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City of Myrtle Beach: Arts + Innovation Center

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1 Brand Guidelines | 01.2022
2 CONTENTS TAG LINE COLOR LOGO TYPOGRAPHY APPLICATION
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POSSIBILITY THRIVES AT THE INTERSECTION OF ARTS AND INNOVATION.

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TAG LINE

LOGO GUIDELINES

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PRIMARY | FULL STACKED LOGO

FULL HORIZONTAL LOGO

LOGO GUIDELINES

HOW CAN THE LOGO BE USED?

To be flexible across many platforms, our logo will need to adapt.

TEXT ONLY LOGO

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Make sure the logo is always big enough to be recognized.

Its very impartant to give the logo space to breathe! SPACE

0.25 in 1 in | minimum logo size
SIZE 0.25 in 7

DONT’S

These alterations should be avoided.

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DONT ROTATE DONT OUTLINE DONT STRETCH DONT CHANGE ALIGNMENT DONT ADD YOUR OWN COLOR DONT CHANGE ORDER DONT ADD EFFECTS DONT CHANGE SPACING

COLOR GUIDELINES

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PRIMARY BRAND COLORS

SECONDARY BRAND COLORS

CMYK: 66 59 58 40 | RGB: 73 73 73 | Hex: 494949

CMYK: 83 0 1 39 | RGB: 27 156 155 | Hex: 1 B9C9B

CMYK: 0 21 78 23 | RGB: 197 156 44 | Hex: C59C2C

CMYK: 3 0 43 40 | RGB: 147 152 86 |

Hex: 939856

CMYK: 0 52 60 20 | RGB: 205 99 81 |

Hex: CD6351

CMYK: 0 0 0 100 | RGB: 0 0 0 | Hex: 000000

CMYK: 33 0 8 21 | RGB: 135 201 184 |

Hex: 87C9B8

CMYK: 71 19 0 37 | RGB: 47 129 160 | Hex: 2F81A0

CMYK: 0 16 83 13 | RGB: 223 188 38 |

Hex: DFBC26

CMYK: 2 0 58 49 | RGB: 126 129 54 |

Hex: 7E8136

CMYK: 0 61 75 13 | RGB: 221 86 55 | Hex: DD5637

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TYPOGRAPHY GUIDELINES

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NEUZEIT GROTESK | LIGHT

abcdefghijklm

nopqrstuvwxyz

NEUZEIT GROTESK | REGULAR

abcdefghijklm

nopqrstuvwxyz

NEUZEIT GROTESK | BOLD

abcdefghijklm

nopqrstuvwxyz

NEUZEIT GROTESK | BLACK

abcdefghijklm

nopqrstuvwxyz

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Font: Neuzeit Grotesk Regular |

Font Size: 18 |

Leading: 20 | Tracking: 200

Font: Neuzeit Grotesk Black |

Font Size: 40 |

Leading: 20 | Tracking: 200

Font: Neuzeit Grotesk Light |

Font Size: 12 |

Leading: 20 | Tracking: 100

HEADER SUBHEADER

Body Copy - aionse cus aut a dolupta ssitibus aut antemperum ius, cus idunt eatibus as eate modit, quam que venis magnam, unt quisitia quis quae conse exceperro duciisit optat doloratiis eatiorro ommoditatio. Itatinus nus mi, verchilique remperi taquam, conse cum id quam dunt qui dolores mi, vitiae volut a con pro blacea voluptate sit restorias aligeni hillectis sam enis et adia explabo. Imil ilique sent mil in rehentisit hit, sitium aces dolentius experum il maio. Et est molest quiam il idernatur solorior ab illaute mporumq uaerferunt, vel il ipis cu.

Paragraph: Align Left

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APPLICATION OPPORTUNITIES

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Brand Guidelines | 01.2022

Turn static files into dynamic content formats.

Create a flipbook
City of Myrtle Beach: Arts + Innovation Center by edawson187 - Issuu