EPR Seller Guide 2023

Seller Guide

TABLE OF CONTENTS

I. EAST PARK REALTY Welcome

3

Who We Are

4

Meet The Team

6

Stay Connected

7

II. SELLER INFORMATION Steps to Success

8

Tips for Listing

10

Success Stories

11

Marketing Details

12

Photography

14

Steps to Closing

18

Showing Checklist

20

IV. RESULTS Our Promise

22

FAQ's

23

Key Terms

24

Home Maintenance

26

Welcome to

SELLER GUIDE

As Realtors® it's our pleasure to guide you through the process of selling your home. No matter what stage you are in, we are here to help. With access to to buyers, the latest listings, market trends, and industry insights, we have the expertise and resources to provide you with the highest level of service and support.

Based in St. Cloud, Florida, our goal is to make real estate simple.

Whether you are looking to sell a residential, commercial or investment properties, let our team of experts guide you through the process.

www.EastParkRealty.com

600+ Buyers Represented

10 Years of Experience

500+ Properties Sold

6 Realtors

MEET THE TEAM &

Racquel Schroeder

Chris Baker

OWNER& BROKER

REALTOR®

(321) 624-5780

(321) 437-4981

(407) 414-7807

Racquel@EastParkRealty.com

Chris@EastParkRealty.com

Trey@EastParkRealty.com

Trey Schroeder REALTOR®

Robert Bass

Niguel Altong

Kristen Smith

REALTOR®

REALTOR®

PROJECT COORDINATOR

(407) 460-6684 Robert@EastParkRealty.com

(786) 351-8081 Niguel@EastParkRealty.com

(321) 624-5780 Kristen@EastParkRealty.com

www.EastParkRealty.com

STAY CONNECTED

NOTIFICATION

FOLLOW US

Click the icons above!

STEPS TO

01

HOME CONSULTATION

02

STRATEGIC PRICING

03

ADVERTISING

HOME STAGING

09

10

11

12

OPEN HOUSE

BUYER SCREENING

EXTENSIVE NETWORK

04

MULTIPLE LISTING SERVICE

CLICK HERE TO SEE VIDEO EXAMPLE

CLICK HERE FOR PROPERTY MAGAZINE EXAMPLE

CLICK HERE FOR DIGITAL BROCHURE EXAMPLE

SUCCESS

05

06

07

08 16

PROFESSIONAL PHOTOGRAPHY

PROFESSIONAL VIDEO

SOCIAL MEDIA ADVERTISING

13

14

15

EASTPARKREALTY.COM

DIGITAL BROCHURE

PROPERTY MAGAZINE

ONLINE EXPOSURE

YARD SIGN + LOCK BOX

tips to make your listing shine

A FEW EAST PARK REALTY

Success

4852 Calasans Ave. St. Cloud, FL 34771

5

5/2

5

3588 Yellow Bird Ct. St. Cloud, FL 34772

4

2

2

1615 S Lyndell Dr. Kissimmee, FL 34741

4

2

0

STORIES

1408 Chisholm Ridge Ct. St. Cloud, FL 34771 4

2/1

2

1804 Farris Dr St. Cloud, FL 34771

3

2

2

6700 Ridgewood Ave #501 Cocoa Beach, FL 32931

3

2

1

CLICK HERE TO VIEW MORE PROPERTIES!

MARKETING

Details MLS LISTING Once your home is listed for sale by your Realtor, it will be entered on the MLS database. This database is accessed constantly by professional real estate agents. This maximises your potential audience and can only bring you the best results. End goal: Bidding war!

SIGNAGE An initial first step will include identifying that your house is up for sale by placing the classic 'FOR SALE' sign on the front of the property.

LOCK BOX & SHOWINGS A very successful approach taken by real estate professionals is having the house empty of its owners at the time of a visit by the potential buyers. This can be accomplished by using a lock box located near the front entrance.

OPEN HOUSE An open house can be scheduled to open the interest of some potential buyers. This is a no pressure tactic employed strategically by your agent.

Generating interest in a home is in the best interest of the seller.

VIRTUAL TOUR Among the newer, ever evolving, techniques employed by real estate agents is a virtual tour of your home.

This extends your reach in the market even further.

Prep your home for photography

GENERAL

KITCHEN

Remove all superfluous items to create more space.

Remove small appliances from counters

Deep clean and declutter

Remove all rugs and dishtowels

Remove all children and pet toys

Place fresh flowers or fruit bowl on the counter for decoration

Remove pet bowls, crates, etc.

Open curtains and turn lights on

Remove magnets from the refrigerator

Replace all burned out lightbulbs

Ensure that all visible areas are freshly cleaned

Hide unattractive views with semi-sheer curtains

Store garbage can out of sight

Turn all fans off

Replace paper towel with fresh rolls

Remove all family photographs

Remove signs of political or religious preferences Remove any newspapers magazines or mail

BEDROOMS Make all beds Clear clutter Remove all personal items

LIVING ROOM Turn off the TV and hide remotes Place pillows and throw blankets neatly in place Declutter coffee tables and shelves

DINING ROOM Declutter all areas

Tidy up toys clothes and valuables

Create space in closets by removing extra clothing

Place a simple centerpiece on the table

Replace toilet paper with fresh rolls

Ensure that chairs are neatly arranged

BATHROOMS

EXTERIOR

Leave toilet seat down

Place garbage bins in the garage

Clear all clutter or countertop

Ensure hoses are coiled neatly

Remove all rugs/bathmats Remove soap and shampoo containers Remove dirty towels

Uncover and clean barbeques Close garage door

Arrange fresh accent towels

Ensure landscaping is freshly manicured

Place a small fresh plan out for decoration

Place a fresh wreath and doormat at the entrance to the home

Did you know homes with professional photography...

Receive an average of 87% more views than their peers across all price tiers.

Have a 47% higher asking price per square foot.

Homes with more photos sell faster, too. A home with one photo spends an average 70 days on the market, but a home with 20 photos spends 32 days on the market.

Over 95% of homebuyers start their search online, so professional photography is imperative to selling a house! We hire a professional to come take the best pictures and to make sure your home is shown perfectly!

They provide a visual representation of the home and its features, showcasing the space and creating a connection with potential buyers.

STEPS TO CLOSI

NG

01

BEFORE LISTING

02

LISTED & ACTIVE

03

UNDER CONTRACT

Schedule an appointment Meet with Interior Staging Consultant Discuss best strategy for selling Formal listing presentation Executed listing agreement Property evaluation Complete market analysis Establish sales price

Marketing campaign started Professional photography taken Signs installed Submitted to multiple listing service Showing times selected Property brochure delivered Direct mail campaign launched E-mail campaigns started Open house scheduled

Offer(s) received Offer(s) negotiated Offer accepted Back-up offer(s) accepted Inspections & disclosures completed Appraisal completed Contingencies removed Property closes Refer friends to us!

SHOWING

Checklist

SHOWING IN 10 MINUTES Secure your pets or bring them along Verify that all towels have been collected

Turn on all lights & open curtains

Make the beds

Toilet seats should be closed

Clean all of the counters

Put everything in a basket and put it in your car

Remove all rubbish

SHOWING IN 30 MINUTES Secure your pets or bring them along

Remove all rubbish

Verify that all towels have been collected

Toilet seats should be closed

Clean all of the counters

Make sure your home smells fresh

Make the beds

Vacuum carpets

Turn on all lights & open curtains

Clear out the kitchen sink

Put everything in a basket and put it in your car

SHOWING IN 1 HOUR Turn on all lights & open curtains

Sweep front door and shake out the doormat

Sweep & mop all hard-surfaced floors Make your beds

Remove everything from the kitchen sink

Clean and wipe down toilets

Take out all garbage Verify that all towels have been collected

Vacuum carpets

Clean all of the counters.

Put everything in a basket and put it in your car

Make sure that your home has a pleasant odor Clean all glass and mirror surfaces

Our Promise to You

01 02 03 04 05

We promise to tell you the truth about your property.

We promise to respect your confidences.

We promise to give you good advice.

We promise that you will understand what you’re signing.

We promise to follow through and follow up.

Frequently Asked Questions...

When Should I Sell?

You should immediately establish your time frame for selling. If you need to sell quickly, we can speed up the process by giving you a complete market analysis and action plan to obtain all of your goals. If there is no pressing need to sell immediately, you can sit down with one of our expert real estate agents to thoroughly review the current market conditions and find the most favorable time to sell.

What Is The Market Like?

When you work with us, you can be sure that you will have our knowledge, expertise and negotiating skills at work for you to arrive at the best market prices and terms. We will keep you up-to-date on what is happening in the marketplace and the price, financing, terms, and conditions of competing properties. With us, you will know exactly how to price and when to sell your property.

How Do I Optimize My Finances?

Deciding to sell your property demands a serious consideration of your current financial situation and future possibilities. With the help of our qualified agents, you will be able to effectively assess the cumulative impact of these changes, estimate potential proceeds of selling your property, and plan effective tax savings and estate planning strategies.

We will ensure that you not only take control of your finances but use them to their fullest potential.

KEY TERMS Appraisal A professional analysis used to assign the market value of a home. A necessary step in validating a home's worth to you and your lender as you secure financing.

Closing Cost The fees required to complete the real estate transaction. Paid at closing, they include points, taxes, title insurance, financing costs and items that must be prepaid or escrowed

Contingencies

Down Payment

A clause in a real estate

Cash requirement of 3-20% of

contract that states there are

the purchase price of the home.

certain conditions that must be

Some 0% down programs are

met by either the buyer or seller

also available.

in order to continue to the next step in the contract. Commonly for financing, inspections, and

Earnest Money

appraisal.

A deposit made to a seller that represents a buyer's good faith

Debt-to-Income Your monthly debt payments divided by your gross monthly income.

to buy a home. This money is applied to your down-payment at closing.

KEY TERMS Loan Commitment

Underwriting

A lender's promise to offer a

The process by which real

loan or credit of a specified

estate borrowers are evaluated

amount to a borrower that also

to determine their viability and

includes all of the terms and

potential to repay a mortgage.

conditions of the loan.

Walkthrough Mortgage Rate The interest rate you pay to borrow money to buy a home.

The lower the rate, the better.

The last milestone prior to closing where the buyer inspects the property to ensure they are buying is in the same condition as when they made their offer.

Pre-Approval Letter A letter from a lender indicating you qualify for a mortgage of a specific amount.

Survey The process of locating and measuring a property's boundary lines to determine the exact area of land that a homeowner owns.

Title/Title Insurance Document that shows legal ownership to a property. A lender required insurance policy that guarantees that the seller has the right to sell you the property, and you alone own it after closing.

Office: 407-374-4271 1401 Budinger Ave. Ste. B, St. Cloud, FL