To be the business school of the Mountain West and a national leader. We will empower every student to reach their peak, and we will reach beyond campus to help business, people, and the economy thrive.
Our Mission
The David Eccles School of Business shapes the future of business. We prepare students with the knowledge, integrity, and entrepreneurial mindset to create meaningful impact on business and society. We advance innovation through transformative research.
This brand guide outlines the standards for all materials. A well-defined brand identity helps establish credibility and build a positive reputation with our current and prospective Eccles community.
If you have questions, email Branding, Marketing, and Communications (BMC) at mc@Eccles.Utah.edu.
Eccles Logos Introduction
The David Eccles School of Business logo connects each discipline within the complex identity of the university. When a school or department uses the combined logo, they identify themselves within the home of the David Eccles School of Business inside the University of Utah. Maintaining consistent branding builds brand equity and allows each business unit to leverage the outstanding national reputation of the University of Utah.
Each communication piece must be able to stand alone as a proper representation of the brand and demonstrate strength as a cohesive and integrated collection of materials. The brand guide sets the rules (or standards) for the David Eccles School of Business logos, helps to unify materials, and continues building the brand.
Logos
Primary Logo
This is the proprietary logo of the David Eccles School of Business. It is to be used in all applications in all communication and marketing channels by any business unit within the David Eccles School of Business.
The o cial David Eccles School of Business logo consists of two elements:
1) The block U icon
2) The supporting wordmark
Departmental Logos
Departmental logos consist of two elements:
1) David Eccles School of Business Logo
2) Department name in Myriad Pro
Medallion/Seal
In addition to our regular logos, we also have the David Eccles School of Business medallion. The medallion cannot and does not replace the primary logo. It may be used in conjunction with the primary logo and as a design element.
Primary Logo Vertical
Departmental Logo Example
Medallion/Seal
Logos (cont.)
Auxiliary Marks
Specialty program or event marks can be created with the approval of BMC.
Logos for Promotional Items and Wearables
If you need a logo to t within print restrictions (i.e. embroidery, smaller spaces, etc.), please contact your BMC Account Leader.
Where to Find Logos?
Eccles logos can be found in UBox here: Eccles.link/EcclesLogos.
Questions?
Contact your BMC Account Leader.
Clear Space
A “clear space” should always exist around the logo to allow for maximum legibility. The clear space is equal to half the height of the Block U used in the logo for that application. No elements such as typography, other logos, or graphics should intrude into the clear space. Placing the logo too near a cut or folded edge also violates the clear space. Photos and colors can appear beneath the logo so long as the logo remains easily visible and recognizable.
Unacceptable Usages
Logo elements may not be used in any other order, colors, fonts, type style, or relative size to other elements in the logo. Colors must adhere to the brand standards set by this guide.
BRANDING, MARKETING, AND COMMUNICATION
BRANDING, MARKETING, AND COMMUNICATION
Colors
Primary Eccles Core Colors
Color in branding helps create pride and unity. Prominent use of Utah Red reinforces the University and Eccles brand. Utah Red is deeply ingrained in the university's culture and has served as a critical institutional identi er since the late 1800s.
Accent Colors
Accent colors, when used, should be complementary and subordinate to Utah Red and black. It is strongly recommended that designers avoid using blue or purple as stand-alone colors to avoid creating confusion with other regional universities’ school colors.
RED
Utah Red Coated Formula R8940
Utah Red Uncoated Formula R8939
CMYK 0C/100M/79Y/20K
RGB 190-0-0
HEX #BE0000
Questions?
Contact your BMC Account Leader.
CMYK 0C/0M/0Y/100K
RGB 0-0-0
HEX #000000
255-255-255 HEX #FFFFFF
Colors (cont.)
Primary and Accent Color
Primary Eccles Core Colors
Usage Examples
Color in branding helps create pride and unity. Prominent use of Utah Red reinforces the University and Eccles brand. Utah Red is deeply ingrained in the university's culture and has served as a critical institutional identi er since the late 1800s.
Accent Colors
Accent colors, when used, should be complementary and subordinate to Utah Red and black. It is strongly recommended that designers avoid using blue or purple as stand-alone colors to avoid creating confusion with other regional universities’ school colors.
I attended this year’s Sales Innovation Summit hoping to build valuable relationships with industry professionals.
It was a great highlight of my college career because I was able to network with so many di erent people who could potentially be my future employer. I would love to express my gratitude and appreciation to the Alan and Jeanne Hall Foundation, MarketStar, and all the companies that attended the job fair for their support of the marketing and sales department here at the Eccles School. Without them, none of this would be possible.
Thank U!
– Avery Buys Marketing with Sales Emphasis Class of 2024
Typography
Fonts
Fonts unify the brand messaging and style across all types of materials. A uniform typeface also gives personality to the design while conveying expertise in what’s being said and how it’s being presented.
While we recognize the importance of and need for creative exibility when designing materials for David Eccles School of Business events, brochures, signs, etc., we encourage the use of primary fonts as outlined by the University of Utah.
Questions?
Contact your BMC Account Leader.
Vitesse Black great for headlines.
Due to licensing restrictions, we are unable to provide copies of this typeface.
Adobe’s font “Factoria” is a suitable replacement.
Forza Bold great for subheads.
Due to licensing restrictions, we are unable to provide copies of this typeface.
Adobe’s font “Industry” is a suitable replacement.
Myriad Pro Regular great for body copy.
Available through Adobe fonts.
Calibri font is a suitable replacement.
Montserrat Regular great for body copy.
Available through Adobe fonts.
Calibri font is a suitable replacement.
Writing Style
The David Eccles School of Business generally uses the AP Style Guide. Two areas where we deviate are that we employ the Oxford comma in our writing and write healthcare as a single word.
Tone
Words matter! Always be thoughtful with tone and audience. If you have questions about creating or modifying content that is about and/or speaks to particular groups of people, the University of Utah has an inclusive style guide at Eccles.link/uofu-style.
Questions?
Contact your BMC Account Leader.
Referring to the David Eccles School of Business
The Eccles School should be mentioned by its o cial name, “David Eccles School of Business,” in the rst mention and “Eccles School” in the second mention in all instances.
Example: The David Eccles School of Business recently hosted its annual fundraising dinner. With contributions from faculty, sta , and students, the Eccles School raised $45,000 for charity.
Acronyms
Spell out on rst mention.
Example: The Out for Business (O4B) student organization meets on Tuesdays. O4B is an organization that champions equal rights.
Dates
When a month has a date with it, abbreviate months with six or more letters. Add day of the week written out in most instances.
Example: On Thursday, Feb. 6, 2023, Women in Business hosted an employment panel.
Buildings and Spaces
The full name of buildings and spaces should be used when promoting to external audiences (generally anything from Alumni, MBA, Institutes, Centers, and Initiatives, graduate programs admissions and recruiting, and undergraduate-focused public events).
Buildings and spaces can be abbreviated (aka building codes) –basically SFEBB, GARFF, CRCC – when promoting to internal audiences (generally Eccles School student engagement, information sessions, etc.).
Times
Times should be formatted as follows (notice no:00 on whole hours, and only one p.m. or a.m. when both times are the same).
Example: 10:30 a.m. or 11 a.m.
3 to 4 p.m. or 3 - 4 p.m.
11 a.m. to 1 p.m. or 11 a.m. - 1 p.m.
Use noon or midnight in lieu of 12 p.m. or 12 a.m.
Photography
Visual Tone
Visually, we use photography and design to tell a story. Generally speaking, we feature real students or stock photography that feels authentic to the student experience. We support the University and Eccles visual brand attributes through the people's characteristics, actions, and environments.
For more information, visit the University of Utah brand guide at Eccles.link/uofu-brand.
Questions?
Contact your BMC Account Leader.
STUDENTS
Finding Branding Assets
BMC has created several assets, available to you on the Eccles School intranet at intranet.eccles.utah.edu.
