Business Review - Vol. XXVIII No. 3 - April-May 2012 Issue (Preview)

Contents

Business Review

www.eccp.com

April-May 2012

Volume XXVIII No. 3

THE CLOUD is inevitable

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editorial

12 INTEGRITY INITIATIVE

The decent corporation

Do Headhunters have a Code of Ethics?

(2nd Part)

Integrity Assessment Tool - In the works

5 CHAMBERS@WORK

2

Legislative Tracker

Dialogue with the Department of Labor and Employment (DOLE) and the Technical Education & Skills Development (TESDA)

ICT / BPO / KPO Advocacy Committee Meetings

15 FEATURE

The CLOUD is inevitable

21 EVENTS

Energy Efficiency Committee Meeting

3rd Philippine Energy Efficiency Forum set to run in Manila and Cebu

2nd Philippine Retirement & Healthcare Summit 2012

Champs of 6th ECCP Football Cup Cebu to fight with Manila Winners

ECCP@Home with Manila Hotel

Dinner with European Ambassadors

Dialogue with Department of Finance (DOF) Undersecretary Carlo Carag

The 13th ECCP ANNUAL GOLF CHALLENGE 2012 - concludes with its first-ever Hole-in-One Winner

European Chambers’ Luncheon with EU Ambassador Guy Ledoux

The 13th ECCP ANNUAL GOLF CHALLENGE 2012 - Winners

I run for integrity continues...

Dialogue with DOJ Asst. Secretary Sy on CIQ

30 MEMBERS’ CORNER

Senate Hearing on Fiscal Investment Incentives

JFC - TESDA Working Group Meeting on Dual Education

May 2012

New Members

Crown Worldwide Group opens new office and warehouse facility in Cebu

BUSINESS REVIEW

Cebu Mariculture Demonstration Center Inc. (CMDC)

Austriamicrosystems breaks ground on construction of new IC test facility in Calamba City, Philippines

35 FAIRS & EXHIBITION

Full Exhibition Halls: Over 95,000 Visitors at the Kick-Off to drupa

Raffia Reinvented: A Showcase of New Material Innovations

36 IMPRESSUM

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Feature

T

he first key point to remember in assessing the impact of “Cloud Computing” on business operations is this: The Post PC-Era is upon us.

more productive class of mobile employee who might increasingly resist the traditional 8-5 routine and opt for a new arrangement.

What has replaced the PC is not a single device class but a range of mobile devices that allow employee access to the Internet anytime and anywhere.

Mobility via the tablet computer, the smartphone and the laptop is the engine driving the inevitable advance of cloud computing.

The ECCP Cloud Computing Forum held last May 9 sought to reveal a clearer picture of cloud computing and its importance to this country. The forum was co-organized by the European Chamber of Commerce of the Philippines (ECCP) in cooperation with DataOne Asia, which is at the forefront of moves to advance cloud computing a key business advantage for Philippine firms.

Only the “cloud” can make exabytes of data available to mobile devices on demand, anytime-anywhere via the Internet.

By 2013, there could be some 667 exabytes of data (10 followed by 18 zeros) in annual global Internet traffic. Of this “exaflood,” of information, global mobile data traffic will rise at a compound annual growth rate of 131% between 2008 and 2013. It will reach over 2 exabytes per month by 2013.

What we have now is a post-PC era where mobility is the new king and where people—not software—finally get the paramount importance they deserve. Cloud computing is transforming software into a simple service just like texting.

Mobile computing will enable employees to work and collaborate anytimeanywhere. The challenge facing business is how to harness this new and

What is the Cloud?

Cloud computing is basically the outsourcing of computer resources.

Companies who use the cloud rent applications from service providers instead of purchasing expensive software and hardware.

They access these applications over the Internet through a secure Web-browser.

The services accessed via the cloud are hosted online on secure servers. A network of servers and computers acting together is collectively referred to as the “cloud”.

Companies save money by avoiding the initial heavy capital expenditure demanded by complex IT systems. The absence of hardware also means that companies also save money by requiring fewer IT staff.

BUSINESS REVIEW

May 2012

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Events Call for Exhibitors, Sponsors & Delegates

3

rd

F o r u m

2 0 1 2

10 July 2012, SMX Convention Center

Driving Efficiency and Competitiveness Across The Power Sector Value chain Event Brief: The 3rd Philippine Energy Efficiency Forum (PEEF) aims to address the challenges of energy security and climate change through energy savings across the power sector value chain.

The forum will discuss topics on energy efficiency technologies, energy policies and consumer education that need to be integrated across the electric power sector value chain to improve energy security, enhance global competitiveness and accelerate economic growth.

The forum gathers business leaders, energy experts, and policy makers to share in their insights on the potential as well as identify the key drivers for energy efficiency within the electric power sector value chain generation, grids, commercial, residential and industrial use of electricity.

Organized by:

PLATINUM Sponsor

GOLD Sponsor

The format for the PEEF is designed to be compact and comprehensive to cover various topics in energy efficiency.

The 3rd Philippine Energy Efficiency Forum Sessions • Energy Efficiency in the Power Generation Sector • Energy Efficiency in the Power Transmission/Distribution System • Energy Efficiency in the Industrial/Commercial/Public Sectors • Creating an Enabling Environment for Energy Efficiency in the Power Value Chain Exhibition, Technical Briefing and Business Matching

IN Partnership with:

SILVER SponsorS

Contact us:

BRONZE SponsorS

MEDIA PARTNER

with the support of

For sponsorship details Jasmin Runez Tel 845-1324 local 249 jrunez@eccp.com For exhibition details

For delegate details

Suzette Gamido Tel: 845-1324 local 223 suzette.gamido@eccp.com

Jenny Esmao Tel: 845-1324 local 229 jenny@eccp.com

FOUNDING SPONSORS

BUSINESS REVIEW

May 2012

21

Events

24

May 2012

BUSINESS REVIEW

Member’s Corner

Austriamicrosystems breaks ground on construction of new IC test facility in Calamba City, Philippines

T

esting capacity set to double to meet growing demand for austriamicrosystems’ high-performance analog semiconductors

is owned by austriamicrosystems, and allows scope to expand further by adding extra factory buildings.

Calamba Laguna, Philippines (1 February, 2012) – austriamicrosystems (SIX: AMS), a leading global designer and manufacturer of high performance analog ICs, held a ceremony to break ground on a new, larger semiconductor testing facility in Calamba City, Philippines.

The facility will provide an excellent working environment, with a staff canteen providing fresh food for shift workers, ample parking spaces, and a beautifully landscaped exterior featuring trees and lawns.

The new 6,960m2 facility in Carmelray Industrial Park II will replace the existing 3,452m2 facility on a neighbouring site, which no longer has enough capacity to meet the rising demand for austriamicrosystems’ high-performance analog semiconductors. The existing site shipped 258 million units in 2011.

The new building, which is expected to be completed in October, will be able to double the capacity over the existing site. It is expected to provide sufficient testing throughput to meet austriamicrosystems’ requirements through to 2015. The 28,185m2 plot on which the new factory is to be built

The groundbreaking ceremony took place at 10:00am at #2 Makiling Drive, Carmelray Industrial Park II, Barangay Tulo, Calamba City, Laguna, Philippines 4027. As part of the ceremony, the Managing Director of austriamicrosystems (Philippines) Inc, Marvin Cruz, laid a time capsule in the ground.

Mr Cruz said: “austriamicrosystems’ decision to invest in a doubling of test capacity in the Philippines is a tribute to the hard work and dedication of our Philippines workforce. We are looking forward to moving into the new, state-of-the-art factory and supporting the continued growth of austriamicrosystems’ advanced analog semiconductor business.”

About austriamicrosystems austriamicrosystems is a leading designer and manufacturer of high performance analog ICs, combining 30 years of analog design know-how with state-of-the-art manufacturing and test facilities and production partnerships. austriamicrosystems leverages its expertise in low power and high accuracy to provide industry-leading standard and customized analog products.

Operating worldwide with more than 1,200 employees, austriamicrosystems focuses on the areas of power management, sensors & sensor interfaces and mobile infotainment in its markets Consumer & Communications, Industry & Medical and Automotive. Through the acquisition of TAOS, a world leader in advanced light sensors, austriamicrosystems has expanded its innovative sensor offering for growth markets such as mobile devices. austriamicrosystems is listed on the SIX Swiss Exchange in Zurich (ticker: AMS). For more information, please visit www. austriamicrosystems.com

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May 2012

For further information Press Contact austriamicrosystems AG Ulrike Anderwald Marketing Communications Manager Tel: +43 (0) 3136 500 5856 Fax: +43 (0) 3136 500 5420 press@austriamicrosystems.com www.austriamicrosystems.com

BUSINESS REVIEW

Local Contact austriamicrosystems AG Jose Mariano General Manager Tel: +63 49 508 0162 Fax: +63 49 508 1622 www.austriamicrosystems.com

Impressum

Business Review Published by European Chamber of Commerce of the Philippines (ECCP) Main office: 19/F Philippine AXA Life Centre Corner Sen. Gil Puyat Ave. and Tindalo St., Makati City, Philippines Tel: (02) 845 1324, 759 6680 Fax: (02) 845 1395, 759 6690 Cebu branch: 3/F C. L. Center 14 Juana Osmeña St., Cebu City, Philippines Tel: (032) 253 3389

254 3765

254 3767 Fax: (032) 253 3387 E-mail: info@eccp.com ECCP is on the World Wide Web at: http://www.eccp.com

14

Submissions Articles and other materials of interest to the general membership are actively solicited and may be sent to the Chamber All materials submitted for publication become the Chamber’s property and are subject to editorial review and revisions.

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Business advocacy – Take advantage of the chamber’s more than 30year track record in successfully addressing business issues with the Philippine government – both national and local.

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ECCP Board of Directors Hubert d’Aboville - President Erik Moeller Nielsen - Vice President Michael Raeuber - Vice President Cyril Rocke - Treasurer Edgar Chua - Director Anthony Cripps - Director Richard Eldridge - Director Consuelo Garcia - Director Rico Gonzales - Director Guenter Matschuck - Director John Miller - Director Bernard Poplimont - Director Jose Luis Romero-Salas - Director Ernst Wanten - Director

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May 2012

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