19F Philippine AXA Life Centre Sen. Gil Puyat Ave., cor. Tindalo St. Makati City, Metro Manila, Philippines Tel. Nos.: (63 2) 845 1324; 759 6680 Fax Nos.: (63 2) 845 1395; 759 6690 Email: info@eccp.com Website: www.eccp.com
Invite you to a Breakfast Forum on
Building Trust in the New Media Landscape Managing Your Company’s Relationships and Reputation in the Digital Space 27 February 2014 |9AM – 11AM | Manila A&B | Makati Shangri-La Tariff: Php 2,200 – ECCP Members | Php 2,500 – Non ECCP Members The accelerating rise of new media has catalyzed the evolution of communication models that allow companies to reach their various audiences. With this development comes the issue of trust. What is digital media’s role in a company’s success? How can it be a tool to spur its growth while strengthening a company’s reputation? Every company is a media company! Join us as we discuss the issues of trust in the new media landscape with experts from EON, the Stakeholder Relations firm. EON’s Nini Santos, will take us through the Philippine Trust Index alongside Edelman’s Trust Barometer to review trust levels and trust drivers that shape the public’s perception of various institutions. EON’s AVP for Business Development and Strategic Planning, Malyn Molina, will then illustrate how best to use New Media to a company’s advantage. She will share new models in communication that companies can apply in their own business platforms. The forum will be moderated by Henry Schumacher, Vice President for External Affairs of ECCP and Country Director of Imperial Consulting Philippines. For confirmations and more information, please contact Elaine Evasco of ECCP at 845 1324 or elaine.evasco@eccp.com
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