BUSINESS COMMUNICATION PRE-MASTER 2023-2024 SEMESTER 2
COURSE COORDINATOR:
FRANCOISE LEBLANC
INSTRUCTORS:
OLIWIA BARAN MICHELLE BYTTER CHIELBERT CRIELAARD CAREY CHRISTIAN MARINA FARVACQUE LILY LLOYD BURKHALTER ROGER MARTIN ANNE O’SHEA LOVEDAY POLLARD INGRID SANKEY PATRICIA VERNIER
ABOUT THIS E-COURSE PACKAGE
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Course description NUMBER OF HOURS: 18 SEMESTER: 2 INTERNATIONAL PROGRAMME: 2 ECTS COURSE COORDINATOR: Françoise Leblanc – francoise.leblanc@edhec.edu
COURSE OBJECTIVES
To develop communicative competence and business vocabulary knowledge To provide students with the necessary skills for effective professional managerial communication To practise business register awareness through the drafting of various business documents
LEARNING OUTCOMES After having taken this course, participants will be able to/are expected to know or understand (knowledgebased outcomes) • •
LO1 Intercultural negotiation techniques, language of negotiation, language of numbers and trends LO2 Ethical communication in business
More specifically, participants should be able to (skill- and competency-based outcomes) • LO3 handle crisis communication in English. • LO4 participate actively and effectively in professional managerial situations (negotiation meetings, written communication, business presentations)
PREREQUISITES Students are expected have reached at least a C1 level to be comfortable in this course. Remedial resources will be available at the beginning of the semester on Blackboard if extra grammatical and/or lexical work is needed.
COURSE CONTENT Session
TOPIC
1
The language of numbers
2
Writing business emails
3
Crisis communication
4
Negotiating
5
Negotiating
6
Presenting skills (Level 2)
TEACHING & LEARNING METHODS Blended learning: An e-learning component as input and preparation work for each class Small group case study work Discussions, simulations, and role plays in class. Web-based activities
ASSESSMENT METHODS % OF THE TOTAL MARK
DETAILS
LEARNING OUTCOME EVALUATED
Negotiation
30-minute negotiation
15%
Oral evaluation – Class 4 or 5 – Info provided by your instructor in class.
Acquire negotiation skills
Weekly quizzes
8-minute Online Quiz on BB
15%
Synchronous class 1, 2 and 3
ASSESSMENT
NATURE
Synchronous Participation Grade
Continuous assessment in class
Consolidate knowledge from e-learning modules Check the schedule section on Blackboard
20%
4 points / class (classes 1, 2, 3, 4/5, 6)
Attendance Engagement Interaction Behaviour
Input acquisition
Content – classes 1 through 6 (including elearning modules)
Asynchronous Participation
5 online modules
10%
E-learning 1 E-learning 2 E-learning 3 E-learning 4 E-learning 5
Final exam
60-minute written exam
40%
Exam outside class
SCHEDULE
READING Students will be provided with a digitalized course package at the beginning of the semester. All other course documents are available on Blackboard.
Course coordinator: Françoise Leblanc
francoise.leblanc@edhec.edu
Input 1: 1) Listening 2) Reading 3) The language of numbers
Get ready for your face-to-face class 1: Put your numeracy skills into action in a presentation.
Go further 1: Learn more about the language of numbers and describing trends.
Input 2: 1) Listening 2) Reading 3) The language of e-mails
Get ready for your face-to-face class 2: Get ready and make the most of your intercultural business writing skills.
Go further 2: Discover more about business writing.
Input 3: 1) Listening 2) Reading 3) The language of crisis management
Get ready for your face-to-face class 3: Prepare your role to take part in a meeting to decide how a fast-food company should react to a recent news story that is bringing bad publicity to this company. Go further 3: Learn more about ethics in business.
Input 4/5: 1) Listening 2) Reading 3) The language of interviewing
Get ready for your face-to-face class 4/5: Be prepared to take part in a negotiation meeting (15% of your final grade).
Go further 4/5: To develop even better negotiation skills.
Input 6: 1) Listening 2) Reading 3) The language of meetings
Get ready for your face-to-face class 6: In class 1, you presented investment opportunities. You are going to work in the same teams to prepare a follow-up presentation on that investment. Go further 6: Learn how to speak so that people actually listen (TED Talk) and how to avoid death by PowerPoint (TED Talk).