Nooch.earth

A ZERO WASTE FOOTWEAR FOR A BETTER FUTURE

24 billion pairs of shoes are made every year. Most of them end up in landfills or in flames. It’s time for change.

A movement doesn't wait for permission. It doesn’t start with a polite request. It begins with people who refuse to accept the status quo. People who see beyond the greenwashing, the empty promises, the same old system dressed up in “sustainable” buzzwords. People who aren’t fooled by corporations hiding behind claims of change, while continuing to prioritize profits over people and the planet.

Change starts with a single step. Not a whisper, not a wish—but the firm, purposeful press of a foot to the ground, sending ripples through the world. That’s what Nooch represents. More than just shoes. More than just a brand. It’s a collective rhythm—a chorus of footsteps choosing a different beat.

We refuse to let an industry built on waste, exploitation, and environmental harm decide the future. We refuse to accept shoes made from plastic and toxins, mass-produced in factories where workers are overworked and underpaid. We refuse to watch as corporations play lip service to sustainability while continuing to uphold their harmful practices.

This is not the way forward. This is not the world we choose.

At Nooch, we walk to a different beat. A beat that respects the Earth, the workers, and future generations.

We choose materials that return to the Earth, not poison it.We choose natural fibers, plant-based alternatives, and ethical sourcing. We choose production based on need—not greed. We prioritize efficiency, sustainability, and the wellbeing of every person in the supply chain. We refuse to drown in excess, creating only what is needed, when it's needed.

We choose fair wages, real transparency, and radical accountability. No more hidden factories or murky sourcing. Our production is rooted in the values we believe in: fairness, respect, and equality for all involved.

We choose a future where business serves people and the planet—not the other way around. Where commerce is rooted in fairness, sustainability, and collective well-being. Where every transaction is a step toward a better world.

Nooch is not just a shoe brand. It’s a movement. A new system that we are building together, powered by the very people who wear it. A community of rulebreakers, ground-shakers, and futuremakers who understand that real change doesn’t come from above—it comes from below. It comes from us. It’s about people making conscious choices for the planet, the workers, and our future.

Join the greenest sneaker community and wear a shoe that doesn’t trash the planet. Every Nooch shoe is created through a production system that operates in balance—avoiding the pitfalls of excess, waste, and overproduction. Each step you take in Nooch shoes is another crack in the foundation of fast fashion, another ripple of change. Every conversation, every choice, every action is proof: we are done waiting.

We vote with our feet. Together, we’re building a new way forward. ◆

nooch.earth