Business Review - Vol. XXVIII No. 4 - June-July 2012 Issue (Preview)

Editorial

GET SMART

By Gerry D. Constantino

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verything is getting smarter nowadays - from smart phones to smart TVs; from smart cars to smart homes; and from smart cards to smart grids. ECCP likewise launched a few smart programs namely: the Energy Smart Program and the SMART Cebu project.

The Energy Smart Program was launched for companies to take notice of the fact that they can enhance their competitiveness through energy efficiency. The program is reminding companies that there are many opportunities to be smart in the area of energy management.

To improve their bottom-line, many companies are blindsided by their over-focus on selling more or finding new markets in order to increase revenue. Many companies are forgetting that there is a gold mine inside their own companies.

The gold mine is energy savings. As one Energy Smart advocate said, you can practically find stacks of cash lying around your facilities by just looking closely at how efficiently you operate your company.

Implementing an energy efficiency program within a company can generate savings up to 30%. A manufacturing plant with a monthly electric bill of 1 million pesos can generate up to 300,000 pesos savings or 3.6 million pesos a year if it will seriously consider adopting energy saving measures on lighting, air-conditioning, motors and pumps, among others.

One company, Pilipinas Shell, even used this formula

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as a way of multiplying their donation to a charity organization.

Pilipinas Shell donated 500,000 pesos worth of energy efficient lighting systems to Hospicio de San Jose (orphanage) which then generated energy savings worth 100,000 pesos per month. In five months, the initial donation of 500,000 pesos was recovered and on the sixth month onward, Shell practically kept on adding 100,000 pesos a month to their initial donation. I can only say that was indeed a smart CSR strategy that became a growing contribution to the orphanage.

ECCP is now working with PEZA to implement a PEZA Energy Savings Program (PESP) that will encourage zone locators to seriously consider implementing their own energy efficiency program. If locators can be convinced, not only will they enjoy lower energy costs but PEZA together with the locators can even brag that the Philippines has economic zones which can now be labelled low carbon economic zones. I think that this is a branding that will differentiate our zones from the rest.

SMART Cebu is an EU Switch Asia pilot project that we launched in Cebu to promote a new mind-set in the business development of 3 design oriented industries – furniture, fashion accessories, gifts/housewares – towards sustainable consumption and production. The project promotes resource efficiency (which

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includes energy, water, chemicals, raw materials, etc.) as well as cleaner production (or processes that generate less waste). The project also encouraged companies to use more sustainable materials, apply eco-design principles as well as consider the cradle-to-cradle approach to producing and disposing products based on a life cycle model. These smart strategies coupled with excellent design lead to more savings, better products, lower carbon emissions, and enhanced competitiveness in the global market.

Global buyers are now demanding their suppliers to implement sustainability measures if they can remain part of their supply chain. The common goal is to lower the carbon footprint of the supply chain. For example, IKEA in its Sustainability Direction 2015 advised its suppliers that it would like to offer products that are more sustainable.

Preferred products are those that use less materials, renewable materials and recycled materials, that demonstrate transport efficiency (more products in one container), energy efficiency (lower energy cost per unit), among others. If companies want to supply IKEA, then these are the characteristics of the products that IKEA is willing to buy.

The world is gradually switching to a lifestyle of sustainability and the markets are following the sustainability direction. Staying competitive in the global market can only mean getting smart in the way we do things.

Chamber@Work

Legislative Tracker Cyber Crime Bill Pending President’s approval Creative Industries Development Council Bill • House: no bill filed • Senate: Approved Committee level

For other inquiries on legislation you may email Ms. Krystle Bagay at krystle@eccp.com Energy Efficiency and Conservation Act • House: Pending Committee level • Senate: Pending Committee level Anti-Trust Bill (Competition Policy) • House: Reconsidered for Second Reading • Senate: Approved Committee level

Creation of the Department of Information & Communications Technology Bill • House: Approved Third Reading • Senate: Approved Third Reading • Pending Bicameral

Common Carriers Tax Bill • House: Approved Third Reading • Senate: Pending Committee level

Data Privacy Bill • Approved by the President

Excise Tax on alcohol, Cigarette & Tobacco bill • House: Passed Third Reading– unfortunately with

amendments that are not acceptable to us • Senate: Pending in the Committee level

WIPO Copyright Treaty • House: Passed Third Reading • Senate: Pending Second Reading

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Management

ECCP Board of Directors 2012- 2013 ECCP elected its new Board of Directors for 2012-2013 during the Annual General Membership Meeting on 21 June 2012. During the first Board Meeting held last 25 July 2012, the directors elected the ECCP officers as follows:

OFFICERS

Erik Møller Nielsen ECCP Vice President Chief Operating Officer & Senior Vice President Magsaysay Global BPO Inc.

Michael Raeuber ECCP President Chief Executive Officer & President, Royal Cargo Combined Logistics Inc.

ECCP DIRECTORS

Edgar Chua ECCP Director Chairman & President, Pilipinas Shell Petroleum Corporation

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Anthony Cripps ECCP Director President, Hong Kong Shanghai Banking Corporation

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Richard Eldridge ECCP Director Director, Infinit Outsourcing, Inc.

Dr. Bodo Goerlich ECCP Director President & CEO, Steag State Power Inc.

Cyril Rocke ECCP Vice President Chairman Finacore Technology Corporation

Atty. Cesar Cruz ECCP Corporate Secretary Cesar Cruz and Partners Law Offices

Rico Gonzales ECCP Director CEO & President, Philips Electronics & Lighting, Inc.

Dr. Guenter Matschuck ECCP Director President, Maschinen & Technik, Inc.

Atty. Peter Calimag Gerry D. Constantino ECCP Assistant Assistant Vice President Corporate Secretary Operations, ECCP Cesar Cruz and Partners Law Offices

John Miller ECCP DirectorChairman & CEO, Nestle Philippines, Inc.

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Consuelo Garcia ECCP Treasurer Managing Director and Country Manager, ING Bank N.V.

Bernard Poplimont ECCP Director President & General Manager, Puratos Philippines Inc.

Philippe Reveilhac ECCP Director Country President, Schneider Electric Philippines, Inc.

Jose Luis Romero Salas ECCP Director President & CEO, Telupay (Philippines) Inc.

Roland van Wijnen ECCP Director Director, Holcim Philippines, Inc.

Feature

The new normal:

doing more with less through energy efficiency

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ike a beam of LED light reaching out farther as it becomes more powerful, the 3rd Philippine Energy Efficiency Forum (PEEF) this July ranged wider and partnered with more companies, financial institutions and government agencies to attain the common aim of institutionalizing the practice of energy efficiency.

Energy efficiency or using less energy remains the cheapest form of power available to business firms. It also serves as the foundation of a grand design crafted by the government and the private sector to increase the Philippines’ use of renewable or sustainable energy as a hedge against future power crises.

The expanded breadth of the energy efficiency campaign was reflected in the theme of the 3rd PEEF: “Driving Efficiency and Competitiveness Across the Power Sector Value Chain.”

PEEF’s major goal over the past three years has been to promote the national effort towards energy supply security, increased competitiveness and low carbon economic growth through energy efficiency.

Unlike its predecessors, however, the 3rd PEEF focused on energy efficiency from the perspective of business firms (who are huge energy users) along the energy value chain, from generation through transmission and distribution

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to the plug. New to this year’s PEEF were the separate Technical Briefings where sponsors, energy technology companies and exhibitors presented their unique energy efficiency solutions. The new business matching sessions were a success, as was the widely visited product exhibition.

As noted by Hubert d’Aboville, President of the European Chamber of Commerce of the Philippines (ECCP) in his welcoming remarks, the forum reaffirms that energy efficiency has the potential for “. . . huge savings in total power use and large reductions in greenhouse gas emissions.”

“The return on investment from energy efficiency will benefit the whole country,” he said.

He added that the private sector and the government are able to do more and operate more efficiently with limited resources through energy efficiency. d’Aboville acknowledged the firms and institutions that have partnered with ECCP in promoting PEEF since the start of the chamber’s energy efficiency campaign three years ago.

PEEF is the first forum in the Philippines that focuses exclusively on energy efficiency. It supports the Energy Smart Program that aims to encourage

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Events

Christkindlmarket A EUROPEAN CHRISTMAS CELEBRATION

Christkindlmarket:

Your Boarding Pass to a European Christmas

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or the first time in Asia, the European Chamber of Commerce of the Philippines (ECCP) will be organizing the Christkindlmarket in Manila. From December 3-9, 2012, the SM Mall of Asia Ice Skating Rink will be transformed into a Christmas village to replicate the original event.

Every year, almost 2 million people from all over the world visit the Christkindlmarket in Nuremberg, Germany where this tradition of celebrating Christmas first started in 1545. Visitors can buy Christmas items such as pastries, Holiday meats, Gluhwein, sweets, Christmas decorations, candles, and other holiday items from various stalls. While browsing through unique finds, families and friends can enjoy whimsical performances from choirs and bands.

Through Christkindlmarket Manila, the ECCP aims to promote awareness and interest among Filipinos on European traditions and goods by giving them a chance to experience this European Christmas event in the Philippines.

For interested exhibitors/vendors or sponsors, you may contact our Marketing Officer at 845-1324 loc. 312 For general inquries, you may email us at info@christkindlmarket.com.ph or you may call us at 845-1324 loc. 248

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Events

CALLING ALL FOOTBALL CLUBS, SCHOOLS, COMPANIES & ORGANIZATIONS TEAM REGISTRATION IS NOw OPEN!!!

1ST MANILA FOOTBALL CUP 2012

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15 & 16 September | Saturday & SUNDAY Alabang Country Club

he 1st Manila Football Cup is the first event organized jointly by the European Chamber of Commerce of the Philippines & Kaya Futbol Academy - owned by Kaya Futbol Club and one of the most popular as well as leading Football clubs in the Philippines.

ECCP and Kaya Futbol Club have inked their partnership with the aim of boosting the grassroots development of football in the country and with the firm belief that Filipinos possess the natural talent to excel in football and that this can become an eventual mainstream sport which the Philippines can take part of at an elite level.

The 1st Manila Football Cup will be a 2 day tournament that is designed to be the biggest & most diverse football event this year , with over 1,000 athletes to participate from about 170 teams from different schools, football clubs, companies & organizations across the country. The first tournament day (Sept. 15) will feature players from 18 yrs old up and the 2nd day (Sept 16) is for kids ages 4 and up.

GOLD PARTNERS

FOOTBALL FESTIVAL SPONSORS

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OFFICIAL AIRLINE PARTNER

MEDIA PARTNERS

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Mechanics to join: •

Form a mixed soccer team with a minimum of 10 and maximum of 15 players

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Each team must have at least 3 female players

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Each company can send a maximum of 2 teams to participate.

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Advance registration and payment is required, but the Names of Players can be submitted until 31 August 2012, Friday.

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The tournament is played 7 aside including the goal keeper, and with no off-side rule. Each football Field will be 60 x 30 meters in measurement.

To register & to obtain a copy of the participation rules, please email footballcup@eccp.com or call 845-1324 & look for Cay Castaños or Jamie Manalo For interested sponsors, please contact Dawn Cabigon - dawnc@eccp.com

Events

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Impressum

Business Review Published by European Chamber of Commerce of the Philippines (ECCP) Main office: 19/F Philippine AXA Life Centre Corner Sen. Gil Puyat Ave. and Tindalo St., Makati City, Philippines Tel: (02) 845 1324, 759 6680 Fax: (02) 845 1395, 759 6690 Cebu branch: 3/F C. L. Center 14 Juana Osmeña St., Cebu City, Philippines Tel: (032) 253 3389

254 3765

254 3767 Fax: (032) 253 3387 E-mail: info@eccp.com ECCP is on the World Wide Web at: http://www.eccp.com

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ECCP Board of Directors Michael Raeuber - President Erik Moeller Nielsen - Vice President Cyril Rocke - Vice President Consuelo Garcia - Treasurer Ed Chua - Director Anthony Cripps - Director Richard Eldridge - Director Bodo Goerlich - Director Rico Gonzales - Director Guenter Matschuck - Director John Miller - Director Bernard Poplimont - Director Philippe Reveilhac - Director Jose Luis Romero Salas - Director Roland van Wijnen - Director

Honorary Auditors KPMG Manabat Sanagustin & Co.

Submissions Articles and other materials of interest to the general membership are actively solicited and may be sent to the Chamber All materials submitted for publication become the Chamber’s property and are subject to editorial review and revisions.

Subscription service Subscriptions from non-members are also accepted: in the Philippines: Pesos 1,500 (6 issues); Individual copies may be purchased locally at Pesos 220 (members) and Pesos 250 (non-members); and for companies outside the Philippines at US$25.00.

reasons why you should join the ECCP

1.

Business support – Receive comprehensive and effective business support from industry and support committees and a team of dedicated government relations staff.

2.

Business advocacy – Take advantage of the chamber’s more than 30year track record in successfully addressing business issues with the Philippine government – both national and local.

3.

www.eccp.com

Networking & business opportunities – Meet and exchange views with some 700 local and foreign senior business executives that are active in various business and social activities each year, in Manila and Cebu.

Reproduction No part of the Business Review may be reproduced or transmitted in any form or by any means, electronic or mechanical without prior written permission.

Circulation 1,000 copies of the Business Review are distributed free of charge on a bi-monthly basis to ECCP members, friends of ECCP, as well as to industry associations and government officials with whom the Chamber has dealings.

communication, business continuity, soft skills, HR management, and quality management. We also provide local and international coaches.

8.

Business promotion – Promote your business to a targeted audience of senior business executives through the introduction of potential business partners, sponsorship of high-profile events, and promotion through the chamber’s publications and websites.

9.

Trade fair participation – through its affiliate fairs&more, the chamber offers a wide range of trade fair services, from booth / pavilion design to stand construction, from marketing collaterals to pavilion management, from product selection to design support – in Asia, Europe, the Middle East and the United States.

10. Social & community activities – Enjoy high-quality social and sports events, organized and managed by the chamber, for members and third parties, including golf events, soccer tournaments, fashion shows or wine tasting.

11. Corporate Social Responsibility – Be part of the chamber’s CSR activities, from ‘English is Cool’ to ‘Retirement & Healthcare’, from ‘OneFilipino.Net’ to the promotion of creative industries.

4.

Government relations – Interact with senior government officials of relevant departments at meetings, round tables, and social events.

5.

Relevant, up-to-date market information – Receive frequent updates and analysis on the business and regulatory environment through e-mail, eccp@work, and the Business Review.

6.

Alternative conflict resolutions – Make use of our network of partners in resolving disputes without going to court.

13. Special member services – Make use of our special services in visa and work permit support through our close working relationship with the Bureau of Immigration.

7.

Training – Attend tailor-fit seminars and training courses with worldrenowned experts covering areas such as leadership, management, project management, negotiation and presentation skills, cross-culture

14. Consulting services – Consult with experts for advice concerning the selection of partners and on handling specific business issues vis-à-vis the government.

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12. European Chamber network – Tap into the expertise and experience of European Chambers and European Business Organizations in surrounding markets and around the world.

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