REMARKABOOK

What is a brand?

The word “brand” comes from the word “bronze.” It has its origins in the marking of cattle or the etching of symbols on objects to easily and quickly identify to whom it belongs. The idea has evolved over time to mean more than merely your mark or your signature, but your entire uniqueness, your essence. Similar to how our behavior is directly affected by what we believe, a brand is a representation of who we really are. Sometimes the word “brand” makes us think of logos, corporate marketing campaigns, or a layer of cosmetics applied to something to make it more appealing than it really is. In reality, a brand is what is truly there behind a company, person, or organization. When everything else is removed, a brand is what still remains. A strong understanding of its brand helps an organization align its interaction and communication with its community of clients, team members and fans.

Why do we need this book?

This brand handbook is a palette that will help you express AmPhil’s identity and serve as a clear foundation for the AmPhil brand. It will allow you, and anyone who works with your brand, to effectively create a consistent brand experience using the examples and guidelines provided. That said, this ‘Remarkabook’ is not meant to be the ultimate authority on your brand, because we know that your brand experience will change over time. It is meant, however, to serve as a guide to AmPhil now and in the near future.