P E O P L E F I R S T. L A S T I N G R E L AT I O N S H I P S . E L E VAT I N G R E A L E S TAT E .
Welcome to the Ebby Halliday Companies This is an exciting time to be at our company. We have the No. 1 brokerage in North and East Texas and are only getting stronger. We are tirelessly working to make sure we have the best-in-class technology and resources for our agents to grow their businesses. While we know having access to cutting-edge tools is critically important, it’s our people that truly differentiate us from anyone else in the marketplace. Our team is passionate about sharing their expertise to help you succeed. Our hope is that the following pages will give you a glimpse into our DNA and why we would be excited for you to join our incredible team!
BETSY CAMERON President
MAGGIE HOLSOMBACK Vice President, Operations
MALINDA HOWELL Senior Vice President
HALEY HEINRICH Corporate Counsel
AMY M c DONALD Divisional Sales Leader, PHM
P E O P L E F I R S T. L A S T I N G R E L AT I O N S H I P S . E L E VAT I N G R E A L E S TAT E .
A Premier Real Estate Brokerage
1,952
Williams Trew is the experienced, leading residential real estate brokerage in
REAL ESTATE AGENTS
didn’t happen overnight, it has evolved over 20 years of dedication, hard work
Fort Worth and the surrounding areas. You won’t find a team of agents that are as skilled and knowledgeable as the team at Williams Trew. Our success and vision. It is now amplified by our affiliation with Berkshire Hathaway’s
27 STRATEGIC LOCATIONS
HomeServices of America, the country’s No. 1 residential real estate company. Acquired by HomeServices in 2018, the Ebby Halliday Companies, of which Williams Trew is a proud member, are modernizing homeownership services and are focused on ensuring that homeownership is available to everyone who wants to own a home. In addition to our three real estate brands, the Ebby
$7.7B 2025 SALES VOLUME
Halliday Companies partners with these essential services: Prosperity Home Mortgage, HomeServices Insurance and Independence Title. Simply put, at Williams Trew we offer one ‘door’ to everything you need to buy or sell a home. Purchasing or selling any other way would be like going back
14K+ 2025 TRANSACTIONS
in time. Our complete offering of brokerage, mortgage, title and insurance homeownership services ensures you have the easiest and most secure real estate experience. In good times and most importantly, in challenging times, we have stood by homebuyers and sellers for over 25 years. It would be our honor to put our experience and strength to work for you.
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Ebby Halliday Companies Office Map & Region Footprint
Locations within circle shown on larger map
Ebby Halliday Offices Dave Perry-Miller Real Estate Offices Williams Trew Offices
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Network & Affiliations
Williams Trew is a member of Leading Real Estate Companies of the World®, providing our clients global reach when selling their home. Being a part of the global economy goes far beyond technology – it requires the human touch. We are proud to belong to a global network whose name says it all. Only the best are part of this collection. Wherever you go, the Leading Real Estate Companies of the World® logo is a symbol of the finest local real estate professionals.
Our luxury listings enjoy access to the Luxury Portfolio International Network. LPI provides the tools to drive growth and innovation, including access to empowering technologies that result in better decisions, and coveted partnerships in the growing lifestyle market. The exclusive selection of independent brokerages that are invited to be part of LPI offer the local expertise and exceptional service that today’s experience-oriented affluent demand. Diverse in geography and demographic, the LPI network is united by a desire to deliver a high-value, highly personalized experience.
Founded in 1995, the Mayfair Office has grown to become one of the foremost groups of luxury real estate agents in England, Scotland, Wales and Ireland. In 2005 this group was expanded to North America. Today, Mayfair International Realty members can be found across the globe, bringing sophisticated international real estate marketing to a worldwide community of buyers and investors. Through this partnership, Williams Trew’s properties syndicate to not only Mayfair’s website, but also The Financial Times real estate site, bringing qualified buyers to our listings from all over the world.
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HomeServices of America The Ebby Halliday Companies are the leading residential real estate services company in Texas. Our parent company, HomeServices of America, is known for its integrity, financial strength and operational excellence. Its ever-expanding family of real estate brokerage, mortgage, title and insurance companies are among the most admired in the industry. As members of the nation’s premier residential home services family, our sales associates and employees put our valued clients first, ensuring the Ebby Halliday Companies remain No. 1 in North and East Texas and growing in Oklahoma.
35K+ REAL ESTATE AGENTS
773 U.S. OFFICES
$139B 2025 SALES VOLUME
216K 2025 TRANSACTIONS
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A Complete Real Estate Experience Through our essential services, we are able to offer you and your clients a “One-Door” approach for a seamless real estate transaction. At Ebby Halliday Companies, we’ve been providing this experience to our agents and clients for more than a decade.
Prosperity Home Mortgage offers a wide variety of loan options to accommodate your buyer’s specific needs as well as various loan types and programs including Down Payment Assistance, FHA, VA, Conventional and Jumbo financing. PHM has its own local expert appraisers who help deliver appraisals in a timely manner.
HomeServices
Insurance
offers
Homeowners,
Renters and Auto Insurance policies with multiple carriers. Its team of experts is committed to finding the most comprehensive coverage with the best premium for your clients, while providing exceptional client service.
Independence Title is a full-service title company dedicated to ensuring that every detail of the “contract-to-close”
process
is
executed
with
excellence for an exceptional customer-service experience. Independence Title offers multiple platforms for closings, so you can rest assured they will make most any situation work.
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Education & Training We train and develop the best agents in the business. An integral part of Williams Trew is a strategic training program that includes in-person classes and online webinars, supplemented by materials that will help take you and your business to the next level. Live and virtual education opportunities are offered for new and experienced agents. Targeted training engages all agents with the technology and resources provided Selling tools and presentations to help you appeal to a variety of buyers and sellers.
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World-Class Marketing At Your Fingertips Time is money when it comes to new listings and marketing collateral. Our integrated marketing software makes it easy to create polished, on-brand materials in minutes, including emails, brochures, postcards, and social media graphics. Paired with best-in-class CRM tools, you can launch marketing efforts quickly and seamlessly, reaching potential buyers even before listing photography is complete. From digital campaigns to high-quality print collateral, your marketing assets are designed to work wherever your audience is. Share listings instantly across your digital channels, while professionally printed brochures and direct-mail pieces can be created on demand, produced quickly, and delivered within days, giving every listing maximum exposure from day one.
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Agent Resources & Technology At WilliamsTrew, we know it takes more than pretty pictures to help your clients buy or sell a house. That’s why we’re developing ART, an online hub for Agent Resources and Technology. Within ART, you’ll find tools to help you launch your business and efficiently manage your operations, generate leads and nurture them through the sales funnel, list homes and maximize awareness through advertising and marketing. ART will continue to evolve to ensure it is the best and most-holistic offering for real estate agents in the industry.
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Individual Property Websites
The internet, print marketing and signage are three sources used by potential buyers to find their next home. We have combined these advertising mediums into a unique marketing
Created for each listing Searchable by address
program that will help you sell your home faster.
Helps keep buyers focused
Your property will be advertised around the world via a unique
Adds value to home sellers
Individual Property Website (IPW) URL. This is most often
Generate detailed reports for sellers
“address.williamstrew.com.” To make the process of finding your property easy, the IPW can be included on sign riders and, more importantly, any direct mail or print advertising that showcases your home. We are able to generate Seller Reports that highlight site traffic and engagement within the IPW. This allows us to bridge the gap between digital and print advertising by determining print campaign effectiveness, ensuring that your property will be in front of qualified, relevant buyers – regardless of where your property is seen.
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HSoA Coaching & Education Powered by a National Network. Delivered Through Your Local Brand. As an agent with Ebby Halliday Companies, including Ebby Halliday REALTORS®, Dave Perry-Miller Real Estate, and Williams Trew, you gain access to industry-leading coaching and education through our parent company, HomeServices of America. This powerful combination gives you the local expertise and brand recognition you trust, backed by nationallevel insights, coaching, and innovation to help you grow your business at every stage.
HSoA TECH CONNECT SUMMIT The HSoA Tech Connect Summit is a signature annual, virtual event designed to spotlight the technology, marketing strategies, and tools top agents are using to grow their business. This peer-led experience brings together agents from across the HomeServices of America network to share what is working in real time, offering practical insight you can apply immediately.
QUICK WIN COLLECTIVE MASTERMIND SERIES (Almost) Every Friday | Live + On-Demand Access Led by Jimmy Burgess, Chief Coaching Officer for HSoA, this weekly livestream features top-producing agents and industry leaders from across the Berkshire Hathaway HomeServices network, coming together to share insights, strategies, and realworld success.
HSoA CONNECT SERIES A quarterly, one-hour national webinar series designed to keep you ahead of an ever-evolving real estate landscape—from market shifts to emerging technology.
BUILT FOR EVERY STAGE OF YOUR CAREER Whether you’re just getting started or a seasoned professional, HSoA’s coaching and education platform is designed to deliver.
Industry-focused sessions centered on real estate technology and marketing Insights f rom top-producing agents across the country Panel discussions on lead generation, social media, and business growth Proven tools and strategies that are driving success right now
Actionable strategies you can implement immediately Proven insights f rom top agents nationwide Fresh ideas to grow your business and brand Real-world guidance for today’s market conditions
Renowned national speakers and industry experts Timely topics impacting your business today and tomorrow Practical insights you can apply immediately
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Connecting Agents to Health & Financial Benefits We are proud to rollout a comprehensive, customizable benefits program that includes health care insurance options for our sales professionals. As you consider your insurance needs, these plans offer options to the Affordable Care Act and any other options you may be eligible for on the open market. The health insurance offering is through a third party that has been providing health insurance to self-employed individuals for over 20 years. They have been able to keep their rates competitive by individually underwriting each plan, which means the overwhelming majority of individuals will qualify but those with significant pre-existing issues may still find better options under the Affordable Care Act. Through our partnership with Dergalis & Associates, you will also have access to an amazing suite of additional products, including dental, vision, life and disability insurance, retirement planning, as well as college and tax savings accounts.
SHORT & LONG TERM CARE DENTAL & VISION INSURANCE FINANCIAL BENEFITS
6 TOTAL PLANS OFFERRED
Benefits offered to self-employed REALTORS® with an EIN number through BenAdvance and Dergalis & Associates are not guaranteed. For rates and plan designs please call BenAdvance at 800.838.8135. *
EHC Recruiting Team 972.980.6630 ebbycareers@ebby.com
JOINEHC.COM
All information deemed reliable but not guaranteed and should be independently verified. All properties are subject to prior sale, change or withdrawal. Neither listing broker(s) nor Ebby Halliday Companies shall be held responsible for any typographic errors, misinformation or misprints and shall be held totally harmless.
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Marketing & Technology Support We believe real estate is about relationships. Our
current
technology
platforms
have
been
thoughtfully selected and seamlessly woven together to create a comprehensive and robust real estate
TECHNOLOGY IMMEDIATELY AVAILABLE TO YOU Agent Branded Websites
experience that puts people first while also advancing
ART Intranet
data, systems and communications.
BrokerBay DocuSign EHC CRM EHC Exclusives Google Workspace IT Service Desk Maestro - Marketing Center - CRM - Email Marketing - Transactions - Lucy (Ai Assistant)
Mobile App Percy (formerly Buyside) Testimonial Tree XpressDocs Zillow Preview Zillow Showcase
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Marketing & Technology Overview Maestro
Agent Branded Websites
Maestro is our unified technology platform that seamlessly connects consumer search, CRM, marketing, and business tools into one intuitive experience. Designed to reduce complexity and save time, Maestro gives agents a more connected, efficient way to manage their business and focus on what matters most – serving clients and growing their success.
Offering fully responsive, customizable websites for real estate agents paired with the leading real estate CRM system. Additional agent monthly fee.
Google Workspace The Google Suite easily syncs your computers and mobile devices and allows for easy access to email, contacts, documents, spreadsheets and unlimited cloud storage via Google Drive.
ART Intranet ART, or Agent Resources and Technology, is a combined business management, education/training and marketing toolbox that will quickly become your go-to resource for all things real estate.
IT Service Desk Our internal service desk is available to assist with all technology-related issues.
EHC Exclusives This tool provides a cohesive space for collaboration, allowing our agents to access exclusive EHC listings and enhance client offerings.
XpressDocs A plethora of brand materials at your fingertips – and all easily editable. The full suite of Xpressdocs services includes everything from printing to mailing, as well as data-driven mailing lists.
Testimonial Tree Testimonial Tree is the leading online reputation management company. Their program makes it easy for you to collect authentic testimonials from your happy customers and quickly share their stories online to attract new customers.
EHC Exclusives Exclusively for our 1,700+ licensed agents across Ebby Halliday Realtors, Dave Perry-Miller Real Estate, and Williams Trew, this unique home search platform centralizes all Ebby Halliday Companies Office-Exclusive listings for efficient collaboration and an unmatched agent-to-client experience. It is not for the general public or competitors.
Percy (formerly Buyside) A lead generation tool that provides homeowners with 3 valuations along with insight into the number of buyers actively searching for a property just like theirs – providing a powerful new way to generate and capture seller leads.
Zillow Preview Zillow Preview gives your Coming Soon listings expanded exposure by automatically distributing them across both Zillow and Realtor.com, reaching nearly 300 million monthly consumers. This increased visibility helps generate more interest in your listings while maintaining the same lead-routing experience and potential referral fee opportunities.
Zillow Listing Showcase Highlight your listings with a unique map icon and search tag, making them stand out to potential buyers. This enhanced visibility can lead to increased interest and faster sales.
Move Concierge Move Concierge is a complimentary service from Ebby Halliday Companies that connects your clients with a dedicated, Dallas-based concierge who helps coordinate essential home services during their move. From utility set-up to internet, cable, and home security, the concierge handles the details while helping clients access competitive rates and exclusive discounts.
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Testimonial Tree Testimonials are a powerful tool for building customer confidence in your business. Testimonial Tree allows you to collect and manage a resource of personal referrals to use in your marketing.
Free for you Manage, request, track and link your testimonials around the web
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EHC Exclusives WHAT IS AN OFFICE EXCLUSIVE LISTING? Office Exclusives keep your home’s listing off the Multiple Listing Service (MLS) and away from public real estate websites, limiting the number of people who know your property is for sale.
WHAT IS EHC EXCLUSIVES? An unmatched agent-to-client home search that enables efficient collaboration by putting every Ebby Halliday Companies (Ebby Halliday Realtors, Dave Perry-Miller Real Estate and Williams Trew) Office Exclusive listing in one space.
WHO CAN ACCESS THIS TOOL? This is exclusive to our brokerage family of more than 1,800 licensed agents and not intended for general access by the public or competitors.
WHO CAN SEE YOUR EHC EXCLUSIVE LISTING? What an Ebby Halliday Companies agent enters on EHC Exclusives stays on the platform. This tool does not send data to any MLS.
PRE-LISTING MARKETING ADDRESS PRIVACY CONCERNS LIMIT SHOWINGS AND OPEN HOUSES NEW OR PROPOSED CONSTRUCTION
P E O P L E F I R S T. L A S T I N G R E L AT I O N S H I P S . E L E VAT I N G R E A L E S TAT E .
EHC Education Roadmap ROOKIE
INTERMEDIATE
EXPERIENCED
0-5 TRANSACTIONS
6-10 TRANSACTIONS
10+ TRANSACTIONS
ALL 6 DAYS
DAY 1 ONLY
DAY 1 ONLY
OFFICE ONBOARDING
EDGE 6 Days /4 hours Each IMPACT COACHING 5 Weeks
CONSULT WITH SALES LEADER
MENTOR PROGRAM
CONSULT WITH SALES LEADER
CONTINUING EDUCATION
ANNUAL SUMMIT EBBY.THECESHOP.COM EBBY30 promo code for 30% off prelicensing, SAE & CE
LEADING RE Sel-Paced Certifications, Learning Paths & More
NINJA INSTALLATIONS
Additional Fees May Apply
NEW AGENT
EXPERIENCED AGENT
SALES GOLD
SALES GOLD
EXPERIENCED AGENT SALES GOLD
MARKETING & TECHNOLOGY
MARKETING & TECHNOLOGY
MARKETING & TECHNOLOGY
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The EDGE program offers agents an overview of
DAY ONE
Ebby Halliday Companies, providing insights into
EHC Legacy, Policies & Procedures
the brokerage’s offerings. It also equips agents with essential knowledge of tools, procedures, and a guide to thriving in a real estate career. This 2 week, 6-day course offers a thorough introduction to both Ebby Halliday Companies and the real estate industry,
DAY TWO
catering to both new and experienced agents
Business Blueprint DAY THREE
Cultivating Prospects DAY FOUR
Working with Sellers DAY FIVE
Working with Buyers DAY SIX
Leasing 101, Contract, Addenda & Timelines
P E O P L E F I R S T. L A S T I N G R E L AT I O N S H I P S . E L E VAT I N G R E A L E S TAT E .
Program Overview designed to equip new agents with the tools, strategies,
CORE FOUNDATIONS OF REAL ESTATE
and confidence they need to excel. Each session
Get an overview of the IMPACT program
combines practical training with real-world applications,
and reconnect with potential prospects.
such as managing CRMs, building and maintaining
Access CRM and build a digital presence
contact with one’s sphere of influence (SOI), leveraging
through social media and email marketing.
social media, mastering industry tools, and effectively
Explore farming with RPR to expand lead
communicating with buyers and sellers. By the end of the
opportunities.
The 5-week, invite-only IMPACT coaching program is
program, participants gain a solid foundation in essential practices, along with the clarity and confidence to deliver
ESSENTIAL REALTOR® TOOLS
exceptional client experiences and achieve lasting success
Navigate NTREIS Search & OneHome,
in real estate.
leverage EHC’s zipForm templates, schedule buyer tours, and create CMAs & appraisal packets to streamline client management and deliver professional insights.
CLIENT-CENTRIC STRATEGIES FOR SELLERS & BUYERS Guide buyers and sellers through every step of the process—from signing their representation agreements and negotiating offers to communicating effectively, setting expectations, preparing for closing, and following up after the transaction.
DOCUMENTS & DEADLINES Manage contracts and addenda, navigate negotiations, contingencies, and multiple offers, and set the transaction timeline to ensure smooth closings.
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Mentor Program WilliamsTrew pairs you with an experienced agent Mentor who will guide and advise you and hold you accountable. While the Mentor is compensated, there is no cost to you. Your Mentor will provide shadowing opportunities for you so that you can learn by example, as well as observe you so that you can grow and sustain a lasting real estate career. Your commitment to participating in our EDGE and IMPACT coaching programs are the critical pathway to working successfully with your Mentor. Additionally, there are other resources and programs available to help you learn: Leading RE Institute, an online, self-paced training component; Leading RE’s New Agent and Experienced Agent Syllabi, each featuring 8 weeks of online mini courses, as well as 300+ online courses in business development, marketing and technology; and ongoing education classes and programs all designed to launch your real estate career and catapult your growth.
P E O P L E F I R S T. L A S T I N G R E L AT I O N S H I P S . E L E VAT I N G R E A L E S TAT E .
Business Development Fee ESTIMATED VALUE: $5,000 ANNUALLY. YOU ONLY PAY $195 PER MONTH. LEAD GENERATION
LIVE LISTING
SUPPORT & COLLABORATION
Ebby Around Town EHC Exclusives powered by Zenlist Maestro New HomeSource Percy (formerly Buyside) Prosperity Home Mortgage Second Opinion Program Testimonial Tree Xpressdocs
EHC Mobile Apps Maestro Prosperity Home Mortgage Second Opinion Program Warranty Program XpressDocs
Agent Technology Support Team Coaching & Training Continuing Education E&O ($10,000 Deductible) Full-Service Legal Support Marketing Team Offices Across North Texas
PRE-LISTING
POST SALE
Maestro Prosperity Home Mortgage Second Opinion Program Warranty Program Zillow Preview
Maestro Move Concierge Testimonial Tree VIP Program XpressDocs
G-SUITE PRODUCTIVITY Calendar Docs Drive Forms Gemini Gmail Meet Sheets Slides Security
P E O P L E F I R S T. L A S T I N G R E L AT I O N S H I P S . E L E VAT I N G R E A L E S TAT E .
Typical Expenses REALTOR® expenses in North Texas vary depending on County & Board Associations: REALTOR ® DUES & FEES $400 to $600 Annually
NAR, TR & Local Association of Realtors Local Association Application Fee
PREVIEWS
$15 to $100
Supra/eKey Set-Up Fee Supra/eKey Usage Fee
$50 to $200
PREVIEWS
$205 to $335 Annually $153 Quarterly
MLS Dues
WILLIAMSTREW FEES Business Development/E&O Cyber Insurance New Agent Launch Program
PREVIEWS
$195 Monthly $495 One-Time Fee
VARIABLE COSTS $45 for 250 Cards
Business Cards Name Riders (5 with name and phone)
PREVIEWS
Branded Agent/Team Website (optional) PREVIEWS Personal Marketing Expenses (printing, custom photography, postage, etc.) Note: It is strongly recommended that new sales associates have a minimum of six to nine months of living expenses in reserves.
$12 Each $35 Monthly 10% to 15% of Income
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Veterans to REALTORS® We know our Veterans are highly disciplined, hardworking, team-oriented and accustomed to overcoming obstacles - all the skills need to build a successful real estate career. The VETERANS TO REALTORS® program offers retired military from any branch and any spouse of active or reserve-duty military service members upon joining one of our WilliamsTrew offices:
WAIVED NEW-AGENT LAUNCH FEES $500 REIMBURSEMENT
For more information, please contact our recruiting team at:
Jenny Degelia 972.980.6630 ebbycareers@ebby.com
P E O P L E F I R S T. L A S T I N G R E L AT I O N S H I P S . E L E VAT I N G R E A L E S TAT E .
Preparing For Your Move In order to make your move as seamless as possible,
О
Export contacts from your current business email.
О
Export your current business calendar or look through your calendar and copy upcoming tasks, reminders or appointments to a personal calendar.
О
Forward any emails from your current business email to a personal email address that you would like to keep
we have prepared a list of important items to
for future reference.
consider prior to notifying your current brokerage. О
If you have a personal website offered through your brokerage, copy any custom content to a document on your personal computer.
О
If you have testimonials displayed on your current broker’s website, copy those to a document on your personal computer.
О
ocate your most current headshot in a JPG or L PNG file format along with your written bio and save those files somewhere you can easily locate later on your personal computer.
О
I f you use your current business email as a login or password recovery email address for TREC, NTREIS, ZipForm, Skyslope, Dotloop, Facebook or any other business or personal accounts, you should update those to a personal email address.
О
I f you use a document storage program like Dotloop or Skyslope through your current broker, download/export any documents that you may need for future reference.
О
I f you have current listings or buyers that need to be transferred, speak with your Sales Leader to determine the next steps and time frame for:
Documents clients will need to resign or any new documents they will have to sign that are specific to WilliamsTrew. Current broker to transfer listings through the local board. Swapping For Sale signs.