Eccles School Certificate in Digital Innovation

Sorenson Center for Discover y & Innovation

C E R T I F I C AT E I N D I G I TA L I N N O VAT I O N

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TA B L E O F C O N T E N T S

About the Program . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 Program Participants . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7

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Course Timeline . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8

Course Description . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14

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Faculty . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17

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Program Design . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21

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ABOUT THE PROGRAM

DISCOVER, DESIGN AND DEVELOP THROUGH THE PROGRAM

This certificate program is like no other in the world. This is not a survey of digital innovation. It is a hands-on program that allows you to take your idea and turn it into reality. Each course is designed

to support you in creating the deliverables necessary to test your ideas to rapidly advance them through the innovation lifestyle.

WHY IS IT UNIQUE?

T H E M O S T U N I Q U E D I G I TA L I N N O VAT I O N P R O G R A M I N T H E W O R L D

There are four elements of our program that make it unique: 1. In less than 15 weeks, you create five deliverables that are necessary to test your ideas, iterate and improve the deliverables to accelerate commercialization.

2. We team students with professionals to provide participants the additional resources and support to move quickly.

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3. We teach a disciplined innovative approach to ensure each team follows the principles of fast, frequent, frugal and failure.

4. We provide access to world-class innovators and organizations through company visits, tours and meetings to improve your discovery, design and development.

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P R O G R A M PA R T I C I PA N T S

T U R N YO U R D I G I TA L D R E A M S I N TO R E A L I T Y

The Certificate in Digital Innovation program is for doers and problem-solvers, professionals who have firsthand experience with pain points, waste and failures. We address challenges and create solutions through digital innovation.

The program is specifically designed and intended for business professionals seeking to further their careers and skillsets through the medium of digital innovation.

The typical enrollee fits one or more of the following categories: • Aspiring entrepreneur • Professional from startups or Fortune 500 companies, government agencies, or nonprofits • Healthcare professional • Project manager/leader who wants to become more innovative • An engineer who wants to apply creativity to digital solutions

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COURSE TIMELINE

O N L I N E P R E PA R AT I O N A N D H A N D S - O N L E A R N I N G

During the 15 weeks of this program, you complete the five courses through a combination of online and in-residency instruction. You will complete some of the work online prior to residency, some in-residence, and the remainder after residency, as outlined below.

Weeks 1-7: Online Courses Weeks 8-9: In-Residence Courses Weeks 10-15: Online Courses

HOW MUCH DOES IT COST?

Tuition for the semester-long certificate is $9,850.

An additional fee will be charged for those who chose to participate in the optional networking trip. The summer trip will cost approximately $2,000.

Partial scholarships are available.

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L O C AT I O N

P R E M I E R I N N O VAT I V E L O C AT I O N IN THE SILICON SLOPES

Located in Salt Lake City at the foot of the Wasatch mountains, the University of Utah is a leading global research and academic institution. The University of Utah’s Entertainment Arts & Engineering video game design program is ranked No. 1 in the United States, while its Entrepreneurship Program is ranked No. 17, and the University of Utah Health Sciences is consistently ranked in the Top 10 nationally for quality, performance and outcomes.

Forbes ranked Utah as the No. 1 state for business in five of the last six years, and in 2016, CNBC named Utah the top state for business. The rapid growth of the state’s high-tech ecosystem has earned the area the name Silicon Slopes, and Utah’s proximity to California makes it a top expansion and relocation destination for technology companies such as eBay and Adobe.

We leverage our locale to enjoy the nearby pristine outdoors, as well as to use Salt Lake City’s location to conveniently visit companies in Las Vegas and San Francisco.

In Las Vegas we will visit:* • Zappos (an Amazon company) • SocialWellth (a digital health leader) In San Francisco we plan to visit:* • Kaiser Permanente Garfield Innovation Center • Singularity University • D-School at Stanford University • Google • Facebook • GE Ventures *Subject to change

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COURSE DESCRIPTION

B E H AV I O R C H A N G E T H R O U G H D I G I TA L E N G A G E M E N T

What you’ll create: A behavior change model using psychology and economics to ensure your game/app will achieve successful outcomes I D E AT I O N A N D I N V E N T I O N THROUGH DESIGN THINKING

What you’ll create: Experience maps and personas to guide the development of your game/app design B U S I N E S S M O D E L I N N O VAT I O N I N T H E D I G I TA L A G E

What you’ll create: A business model and pitch deck to get leadership, investors and other stakeholders on board P R OTOT Y P I N G D I G I TA L S O LU T I O N S

What you’ll create: A wireframe prototype of your game/app with the look, feel and dynamic navigation of your solution D I G I TA L M A R K E T I N G , P R O M OT I O N A N D C O M M U N I C AT I O N

What you’ll create: Social media marketing strategy, including videos, to promote your game/app on Kickstarter, Facebook, LinkedIn and other platforms

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FA C U LT Y

The Sorenson Center for Discovery & Innovation created and delivers the Certificate in Digital Innovation program. The Center is a division of the David Eccles School of Business at the University of Utah.

Our faculty are world leaders in digital innovation across multiple disciplines.

C H R I S WA S D E N, E D.D.

Chris serves as executive director of the Sorenson Center for Discovery & Innovation, where he leverages 30 years of experience as a named inventor on 11 issued patents, serial entrepreneur on 10 venture and corporate startups, and global health care innovation leader at PwC. His approach, as outlined in his book, Tension – The Energy of Innovation, directs creative people to turn failure and pain into valuable solutions through innovative new business models that change behavior.

R O G E R A LT I Z E R , P H . D .

Over the past decade, Roger has designed and co-led the creation of the Entertainment Arts & Engineering program at the University of Utah, which is consistently ranked in the top two video game development programs in the world. He works with 400 students per year to support them in becoming worldclass video game producers, developers, artists and technologists.

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J E F F DAV I S , C E O

Using his 23 years of leadership experience at Procter & Gamble across multiple products, categories and geographies, Jeff now is the founder and CEO of Molio, a revolutionary creative, media and analytics company that leverages video storytelling with a YouTubefirst approach to build brands. His unique approach to using digital technologies for market research, content marketing, branding and launching new and existing products results in unprecedented awareness and consumer adoption. Jeff is one of the rare executives who has run global, billion-dollar businesses and has also launched two startups with a successful exit. Jeff also is an advisor/board member to several startup companies.

PAU L B R O W N , J D

A 10-year veteran of the national BlueCross BlueShield organization, Paul co-founded and co-managed its $300 million venture fund, has evaluated thousands of digital health startups, has funded scores of these and has served on nearly a dozen early-stage health care company boards. He is currently the James Lee Sorenson Presidential Chair and a professor in the Entrepreneurship & Strategy Department at the David Eccles School of Business.

C H R I S T I N E C H A S TA I N , P H . D.

Christine’s eclectic background in art, anthropology, language, social sciences and technology has enabled her to become a global expert and leader in design thinking and human-centered design. She travels around the world to consult with organizations on how to leverage technologies to enable better consumer/patient experiences that deliver better outcomes at lower costs.

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PROGRAM DESIGN

Our unique apprentice model enables us to match professionals in the Certificate in Digital Innovation program with college students who help them co-create their digital innovations. This symbiotic relationship provides numerous benefits:

At the start of the Certificate in Digital Innovation program, we match each professional with one or two students to create the startup team. Students get academic credit and are graded for their participation. Each Certificate in Digital Innovation program takes place over a 15week semester.

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• Provides leverage of time, resources and creativity to the professionals to help them move farther and faster than they could on their own • Provides structure to the innovative process to ensure the efficient use of fast, frequent, frugal failure • Enables students to learn from the deep background knowledge and experience of the professional

• Enables the student to experience firsthand, as a critical actor, the business discovery and creation process

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For more information, or to enroll, contact: Chris Wasden Sorenson Center for Discovery & Innovation Chris.Wasden@Eccles.Utah.edu 203-305-8395

1655 East Campus Center Drive Salt Lake City UT 84112-8939 call or text 801.581.7676 Eccles.Utah.edu