BRAND YOURSELF ON A BUDGET EDAN GELT, CMD, MBA
Edan Gelt, CMD MBA Award Winning Marketing Executive 25 Years of Marketing Experience Real Estate (commercial & residential) Title Mortgage Entertainment Venues Small Business Services Retail Events Fractional CMO | Marketing Agency Founder Entrepreneur Real estate investor
AGENDA What branding is How to define your brand Creating a visual identity Graphics Developing an online presence
Creating engaging content Building relationships (and why) Leveraging your company for brand growth Creating an action plan
WHAT IS A BRAND?
A BRAND IS.... A person's PERCEPTION of a product, service, experience, or organization
WHAT IS BRANDING?
BRANDING IS... the overall experience of the public when interacting with a business - as a client, customer, social media follower, or mere observer
HOW DO YOU STAND OUT? What makes you unique?
WHAT TITLE AGENCY MARKETING DO YOU REMEMBER?
LETS GET STARTED!
developing your brand
WHAT DOES YOUR CLIENT VALUE? MAKE YOUR CLIENT THE HERO!
WHAT IS YOUR VISION? IDENTIFY THE WHY - NOT THE WHAT
CREATE YOUR BRAND DESIGN A LOGO A MISSION STATEMENT USE CONSISTENT IMAGERY
BUILD AN ONLINE MEMORABLE PRESENCE
ONLINE GOAL KNOW LIKE TRUST =
ATTRACT
ENGAGE
CHAMPION
TAKE ADVANTAGE OF FREE TOOLS!
DID YOU KNOW 90% of consumers research online and turn to online review sites before making a decision?
GOOGLE BUSINESS GOOGLE MAPS
MOST REVIEWS HIGHEST STARS WINS THE BUSINESS PERCEPTION VS REALITY
WHAT’S A STAR WORTH? 9% increase in revenue for 1-star increase in rating -Harvard Business Review
Keep your listing up to date to look your best! Full Business Name Business hours Service areas Photos of your business location Testimonials & Reviews Post status updates Get reviews (email, automate, text, ask)
MAINTAIN YOUR WEBSITE Be sure that your website looks modern and includes updated data. You should include a bio, testimonials from happy clients and nice visuals
USE SOCIAL MEDIA ■Develop your Facebook, Instagram, LinkedIn, X to be (personally) and professionally acceptable. ■There is a fine line between being too open and not being open enough — always keep your audience in mind. ■Using social media is just as much about listening and engaging in other conversations as it is about posting your own. ■Content Concerns? Create a separate business persona if multiple users are representing the brand
WHAT DO I POST ON SOCIAL MEDIA AND WHERE CAN I FIND IT?
BLOGS CHAT GPT INDUSTRY UPDATES NEWS EVENTS EXPERIENCES
VIDEO IS THE KING OF CONTENT Measurable Shareable Tells a story Algorithm booster Builds trust MAKES YOUR CLIENT THE HERO
CREATE Traditional COLLATERAL
Business Cards Brochures Notepads Calendars Direct Mail Note Cards Swag Hand sanitzer, lip balms, chapstick, mints, snacks, etc
Relationships & partnerships(SALES)
GET TO KNOW YOUR CLIENT WITH
FORD
FORD Family Occupation Recreation Dreams
HOW MANY TOUCHES TO MAKE A DECISION?
Public Relations
WHAT’S THE DIFFERENCE BETWEEN PR & MARKETING?
USE PR: Do something media worthy WITH your clients, make them the hero, get media coverage! Ideas: Raise funds, first responder lunches, create a scholarship, etc.
LEt’s Review
Brand, Marketing, Sales, PR Google My Business Get Social 7+ Touchpoints Be Authentic FORD MAKE YOUR CLIENTS THE HERO
QUESTIONS? EDAN GELT, CMD, MBA
MY INFO: EDAN GELT, CMD, MBA EDAN@THEMINTMARKETING.COM 224-545-9454 LET’S CONNECT ON LINKEDIN!