Chiswick Expression Book

CHISWICK Park

sophisticated understated english style

Property Expression / March 2021

Thompson

CHISWICK

Empire Chiswick / The Architectural Inspiration

Chiswick, London

Empire Chiswick / Nomenclature

CHISWICK

CHISWICK Park

( chess-wick )

Named for and inspired by the affluent village of Chiswick in London, England, this community nestled among parks is designed to create an organic transition from the quiet Thompson Road neighborhood to the bustling Avalon district. Architecturally diverse yet understated, this community will be built in a clean, material palette of Georgia bricks and stone, with classical details of box columns and simple gables. These garden-style, single-family townhomes surround semi-private courtyards that are mere steps away from some of Avalon’s finest shopping and restaurants. With an open-air amenity surrounded by park and designed for small community gatherings, this distinctive community will be a unique blend of quiet living and urban energy.

formal natural

Empire Chiswick / The Courtyards & Gardens Inspiration

Empire Chiswick / The Lifestyle

urban energy

tranquil lifestyle

Empire Chiswick / The Persona

Personas the CHISWICK the target

• They Are: Suburban oriented, educated & successful, active, social lifestyle, seeking to tap into the energy of Alpharetta, ready to be rid of high-maintenance living, want to be in the middle of it all

• They Value: Low maintenance, easy living access features, social lifestyle, access to the arts/shopping/dining, walkable living, access to nature, being current

• They Are: Urban-minded, tech savvy & tech centric, active on mobile/social, disposable income, focused on technology, recreation & social activities

• They Value: Convenience, low maintenance, fresh casual styling, pet-friendly spaces

ACTIVE ADULT DOWNSIZERS (55+) MILLENNIAL COUPLE (30–35)

CHISWICK

Empire Chiswick / The Site Garden District B Courtyard District Point Park Art Park DU Units Garden District A MuralWall CHISWICK Park The Pond DU Units Township District Chiswick Circle Chiswick Circle Chiswick Court Chiswick Trace

Empire Chiswick / The Site Point Park Art Park DU Units DU Units MuralWall Second Floor Decks Second Floor Decks Second Floor Covered Porches Second Floor Covered Porches CHISWICK Park The Pond DU Units