IMPACT CASE STUDIES

Partnering with Pinnacle Treatment Centers to unlock a new pool of pre-licensed therapists

Challenge

Pinnacle Treatment Centers experienced a dramatic change in its workforce during the pandemic. As more therapists left the workforce, it became more difficult to fill job vacancies. Simultaneously, the number of people seeking help for addictions doubled. To recruit and retain workers, Pinnacle needed to improve the value proposition it provided to therapists, with many turning down job offers because they lacked an offering for clinical supervision to open a pathway to advanced licensure.

Solution

Pinnacle partnered with Motivo to fill the need for supervisors, which helped improve the employee experience and providing access to pre-credentialed counselors. Motivo provided a solution that aligned with the various types of licensures needed in a cost-effective and flexible way that allowed Pinnacle to scale counselor support across the company. In doing so, Pinnacle was able to address the churn in the workforce by targeting an entirely new source of counselors, ultimately removing patients from waiting lists.

Testimonials

“In the past, we’ve had to turn people away or had candidates reject our offers because we weren’t able to provide them with a stipend or provide supervision directly. So has Motivo helped with that? Yes. 100%.”

—Director of Talent Acquisition, Pinnacle Treatment Centers

Results

Of open counselor positions were filled within less than a year, driven by an 8% reduction in vacancies

Reduction in the time from posting position to new hire start date

Increase in voluntary retention