KBMC, celebrating 35 years of making life easy

Believe it or not, many parts of the Philippines did not have regular power during the mid1990s. For most businesses, this proved a disaster. But there are early innovators that took the bull by the horns and tamed the beast. Take Kyowa as the perfect example.

Kitchen Beauty MarkeEng CorporaEon, the maker of Kyowa celebrates its 35th anniversary in the Philippines brimming with success stories of innovaEon, market vision, and clear implementaEon of the company’s mission.

KBMC has Kyowa as flagship brand for its small kitchen and household appliances. From launching the first rechargeable lanterns during the brownout years, to the introducEon of the indispensable rice dispenser—we are aMer all a rice-consuming naEon—Kyowa rode and crested with the waves of economic change and coming out winning.

“It is our mission to serve our customers and make life easy for everyone. We are focused on the people. That’s why we place Kyowa in the posiEon to make life for every Filipino as easy as possible,” says Mr. Marc Tee \ Chief OperaEng Officer of KBMC.

“Our homes, our kitchens should be a place of comfort. Our Kyowa brand has appliances that help you create that comfort zone. Kyowa is here to make life easier for you because the more Eme you save, the more Eme you spend living life,” Mr. Marc Tee adds.

For a limited time, Insular Life (InLife) is offering Secure 5, an insurance product that provides life protection, guaranteed quarterly cash payouts on the plan’s second year, and the return of total premiums upon maturity in 5 years.

“The circumstances of the past three years have made some people risk-averse. They are uncomfortable with market movements that may impact the fund values of variable universal life policies. We kept this in mind when we developed Secure 5,” said Gae Martinez, Chief Marketing Officer of InLife.

Secure 5 is a five-year guaranteed issue offer (GIO) insurance plan available to individuals between the ages of 0-65. It is best suited for individuals who want their financial assets placed in long-term investments.

“Many Filipinos are avoiding or postponing making financial decisions in the light of all the issues affecting markets. But Secure 5 lets you protect your loved ones while guaranteeing attractive payouts over a 5-year period,” Martinez noted.

Secure 5 has two annual premium payments that start at P250,000 (with a maximum of P12,500,000). Policyholders have the option to place a second annual premium in a premium deposit fund (PDF).

The guaranteed cash payouts or anticipated endowments are up to 4% per annum. The first cash payout is given on the first year of the policy. The subsequent payouts are given quarterly. Once the plan reaches its five-year maturity, the

Three decades on it is the ability to smell the winds of change that spells the brand’s longevity. Kyowa quickly caught the change in the Filipino household, the new decision maker, and the type of residence. The brand is also quick to cash in on the young customer and its flair for new experiences, tastes, and hobbies. In short, it’s all about fully understanding the new lifestyle.

With the changing customer comes a change in look. Literally defined as, today or new day, Kyowa celebrates this landmark with a new logo that beXer embodies its meaning. A rising sun symbolizes the brand as a reliable product that is innovaEve to address a lot of needs. A new day also exudes warmth and sincerity, and even opEmism, all the posiEve feels of a life worth living. policyholder will receive back the total premiums paid, regardless of economic or market conditions.

KBMC also carries Rosse[ known for stainless steel kitchenwares and food service items. catering and restaurant wares. Rosse[ is designed to meet all of your culinary and cooking needs. Kyowa recently launched its Kuroshiro line of appliances that aptly depict sleek and classy in honor of its kuro (black) and shiro (white) definiEon.

While the market is saturated with new brands, there is truth in brand loyalty. Kyowa remains top of mind because it has stayed true to its customers through the years.

“2023 is a big year for KBMC. We love the Philippines, and we hope to stay in the hearts and minds of Filipinos through their kitchen and their homes,” adds Mr. Marc Tee.

Meanwhile, InLife continues to be one of the country’s top five insurers in terms of net worth, net income, and assets, according to recent figures from the Insurance Commission.

“As we move forward, we will introduce innovations and develop new products that address the current needs of our customers. In fact, our latest VUL fund strategy, the Systematic Global Sustainable Income Fund, seeks attractive regular income while investing in a global portfolio that also achieves a lower carbon intensity compared to benchmarks. Available in both our Peso and US Dollar plans, the fund has paid close to 6% p.a. in its latest income distribution. This is proof that sustainable investing makes good financial sense,” said Martinez.

She added that this is consistent with the Company’s firm commitment to make significant investments in renewable projects and sustainable initiatives. “InLife has been a trusted insurance company for more than 112 years. With our new sustainable fund and the recent launch of Secure 5, we further strengthen our commitment to advancing financial security for Filipinos and their loved ones,” Martinez said.

Talk to an InLife financial advisor to learn more about the benefits of Secure 5, or visit https://www.insularlife.com.ph/secure5. Follow InLife’s Facebook Fan page for product updates, events, and promotions.