Sample Eastern Brahman Breeders Association Private Treaty Quarterly Sales Catalog

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Our EBBA Private Treaty Quarterly Sales Catalog Our Coal: Is to have our first catalog out on April 1st of 2022 Private Treaty: Sales are between the cattle owner and the prospective buyer. All terms negotiated are between the seller and the buyer.

Online Coverage: Our catalog will be emailed to all our EBBA members and to anyone who wants to subscribe on-line through our website. We will post our catalog on-line to all our social media platforms and cross post it to many Brahman groups online. Viewers will be able to download a copy of the catalog and also share a linl:? to the catalog on their social media accounts or via email to their friends. The current catalog will be embedded on the homepage of our website which receives over a thousand visits (not views, not clicl:?s, but actual visits) per month.

Print Coverage: We will print our catalog as well and offer subscriptions to anyone for the cost of printing and mailing. We will have printed copies available at all our events.

Submitting an Ad: We have an on-line form on our website to submit your listing for our EBBA Private Treaty Quarterly Sales Catalog. Filling out this form will initiate the process of getting your listing completed. We want to feature individual cattle you have for sale: Calves, heifers, bulls, cows, cow-calf pairs, both registered cattle and commercial. We will also tal:?e listings for genetics (semen & embryos) you have for sale. You may also submit farm/ranch listings. All listings will be full page listings in our catalog, that we create for you. Our goal is to have a minimum of 100 listings per issue. When you sell an animal you have listed in our quarterly catalog we as!:? that you text us so that we can update our on-line catalog marl:?ing that listing as "SOLD".

Rates: For EBBA members who have paid their membership dues.

Individual animal or genetic listing $50 per listing or $25 per listing if you purchase four listings at once. We will create your listing from pictures and information you send us.

Farm or Ranch listing - advertise your brand! $100 for a full page listing, $300 if you commit to being in four quarterly issues in a row. We will create your listing. *We will accept listings from non EBBA members at twice the EBBA member rate.

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**This is an example of what our listings for individual listings will look like***

JSM Harry 2, ABBA #948583

Everyday is Hump Day when you have Harry around.

Red Registerd Brahman Bull - 6 years old

$2,500

Harry was purchased as a virgin bull from McGill Farms in SC. He is a low birthweight, easy fleshing, docile bull who will breed everything in heat.

He has a great sheath and sound feet, has never needed a trim. He produces phenomenal c alves. We are keeping his daughters to improve our herd.

CONTACT: Howard and Linda Isley (919) 604-0713 LOCATED: Elm Tree Farm - Liberty, North Carolina www.ElmTreeFarmNC.com

*** This bull is actually available, contact the Elm Tree Farm 3

Example of a Ranch or Farm listing

CYANA RIDING SPARTACUS UNDER SADDLE

www.BrilesFarm.com

I-HEART &!',.

BRILES FARM � �

BRAHMANS

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Cyana & Kenneth Briles 1782 Ross Wood Rd, Trinity, NC 27370 Cyana.Briles@gmail.com 336-410-2126

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www.RedBrahmanCattle.com

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Best way to Sell?

Private Treaty vs Auctions Cyana Briles - EBBA President

Private treaty sales are sales in which the cattle owner negotiates directly with the prospective buyers. Like other forms of cattle marketing, direct sales has its pros and cons. Let’s take a look at a few of the benefits and some of the challenges.

The benefits of private treaty sales are many. The seller has more control over the marketing process, the one-on-one time spent with the buyers provides an opportunity to show off your brand, to explain how your operation works and to highlight your genetics and breeding program. The buyer gets time to ask questions, thus helping the seller figure out exactly what the buyer is looking for. Many times a buyer is new to the breed and unsure of what they want, a helpful seller can provide a wealth of information.

Through asking questions the buyer gets to know more about your livestock and operation without the pressure of an auction sale, so they can be relaxed knowing they are making an informed decision. Besides getting to view the livestock in person, buyers also get to see your facilities and other aspects of your operation and get to know you personally. Statistics show that people are much more likely to purchase from people they like, as a seller you get a chance to build rapport and develop valuable business relationships that often turn into true friendships.

Private treaty sales allow a high level of control for the seller. Negotiating terms and conditions of the sale, deposits, discounts for volume purchases, better pricing options for juniors who will be showing and pick-up or delivery timeframes.

From the buyers point of view private treaty sales offer them the opportunity to purchase directly from a farm. Farm bought cattle undergo less stress and disease exposure than cattle shipped to a third party for an auction type sale. The buyer gets the opportunity to ask questions of the seller directly to learn about herd health, nutrition and other detailed information which adds value to the cattle and helps address any buyer concerns. Once a buyer has gathered all the information he needs he can make an informed decision without the pressure that goes along with bidding at an auction. Given the opportunity to think things over, they may decide they don’t need a cow….they need three cows and also a bull! In addition a buyer has the piece of mind that if he has a problem down the road he has a name and a face to call not just a name in a catalog.

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Once a sale has been made private treaty, often it’s not the end of the deal but merely the beginning of a new business relationship and friendship.

Private treaty sales bring a premium price versus selling at an auction, for one thing you don’t have the expense of hauling an animal to auction or paying a big commission fee to the sales manager of the auction for the privilege of them selling your cattle.

Auctions are a great place to get a bargain price for an animal you know very little about and many cattle are sold this way, often with the seller and buyer never meeting each other.

The drawbacks of private treaty sales, as they are not for everyone, are that they take an investment and commitment of your time. You have to be willing to talk to people and meet with folks who are just inquiring. You have to invest some time in your marketing plan. How do you get your brand out there? Can you create a website or invest the time on social media to market yourself? You need to have an idea of the value of your cattle and be good at negotiating with people, as private treaty sales often involves a certain amount of haggling.

Purpose of this EBBA PRIVATE TREATY catalog.

The goal of the Eastern Brahman Breeders Association is to help our members market and promote their Brahman and Brahman-influenced cattle. Our area is a huge geographical location covering 26 eastern states. As an association that is only three years old we have grown our membership and achieved so much, we have hosted three shows and two sales. This quarterly private treaty sales catalog is one more way to help our membership more effectively market and promote their Brahman and Brahman-influenced cattle as well as their genetics (semen and embryos).

Our quarterly private treaty catalog will be a fantastic tool for our membership to connect with one another. Our catalog will be published virtually and emailed out to our members and to anyone who signs up to receive it, we expect to build a huge subscription list. We will also post our catalog across all our social media platforms and cross post to Brahman groups. Our catalog can be downloaded and printed out at home, if that is something people want to do. In addition, we will print a run of each issue and it will be available at cost of printing and mailing to anyone who wishes to subscribe to a hard copy.

The cost to advertise an animal for sale private treaty in our EBBA quarterly catalog will be very affordable considering the cost you would pay in sales commission at an auction.

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The Eastern Brahman Breders Assoc is excited about offering this new marbeting tool to our members.

Rates: Individual full page listings of animals or genetics (Semen & Embryos) $50 per listing or four listings for $100 Farm or Ranch listings - Promote your Brand Showcase your show-ring successes $100 per listing or $300 if you commit to being in four quarterly issues in a row.

We will create your listing for you *We will accept listings from non EBBA members at twice the EBBA member rate 6XEPLW \RX OLVWLQJ XVLQJ WKH OLQN EHORZ

Easy online form on our website