosseum, the

Leaning Tower of Pisa, Michelangelo and Leonardo, Prosecco, spaghetti, Prada, Bulgari, and Ferrari. Each word is different, yet connected to a common theme: Italy’s excellence and great appeal. That is the same theme behind FROMITALY: a magazine that brings Italy to the desks of the world’s major buyers and showcases some of its biggest names in a variety of industries; a magazine that provides each of you with the opportunity to come into contact with such a fascinating and attractive market. Good luck with your business! FROMITALY’s Editorial Team

1 • omitaly 2016

Contents Editor in chief: Enzo Andreis Chief editor: Alberto Anderloni

FROMITALY 2016 01

Editorial

Italy’s excellence and great appeal

Company

Alma

Domo

Illa

Mopita

SDS

Import informations

A step forward for local importers

16 18

The Best Italian Districts

The italian industrial districts Kitchen utensils and tableware from Verbano and Novara

Lumezzane kitchen utensils and tableware

Premana cutting tools

The cutlery of Maniago

Murano glass

The crystals of Colle Val D’Elsa

Ceramics in Nove and Bassano del Grappa

Sesto Fiorentino ceramics

Deruta ceramics

Success Stories

A family history Enrico Bartolini - Ten perfect tables

40 45

Fair

Fromitaly Yellow Pages

Vebo fiera

Contributors: Giorgio Bozzi, Elisa Facchetti, Antonella Garello, Alberto P. Schieppati Translation: Promo Est Project and artwork: Barbara Aprigliano Printed by: Aziende Grafiche Printing srl Peschiera Borromeo (MI) Advertising: dircom@edifis.it ADV traffic department: Roberta Motta e-mail: casaeregalo@edifis.it web: www.casaeregalo.it

Supplemento di Settembre/Ottobre 2016 di CASA&regalo Registrazione Tribunale di Milano n. 4734 del 17/09/1958 Iscrizione Registro Operatori della Comunicazione n. 06090 Tutti i diritti di riproduzione degli articoli e/o foto sono riservati. Manoscritti, disegni, fotografie e supporti audio e video anche se non pubblicati non saranno restituiti. Per le fotografie e le immagini per cui, nonostante le ricerche eseguite, non sia stato possibile rintracciare gli aventi diritto, l’Editore si dichiara disponibile ad adempiere ai propri doveri. Ai sensi della legge 196/2003 l'Editore garantisce la massima riservatezza nell'utilizzo della propria banca dati con finalità redazionali e/o di invio del presente periodico. Ai sensi degli artt. 7 e 10 i destinatari hanno facoltà di esercitare il diritto di cancellazione o rettifica dei dati, mediante comunicazione scritta al responsabile del trattamento presso EDIFIS S.p.A. - Viale Coni Zugna 71 - 20144 Milano, luogo della custodia della banca dati medesima. CASA&regalo una rivista edita da:

Edifis SpA Viale Coni Zugna, 71 - 20144 Milano Tel. +39 02.3451230 Fax +39 02.3451231 info@edifis.it - www.edifis.it

Company

AL.MA SRL

LMA was founded in 2002 and our activity is dedicated to the production of aluminium non-stick cookware. Our offices and production unit are situated in the key area of the cookware and components manufacturing in Italy, between Milano and Brescia. Using our 30 years experience in manufacturing cookware, ALMA decided to open its own production unit based on our knowhow and skills. Continuously offering new items and new ideas for cookware, we pay much attention to the important details: the

best coatings and choice of colours. Our ambition is to give to everyone a product that can meet the pleasure of cooking and usability. The high quality of our tailor-made pans, pots and utensils and our flexibility in new items and lines creation by request - what is distinguish us from the others. Our strong points are: - high quality of the final products; - openess to our clients in distribution and in the creation of new items and lines under a private label; - good price-quality trade-off ; - maximum flexibility during the produc-

tion and development of the personalized projects; - continuous research of new and up to date technologies. The result of our passion and efforts is a wide range of products completely MADE IN ITALY. Basing on the proper marketing research and design, we propose different design solutions of our elegant cookware Lines: as classic one, that brings to mind some old memories, as fashion one, mirroring our modernity. Safety and fashion ALMA COOKWARE articles - is the key of both, our and Your success.

C O N T A C T : AL.MA srl - Sede Legale: Via Piave, 1 - 24043 Caravaggio (BG) Italy Sede Operativa: Via Degli Artigiani, 21 - 24040 Fornovo San Giovanni (BG) Italy

For immediate contact:

www.almacookware.com

Tel. +39 0363 351295 Fax +39 0363 352262

info@almacookware.com

4 â€˘ îˆ‡omitaly 2016

Gian Andrea Cortesi, Managing Director

almacookware.com

Company

DOMO SPA

e manufacture contemporary culinary tools in nonstick coated aluminum truly matching the Italian lifestyle and cooking heritage. Our mission is the production of well– designed, style driven, functional lines for everyday use. 100% MADE IN ITALY Every story has some roots, and ours are Italian. Italy: a country where culinary habits are part of the lifestyle itself. The Italian culture and love for this land have been the driving force behind us in our story to date. Domo: a Made in Italy on the go, since 25 years.

To make safer, hi-tech, well designed cooking tools and give a major contribution to our overall well being. GUARANTEES & CERTIFICATIONS Quality is not a final destination, but rather a part of traveling. Domo continuously strives to improve its manufacturing protocols, its workflows, its designs, its environmental impact. INNOVATION Domo is endlessly engaged on the R&D front. Materials, coatings, functionalities, technological solutions are continually explored to offer you tomorrow’s products today: enjoy cooking... and much more!

MATERIAL & PATENTS Domo believes since inception in the ongoing improvement of products and materials.

DESIGN Product improvement, design, beauty and health. These are the driving concepts we always bear in mind when developing products, to ensure stable performance over time and always being in fashion, for this reason our designers work not only to develop eye-catching and contemporary styles but also tools able to provide efficiency and functionality in everyday use. PRODUCTION TECHNOLOGY Domestic wear and tear is the daily challenge any cooking tool has to confront itself against. That’s why our production facilities only feature state of the art, latest generation, machines and equipments. ENVIRONMENTAL CULTURE Domo products are designed to last and be environmentally friendly, and so are all of our manufacturing processes and related materials and services.

C O N T A C T : Domo spa - Via del progresso s/n - 61030 Calcinelli di Saltara (PU) Italy

For immediate contact:

www.domospa.it

Tel. +39 0721 87971 Fax +39 0721 892113

info@domospa.it

Cesare Carucci, Export Manager cesare.carucci@domospa.it

6 • omitaly 2016

Company

I.L.L.A. SPA

lla, the cookware manufacturer company based in Noceto (Italy), just turned 70 and this anniversary has been a great opportunity to confirm its standard quality and reach new goals: the acquisition of Giannini, an Italian historical brand, is just one example. 70 YEARS OF MADE IN ITALY TECHNOLOGY Some numbers about Illa: • 30,000 square meters of production area • 5 new-generation production lines, highly automated and equipped with cutting-edge treatment systems • 5 coating lines equipped with cuttingedge treatment systems • 8 million aluminum non-stick coated pots and pans produced per year. All products are made in Italy; more than 90% are exported to 4 continents in more than 40 countries worldwide. 70 YEARS OF RESEARCH AND DESIGN Fancy shapes and bright colors for Pomilla and Zucchilla, 5-layered coating ‘’Illa Rock’’ enriched with mineral particles that give maximum resistance and strength for Cook on Rock Induction line and natural and healthy characteristics of olive oil for the brand new, exclusive Olivilla line: Illa R&D department has always been oriented to develop useful cooking tools, fitting for every lifestyle and needs.

70 YEARS OF HIGH QUALITY COATINGS Nuova Illafor, the Illa’s subsidiary has a field of expertise in non-stick coating: classic, ceramic, stone effect and Olliatech: the innovative nonstick coating enriched with vegetal oils, which makes the coating surface far more non-stick. This technology allows to match the consumer trend to live in a healthy and sustainable way as well. 70 YEARS OF FUTURE ORIENTATION In the last 70 years, Illa has been always oriented to its growths and improvement. After Giannini’s takeover, more than 100 people work for Illa Group: they are the best investment for the future. 2016 is becoming a crucial year for Illa not only for the special anniversary but also for all the projects are been taking shape.

C O N T A C T : I.L.L.A. Spa - Via Ghisolfi e Guareschi, 17 - 43015 Noceto (PR) - Italy

For immediate contact:

www.illa.it

Tel. +39 0521 667511 Fax +39 0521 853778

illaspa@illa.it

8 • omitaly 2016

Massimiliano Polloni, Sales Manager Export Markets

Company

MOpITA SRl

“l

uck? Sure. Even Napoleon was said to prefer lucky generals to good generals.” Eugenio Montini smiles. He is the founder and pulsating heart of Mopita, a company based near Brescia, specializing in the manufacture and sale of kitchenware products that are entirely made in Italy. We have grown significantly in only three years, and are still growing. “This is also good fortune. I was able to capitalize the many years of experience in the market and a deep knowledge of the cookware field”. How is Mopita organized? Today we are a small but close group of people with specific skills. After having conceived the product’s functionality

and design, we purchase the raw materials needed; we then entrust the production of our items to highly specialized companies and give them custody of our moulds. We work as a big company, but with the advantages of being smaller, more flexible and better value. Mopita is a brand that seems tailored on its founder’s personality: creative but solid, visionary but firmly concrete, imaginative but aware. “Every day I give all myself to this pro-

ject. Moreover, together with the energy, enthusiasm and ideas, I demand of myself all the strictness I am capable of and I expect the same from all my coworkers.” What about Mopita’s future? “I’d like this brand to express beauty as a distinctive and pervasive value. And I’d like to make beauty available to everyone.”

C O N T A C T : Mopita srl - Via Roma 2/1, 2/2 - 25038 Rovato (BS) - Italy

For immediate contact:

www.mopita.it

Tel. +39 030 7704824 Fax +39 030 7704824

info@mopita.it

10 • omitaly 2016

Eugenio Montini, Owner

Company

SDS Srl

OlIBOX® is now the most established brand in the production and distribution of controlled temperature transport systems of perishable products, in the areas of commercial and collective catering, banqueting, food processing, logistic and pharmaceutical industries Our important customers, who for over a decade trust our products, represent the most important confirmation of the validity of our working philosophy, focused on Customer Satisfaction. Specialization, research and training are constantly updated in order to ensure high quality standards, in full compliance with European safety regulations. The partnership with our customers, allows us to develop and propose innovative, ergonomic and favourable economically solutions, planning and

developing solutions within the industrial production field. The isothermal containers Polibox®, entirely made of closed-cell expanded polypropylene, are ideal to protect food from mechanical stresses; it is light and free of protrusions and sharp edges in order to guarantee the operator’s safety during handling and transport operations. It is resistant, hygienic, economic, 100% recyclable, suitable for industrial washing and disinfection with detergents and disinfectants, hot water, and wet vapour up to a temperature of 110°C (HACCP System). THERMOSTEEL: complete set of steel complements. Isothermal stainless steel containers, produced with satin polished stainless steel AISI 304 suitable for contact with food, they are ideal for communities such as schools, hospitals, residences and catering.

C O N T A C T : S.D.S. srl - Via Campo dei Fiori, 13 - 20010 Vittuone (MI) Italy

For immediate contact:

www.polibox.com

Tel. +39 02 37074200 Fax +39 02 37074208

polibox@polibox.com

12 • omitaly 2016

Mario Sestito, CEO

Import informations

How ICE can help you to import The ICE-Italian Trade Promotion Agency operates worldwide from a large network of Trade Promotion Offices linked to Italian Embassies and Consulates and working closely with local authorities and businesses. The best contact to start new businesses.

Australia

he Italian Trade Promotion Agency (ITA) in Sydney is the government organisation which provides information, support and advice to both Italian and Australian companies. ITA provides a wide range of services overseas helping Australian business and Italian companies to connect with each other by: identification of possible business

partners, bilateral trade meetings with Italian companies, trade delegation visits to Italy, official participation of Italian Institutions and companies to Australian fairs and exhibitions, forums and seminars with Italian experts. Thanks to our consolidate collaboration with Italian Industry Associations, ITA can facilitate contacts with Italian suppliers specialised in different range of products.

Do not hesitate to contact our Office: ITA - Italian Trade Agency, Level 19/44 Market St. 2000 Sydney; Phone +02 92999954 sydney@ice.it For further information please refer to: Mr Marco Moretti, Trade Analyst for Home Interiors, Ms Loredana Di Nunzio Trade Analyst for Giftwears and Mr Sandro Mariani Trade Analyst for Food equipment.

duct. Facilitates contacts with selected Italian companies interested in Brasil. If there isn´t any Italian Trade Agency office available in the country reached, you can contact the Sales Offices of the Italian Consulates or Embassies, as well as the Chambers of Commerce or directly the ITA Agency's Headquarters in Rome (http://www.italtrade.com). In order to import from Italy, a Brazilian importer/distributor of products for kitchen, table and equipment for hotels (Ho.re.ca), must: - be in possession of Radar obtained by the Siscomex (Data Base System by the Brazilian Secretariat of Foreign Trade);

- Consult the Brazilian Customs Tariff, to see which kind of tariff is linked to the product to be imported by checking the incidence of duties and other taxes; - Take charge of delivery procedures, customs clearance of products through specialized operators, who are able to give information about specific documents or licenses that are required.

Brasil

he Italian Trade Agency in Sao Paulo (www.ice-sanpaolo.com.br) provides lists of the main Italian associations as well as the most important manufacturers, updated information about Italian Customs procedures, export authorization and specific certifications. Helps on indentifying the correct Customs Code for a specific pro-

Erica Di Giovancarlo Director

14 • omitaly 2016

Loriana Ceccarelli Vice-Director Av. Paulista, 1971 - 3º Andar, 01311-300 São Paulo (SP), Brasil Phone +55 11 21487260 Fax +55 11 21487269 l.ceccarelli@ice.it www.ice-sanpaolo.com.br

Japan

he ICE-Italian Trade Promotion Agency operates worldwide from a large network of Trade Promotion Offices linked to Italian Embassies and Consulates and working closely with local authorities and businesses. In particular, the Embassy of Italy-Trade Promotion Office in Tokyo provides a wide range of services overseas such as: Identification of possible business partners - manufacturers of kitchen accessories, kitchen tools, tableware (for general & HORECA users); Organization of: - bilateral trade meetings with Italian companies; - trade delegation visits to Italy; - official participation in local fairs and exhibitions; - forums and seminars with Italian experts; Provision of: - necessary information to the customs clearance of each product; product-specific customs information required to import to Japan; - enforcement ordinance, regulations, guidance, such as law for the custom clearance. For more details, please contact Tokyo Office: http://www.ice-tokyo.or.jp/inquiry or direct contact - Address: Shin Aoyama Bldg., West 16F., 1-1-1, Minami Aoyama, Minato-ku, Tokyo 107-0062 Phone 03 3475 140 - tokyo@ice.it Person in charge: Kaori Yamada/Harumi Okamoto

Aristide Martellini Director

India

Francesco Pensabene CE- The Trade Promotion office of the Italian Trade Commissioner Embassy in New Delhi has long played an important role in facilitating businesses and professionals in various fields including HoReCa and kitchen products. The Office operates mainly in two directions: 1. Promotional Activities - These are activities which are realized with the intent to develop bilateral collaborations between Indian and Italian companies, typically by participation in major exhibitions both in India and in Italy. These fair participations are either delegations of Indian operators to Italy in fairs such as HOMI, FURNITURE FAIR, and MacFrut among others, or collective participation of Italian companies, coordinated by ICE, in Indian fairs, such as AAHAR or the Food Hospitality. In essence, on the one hand ICE often works in collaboration with fair organizers or Italian associations to invite potential Indian buyers in Italy, while on the other it helps to reduce the cost of participation and facilitates the participation in fairs for Italian companies fairs in India. 2. Personalized Assistance - The ICE is a government body dedicated to customer orientation. The companies that are our customers, find a body ready to provide them with information and assistance on a daily basis. The ICE Office of New Delhi responds each year to hundreds of requests from Italian companies ranging from basic information on the market to information on macroeconomic and customs duties, information on the general framework for investments in any agreements in place, and requests for assistance customized, such as research on the potential of a specific product or the organization of business meetings targeted or finding partners, agents and representatives. For more information, you can directly contact the New Delhi office by writing in to or calling the following coordinates: Francesco Pensabene, Trade Commissioner Italian Trade Commission, New Delhi - Trade Promotion Office of the Italian Embassy Address: 50-E, Chandragupta Marg, Chanakyapuri, New Delhi-110 021 Phone +91 11 24101272 (to 75) - Fax +91 11 24101276 - newdelhi@ice.it We are always pleased to provide basic information and to help companies evaluate possible options for better access to the Indian market, and we also provide a series of services and made to measure promotional activities.

Canada

CE CANADA will provide you with information, practical advice, and the possibility of direct importing from Italy. We can: - assist you to identify your prospective Italian suppliers or partners; Ziba Ahmadian - tackle a market access issue; - sponsor your visit to the Trade Analyst, Biotechnology, shows, or matching programs in Italy or in Canada; Consumers Goods, Boating - organize meeting with your potential Italian counterparts in Canada. Our services for the Canadian companies are offered free of charge. For information contact: Italian Trade Commission - Toronto - 365 Bloor St. East, Suite 1802 Toronto, On. M4W 3L4 - Phone 1/4165981566, ext. 107 - Fax 1/4165981610 - toronto@ice.it - www.italtrade.com Italian Trade Commission - Montreal - 1000 rue Sherbrooke oust, bureau 1720 - Montréal, (Québec) H3A 3G4 - Phone 514 2840265 - Fax 514 840362 montreal@ice.it - www.italtrade.com

15 • omitaly 2016

The Best Italian Districts

e italian industrial districts

by editorial staff

What is a district?

n industrial “district” is a socioeconomic system characterised by high concentrations of a number of independent companies specialising in similar or different stages of the same production process and located in a limited geographical area. There is both competition and supply chain collaboration among companies in the same district. In Italy, industrial districts have been officially recognised under Law. Manufactures of products of our interest (including items for retail, the HoReCa sector and professional equipment) are scattered throughout Italy, but many of them (about 25%) are concentrated in specific industrial districts. 66% of companies operate in foreign markets through agreements with local partners, while only 14% uses direct branches or foreign networks. The trend to enter into agreements with foreign Operators is rising sharply (more than 65% of manufacturers report that they want to increase their number). Industrial districts have a strong export-oriented vision; currently (2016), 50% of exports are to European countries, 22% to the Americas, 18% to Asia and 10% to the rest of the world. The Italian industrial districts concerning the home and gift market (table, kitchen, porcelain, glass, ceramics, furniture), are as follows:

2 3 Lombardia Veneto 1 Piemonte

4 Friuli

5 Toscana 6 Umbria

Districts and Italian pole for home and gift Items

Locality

Country

Kitchen & tableware

Verbano and Novara

Verbania (1)

Kitchen & tableware

Lumezzane

Brescia (2)

Cutting tools

Premana

Brescia (2)

Glasses & crystals

Murano

Venezia (3)

Cutting tools

Maniago

Pordenone (4)

Ceramics

Nove, Bassano del Grappa Vicenza (3)

Ceramics

Sesto Fiorentino

Firenze (5)

Glasses & crystals

Colle Val d’Elsa

Siena (5)

Ceramics

Deruta

Perugia (6)

16 • omitaly 2016

Verbano

Lumezzane

Premana

Bassano del Grappa

Murano

Colle Val d'Elsa Sesto Fiorentino

Maniago Deruta

The Best Italian Districts

Kitchen utensils and tableware from Verbano and Novara

he qualities that led to the success of this district lie in its particular technological specialisation and production strategy, combined with a strong spirit of innovation and attention to design. These elements are essential for the production of kitchen utensils and tableware (pots, cutlery, utensils, coffee makers, small appliances), which have marked the history of world design in the last century. Firms within this district are predominantly located in Omegna, Gravellona Toce, Casale Corte Cerro and Ornavasso. These four municipalities, and the adjacent area of Novara, comprise about 70% of the 200 companies with more than 1,650 workers, which in general have a strong propensity to export Italian products in the world.

Verbania

Piemonte

18 â€˘ îˆ‡omitaly 2016

Varese

INFO FOOd sPeCIAlTIes: cheese 4 Ossolano dâ€™Alpe cheese 4 Bettelmat cheese 4 Margheritine di Stresa buscuits 4 Il Crescenzin 4 Prosciutto crudo Val Vigezzo 4 Mortadella di Orta 4 Tapulone (traditional donkey meat stew) 4 Gorgonzola

WINes: 4 Ghemme Doc 4 Nebbiolo 4 Spanna

Our Travel Agency can organise trips to each of these districts, including visits and meetings with the best local manufacturers of household items and products for the HoReCa sector; at the same time, we can also arrange visits to the best local producers of wines and Italian food, with lunches and dinners at the ďŹ nest restaurants in the area.

Aria di Viaggi - Via M. Bandello 1 - Milano 20123 Tel. +39 024818691 - Fax +39 0248011677 laura.carlotto@ariadiviaggi.it - alberto.ferrini@ariadiviaggi.it www.ariadiviaggi.it

The Best Italian Districts

Lumezzane kitchen utensils and tableware

he district of Lumezzane specialising in the production of household goods is located in the busy region of Lombardy, precisely in Trompia and Sabbia Valleys in the area of Brescia. The secrets of its success are many. First, a good supply chain, from the raw materials to processing and moulding, assembly and testing; this is followed by a taste for innovation involving both processes and products, attention to design often assigned to great architects, the significant investments made consistently over the years, and the ability to export abroad.

Lombardia

Lumezzane

Brescia

20 â€˘ îˆ‡omitaly 2016

INFO FOOd speCIALTIes: with bread dumplings 4 Sweet focaccia 4 Traditional risotto with chicken 4 Polenta with buckwheat flour 4 Polenta with Bagoss cheese 4 Soup

WInes: 4 Franciacorta 4 Garda

Classico 4 Botticino 4 Cellatica 4 Capriano del Colle

Aria di Viaggi - Via M. Bandello 1 - Milano 20123 Tel. +39 024818691 - Fax +39 0248011677 laura.carlotto@ariadiviaggi.it - alberto.ferrini@ariadiviaggi.it www.ariadiviaggi.it

The Best Italian Districts

Premana cutting tools

he district of Premana is in the province of Lecco, upper Lombardy. It includes about seventy companies that manufacture over 11 million pieces, exported all over the world. Many of the famous “Solingen blades” have been and are still made in Premana. Research and technological innovation have made the great success of the companies in this district, specialising in the production of professional knives and scissors. In 2010, the Chamber of Commerce of Lecco has created the “Collective Trade Mark of Quality Premana” granted to companies that meet stringent requirements, such as to guarantee the highest level of quality to consumer. In addition to the European Union, the trade mark is also registered in the U.S., Russia, China. There is also the Premax consortium, which brings together some forty manufacturers with a turnover of more than EUR 4 million; 10% of revenues are invested in research.

Premana Lombardia

Lecco

22 • omitaly 2016

INFO Food sPeciaLties: 4 Gnocarei 4 Onion

and milk risotto bread and cheese cake 4 Lake fish 4 Buckwheat pasta 4 Milk,

Wines: 4 Montevecchia

Bianco Igt 4 Igt Terre Lariane

our travel agency can organise trips to each of these districts, including visits and meetings with the best local manufacturers of household items and products for the HoReca sector; at the same time, we can also arrange visits to the best local producers of wines and italian food, with lunches and dinners at the ďŹ nest restaurants in the area.

aria di Viaggi - Via M. Bandello 1 - Milano 20123 Tel. +39 024818691 - Fax +39 0248011677 laura.carlotto@ariadiviaggi.it - alberto.ferrini@ariadiviaggi.it www.ariadiviaggi.it

The Best Italian Districts

The cutlery of Maniago

he district of Maniago, consisting of nine towns, is situated in Friuli Venezia Giulia, just a few kilometers north of Pordenone. The district is famous for sports and kitchen knives, trenchers, corkscrews, scissors, shears and wire cutters for various uses. The Maniago Quality trademark was created in 2005 to ensure the quality of blades and a good manufacturing practice, including from an environmental point of view.

Maniago Friuli

Pordenone

24 â€˘ îˆ‡omitaly 2016

INFO FOOd sPeCIAlTIes: 4 Frico

(cheese and potato fry) (dried fruit and nut spiral cake) 4 Prosciutto San Daniele 4 Jota (bean, sauerkraut and potato soup) 4 Pasta and beans 4 Risotto with asparagus 4 Gubana

WInes: 4 Friulano 4 Pinot grigio 4 Sauvignon 4 Chardonnay 4 Merlot 4 Refosco

Aria di Viaggi - Via M. Bandello 1 - Milano 20123 Tel. +39 024818691 - Fax +39 0248011677 laura.carlotto@ariadiviaggi.it - alberto.ferrini@ariadiviaggi.it www.ariadiviaggi.it

The Best Italian Districts

Murano glass

n the middle of the lagoon of Venice is this island where the art of glass processing and the production of high-quality windows, works of art, pendants and murrine, dates back more than four centuries ago. Companies in the sector are over 200; some are very small and based on the creativity of a single master glassmaker, others are more complex. The newly created brand name “Murano Glass” is a unique guarantee of quality all over the world.

Murano Veneto

Venezia

26 • omitaly 2016

INFO JEWELLERY: Museo del vetro www.museovetro.visitmuve.it

Food spEciaLtiEs: cookies 4 Rice with peas and strawberries 4 Bigoli pasta 4 Salt cod spread 4 Fried sardines with caramelised onions 4 Bussolai

WinEs: 4 Prosecco di Conegliano Valdobbiadene 4 Lison

aria di Viaggi - Via M. Bandello 1 - Milano 20123 Tel. +39 024818691 - Fax +39 0248011677 laura.carlotto@ariadiviaggi.it - alberto.ferrini@ariadiviaggi.it www.ariadiviaggi.it

The Best Italian Districts

e crystals of Colle Val D’Elsa

olle Val d'Elsa is in the Tuscan hills, between Florence and Siena. It is called the “city of crystal” because the area produces 90% of the Italian crystal and 14% of the global crystal glass. Glasses, goblets, bottles, jugs, salt shakers, vases, centrepieces; these are the typical products made in the district, which was recently provided with a trademark of quality aimed at guaranteeing the material (crystal is only glass that contains a certain percentage of lead), the supply chain and the processing, which must take place within the municipality to bear the trademark.

Colle Val d’Elsa Toscana Siena

28 • omitaly 2016

INFO JEWELLERY: Unoaerre Museum & Showroom www.unoaerre.it 4 Museo del Cristallo (Colle Val Dâ€™Elsa) www.museisenesi.org 4

Food SpECiaLTiES: 4 Panzanella salad 4 Ribollita soup 4 Porchetta pork roast 4 Chianina T-bone steak WinES: 4 Chianti

dei Colli Senesi 4 Vernaccia di San Gimignano 4 Vin Santo

our Travel agency can organise trips to each of these districts, including visits and meetings with the best local manufacturers of household items and products for the HoReCa sector; at the same time, we can also arrange visits to the best local producers of wines and italian food, with lunches and dinners at the ďŹ nest restaurants in the area.

aria di Viaggi - Via M. Bandello 1 - Milano 20123 Tel. +39 024818691 - Fax +39 0248011677 laura.carlotto@ariadiviaggi.it - alberto.ferrini@ariadiviaggi.it www.ariadiviaggi.it

The Best Italian Districts

Ceramics in Nove and Bassano del Grappa

ocated in the province of Vicenza, just a few kilometers from Venice, this industrial district is one of the most productive areas for Italian ceramics, with 250 companies employing thousands of workers.The goods manufactured here cover the full range of products in the market of ceramic and glass for the home and gift items.

Veneto

Bassano del Grappa

Vicenza

30 â€˘ îˆ‡omitaly 2016

INFO JEWELLERY: Museo del Gioiello (Vicenza) www.museodelgioiello.it

FOOd spECIALTIEs: 4 Peas 4 Asiago cheeses 4 Marostica cherries 4 White asparagus from Bassano 4 Vicenza-style cod 4 Bigoli with duck sauce 4 Roast pigeon 4 Vicenza sopressa salami WINEs: 4 Recioto 4 Breganze 4 Vin

santo 4 Torcolato

Aria di Viaggi - Via M. Bandello 1 - Milano 20123 Tel. +39 024818691 - Fax +39 0248011677 laura.carlotto@ariadiviaggi.it - alberto.ferrini@ariadiviaggi.it www.ariadiviaggi.it

The Best Italian Districts

Sesto Fiorentino ceramics

he Ceramic District of Sesto Fiorentino is located a few kilometers from Florence. The art of pottery in this area dates back at least to the eighteenth century, after the establishment of the first of all companies in the sector, Richard Ginori, which trained an entire generation of workers in this difficult art. The current production is mainly focused on gift items as well as table and furnishing accessories. The strength of the Sesto District is based on high-quality raw materials, strict production process control and excellent design.

Sesto Fiorentino Toscana

32 â€˘ îˆ‡omitaly 2016

Firenze

INFO JEWELLERY: Unoaerre Museum & Showroom www.unaerre.it

Food SpEciaLTiES: 4 Sesto-style chitterlings 4 Pig blood pancake WinES: 4 Chianti

Classico 4 Brunello di Montalcino 4 Morellino di Scansano 4 Nobile di Montepulciano 4 Vermentino

our Travel agency can organise trips to each of these districts, including visits and meetings with the best local manufacturers of household items and products for the HoReca sector; at the same time, we can also arrange visits to the best local producers of wines and italian food, with lunches and dinners at the ďŹ nest restaurants in the area.

aria di Viaggi - Via M. Bandello 1 - Milano 20123 Tel. +39 024818691 - Fax +39 0248011677 laura.carlotto@ariadiviaggi.it - alberto.ferrini@ariadiviaggi.it www.ariadiviaggi.it

The Best Italian Districts

Deruta ceramics

nly 30 kilometers far from Perugia, in central Italy, Deruta currently produces about 30% of all Italian ceramic tiles. The business has an ancient origin, dating back to the 3rd century, and is well represented at the National Museum of Ceramics. The items manufactured range from tableware to furnishings and tables. The production of semi-finished products, the famous “biscuit”, is particularly important.

Perugia

Umbria

Deruta

34 • omitaly 2016

INFO FooD sPecialties: pasta 4 Pammelati pastries 4 Brustengolo (corn and dried fruit) 4 Passatelli

Wines: 4 Torgiano Rosso Riserva 4 Rosso di Montefalco 4 Sagrantino

aria di Viaggi - Via M. Bandello 1 - Milano 20123 Tel. +39 024818691 - Fax +39 0248011677 laura.carlotto@ariadiviaggi.it - alberto.ferrini@ariadiviaggi.it www.ariadiviaggi.it

A pride of “Made in Italy”, coral processing is an ancient tradition which is mainly rooted in Torre del Greco (Naples). This is the hometown of De Simone’s, one of the oldest and best-known families of jewellers that has mastered the ancient art of coral processing for as many as 170 years.

Success Stories Antonella Garello

Right: earrings in Mediterranean red coral, angel skin pink coral and diamonds. Left: earrings in Japanese red coral and diamonds, Love Collection.

A family history A member of the Italian Register of Long-standing Companies and based in Torre del Greco, De Simone has been in the industry for more than a century and a half, but it never stopped dreaming and making new plans

cknowledged in 2011 as Italian Historical Company and officially included in the relative Register created by Unioncamere, De Simone is established in Torre del Greco in 1855 and is still run by the same family of founders, now reaching the fourth generation. «This acknowledgement filled us with a great satisfaction as it was the consummation of different stories: first of all an extremely long family history,

characterised by our belonging to the territory with its traditions and peculiarities, and century-old ties with coral, pearls and cameos, requiring unique working skills and techniques, today as before passed down by expert artisans from generation to generation». Fiammetta De Simone is now running the company with her brothers Massimo and Michele jr. They can count on a continuous interaction and decisions are always shared, even though each of them is free to develop his/her own bent and interests within the company. Fiammetta mainly deals with communication, her brother Massimo is in charge of the sourcing of raw materials, while Michele manages foreign markets. The sense of family and tradition is alive and very strong. After all, the The “M. fu F. De Simone & C.ompy” stand at the Toy & Fancy Goods Fair. The Royal Agricultural Hall, London, 1924. 36 • omitaly 2016

history of De Simone is really fascinating. Tracing it back means bringing back to life the great events of the nineteenth and twentieth century we are used to reading in school books, the Crimean war, the Union of Italy, the pioneer journeys of Italian entrepreneurs to America at the beginning of the century, WWI, the Spanish flu, Wall Street, WWII, the economic boom, to today’s globalisation. Important events that have always intersected the activity of this artisan enterprise of Torre del Greco, founded as Francesco De Simone & Figlio based on the will of Francesco De Simone, and run with ability and farsightedness by his son Michele and his wife Raffaella Palomba, that in 1911 move to

New York to expand their turnover and consolidate the relationships with the companies based in the New Continent. The great American adventure is marked by evenings at the theatre, social engagements, Caruso's concerts and is made easy by the household appliances and domestic conveniences symbol of a wellbeing, inconceivable for Italy at the beginning of the century: however, the sigh for home and the family prevails and after three years the couple comes back to Torre del Greco where the company was being run by Vincenzo PaEngraved shell, Finding of lomba, Raffaella's father. In the Moses; Giovanni Sabbato, meantime donna Raffaella’s brother, Bar19th century, De Simone tolomeo, moved to Kobe, main trade centre Fratelli collection. for the sought-after Japanese coral and establishes important business activities in the Far East. Thanks to his business acumen the young man “discovers" and starts treating the Satsuma coral that, despite not being particularly precious, has a great success in Italy. Though Bartolomeo is caught in Kobe at the outbreak of WWI, he continues Michele, Fiammetta and Massimo De Simone with their parents Antonio and Vera.

Turtle-shaped pendantbrooch in Mediterranean coral and diamonds.

Necklace in carnelian shell, gold-plated metal and enamel. 19th century, De Simone Fratelli collection.

Bracelet from the Lucky collection, matching the earrings on the opposite page.

37 • omitaly 2016

Ring with Australian pearl, Tahiti pearl and diamonds. his work and, at the end of the conflict – on the eve of his return to Torre del Greco and of the planned wedding – he will be killed by the Spanish flu that is claiming millions of victims all over the world. In the meantime, Michele is going back and forth between Torre del Greco and London, but the hostilities arisen between the two countries – signs of the forthcoming, devastating War that will soon destroy Europe – also impact on the trade activities, with heavy restrictions on the quantities of materials that can be sent to Italy. Therefore Michele contrives to send to all the family members tiny packets of coral that every day donna Raffaella, remained in Torre del Greco to run both the company and the family, must pick up to select the raw coral and make it ready for the artisan the following morning to be worked. Among manifold difficulties, in 1920 Michele opens an office in

London expanding the activity, starting to treat shells, pearls, tortoise and mother of pearl beside coral. The artisans of Torre del Greco skilfully work the tortoise turning shells into delicate cameos for American and European markets. In 1924 the company, renamed "Michele fu Francesco De Simone & Company", after Bartolomeo’s death, successfully attends the first industry exhibition organised in London and, driven by the success and the remarkable gains of that period, Michele and Raffaella engage in the building of a villa in Torre del Greco a luxurious house with six flats equipped with the most modern conveniences. Wall Street Black Thursday and the beginning of the Great Depression put at risk all the family possessions, from the luxurious building, not yet completed by the company, to the whole wealth they accumulated. Raffaella is obliged to sell her jewels, namely a precious brooch made with the purest diamonds, a gift from Michele before their wedding, managing to save both the company and the villa. Ten years pass and just before the outbreak of the war between Italy and England, Michele must flee London, hastily leaving the office in Chancery Lane in Hatton Gardon. The years of the Second World War are marked by deaths and sacrifices, along with the obvious complete decline of every business activity. Only after the Allies landing some signs of recovery can be seen. It is the period of the so-called "cascettari", collecting in small boxes cameos and corals left in the stores to sell them on the street to American soldiers: life and trades slowly get back to normal. However, the air strikes on London did not spare the office of Hatton Garden and only after a long time – and the intercession of the

Rings in Mediterranean red coral, sapphires and diamonds, Myto collection. 38 • omitaly 2016

Jewish jeweller Friedline that speaks for the Italian entrepreneur – Michele obtains a compensation with which it injects new lifeblood in Michele De Simone & Company that, in the post-war period, wins a strong position as a qualified import-export company of corals, cameos and tortoise. At Michele’s death in 1963, his son Antonio, assuming the reins of the company, launches on the English market, which seems to highly appreciate shell engravings, the "famous ladies" line, with the reproductions of the paintings of great nineteenth century artists. The roaring success has a positive impact on the work generating wealth for the artisans of Torre del Greco. Michele De Simone & Company is up-front also in the seventies, when, in America, celebri-

Parasol in Mediterranean coral, silk, Chantilly lace, ivory, gold-plated metal and wood; late 19th century. De Simone Fratelli Collection.

ties and members of the jet set contribute to the breaking out of the trend of coral reef and cupoCoral and diamond necklace lini neck from the Icon Collection. laces, certainly not a highly precious item, but so soughtafter that the company from Torre del Greco is obliged to outsource to external workshops in order to meet such a great number of orders. Once this fashion has faded, Antonio turns once again to Eastern areas to purchase coral and cultivated pearls and re-establish the trades with Japan and China. The nineties are marked by the current generation joining the company and De Simone Fratelli is established, obliged to cope with all the challenges of globalisation and of a complex international situation. «We aim at “modernising” the image of such a classic product as coral, making it the protagonist of modern jewels, embellished by high quality gems, able to combine traditional working techniques and contemporary shapes and matchings. After all, coral is an extraordinary material and we use every variety, from the Mediterranean, to the Peau d’Ange to the Japanese one – Fiammetta De Simone explains, and our handmade jewels are highly appreciated on Asian markets». The acknowledgement as historical company has been for Fiammetta, Michele and Massimo a moment of overwhelming happiness. «My grandfather witnessed and took part to extraordinary events building the company archive above all to preserve the memory of these events for our family. However, also in this work he showed all his farsightedness as very few companies can seriously document and certify such a great number of events as ours».

39 • omitaly 2016

Success Stories

Not only high-level cuisine. Mudec offers the opportunity to explore one of Milan’s most important museums, a multidisciplinary centre dedicated to different cultures. Don’t miss out! Alberto P. Schieppati

Enrico Bartolini Ten perfect tables Enrico didn't make a random choice, as he believes there is a natural affinity between Mudec and his Contemporary Classic philosophy. An extremely sophisticated atmosphere and superlative cuisine.

big move to Milan. Spring 2016 has marked the beginning of a new phase in Enrico Bartolini's career; born in 1979, the two-star chef is embarking on a new project after 6 years of working at the Devero hotel in Cavenago di Brianza. “Ristorante Enrico Bartolini” (www.enricobartolini.net) has been in Milan since April 4th, on the third floor of Mudec, the Museum of Cultures on Via Tortona 56.

The Mudec represents a new approach to art in one of the most creative areas of the only truly international city in Italy. The location is extremely refined: ten large round tables, well spaced out in a very elegant room, with light-coloured walls and warm wooden floors. The Chef hired the whole kitchen brigade and part of the staff he had been working with for years: first and foremost, Remo Capitaneo, a great professional, the long-time sous-chef with whom Enrico has always got along very well, and Sebastien Ferrara, a highly experienced restaurant manager (his resume includes an experience at Mistral, the Michelin-starred restaurant of Grand Hotel Villa Serbelloni in Bellagio, with Chef Ettore Bocchia), in the team since September 2015. The restaurant's menu is a journey through haute cuisine, including dishes created for the Devero hotel, the "Be Contemporary" tasting menus (with 6 tastings) and "I Classici", a number of great classics: from Buttonshaped fresh pasta with oil and lime filling served with cacciucco fish sauce and grilled octopus, Risotto with beetroot and gorgonzola sauce, Veal cheek with potatoes in mustard seeds, crème brûlée with cherries, meringues and frosted blueberries, through to innovative dishes, revealing a deep knowledge of raw materials. 40 • omitaly 2016

But at the Mudec, in a uniquely elegant dining hall attended by a highly efficient, professional staff (including the great Ferrara, but also young Giacomo Morlacchi and all the others), the Chef is also going to launch a "light lunch" formula for € 45.00: Enrico picks a seasonal ingredient or a theme, and uses it to create three signature dishes. The Pastry Chef is Antonino Maresca. Bartolini's second innovation is the Casual restaurant, opened on March 31st in the Upper city centre of Bergamo. Enrico mainly aims to provide the city with a tailored solution, offering a brand-new formula designed for a wider target and simplifying the signature cuisine served at his flagship Mudec restaurant.

The Casual restaurant offers two tasting menus: a more "casual" one for € 45 and a 70-Euro menu including fish dishes. The wine list is characterised by wines that offer great value for money. The restaurant's architectural and decorative features, designed by architect Taurian from Tecnoarredamenti, reflects this vision of the Upper City, with an emphasis on natural materials: two large dining rooms, a smaller, more private room, and a terrace for spring and summer. Catellani&Smith was in charge of lighting and design. The Resident Chef will be Cristopher Carraro, a young talented chef that Enrico wanted by his side in this adventure, together with Marco Locatelli, former restaurant manager at Devero hotel. In addition, Enrico was recently authorised to run the Trattoria Toscana restaurant of the Andana Hotel in Castiglione della Pescaia, to be renamed "La Trattoria Enrico Bartolini", adding his own creative twist to traditional local dishes. In Tuscany, he hired Marco Ortolani as Resident Chef and Davide Macaluso as restaurant manager.

From left to right, clockwise: the restaurant on the third floor of Mudec, the Museum of Cultures in Milan; a portrait of Chef Enrico Bartolini; button-shaped fresh pasta with oil and lime filling and cacciucco sauce; risotto with beetroot and gorgonzola cream; niger triggerfish with broad beans and fennel.

Museo delle Culture - MUDEC

useo delle Culture (Museum of Cultures), or MUDEC, is the latest addition to the museum landscape of Milan. It is a centre dedicated to interdisciplinary research on the cultures of the world, and focuses on the relationship of these cultures with the city of Milan. The museum’s permanent collection gathers the collections from different Milanese government agencies, which are the result of donations made from the second half of the 19th century to the present day by missionaries, explorers, scholars and collectors, but also from less honourable sources like spoils of war and colonialism. The museum is designed by the British architect Sir David Chipperfield. Practical Information Address: Via Tortona 56, Milan, Italy Phone: +39 02 54917 Website: www.mudec.it/eng/museum/ How To Get ere Metro: Green line (M2) station: Porta Genova Tram: 14 (stop: Via Solari, Via Stendhal) Bus: 68 (stop: Via Bergognone) 90, 91 (stop: Piazzale delle Milizie, Viale Troya) 41 • omitaly 2016

Fair

VEBO FIERA SRL

he 2016 edition – the show’s 15th anniversary – has just ended, but the work to organise Vebo 2017 has already started. The International Exhibition of party favours, gifts and household items has once again proved to be Italy’s leading event in the industry, and has invited professionals to come back on October 6 to 9 next year. 2017/2018 collections will be presented on these dates as an exclusive preview, making the fair a unique event for manufacturers, distributors and retailers alike. A key B2B event, the show takes place at the Mostra d’Oltremare Exhibition Centre, on an area that covers more than 35,000 sq.m. divided into seven halls. The product sectors on display include party favours, gift items and furniture, bringing together the best of Italian craftsmanship and embodying Italy’s

manufacturing excellence. Prominent manufacturing districts include Murano glass from Veneto, porcelain from central Italy, lace from Tuscany, and last but not least Capodimonte porcelain from Campania. More than 250 manufacturers from almost all Italian regions participate in this 4-day exhibition, with more than 20thousand industry professionals attending the event every year. These numbers suggest the importance of the event, held annually in Naples, and determine the market impact of exhibitors. Vebo receives broad attention from both general and industry media; trade press has been a regular presence at the show for several years now, to be the first to preview and capture the latest innovations and trends of the Italian mar-

ket, but especially to show the quality of the Italian industry on many international publications. Every year, the Naples exhibition attracts a growing number of foreign buyers, who consider it a key international event for making purchases, on a par with Frankfurt and Paris.

C O N T A C T : VEBO FIERA SRL - Corso Europa, 369, Centro Atlante, Melito di Napoli (NA) Italy

For immediate contact:

www.vebofiera.com

Tel. +39 081 7111861 Fax +39 081 7118833

info@vebofiera.com

45 • omitaly 2016

Luciano Paulillo, Director

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GIANNINI divisione di ILLA SPA Via Caporalino, 9 25060 Cellatica (BS) IT Phone 0039 030 2775911 Fax 0039 030 2520680 info@giannini.it www.giannini.it For immediate contact: Cristina Belleri, Export Department

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For immediate contact: Cristina Montini, Sales Manager SILEX ITALIA SPA Via Bosco Fangone Z.I. Asi Nola 80035 Nola (NA) IT Phone 0039 081 19143022 info@silexitalia.it www.silexitalia.it

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Via Ghisolfi e Guareschi, 17 43015 Noceto (PR) IT Phone 0039 0521 667511 Fax 0039 0521 853778 illaspa@illa.it - www.illa.it

HOMI - Lifestyle Sector SS Sempione, 28 - 20017 Rho (MI) IT Phone 0039 02 49971 Fax 0039 02 49976591 homi@fieramilano.it - www.homimilano.com

For immediate contact: Massimiliano Polloni, Sales Manager Export Markets

HOST - Horeca & Foodservice SS Sempione, 28 - 20017 Rho (MI) IT Phone 0039 02 49971 - Fax 0039 02 49976591 host@fieramilano.it - www.host.fieramilano.it

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Via Roma 2/1, 2/2 25038 Rovato (BS) IT Phone 0039 030 7704824 Fax 0039 030 7704824 info@mopita.it www.mopita.it For immediate contact: Eugenio Montini, Owner

46 • omitaly 2016

VEBO FIERA SRL Wedding favors, Giftware & Houseware

Corso Europa 369 Centro Atlante 80017 Melito di Napoli (NA) IT Phone 0039 081 7111861 Fax 0039 081 7118833 info@vebofiera.com www.vebofiera.com For immediate contact: Luciano Paulillo, Director

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BISVA SRL

I.L.L.A. SPA

Via Sotto il Calvario, 23 85050 Tito (PZ) IT Phone 0039 0971 794592 Fax 0039 0971 280254 info@bisva.it www.sicokitchenware.it

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For immediate contact: Rocco Igor Biscaglia, CEO KAUFGUT SPA - FOREVER Via Antonio Pacinotti, 6 39100 Bolzano (BZ) IT Phone 0039 0471 540400 Fax 0039 0471 540445 info@kaufgut.it www.mokaforever.com

For immediate contact: Massimiliano Polloni, Sales Manager Export Markets METALTEX ITALIA SPA Via Venticinque Aprile, 23 22026 Maslianico (CO) IT Phone 0039 031 512328 Fax 0039 031 344290 metaltex-it@metaltex.com www.metaltex.com

47 • omitaly 2016

MOPITA SRL Via Roma 2/1, 2/2 25038 Rovato (BS) IT Phone 0039 030 7704824 Fax 0039 030 7704824 info@mopita.it www.mopita.it For immediate contact: Eugenio Montini, Owner OMAC SRL Viale delle Industrie, 53/55 - 80020 Casavatore (NA) Phone 0039 081 7383246 Fax 0039 081 7362317 info@omacsrl.it - www.omacsrl.it

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tRAvEl AgEnCiEs

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