Edan Gelt: Brand Yourself On A Budget

BRAND YOURSELF ON A BUDGET EDAN GELT, CMD, MBA

Edan Gelt, CMD MBA Award Winning Marketing Executive 25 Years of Marketing Experience Real Estate (commercial & residential) Title Mortgage Entertainment Venues Small Business Services Retail Events Fractional CMO | Marketing Agency Founder Entrepreneur Real estate investor

AGENDA What branding is How to define your brand Creating a visual identity Graphics Developing an online presence

Creating engaging content Building relationships (and why) Leveraging your company for brand growth Creating an action plan

WHAT IS A BRAND?

A BRAND IS....

A person's PERCEPTION of a product, service, experience, or organization

WHAT IS BRANDING?

BRANDING IS... the overall experience of the public when interacting with a business - as a client, customer, social media follower, or mere observer

HOW DO YOU STAND OUT? What makes you unique?

WHAT TITLE AGENCY MARKETING DO YOU REMEMBER?

LETS GET STARTED!

developing your brand

WHAT DOES YOUR CLIENT VALUE? MAKE YOUR CLIENT THE HERO!

WHAT IS YOUR VISION? IDENTIFY THE WHY - NOT THE WHAT

CREATE YOUR BRAND DESIGN A LOGO A MISSION STATEMENT USE CONSISTENT IMAGERY

BUILD AN ONLINE MEMORABLE PRESENCE

ONLINE GOAL KNOW LIKE TRUST =

ATTRACT

ENGAGE

CHAMPION

TAKE ADVANTAGE OF FREE TOOLS!

DID YOU KNOW 90% of consumers research online and turn to online review sites before making a decision?

GOOGLE BUSINESS GOOGLE MAPS

MOST REVIEWS HIGHEST STARS WINS THE BUSINESS PERCEPTION VS REALITY

WHAT’S A STAR WORTH? 9% increase in revenue for 1-star increase in rating -Harvard Business Review

Keep your listing up to date to look your best!

Full Business Name Business hours Service areas Photos of your business location Testimonials & Reviews Post status updates Get reviews (email, automate, text, ask)

MAINTAIN YOUR WEBSITE Be sure that your website looks modern and includes updated data. You should include a bio, testimonials from happy clients and nice visuals

USE SOCIAL MEDIA ■Develop your Facebook, Instagram, LinkedIn, X to be (personally) and professionally acceptable.

■There is a fine line between being too open and not being open enough — always keep your audience in mind.

■Using social media is just as much about listening and engaging in other conversations as it is about posting your own.

■Content Concerns? Create a separate business persona if multiple users are representing the brand

WHAT DO I POST ON SOCIAL MEDIA AND WHERE CAN I FIND IT?

BLOGS CHAT GPT INDUSTRY UPDATES NEWS EVENTS EXPERIENCES

VIDEO IS THE KING OF CONTENT Measurable Shareable Tells a story Algorithm booster Builds trust MAKES YOUR CLIENT THE HERO

CREATE Traditional COLLATERAL

Business Cards Brochures Notepads Calendars Direct Mail Note Cards Swag Hand sanitzer, lip balms, chapstick, mints, snacks, etc

Relationships & partnerships(SALES)

GET TO KNOW YOUR CLIENT WITH

FORD

FORD Family Occupation Recreation Dreams

HOW MANY TOUCHES TO MAKE A DECISION?

Public Relations

WHAT’S THE DIFFERENCE BETWEEN PR & MARKETING?

USE PR: Do something media worthy WITH your clients, make them the hero, get media coverage!

Ideas: Raise funds, first responder lunches, create a scholarship, etc.

LEt’s Review

Brand, Marketing, Sales, PR Google My Business Get Social 7+ Touchpoints Be Authentic FORD MAKE YOUR CLIENTS THE HERO

QUESTIONS? EDAN GELT, CMD, MBA

MY INFO: EDAN GELT, CMD, MBA EDAN@THEMINTMARKETING.COM 224-545-9454 LET’S CONNECT ON LINKEDIN!